Vasily Dubeykovskiy presentation on WCFDAVOS 2016.

1. Think locally,
act globally.
The new possibilities
for place branding.
by Vasily Dubeykovskiy.
9th March 2016, Davos

2. Travel decision modelМОДЕЛЬ «3И»: ПУТЬ ТУРИСТА В ГОРОД
Current
tourists
Potential
tourists
AWARENESS
Quantity
Alltourists
Quality Interest
IMAGE OCCASION

3. Tourism long tail
Popularity
Products
more generic more specific
Урюпинск
Костомукша

4. Decentralization of communicationComms Controllability Vs # oF stakeholDers
Controllability
oF CommuniCations
# oF stakeholDers
product Corporation place

5. Decentralization of communicationtHe future oF plaCe branD CommuniCation
1
2
place brand is the idea that:
- is relevant to the place identity
- unites all inhabitants
each stakeholder becomes
a touch point for the place brand.

6. Decentralization of communication

7. Decentralization of communication

8. Decentralization of communication

9. Decentralization of communication

11. Decentralization of communication

12. Think locally
act globally

13. contacts
Vasily DubeykoVskiy
Ceo at Citybranding, moscow
v@citybranding.ru
+7 (925) 011-02-54
citybranding.ru/en
vk.com/citybranding youtube.com/citybrandfb.com/brand4city citybranding.lj.rutwitter.com/brandcity
CONTACT
CEO at CityBranding, Russia