Think Like A Startup - Ad-Tech Tokyo International by Jeff Crawford
•Download as PPTX, PDF•
1 like•251 views
This is the presentation I did at the Ad-Tech Tokyo International Conference in Tokyo Japan on August 23. If a Japanese Company is expanding to an overseas market (like the USA), it is best to think like a startup rather than a big company. In this deck I present the Lean Startup concept, and propose how it can be use to find "Product Market Fit" in your target market. In the deck, I provide useful some tools and techniques.
Recommended
Recommended
More Related Content
What's hot
What's hot (18)
Similar to Think Like A Startup - Ad-Tech Tokyo International by Jeff Crawford
Similar to Think Like A Startup - Ad-Tech Tokyo International by Jeff Crawford (20)
More from Zo Digital Japan
More from Zo Digital Japan (7)
Recently uploaded
Recently uploaded (20)
Think Like A Startup - Ad-Tech Tokyo International by Jeff Crawford
- 1. When Entering a Foreign Market Think Like a BIG Company STARTUP
- 2. The Lean Startup, by Eric Reis Key Concepts • MVP – Minimum Viable Product • Build->Measure->Learn (repeat) • A/B Testing • Pivot • Customer Driven Development
- 3. Example: Selling Shoes Online • Build a sophisticated Website, eCommerce and CRM System • Build a state of the art warehouse with shoes • Hire lots of smart people with expensive salaries • Launch and Pray Old Approach
- 4. Example: Selling Shoes Online • Create Simple EC Site with pictures • Manually buy shoes at a local shoe store, Package & Ship (lose $$$) • Learn take payments, handle returns, customer support • Build -> Measure -> Learn • If successful, then Scale Up • If it fails, the shut it down Lean Startup Approach (MVP)
- 5. Example: Selling Shoes Online Zappos Did this in 2009 • Learned quickly via Build-Measure-Learn • Found “Product Market Fit” • Scaled up the businessSold to Amazon 4 years later for $1.2 billion
- 6. APPLYING “LEAN STARTUP” PRINCIPLES Japan USA
- 7. Japan US : Steps • Do Online Research • Decide on a Product Pitch • Setup a Landing Page – Picture, Clear Title, Sales Copy – State Problem and Offer a Solution – Offer a “Lead Magnet” for Email • Run Paid Advertising Campaigns • Apply Marketing Automation & Surveys • Measure Results with Analytics Repeat: Build -> Measure -> Learn Tools Google KW Planner BuzzSumo Amazon Comments LeadPages, Unbounce Google Adwords Facebook, LinkedIn GetDrip, ActiveCampaign WVO, HotJar Google Analytics
- 8. Think Like a Startup Benefits • Can be done from Anywhere • Quickly get to “Product Market Fit” • Launch knowing it WILL sell • Build a Customer List, sell to it later • Don’t Waste $Millions$ if you fail
- 9. END
Editor's Notes
- If you are a Japanese company, and you want to launch your product in USA, it can certainly be a daunting task. So you want to be sure not to make any mistakes. you could easily end up spending millions of dollars to realize , or hiring the wrong set of people to create a product people don’t want. So the question is, how to you avoid spending $millions of dollars, but knowing you have what is called “PRODUCT MARKET FIT”? How can you be sure that your produce or service will succeed overseas? This is what I want to talk about right now. I think in the past, many companies have taken the BIG COMPANY APPROACH to launching in the USA. But today, I want to suggest to THINK LIKE A STARTUP. Even if you are a big company, you can APPLY THE SAME CONCEPTS that MOST STARTUPS USE to be successful.
- Lean Startup Can I see a show of hands? How many people are familiar with this book? Releasted in 2012, This book has REVOLUTIONIZED the way that companies START NEW VENTURES In the book, he introduces a number of key concepts that have been widely adopted. I will mention 2 here. MVP Build->Measure->Learn process If you have not read this book I high recommend it.
- To quickly illustrate the Lean Startup Concepts, especially MVP, let’s take this example. Suppose I want to sell shoes online… Will people want to buy shoes online? What are the issues? Will I get a lot of returns? Let’s Talk about the Old Approch the doing Customer Development
- To quickly illustrate the Lean Startup Concepts, especially MVP, let’s take this example. Suppose I want to sell shoes online… Will people want to buy shoes online? What are the issues? Will I get a lot of returns?
- OK, so let’s takethese Lean Startup principles, and applyt to Japanese Company that wants to ENTER the US Market. (Could be US or anwhere).
- Let’s discuss the specific steps you should take to be successful. Landing Page Amazon Comments very helpful Lead Magnet could be a: Free Downloadable PDF Free Webinar An online Video Coarse Or your product or more
- So just remember, when taking your product overseas, to think like a startup.