This white paper discusses the challenges faced by the medical device industry in balancing regulatory compliance with product development effectiveness amid increasing scrutiny and market pressures. Kalypso’s research on over 20 leading companies reveals that while structured processes are in place, many fail to meet product development goals and are exploring next-generation techniques to improve effectiveness without compromising compliance. The report highlights the importance of innovation governance, cross-functional teams, and leveraging software tools to streamline processes and enhance collaboration.