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Com score state_of_the_internet_southeast_asia_march_2011

The document summarizes internet usage trends in Southeast Asia. It finds that social networking and photo sharing have seen strong growth across the region, driven by platforms like Facebook. Travel sites have also experienced large increases in visitors from Southeast Asia, likely due to the popularity of low-cost airlines. While more mature markets like Singapore and Hong Kong have higher average usage times, younger internet users across Southeast Asia spend significantly more time online than older users.

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State of the Internet with a Focus on Southeast Asia 9 March 2011 Joe Nguyen Vice President, Southeast Asia | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com
comScore is a Global Leader in Measuring the Digital World NASDAQ SCOR Clients 1,600+ worldwide Employees 1,000+ Headquarters Reston, VA 170+ countries under measurement; Global Coverage 43 markets reported Local Presence 30+ locations in 21 countries © comScore, Inc. Proprietary and Confidential. 2 V0910
Global Coverage, Local Presence comScore Locations © comScore, Inc. Proprietary and Confidential. 3 V0910
comScore Leverages Rich Panel Data to Deliver Unique and Broad Digital Business Analytics 2 Million Person Panel The Only Global Measurement ° 360°View of Person Behavior of Audience and E-commerce 170+ Countries Under Measurement 43 Markets Reported © comScore, Inc. Proprietary and Confidential. 4 V0910
The Global Internet Audience © comScore, Inc. Proprietary and Confidential. 5
Asia Continues Audience Growth Growth is flat in North America, European Worldwide Online Population (Millions) growth mostly driven by Russia +8% 30 million new Internet users were added 1,324 in the Asia Pacific Region over the past 1,222 year High percentage growth continues in MidEast/Africa and Latin America December 2009 December 2010 +6% Dec 2009 534.0 Dec 2010 505.7 +8% 336.4 361.7 +3% +32% +15% 198.4 204.0 85.2 112.5 96.6 111.4 Asia Pacific Europe North America Middle East - Latin America Africa © comScore, Inc. Proprietary and Confidential. 6 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 and December 2010
Online Audience Sizes in Southeast Asia, 15+ Home & Work Indonesia shows the highest percentage growth over the past year, adding 2 million web users since December 2009 Mature Internet markets posted significantly lower growth rates Online Population Sizes (MM) Southeast Asia +11% 10.4 +32% 9.4 8.6 +16% +16% 6.5 6.8 +8% 5.8 5.5 4.8 4.3 +3% 4.0 2.8 2.9 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 2010 © comScore, Inc. Proprietary and Confidential. 7 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 to December 2010
In Terms of Reach Worldwide, the Photos Category is Growing Fastest Key Categories Reach of WW Population, 2009 vs 2010 52.7% 85.0% Photos +24% Search/Navigation Growth: +5% 42.6% 80.8% 51.3% 70.5% Games +3% Social Networking +4% 49.8% 67.6% 50.0% 68.3% Blogs --- +4% 49.8% Directories/Resour… 65.7% 45.5% 66.8% Business/Finance +1% Multimedia +6% 45.2% 63.0% 34.7% 63.9% Instant Messengers -15% Retail +3% 41.1% 61.8% 32.7% 63.1% TV +2% e-mail -4% 31.9% 65.8% 31.5% 60.3% Sports -4% News/Information +1% 32.8% 59.4% 31.1% 58.1% Auctions -7% Community +4% 33.6% 55.8% 29.7% 56.9% Travel +4% Downloads +11% 28.6% 51.3% 28.8% 2010 53.1% Education -5% Technology -2% 30.4% 54.3% 2009 © comScore, Inc. Proprietary and Confidential. 8 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Social Networking the Biggest Gainer in terms of Share of Time Spent Online. Instant Messengers and Email Lost Share Key Categories: Share of Time Spent Online WW Population, 2009 vs 2010 3.1% 2.6% Search/Navigation Photos 3.0% 0.7% 16.0% 3.8% Social Networking Games 11.9% 3.9% 2.2% 0.9% Directories/Resources Blogs 1.9% 0.8% 6.2% 1.5% Multimedia Business/Finance 5.7% 1.6% 3.5% Instant 9.2% Retail 3.1% Messengers 12.2% 6.6% 0.6% e-mail TV 7.2% 0.5% 2.4% 1.2% News/Information Sports 2.5% 1.2% 1.9% 1.6% Community Auctions 2.0% 1.7% 0.8% 0.5% Downloads Travel 0.8% 0.5% 0.6% 0.7% 2010 Share Technology Education 0.6% 0.7% 2009 Share © comScore, Inc. Proprietary and Confidential. 9 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Southeast Asia Demographics & Internet Usage © comScore, Inc. Proprietary and Confidential. 10
Emerging Internet Markets in Southeast Asia Skew Very Young Hong Kong and Singapore skew older even than the global average; Malaysia, Indonesia, Vietnam and the Philippines have significantly younger audiences Composition of Internet Audience 15+ WW 27% 26% 22% 14% 11% Malaysia 37% 26% 22% 9% 6% Indonesia 40% 32% 17% 7% Vietnam 38% 33% 15% 9% 6% Philippines 40% 30% 20% 8% Hong Kong 19% 22% 25% 23% 12% Singapore 21% 24% 27% 19% 9% 15-24 25-34 35-44 45-54 55+ © comScore, Inc. Proprietary and Confidential. 11 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
Average Usage Highest in Mature Markets High levels of usage in Hong Kong and Singapore due to availability and ubiquity of fast internet connections Larger countries with lower web penetration rates have relatively lower consumption; size and relative heaviness of usage of younger web users have a large impact on these averages Internet Users (Millions) Total Online Hours per Visitor Malaysia 10.4 Malaysia 16.1 Indonesia 8.6 Indonesia 14.8 Vietnam 6.8 Vietnam 23.2 Philippines 5.5 Philippines 16.7 Hong Kong 4.3 Hong Kong 25.9 Singapore 2.9 Singapore 22.3 © comScore, Inc. Proprietary and Confidential. 12 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
15-34 Year Olds Spend More Time Online; Difference Varies by Country In each country, 15-34 year olds spend more time online on average Young people in Hong Kong and Singapore spend proportionally much more time online than older web users there; young web users in Indonesia spend almost the same amount of time online as their elders Average Hours Spent Online 31.0 24.4 25.4 22.4 20.1 19.7 16.8 17.1 15.0 14.8 14.6 15.8 Age 15-34 Age 35+ Malaysia Indonesia Vietnam Philippines Hong Kong Singapore © comScore, Inc. Proprietary and Confidential. 13 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
Composition and Usage by Gender is Even, with some Exceptions Average usage by males edged out females’ usage in Indonesia, Vietnam, and Singapore by 1-2 hours. Elsewhere, usage by gender is relatively even Male/Female 15+ web population is within a few points of an even split by gender in all countries with the exception of Indonesia Average Hours Spent Online 25.9 25.9 23.6 22.6 22.8 21.8 16.0 16.2 16.5 17.0 15.3 13.8 Males 15+ Females 15+ Malaysia Indonesia Vietnam Philippines Hong Kong Singapore Female Share 47% 36% 46% 48% 51% 51% of Internet Population © comScore, Inc. Proprietary and Confidential. 14 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
Topics - Social Networking & Photos - Travel & Low Cost Airlines - Growth of Online Retail - Online Banking on the Rise - Video and Multimedia - News and Blog Sites - Search Snapshot © comScore, Inc. Proprietary and Confidential. 15
Strong Social Network Penetration in the Region Vietnam shows the highest year over year growth in reach, but penetration there is still much lower than in other countries in the region Philippines, Malaysia, and Indonesia have highest reach, driven almost exclusively by Facebook Growth in Reach: Social Networks +13% +6% +1% +11% +1% +4% 91% 89% 90% +35% 90% 95% 81% 81% 82% 68% 70% 66% 68% 76% 49% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 16 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Philippines is the Top Facebook Market In the World Facebook.com Top 15 Markets by % Reach Philippines 93.7 The Philippines, Malaysia Turkey 90.7 and Indonesia are among Israel 90.2 the top 15 countries with the Chile 89.5 highest Facebook Malaysia 88.4 penetration Argentina 88.3 Venezuela 87.8 Though Photo and IM usage Indonesia 87.4 is also above average in the Canada 86.9 Philippines, FB is the most Colombia 86.7 common touchpoint for web Peru 83.4 users there: FB is the #1 site Mexico 82.6 there, and average usage is United Kingdom 81.4 7 hours per user Puerto Rico 81.4 Finland 81.2 © comScore, Inc. Proprietary and Confidential. 17 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
Indonesia and Singapore are Among Top Twitter Markets 21 percent of Indonesian web users visited Twitter.com in January, making it the #4 site in terms of Twitter reach Twitter Top 15 Markets by % Reach Netherlands 26.0 Brazil 23.4 Japan 22.0 Indonesia 21.0 Venezuela 19.4 Canada 15.1 United Kingdom 14.0 Philippines 13.8 Singapore 13.6 Turkey 13.6 Chile 13.1 United States 13.0 Argentina 12.5 Mexico 12.5 Colombia 10.7 © comScore, Inc. Proprietary and Confidential. 18 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
Social Networking spurs Photos Category Growth in Vietnam, Malaysia, Philippines Sharing photos is becoming a key component of the Social Networking experience. The high growth in this category in almost every country is being driven by Facebook Photos Ubiquity of digital cameras and cell phone cameras, coupled with large youth populations, also contribute to growth in this category Growth in Reach: Photo Sites +47% +46% +16% +23% +17% +24% 91% 89% 90% +73% 90% 95% 81% 82% 81% 68% 70% 66% 68% 76% 49% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 19 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Large Increases in Visiting to Travel Sites in Southeast Asia Web users in Southeast Asia are rapidly gaining confidence in using the web to research and book travel The large number of low cost airlines servicing the region is a primary contributor to this growth Growth in Reach: Travel Sites +14% -1% 47% +4% 41% +14% +62% +42% +159% 32% 32% 29% 30% 28% 27% 25% 22% 20% 17% 15% 8% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 20 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
LCAs Among Most Visited & Post Highest Growth in Each Country Unique Visitors (000) & YOY Growth Top 3 Airline Sites per Country Malaysia Vietnam Hong Kong Cathay AirAsia 1,088 Qantas Airlines 122 +40% Pacific Group 151 +8% Malaysia Airlines 444 -10% Tiger Airways 101 +1,381%Tiger Airways 75 +1,904% Firefly Airlines 223 +49% Vietnam Airlines 92 AirAsia 36 Indonesia Philippines Singapore Lion Air 375 +123% Cebu Pacific Tiger 409 +58% 276 +40% Airways AirAsia 311 Philippine Airlines 203 +41% Qantas 150 -10% Airlines Garuda Air Phil Express 114 Singapore 193 +106% 145 --- Indonesia Airlines © comScore, Inc. Proprietary and Confidential. 21 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2010 and January 2011
Online Retail is Growing Rapidly in Southeast Asia Hong Kong and Singapore show relatively flat growth for Retail, still below the global average Emerging markets are showing signs of catching up, led by Vietnam with 69% reach and fastest year over year growth Growth in Reach: Retail Sites +36% +3% +6% -1% +9% 69% 62% 64% +20% +11% 58% 62% 59% 58% 50% 51% 41% 44% 41% 43% 48% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 22 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Vietnam’s Top Retail Sites are Almost Exclusively Local Indonesia Also Has Local Representation Among Top Sites Unique Visitors (000) Top 5 Retail Sites per Country Malaysia Vietnam Hong Kong Amazon Sites 1,110 VATGIA.COM 2,743 Alibaba.com Corporation 997 Apple.com Worldwide Sites 777 THEGIOIDIDONG.COM 740 Apple.com Worldwide Sites 788 Alibaba.com Corporation 663 5GIAY.VN 682 PRICE.COM.HK 446 AVG.COM 251 MUACHUNG.VN 524 Amazon Sites 445 Hewlett Packard 207 DENTHAN.COM 469 DCFEVER.COM 315 Indonesia Philippines Singapore Amazon Sites 761 Amazon Sites 991 Apple.com Worldwide Sites 575 INDONETWORK.CO.ID 659 Apple.com Worldwide Sites 571 Amazon Sites 423 Apple.com Worldwide Sites 474 Alibaba.com Corporation 173 Alibaba.com Corporation 227 BHINNEKA.COM 322 Yahoo! Shopping 146 GMARKET.COM.SG 150 SMADAV.NET 320 AVG.COM 127 SINGTELSHOP.COM 89 © comScore, Inc. Proprietary and Confidential. 23 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
Online Banking on the Rise in Southeast Asia Visitation to Online Banking sites grew by double digits in all six countries Malaysia is the largest online banking market, with 2.7 million users in January Indonesia nearly doubled its online banking audience over the past year +16% Growth in Unique Visitors (000): Online Banking 2,746 2,360 +18% +72% +35% +39% 1,543 +14% 1,304 949 779 889 749 701 435 377 525 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore Jan-10 Jan-11 © comScore, Inc. Proprietary and Confidential. 24 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2010 vs January 2011
Local Banks Secure Top Ranking in Most Markets Besides Hong Kong, where HSBC led as the most-visited online bank, all other markets saw local brands secure the top spot Global banking brand Citigroup also secured positions within the top rankings of several countries #1 Online Banking #2 Online Banking #3 Online Banking Destination Destination Destination Country Malaysia Maybank Group Cimbclicks.com.my Pbebank.com Indonesia Bankmandiri.co.id BNI.CO.ID Citigroup Vietnam Vietcombank.com.vn Acb.com.vn Dongabank.com.vn Philippines Bpiexpressonline.com Citigroup HSBC Standard Chartered Hong Kong HSBC Bochk.com PLC United Overseas Bank Singapore Dbs.com.sg Citigroup Group © comScore, Inc. Proprietary and Confidential. 25 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
A Clear Appetite for Multimedia in Southeast Asia With the exception of Indonesia, visiting to Multimedia sites from these countries outpace the global average Even in countries where high-bandwidth connections are less common, e.g. the Philippines and Vietnam, there is clearly high demand for multimedia content Growth in Reach: Multimedia Sites +11% +17% 7% +6% +11% +36% 72% -1% 73% 72% 72% 77% 63% 67% 65% 67% 66% 61% 56% 55% 49% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 26 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Average Video Viewer in High-Bandwidth Hong Kong and Singapore Watched Twice as Much Video as Viewers in Malaysia Among the three markets in Southeast Asia where comScore measures actual video consumption, Malaysia has the largest number of online video viewers but the lightest average usage The average Hong Kong web user who watched online video in January viewed almost 12 hours of video content over the course of the month Total Unique Video Viewers (000) Videos per Viewer Hours per Viewer Malaysia Malaysia 62 Malaysia 5.0 8,188.6 Hong Kong Hong Kong 127 Hong Kong 11.9 3,748.6 Singapore Singapore Singapore 10.7 2,343.6 114 © comScore, Inc. Proprietary and Confidential. 27 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
Large Nonresident Population Drives Visiting to Philippine News Filipino News sites source the majority of their traffic from outside the country In Vietnam, local sites are preferred, but traffic from outside the country is minimal Visitation to Local News/Info Sites In-country vs Out-of-country Traffic Global UV Global UV Vietnam (000) Philippines (000) VnExpress 78% 5,254 INQUIRER.NET 37% 765 24H.COM.VN 86% 3,722 GMANEWS.TV 41% 574 Dan Tri 76% 3,721 PHILSTAR.COM 46% 468 VietNamNet ABS- Bridge 85% 2,903 33% 650 CBNNEWS.COM VIETBAO.VN 83% 2,615 MB.COM.PH 36% 412 Within Vietnam Outside Vietnam Within Philippines Outside Philippines © comScore, Inc. Proprietary and Confidential. 28 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
Blog Use is Also Robust in this Region All six countries outpaced the global reach of Blogs The growth of the category, however, is flat in Hong Kong and Singapore Blogs are a key political channel in some countries; higher growth in the Philippines may be a result of increased political activity in a presidential election year Growth in Reach: Blog Sites +8% -9% +8% +1% -2% -- 68% +18% 63% 60% 55% 50% 50% 54% 58% 56% 57% 51% 56% 55% 43% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 29 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Search Snapshot for Southeast Asia Searchers in the Philippines had the highest average number of searches per searcher; Users in Hong Kong and Singapore were also heavy searchers Google accounts for 67% of all searches globally; in this region, with the clear exception of Hong Kong, users were more likely to use Google for their searches Total Searches (MM) Avg Searches per Searcher Google Share of Searches Malaysia 960 Malaysia 98.7 Malaysia 76% Indonesia 746 Indonesia 91.4 Indonesia 85% Vietnam 563 Vietnam 86.4 Vietnam 93% Philippines 788 Philippines 150.4 Philippines 69% Hong Kong 501 Hong Kong 125.1 Hong Kong 37% Singapore 304 Singapore 115.4 Singapore 77% © comScore, Inc. Proprietary and Confidential. 30 Internet Audience 15+ accessing Internet from Home or Work Source: comScore qSearch, January 2011
Country Overviews © comScore, Inc. Proprietary and Confidential. 31
Social Networking, Photos, Blogs Index High in Malaysia Key Categories Reach in Malaysia vs WW Average 91% 50% Social Networking Index: 129 70% Technology 93 53% 88% 48% Search/Navigation 103 85% News/Information 79 60% 81% 44% Photos 154 Retail 70 53% 64% 72% 39% Multimedia 108 Business/Finance 86 67% 46% 58% 36% Blogs 117 Instant Messengers 104 50% 35% 58% 28% Directories/Resources 85 Travel 95 68% 30% 57% 20% e-mail 91 Sports 63 63% 32% 53% 19% Downloads 93 TV 59 57% 33% 53% 15% Community 91 Education 54 58% 29% 52% 14% Malaysia Games 102 Auctions 44 51% 31% Worldwide © comScore, Inc. Proprietary and Confidential. 32 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
Central Malaysia Accounts for Half of the Country’s Web Activity Web users in Negeri Sembilan, Selangor and Kuala Lumpur make up 54% of the country’s Internet population Reach of Key Categories 27% Banking 25% 36% Web users in the Central region Instant Messengers 34% are more likely to visit Banking 59% e-mail 57% sites and to use IM and webmail 90% Social Networking 91% Online Gaming sites are more Travel 27% likely to be visited by users 27% 49% outside Central Malaysia News/Information 50% 43% Highest-indexing categories are Retail 45% in fact location-specific 33% categories such as Job Search, Online Gaming 39% Maps, and Real Estate Central Region Rest of Malaysia © comScore, Inc. Proprietary and Confidential. 33 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), January 2011
Online Video in Malaysia 8.2 MM Unique Viewers 78 % Percent of 15+ Internet Audience 45 % Percent of Total Population 505 MM Total Videos 41 MM Total Hours of Video 62 Videos per Viewer 5.0 Hours per Viewer © comScore, Inc. Proprietary and Confidential. 34 Malaysian Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
SNs, Photos, Blogs, News Most Popular in Indonesia Key Categories Reach in Indonesia vs WW Average 90% 50% Social Networking Index: 128 Retail 78 70% 64% 85% 48% Search/Navigation 100 Technology 91 Index: 129 85% 53% 76% 43% Photos 143 103 Games 84 53% 51% 68% 27% Blogs 136 154 Instant Messengers 78 50% 35% 66% 25% News/Information 109 108 Business/Finance 56 60% 46% 56% 24% e-mail 89 Education 85 117 63% 29% 55% 23% Multimedia 83 Sports 73 85 67% 32% 55% 22% Directories/Resources 81 91 Travel 73 68% 30% 53% 18% Community 91 93 Health 83 58% 21% Indonesia 50% 16% Downloads 88 TV 49 91 57% 33% Worldwide 102 © comScore, Inc. Proprietary and Confidential. 35 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
Instant Messengers, News are Key Categories in Vietnam Key Categories Reach in Vietnam vs WW Average 91% 57% Search/Navigation Index: 128 Index: 107 Downloads 100 85% 57% 90% 57% News/Information 149 100 Blogs 113 Index: 129 60% 50% 72% 56% Community 143 124 103 Games 109 58% 51% 72% 45% Instant Messengers 206 136 154 Photos 86 35% 53% 69% 37% Retail 108 109 108 Business/Finance 82 64% 46% 67% 37% 97 89 Education 128 Directories/Resources 117 68% 29% 67% 35% Multimedia 100 83 Sports 112 85 67% 32% 66% 35% e-mail 105 81 91 Auctions 113 63% 31% 66% 28% Social Networking 94 91 93 Automotive 119 70% 24% Vietnam 60% 23% Technology 112 88 TV 70 91 53% 33% Worldwide 102 © comScore, Inc. Proprietary and Confidential. 36 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
Photos, Social Networking and IM Index High in the Philippines Key Categories Reach in the Philippines vs WW Average Index: 128 Index: 135 95% 51% Social Networking Technology 95 70% 53% 100 Index: 129 167 88% 48% Photos Retail 75 53% 64% 143 103 102 87% 47% Search/Navigation News/Information 79 85% 60% 136 154 109 73% 43% Multimedia Instant Messengers 123 67% 35% 109 108 100 63% 27% e-mail Travel 92 63% 30% 89 117 90 61% 24% Directories/Resources Business/Finance 53 68% 46% 83 85 118 60% 23% Games Sports 74 51% 32% 81 91 105 60% 22% Downloads Education 76 57% 29% 91 93 89 52% 19% Community TV 58 58% 33% 88 51% 15% Philippines Blogs 91 102 Health 72 50% 21% Worldwide © comScore, Inc. Proprietary and Confidential. 37 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
Business/Finance and News are Key in Hong Kong Key Categories Reach in Hong Kong vs WW Average 85% 55% Search/Navigation Index: 100 Blogs 109 85% 50% 76% 53% Social Networking 107 Technology 100 70% 53% 72% 51% Multimedia 107 Games 99 67% 51% 71% 48% News/Information 119 Downloads 84 60% 57% 67% 45% e-mail 106 Instant Messengers 130 63% 35% 66% 40% Photos 125 Auctions 129 53% 31% 62% 38% Retail 97 TV 115 64% 33% 61% 32% Directories/Resources 90 Travel 107 68% 30% 56% 24% Business/Finance 122 Education 83 46% 29% 55% 19% Hong Kong Community 95 Sports 60 58% 32% Worldwide © comScore, Inc. Proprietary and Confidential. 38 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
Online Video in Hong Kong 3.7 MM Unique Viewers 86 % Percent of 15+ Internet Audience 60 % Percent of Total Population 476 MM Total Videos 45 MM Total Hours of Video 127 Videos per Viewer 11.9 Hours per Viewer © comScore, Inc. Proprietary and Confidential. 39 Hong Kong Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
Travel, IMs, Photos are Highest Indexing in Singapore Key Categories Reach in Singapore vs WW Average 87% 54% Search/Navigation Index: 102 85% Technology 102 53% 82% 52% Social Networking 116 70% Games 102 51% 77% 50% Multimedia 116 Downloads 88 67% 57% 68% 48% Photos 128 Instant Messengers 137 53% 35% 65% 47% e-mail 103 Travel 157 63% 30% 65% 44% Community 112 Business/Finance 96 58% 46% 59% 27% Directories/Resources 87 TV 84 68% 33% 58% 27% Retail 91 Sports 85 64% 32% 58% 24% News/Information 96 Education 83 60% 29% 55% 19% Singapore Blogs 110 Auctions 60 50% 31% Worldwide © comScore, Inc. Proprietary and Confidential. 40 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
Online Video in Singapore 2.3 MM Unique Viewers 78 % Percent of 15+ Internet Audience 58 % Percent of Total Population 266 MM Total Videos 25 MM Total Hours of Video 114 Videos per Viewer 10.7 Hours per Viewer © comScore, Inc. Proprietary and Confidential. 41 Singaporean Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
Thank You! © comScore, Inc. Proprietary and Confidential. 42
State of the Internet with a Focus on Southeast Asia 9 March 2011 Joe Nguyen Vice President, Southeast Asia | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com

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Com score state_of_the_internet_southeast_asia_march_2011

  • 1.
    State of theInternet with a Focus on Southeast Asia 9 March 2011 Joe Nguyen Vice President, Southeast Asia | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com
  • 2.
    comScore is aGlobal Leader in Measuring the Digital World NASDAQ SCOR Clients 1,600+ worldwide Employees 1,000+ Headquarters Reston, VA 170+ countries under measurement; Global Coverage 43 markets reported Local Presence 30+ locations in 21 countries © comScore, Inc. Proprietary and Confidential. 2 V0910
  • 3.
    Global Coverage, LocalPresence comScore Locations © comScore, Inc. Proprietary and Confidential. 3 V0910
  • 4.
    comScore Leverages RichPanel Data to Deliver Unique and Broad Digital Business Analytics 2 Million Person Panel The Only Global Measurement ° 360°View of Person Behavior of Audience and E-commerce 170+ Countries Under Measurement 43 Markets Reported © comScore, Inc. Proprietary and Confidential. 4 V0910
  • 5.
    The Global InternetAudience © comScore, Inc. Proprietary and Confidential. 5
  • 6.
    Asia Continues AudienceGrowth Growth is flat in North America, European Worldwide Online Population (Millions) growth mostly driven by Russia +8% 30 million new Internet users were added 1,324 in the Asia Pacific Region over the past 1,222 year High percentage growth continues in MidEast/Africa and Latin America December 2009 December 2010 +6% Dec 2009 534.0 Dec 2010 505.7 +8% 336.4 361.7 +3% +32% +15% 198.4 204.0 85.2 112.5 96.6 111.4 Asia Pacific Europe North America Middle East - Latin America Africa © comScore, Inc. Proprietary and Confidential. 6 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 and December 2010
  • 7.
    Online Audience Sizesin Southeast Asia, 15+ Home & Work Indonesia shows the highest percentage growth over the past year, adding 2 million web users since December 2009 Mature Internet markets posted significantly lower growth rates Online Population Sizes (MM) Southeast Asia +11% 10.4 +32% 9.4 8.6 +16% +16% 6.5 6.8 +8% 5.8 5.5 4.8 4.3 +3% 4.0 2.8 2.9 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 2010 © comScore, Inc. Proprietary and Confidential. 7 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 to December 2010
  • 8.
    In Terms ofReach Worldwide, the Photos Category is Growing Fastest Key Categories Reach of WW Population, 2009 vs 2010 52.7% 85.0% Photos +24% Search/Navigation Growth: +5% 42.6% 80.8% 51.3% 70.5% Games +3% Social Networking +4% 49.8% 67.6% 50.0% 68.3% Blogs --- +4% 49.8% Directories/Resour… 65.7% 45.5% 66.8% Business/Finance +1% Multimedia +6% 45.2% 63.0% 34.7% 63.9% Instant Messengers -15% Retail +3% 41.1% 61.8% 32.7% 63.1% TV +2% e-mail -4% 31.9% 65.8% 31.5% 60.3% Sports -4% News/Information +1% 32.8% 59.4% 31.1% 58.1% Auctions -7% Community +4% 33.6% 55.8% 29.7% 56.9% Travel +4% Downloads +11% 28.6% 51.3% 28.8% 2010 53.1% Education -5% Technology -2% 30.4% 54.3% 2009 © comScore, Inc. Proprietary and Confidential. 8 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 9.
    Social Networking theBiggest Gainer in terms of Share of Time Spent Online. Instant Messengers and Email Lost Share Key Categories: Share of Time Spent Online WW Population, 2009 vs 2010 3.1% 2.6% Search/Navigation Photos 3.0% 0.7% 16.0% 3.8% Social Networking Games 11.9% 3.9% 2.2% 0.9% Directories/Resources Blogs 1.9% 0.8% 6.2% 1.5% Multimedia Business/Finance 5.7% 1.6% 3.5% Instant 9.2% Retail 3.1% Messengers 12.2% 6.6% 0.6% e-mail TV 7.2% 0.5% 2.4% 1.2% News/Information Sports 2.5% 1.2% 1.9% 1.6% Community Auctions 2.0% 1.7% 0.8% 0.5% Downloads Travel 0.8% 0.5% 0.6% 0.7% 2010 Share Technology Education 0.6% 0.7% 2009 Share © comScore, Inc. Proprietary and Confidential. 9 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 10.
    Southeast Asia Demographics& Internet Usage © comScore, Inc. Proprietary and Confidential. 10
  • 11.
    Emerging Internet Marketsin Southeast Asia Skew Very Young Hong Kong and Singapore skew older even than the global average; Malaysia, Indonesia, Vietnam and the Philippines have significantly younger audiences Composition of Internet Audience 15+ WW 27% 26% 22% 14% 11% Malaysia 37% 26% 22% 9% 6% Indonesia 40% 32% 17% 7% Vietnam 38% 33% 15% 9% 6% Philippines 40% 30% 20% 8% Hong Kong 19% 22% 25% 23% 12% Singapore 21% 24% 27% 19% 9% 15-24 25-34 35-44 45-54 55+ © comScore, Inc. Proprietary and Confidential. 11 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
  • 12.
    Average Usage Highestin Mature Markets High levels of usage in Hong Kong and Singapore due to availability and ubiquity of fast internet connections Larger countries with lower web penetration rates have relatively lower consumption; size and relative heaviness of usage of younger web users have a large impact on these averages Internet Users (Millions) Total Online Hours per Visitor Malaysia 10.4 Malaysia 16.1 Indonesia 8.6 Indonesia 14.8 Vietnam 6.8 Vietnam 23.2 Philippines 5.5 Philippines 16.7 Hong Kong 4.3 Hong Kong 25.9 Singapore 2.9 Singapore 22.3 © comScore, Inc. Proprietary and Confidential. 12 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
  • 13.
    15-34 Year OldsSpend More Time Online; Difference Varies by Country In each country, 15-34 year olds spend more time online on average Young people in Hong Kong and Singapore spend proportionally much more time online than older web users there; young web users in Indonesia spend almost the same amount of time online as their elders Average Hours Spent Online 31.0 24.4 25.4 22.4 20.1 19.7 16.8 17.1 15.0 14.8 14.6 15.8 Age 15-34 Age 35+ Malaysia Indonesia Vietnam Philippines Hong Kong Singapore © comScore, Inc. Proprietary and Confidential. 13 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
  • 14.
    Composition and Usageby Gender is Even, with some Exceptions Average usage by males edged out females’ usage in Indonesia, Vietnam, and Singapore by 1-2 hours. Elsewhere, usage by gender is relatively even Male/Female 15+ web population is within a few points of an even split by gender in all countries with the exception of Indonesia Average Hours Spent Online 25.9 25.9 23.6 22.6 22.8 21.8 16.0 16.2 16.5 17.0 15.3 13.8 Males 15+ Females 15+ Malaysia Indonesia Vietnam Philippines Hong Kong Singapore Female Share 47% 36% 46% 48% 51% 51% of Internet Population © comScore, Inc. Proprietary and Confidential. 14 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
  • 15.
    Topics - Social Networking& Photos - Travel & Low Cost Airlines - Growth of Online Retail - Online Banking on the Rise - Video and Multimedia - News and Blog Sites - Search Snapshot © comScore, Inc. Proprietary and Confidential. 15
  • 16.
    Strong Social NetworkPenetration in the Region Vietnam shows the highest year over year growth in reach, but penetration there is still much lower than in other countries in the region Philippines, Malaysia, and Indonesia have highest reach, driven almost exclusively by Facebook Growth in Reach: Social Networks +13% +6% +1% +11% +1% +4% 91% 89% 90% +35% 90% 95% 81% 81% 82% 68% 70% 66% 68% 76% 49% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 16 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 17.
    Philippines is theTop Facebook Market In the World Facebook.com Top 15 Markets by % Reach Philippines 93.7 The Philippines, Malaysia Turkey 90.7 and Indonesia are among Israel 90.2 the top 15 countries with the Chile 89.5 highest Facebook Malaysia 88.4 penetration Argentina 88.3 Venezuela 87.8 Though Photo and IM usage Indonesia 87.4 is also above average in the Canada 86.9 Philippines, FB is the most Colombia 86.7 common touchpoint for web Peru 83.4 users there: FB is the #1 site Mexico 82.6 there, and average usage is United Kingdom 81.4 7 hours per user Puerto Rico 81.4 Finland 81.2 © comScore, Inc. Proprietary and Confidential. 17 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  • 18.
    Indonesia and Singaporeare Among Top Twitter Markets 21 percent of Indonesian web users visited Twitter.com in January, making it the #4 site in terms of Twitter reach Twitter Top 15 Markets by % Reach Netherlands 26.0 Brazil 23.4 Japan 22.0 Indonesia 21.0 Venezuela 19.4 Canada 15.1 United Kingdom 14.0 Philippines 13.8 Singapore 13.6 Turkey 13.6 Chile 13.1 United States 13.0 Argentina 12.5 Mexico 12.5 Colombia 10.7 © comScore, Inc. Proprietary and Confidential. 18 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  • 19.
    Social Networking spursPhotos Category Growth in Vietnam, Malaysia, Philippines Sharing photos is becoming a key component of the Social Networking experience. The high growth in this category in almost every country is being driven by Facebook Photos Ubiquity of digital cameras and cell phone cameras, coupled with large youth populations, also contribute to growth in this category Growth in Reach: Photo Sites +47% +46% +16% +23% +17% +24% 91% 89% 90% +73% 90% 95% 81% 82% 81% 68% 70% 66% 68% 76% 49% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 19 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 20.
    Large Increases inVisiting to Travel Sites in Southeast Asia Web users in Southeast Asia are rapidly gaining confidence in using the web to research and book travel The large number of low cost airlines servicing the region is a primary contributor to this growth Growth in Reach: Travel Sites +14% -1% 47% +4% 41% +14% +62% +42% +159% 32% 32% 29% 30% 28% 27% 25% 22% 20% 17% 15% 8% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 20 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 21.
    LCAs Among MostVisited & Post Highest Growth in Each Country Unique Visitors (000) & YOY Growth Top 3 Airline Sites per Country Malaysia Vietnam Hong Kong Cathay AirAsia 1,088 Qantas Airlines 122 +40% Pacific Group 151 +8% Malaysia Airlines 444 -10% Tiger Airways 101 +1,381%Tiger Airways 75 +1,904% Firefly Airlines 223 +49% Vietnam Airlines 92 AirAsia 36 Indonesia Philippines Singapore Lion Air 375 +123% Cebu Pacific Tiger 409 +58% 276 +40% Airways AirAsia 311 Philippine Airlines 203 +41% Qantas 150 -10% Airlines Garuda Air Phil Express 114 Singapore 193 +106% 145 --- Indonesia Airlines © comScore, Inc. Proprietary and Confidential. 21 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2010 and January 2011
  • 22.
    Online Retail isGrowing Rapidly in Southeast Asia Hong Kong and Singapore show relatively flat growth for Retail, still below the global average Emerging markets are showing signs of catching up, led by Vietnam with 69% reach and fastest year over year growth Growth in Reach: Retail Sites +36% +3% +6% -1% +9% 69% 62% 64% +20% +11% 58% 62% 59% 58% 50% 51% 41% 44% 41% 43% 48% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 22 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 23.
    Vietnam’s Top RetailSites are Almost Exclusively Local Indonesia Also Has Local Representation Among Top Sites Unique Visitors (000) Top 5 Retail Sites per Country Malaysia Vietnam Hong Kong Amazon Sites 1,110 VATGIA.COM 2,743 Alibaba.com Corporation 997 Apple.com Worldwide Sites 777 THEGIOIDIDONG.COM 740 Apple.com Worldwide Sites 788 Alibaba.com Corporation 663 5GIAY.VN 682 PRICE.COM.HK 446 AVG.COM 251 MUACHUNG.VN 524 Amazon Sites 445 Hewlett Packard 207 DENTHAN.COM 469 DCFEVER.COM 315 Indonesia Philippines Singapore Amazon Sites 761 Amazon Sites 991 Apple.com Worldwide Sites 575 INDONETWORK.CO.ID 659 Apple.com Worldwide Sites 571 Amazon Sites 423 Apple.com Worldwide Sites 474 Alibaba.com Corporation 173 Alibaba.com Corporation 227 BHINNEKA.COM 322 Yahoo! Shopping 146 GMARKET.COM.SG 150 SMADAV.NET 320 AVG.COM 127 SINGTELSHOP.COM 89 © comScore, Inc. Proprietary and Confidential. 23 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  • 24.
    Online Banking onthe Rise in Southeast Asia Visitation to Online Banking sites grew by double digits in all six countries Malaysia is the largest online banking market, with 2.7 million users in January Indonesia nearly doubled its online banking audience over the past year +16% Growth in Unique Visitors (000): Online Banking 2,746 2,360 +18% +72% +35% +39% 1,543 +14% 1,304 949 779 889 749 701 435 377 525 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore Jan-10 Jan-11 © comScore, Inc. Proprietary and Confidential. 24 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2010 vs January 2011
  • 25.
    Local Banks SecureTop Ranking in Most Markets Besides Hong Kong, where HSBC led as the most-visited online bank, all other markets saw local brands secure the top spot Global banking brand Citigroup also secured positions within the top rankings of several countries #1 Online Banking #2 Online Banking #3 Online Banking Destination Destination Destination Country Malaysia Maybank Group Cimbclicks.com.my Pbebank.com Indonesia Bankmandiri.co.id BNI.CO.ID Citigroup Vietnam Vietcombank.com.vn Acb.com.vn Dongabank.com.vn Philippines Bpiexpressonline.com Citigroup HSBC Standard Chartered Hong Kong HSBC Bochk.com PLC United Overseas Bank Singapore Dbs.com.sg Citigroup Group © comScore, Inc. Proprietary and Confidential. 25 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  • 26.
    A Clear Appetitefor Multimedia in Southeast Asia With the exception of Indonesia, visiting to Multimedia sites from these countries outpace the global average Even in countries where high-bandwidth connections are less common, e.g. the Philippines and Vietnam, there is clearly high demand for multimedia content Growth in Reach: Multimedia Sites +11% +17% 7% +6% +11% +36% 72% -1% 73% 72% 72% 77% 63% 67% 65% 67% 66% 61% 56% 55% 49% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 26 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 27.
    Average Video Viewerin High-Bandwidth Hong Kong and Singapore Watched Twice as Much Video as Viewers in Malaysia Among the three markets in Southeast Asia where comScore measures actual video consumption, Malaysia has the largest number of online video viewers but the lightest average usage The average Hong Kong web user who watched online video in January viewed almost 12 hours of video content over the course of the month Total Unique Video Viewers (000) Videos per Viewer Hours per Viewer Malaysia Malaysia 62 Malaysia 5.0 8,188.6 Hong Kong Hong Kong 127 Hong Kong 11.9 3,748.6 Singapore Singapore Singapore 10.7 2,343.6 114 © comScore, Inc. Proprietary and Confidential. 27 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
  • 28.
    Large Nonresident PopulationDrives Visiting to Philippine News Filipino News sites source the majority of their traffic from outside the country In Vietnam, local sites are preferred, but traffic from outside the country is minimal Visitation to Local News/Info Sites In-country vs Out-of-country Traffic Global UV Global UV Vietnam (000) Philippines (000) VnExpress 78% 5,254 INQUIRER.NET 37% 765 24H.COM.VN 86% 3,722 GMANEWS.TV 41% 574 Dan Tri 76% 3,721 PHILSTAR.COM 46% 468 VietNamNet ABS- Bridge 85% 2,903 33% 650 CBNNEWS.COM VIETBAO.VN 83% 2,615 MB.COM.PH 36% 412 Within Vietnam Outside Vietnam Within Philippines Outside Philippines © comScore, Inc. Proprietary and Confidential. 28 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  • 29.
    Blog Use isAlso Robust in this Region All six countries outpaced the global reach of Blogs The growth of the category, however, is flat in Hong Kong and Singapore Blogs are a key political channel in some countries; higher growth in the Philippines may be a result of increased political activity in a presidential election year Growth in Reach: Blog Sites +8% -9% +8% +1% -2% -- 68% +18% 63% 60% 55% 50% 50% 54% 58% 56% 57% 51% 56% 55% 43% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 29 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 30.
    Search Snapshot forSoutheast Asia Searchers in the Philippines had the highest average number of searches per searcher; Users in Hong Kong and Singapore were also heavy searchers Google accounts for 67% of all searches globally; in this region, with the clear exception of Hong Kong, users were more likely to use Google for their searches Total Searches (MM) Avg Searches per Searcher Google Share of Searches Malaysia 960 Malaysia 98.7 Malaysia 76% Indonesia 746 Indonesia 91.4 Indonesia 85% Vietnam 563 Vietnam 86.4 Vietnam 93% Philippines 788 Philippines 150.4 Philippines 69% Hong Kong 501 Hong Kong 125.1 Hong Kong 37% Singapore 304 Singapore 115.4 Singapore 77% © comScore, Inc. Proprietary and Confidential. 30 Internet Audience 15+ accessing Internet from Home or Work Source: comScore qSearch, January 2011
  • 31.
    Country Overviews © comScore, Inc. Proprietary and Confidential. 31
  • 32.
    Social Networking, Photos,Blogs Index High in Malaysia Key Categories Reach in Malaysia vs WW Average 91% 50% Social Networking Index: 129 70% Technology 93 53% 88% 48% Search/Navigation 103 85% News/Information 79 60% 81% 44% Photos 154 Retail 70 53% 64% 72% 39% Multimedia 108 Business/Finance 86 67% 46% 58% 36% Blogs 117 Instant Messengers 104 50% 35% 58% 28% Directories/Resources 85 Travel 95 68% 30% 57% 20% e-mail 91 Sports 63 63% 32% 53% 19% Downloads 93 TV 59 57% 33% 53% 15% Community 91 Education 54 58% 29% 52% 14% Malaysia Games 102 Auctions 44 51% 31% Worldwide © comScore, Inc. Proprietary and Confidential. 32 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
  • 33.
    Central Malaysia Accountsfor Half of the Country’s Web Activity Web users in Negeri Sembilan, Selangor and Kuala Lumpur make up 54% of the country’s Internet population Reach of Key Categories 27% Banking 25% 36% Web users in the Central region Instant Messengers 34% are more likely to visit Banking 59% e-mail 57% sites and to use IM and webmail 90% Social Networking 91% Online Gaming sites are more Travel 27% likely to be visited by users 27% 49% outside Central Malaysia News/Information 50% 43% Highest-indexing categories are Retail 45% in fact location-specific 33% categories such as Job Search, Online Gaming 39% Maps, and Real Estate Central Region Rest of Malaysia © comScore, Inc. Proprietary and Confidential. 33 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), January 2011
  • 34.
    Online Video inMalaysia 8.2 MM Unique Viewers 78 % Percent of 15+ Internet Audience 45 % Percent of Total Population 505 MM Total Videos 41 MM Total Hours of Video 62 Videos per Viewer 5.0 Hours per Viewer © comScore, Inc. Proprietary and Confidential. 34 Malaysian Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
  • 35.
    SNs, Photos, Blogs,News Most Popular in Indonesia Key Categories Reach in Indonesia vs WW Average 90% 50% Social Networking Index: 128 Retail 78 70% 64% 85% 48% Search/Navigation 100 Technology 91 Index: 129 85% 53% 76% 43% Photos 143 103 Games 84 53% 51% 68% 27% Blogs 136 154 Instant Messengers 78 50% 35% 66% 25% News/Information 109 108 Business/Finance 56 60% 46% 56% 24% e-mail 89 Education 85 117 63% 29% 55% 23% Multimedia 83 Sports 73 85 67% 32% 55% 22% Directories/Resources 81 91 Travel 73 68% 30% 53% 18% Community 91 93 Health 83 58% 21% Indonesia 50% 16% Downloads 88 TV 49 91 57% 33% Worldwide 102 © comScore, Inc. Proprietary and Confidential. 35 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
  • 36.
    Instant Messengers, Newsare Key Categories in Vietnam Key Categories Reach in Vietnam vs WW Average 91% 57% Search/Navigation Index: 128 Index: 107 Downloads 100 85% 57% 90% 57% News/Information 149 100 Blogs 113 Index: 129 60% 50% 72% 56% Community 143 124 103 Games 109 58% 51% 72% 45% Instant Messengers 206 136 154 Photos 86 35% 53% 69% 37% Retail 108 109 108 Business/Finance 82 64% 46% 67% 37% 97 89 Education 128 Directories/Resources 117 68% 29% 67% 35% Multimedia 100 83 Sports 112 85 67% 32% 66% 35% e-mail 105 81 91 Auctions 113 63% 31% 66% 28% Social Networking 94 91 93 Automotive 119 70% 24% Vietnam 60% 23% Technology 112 88 TV 70 91 53% 33% Worldwide 102 © comScore, Inc. Proprietary and Confidential. 36 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
  • 37.
    Photos, Social Networkingand IM Index High in the Philippines Key Categories Reach in the Philippines vs WW Average Index: 128 Index: 135 95% 51% Social Networking Technology 95 70% 53% 100 Index: 129 167 88% 48% Photos Retail 75 53% 64% 143 103 102 87% 47% Search/Navigation News/Information 79 85% 60% 136 154 109 73% 43% Multimedia Instant Messengers 123 67% 35% 109 108 100 63% 27% e-mail Travel 92 63% 30% 89 117 90 61% 24% Directories/Resources Business/Finance 53 68% 46% 83 85 118 60% 23% Games Sports 74 51% 32% 81 91 105 60% 22% Downloads Education 76 57% 29% 91 93 89 52% 19% Community TV 58 58% 33% 88 51% 15% Philippines Blogs 91 102 Health 72 50% 21% Worldwide © comScore, Inc. Proprietary and Confidential. 37 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
  • 38.
    Business/Finance and Newsare Key in Hong Kong Key Categories Reach in Hong Kong vs WW Average 85% 55% Search/Navigation Index: 100 Blogs 109 85% 50% 76% 53% Social Networking 107 Technology 100 70% 53% 72% 51% Multimedia 107 Games 99 67% 51% 71% 48% News/Information 119 Downloads 84 60% 57% 67% 45% e-mail 106 Instant Messengers 130 63% 35% 66% 40% Photos 125 Auctions 129 53% 31% 62% 38% Retail 97 TV 115 64% 33% 61% 32% Directories/Resources 90 Travel 107 68% 30% 56% 24% Business/Finance 122 Education 83 46% 29% 55% 19% Hong Kong Community 95 Sports 60 58% 32% Worldwide © comScore, Inc. Proprietary and Confidential. 38 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
  • 39.
    Online Video inHong Kong 3.7 MM Unique Viewers 86 % Percent of 15+ Internet Audience 60 % Percent of Total Population 476 MM Total Videos 45 MM Total Hours of Video 127 Videos per Viewer 11.9 Hours per Viewer © comScore, Inc. Proprietary and Confidential. 39 Hong Kong Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
  • 40.
    Travel, IMs, Photosare Highest Indexing in Singapore Key Categories Reach in Singapore vs WW Average 87% 54% Search/Navigation Index: 102 85% Technology 102 53% 82% 52% Social Networking 116 70% Games 102 51% 77% 50% Multimedia 116 Downloads 88 67% 57% 68% 48% Photos 128 Instant Messengers 137 53% 35% 65% 47% e-mail 103 Travel 157 63% 30% 65% 44% Community 112 Business/Finance 96 58% 46% 59% 27% Directories/Resources 87 TV 84 68% 33% 58% 27% Retail 91 Sports 85 64% 32% 58% 24% News/Information 96 Education 83 60% 29% 55% 19% Singapore Blogs 110 Auctions 60 50% 31% Worldwide © comScore, Inc. Proprietary and Confidential. 40 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
  • 41.
    Online Video inSingapore 2.3 MM Unique Viewers 78 % Percent of 15+ Internet Audience 58 % Percent of Total Population 266 MM Total Videos 25 MM Total Hours of Video 114 Videos per Viewer 10.7 Hours per Viewer © comScore, Inc. Proprietary and Confidential. 41 Singaporean Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
  • 42.
    Thank You! © comScore, Inc. Proprietary and Confidential. 42
  • 43.
    State of theInternet with a Focus on Southeast Asia 9 March 2011 Joe Nguyen Vice President, Southeast Asia | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com