The document discusses the "Thinking Outside the Box" series which aims to help people think unconventionally. It describes the SCAMPER method, created by Bob Eberle, which provides a checklist for refining existing products and services by substituting, combining, adapting, modifying, putting to other uses, eliminating, or reversing elements. SCAMPER stands for these techniques and the document provides examples of applying each letter of the acronym to different products or services.

1. Series ‘ Thinking Outside the Box’ Series is a set of Slideshare that helps individuals think about things in an unconventional manner. This series is produced by ThinkInnovation. Copyright 2011. Anthony Mok. All Rights Reserved. ‘ Thinking Outside the Box’ Series

2. Series No Such A Thing As Brainstorming Most brainstormings are organised as idea dumping and not idea creation sessions. To generate creative ideas in brainstorming sessions, we need techniques that force us to think outside the box. http://fnsingapore.blogspot.com/2008/09/moving-from-idea-dumping-to-idea.html Copyright 2011. Anthony Mok. All Rights Reserved.

3. Series SCAMPER Method SCAMPER, which was created by Bob Eberle, provides a checklist for refining an existing product and service. Copyright 2011. Anthony Mok. All Rights Reserved.

4. SCAMPER is used for: Reducing the cost of material that goes into the product or service Lowering the manufacturing cost for producing the product or service Dropping the distribution cost for diffusing the product or service to the consumers Decreasing the storage cost of keeping the product or service to balance demand Increasing the perceived value of the product and service in the eyes of the consumers Copyright 2011. Anthony Mok. All Rights Reserved. Using SCAMPER Method

5. SCAMPER stands for: Substitute Combine Adapt Modify Put to Other Use Eliminate Reverse Copyright 2011. Anthony Mok. All Rights Reserved. Using SCAMPER Method

6. Copyright 2011. Anthony Mok. All Rights Reserved. S = Substitute If we don't use fossil fuel, we could use bio-fuel instead to safe the environment

7. Copyright 2011. Anthony Mok. All Rights Reserved. C = Combine We could put two or more spoons together to reduce our dependence on metal

8. Copyright 2011. Anthony Mok. All Rights Reserved. A = Adapt We could dilute the solution and apply it to other markets

9. Copyright 2011. Anthony Mok. All Rights Reserved. M = Modify We could modify the calculator and turn it into a gift item to give it a new lease of life

10. Copyright 2011. Anthony Mok. All Rights Reserved. P = Put to Other Use We could put baking powder to other uses without changing it in any way

11. Copyright 2011. Anthony Mok. All Rights Reserved. E = Eliminate We could remove all the frills to make the laptop affordable

12. Copyright 2011. Anthony Mok. All Rights Reserved. R = Reverse We could make a dress that could be wore from both sides

13. Series Copyright 2011. Anthony Mok. All Rights Reserved.