Download as PDF, PPTX
![• SOPA
&
PIPA
protest
[2012]
• English
Wikipedia
+~7,000
websites
coordinated
a
service
blackout,
to
raise
awareness.
• 160
million
people
viewed
Wikipedia's
banner.
• Google
collected
+7
million
signatures.
• BoycoEs
of
companies
and
organiza1ons
that
support
the
legisla1on.](https://image.slidesharecdn.com/ppt4-130508061109-phpapp01/75/From-the-lab-into-the-real-world-A-User-Centered-Approach-24-2048.jpg)
![(Pallot
et
al.,
2010)
Contextual & social based adoption & adaptation of ICT:
• Living
Labs
+
User
Driven
Innova9on
+
User
Centred
Design
+
User
Created
Content
+
User
Group
Experience
(socio-‐emo1onal)
…BUT
• The
principles
(usability,
accessibility
or
technology
customiza9on)
are
more
manifested
in
theore9cal
considera9ons
rather
than
in
prac9ce.
• Significant
number
of
“one-‐size-‐fits-‐all”
paradigm
is
common
in
the
market.
40,000
solu1on
submissions
[200,000
solvers
-‐200
countries]
Awards:
$5,000
to
$1+M](https://image.slidesharecdn.com/ppt4-130508061109-phpapp01/75/From-the-lab-into-the-real-world-A-User-Centered-Approach-28-2048.jpg)
Uploaded by@cristobalcobo
‘From the lab into the real world’ [A User-Centered Approach]
The document discusses the evolution of user engagement in technology, highlighting the shift from a consumer-centric model to a more collaborative approach involving users as co-creators. It emphasizes the importance of user-centric design and the need for systems that facilitate meaningful interactions between users and technology. Additionally, it outlines challenges and potential strategies for fostering innovation through user participation and inclusion in the design process.
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‘From the lab into the real world’ [A User-Centered Approach]
- 1. When we learnall the answers, they change the questions @cristobalcobo oxford internet ins1tute
- 2. Old Paradigm New Paradigm consumer consumer company company
- 3. “Any customer canhave a car painted any colour that he wants so long as it is black “ *(h.ford,1922) Remark about the Model T in 1909, published in his autobiography My Life and Work (1922)
- 4. “individual playing both roles consumers of services as well as creators of added value services”.
- 5. Challenge: alignment of engagement
- 6.
- 7.
- 8.
- 9.
- 15.
- 16. The Documentary Network by Windows Phone Design Studio youtube.com/watch?v=lciYKwVLTuk Connecting - Trends in UI, Interaction, Experience Design
- 17.
- 19. Domain Landscape of the Living Lab Research Map (Pallot et al., 2010)
- 20. User-centricity User-centred Design Toolsin FI Projects ques9onnaires focus groups interviews prac9cal workshops shadowing cultural probes pen & paper mock-‐ups fully func9onal prototypes in-‐home observa9on think-‐aloud sessions user diaries field studies personas or scenarios eye-‐tracking studies scenario-‐based focus groups s9mulus material like comic strips, videos, theatre performances, drama9sed stories usability tes9ng longitudinal evalua9on weekly teleconferences beta launch Source: 29 0f 55 respondents (working on 35 different Future Internet projects) use this tools (2012).
- 21.
- 22. • ICT changepower relations in (almost) all domains. • Technologies can be understood as a trend amplifier. • Can empower users of all kinds: citizens, consumers, workers, patients, audiences... (van Dijk, 2010) 2011
- 23. How to engagewith users in order to adopt an active role in co-creation & co-design?
- 24. • SOPA & PIPA protest [2012] • English Wikipedia +~7,000 websites coordinated a service blackout, to raise awareness. • 160 million people viewed Wikipedia's banner. • Google collected +7 million signatures. • BoycoEs of companies and organiza1ons that support the legisla1on.
- 25. Network Type: Architecture Openness Control Modulariza9on 3.0 Collabora1on Many-‐to-‐Many Managed High High 2.0 Contribu1ng Many-‐to-‐Many Networked Moderate (i.e. reputa1on) Moderate (i.e. simple task) 1.0 Sharing One-‐to-‐many Open Low Low (DuEon, 2008) 3 Levels of Collabora9ve Networks Organiza9ons
- 26. Clay Shirky's Cogni1ve Surplus: Crea1vity and Generosity in a Connected Age reCAPTCHA is a type of challenge-‐response that ask users to enter words seen in distorted text images on screen (it helps digi1ze the text of books, while protec1ng websites from bots). The system has been reported as displaying over 100 million CAPTCHAs every day.
- 27. New ideas thatcan be turned into applications and add added value. The ability to collaborate between people: a) of different backgrounds (micro-contexts), b) with different perspectives, and c) possessing different knowledge. Human centric systemic innovation instruments (encouraging the interaction between all stakeholders). Eriksson et al.,2005 co-creation/co-innovation Khan Academy Lite Raspberry Pi hLp://kalite.learningequality.org
- 28. (Pallot et al., 2010) Contextual & social based adoption & adaptation of ICT: • Living Labs + User Driven Innova9on + User Centred Design + User Created Content + User Group Experience (socio-‐emo1onal) …BUT • The principles (usability, accessibility or technology customiza9on) are more manifested in theore9cal considera9ons rather than in prac9ce. • Significant number of “one-‐size-‐fits-‐all” paradigm is common in the market. 40,000 solu1on submissions [200,000 solvers -‐200 countries] Awards: $5,000 to $1+M
- 29.
- 30. Communications tools dont get socially interesting until they get technologically boring (Shirky, 2008) Interesting social innovations may not be interesting technically (Bernstein, et al, 2011) Flash mobs strike again for the 9th annual ‘no pants’ subway ride Social Media’s Influence on the Arab Spring Privacy or data protec1on?
- 31. (Bernstein, Ackerman, Chi & Miller, 2011). Conflation of usefulness and usability Usefulness: asks whether a system solves an important problem. Usability: asks how users interact with the system. “In the technology industry many time features & functionalities is prioritized rather than usefulness www.leapmotion.com hEp://theamazingios6maps.tumblr.com ‘The most beau1ful, powerful mapping service ever’ iOS6 Google Map
- 32. Challenge: How tocreate meaningful synergies between users & technology? Problems in the complex innova1on systems. • Suboptimal degree of interaction with users (i.e. only a few companies effec1vely involve users in their innova1on process). • Discrepancy between theory and practice. (i.e early involvement of users par1cularly in early stage of the projects.) • Mechanisms to integrate increasingly multidisciplinary knowledge (gathered in diverse interac1on contexts) • Adequate translation and transformation of user insights (into more technical requirements). • Path dependency& lock-in (i.e difficult to break into new grounds/paradigms). (Eriksson et al.,2005 and De Moor, et al 2010)
- 33. (Fiedler, 2011, Offenberg & Pipek, 2008; Seserv.Org ). Future Internet research towards an “Open Development Model different stakeholders combining efforts and benefit. conclusion Users at the center of the Internet Ecosystem
- 34. Vtbcjmjuz jt noufnovhi uo jnqsowf toguxbsf qoosmz eftjhnfec 1. High-flexible software architectures (from feedback to co-creation + cognitive surplus). 2. Legislation need to keep pace with the ever-increasing speed of user-driven change (i.e. 3D printers)
- 35. 3. Systematic participationof users (iterative loop). 4. Cross-disciplinary methodologies (and knowledge integration tools to deal with complexity).
- 36. 5. Adopting variousIPR models (providing more flexible uses). 6. Clear incentives (combining extrinsic with intrinsic motivation) I.e. pull-push
- 37. 7. QoE mattersmore than QoS to users. 8. Open to different cultures, languages (but localisation‐ friendly, context based).
- 38. 9. Increase transparency(but also awareness and simplicity) about data uses.
- 39. @cristobalcobo hEp://1ny.cc/ppts Oxford Internet Ins1tute Research Fellow.
- 40. References • Almirall, E., & Wareham, J. (2008). Living Labs and open innova1on: roles and applicability. The Electronic Journal for Virtual OrganizaDons and Networks, 10(3), 21–46. • Bernstein, M. S., Ackerman, M. S., Chi, E. H., & Miller, R. C. (2011). The trouble with social compu1ng systems research. In Proceedings of the 2011 annual conference extended abstracts on Human factors in compuDng systems (pp. 389–398). Retrieved from hEp://dl.acm.org/cita1on.cfm?id=1979618 • Coetzee, H., Du Toit, I.-‐M., & Herselman, M. (2012). Living Labs in South Africa: An analysis based on five case studies. Retrieved from hEp://researchspace.csir.co.za/dspace/handle/10204/6082 • De Moor, K., Berte, K., De Marez, L., Joseph, W., Deryckere, T., & Martens, L. (2010). User-‐driven innova1on? Challenges of user involvement in future technology analysis. Science and Public Policy, 37(1), 51–61. • DuEon, W. (2008). Collabora1ve network organiza1ons: new technical, managerial and social infrastructures to capture the value of distributed intelligence. Retrieved from hEp://papers.ssrn.com/sol3/papers.cfm?abstract_id=1302893 • Eriksson, M., Niitamo, V.-‐P., & Kulkki, S. (2005). State-‐of-‐the-‐art in u1lizing Living Labs approach to user-‐centric ICT innova1on-‐a European approach. Lulea: Center for Distance-‐spanning Technology. Lulea University of Technology Sweden: Lulea. Online under: hSp://www. cdt. ltu. se/main. php/SOA_LivingLabs. pdf. Retrieved from hEp://www.vinnova.se/upload/dokument/ verksamhet/1ta/stateozheart_livinglabs_eriksson2005.pdf • Nicolas nova. (2009, October 15). Field research and interacDon design. Retrieved from hEp://www.slideshare.net/nicolasnova/ field-‐research-‐and-‐interac1on-‐design • Pallot, M., Trousse, B., Senach, B., & Scapin, D. (2010). Living Lab Research Landscape: From User Centred Design and User Experience towards User Cocrea1on. Presented at the First European Summer School “Living Labs.” Retrieved from hEp:// hal.inria.fr/inria-‐00612632 • Paul Isakson. (2008, March 22). What’s Next In MarkeDng & AdverDsing. News & Poli1cs. Retrieved from hEp:// www.slideshare.net/paulisakson/whats-‐next-‐in-‐marke1ng-‐adver1sing-‐318143 • J.A.G.M. van Dijk. “Conceptual Framework”. In: Study on the Social Impact of ICT (2010), pp. 1–30. • Hess, J., Offenberg, S., & Pipek, V. (2008). Community driven development as par1cipa1on?: involving user communi1es in a sozware design process. In Proceedings of the Tenth Anniversary Conference on ParDcipatory Design 2008 (pp. 31–40). Retrieved from hEp://dl.acm.org/cita1on.cfm?id=1795240 • Fiedler, M., et al. Future Internet Assembly Research Roadmap–Towards Framework 8: Research PrioriDes for the Future Internet. Technical report, Future Internet Assembly Working Group, 2011.