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There Goes Everybody




   Focusing the Power of People and
   Today’s Network on Opportunity
             Dion Hinchcliffe
The network is a
        big place today

• All your customers
• All your competitors
• Only a few proven
  strategies for long-term
  competitive advantage
We have a few proven
business models now
• Mostly around what we call “2.0”
 • Peer production
 • Owning your classes of data online
 • Using new distribution models to
   leverage the Web as your platform
 • Social systems
 • A few others
Most of these
strategies are about
  building a potent
   network effect
The biggest challenge,
however, is in changing
    our thinking
The major shifts
 • In who creates value (the network does)
 • How much control we have over our
   businesses
 • How intellectual property works
 • Great increases in transparency and
   openness
  • Open supply chains, community-based
     processes and relationships
2.0 models are
 transforming everything

• Product Development
• Marketing and Advertising
• Operations
• Customer Service
The network is proving to
 be the best solution for
many classes of problems
So how do we
re-imagine our
 products and
  services for
  the 2.0 era?
Challenges to
     Succeeding with 2.0
• Innovator’s Dilemma
 •   “How do we disrupt ourselves
     before our competition does?”

• Not-Invented Here
• Overly fearful of failure
• Deeply ingrained 1.0 environment
• Low level of 2.0 competency
What we often see in
the marketplace today
• Too many copy-cat products
  •   Failure of imagination and courage

• 2.0 concepts as an after-thought or tacked
  on as a “checklist” item
• Companies that pay lip service but are
  having trouble or unwilling to make 2.0
  changes
The 1.0 world is having
  its own problems
• The time is right for change now more than
  ever before
• We all have to learn how to adapt quickly
  to new marketplace realities
  • Something that the (successful parts) of
    network have been doing for a long time
We now have effective
lenses through which to
  look at opportunities
          online
• Push to pull systems
• Web 2.0 models
• New modes of software, platforms, and
  architectures
 • Productivity-Oriented Platforms
 • Web-Oriented Architecture
 • New Distribution Models
The new Web 2.0 era distribution
Number of Practitioners   models remain largely untapped




                                                                                                                 Semantic Web/Web 3.0
                                                                                           Social Network Apps
                                                                             Web Widgets
                                                                 Open APIs
                                                  Web 2.0 Apps
                                   Syndication
                           Web
                           Sites




                                                         Potential Reach Power
                                                          and Network Effect
                                                 (Lowest Cost Per Customer/Partner)
It’s time to change
          our DNA
• Moving from the 20th century towards
  21st century businesses
• Deeply understanding the network and its
  profound potential for creating growth and
  building value
• Putting 2.0 into the core of our lines of
  business
This will be hard
But the rewards are
     considerable
• Products and services that thrive
• Successful transition to a new marketplace
• Attaining of new, sustainable competitive
  advantage
• Resilience to future change and ongoing
  market evolution

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There Goes Everybody Dion Hinchcliffe Web 2

  • 1. There Goes Everybody Focusing the Power of People and Today’s Network on Opportunity Dion Hinchcliffe
  • 2. The network is a big place today • All your customers • All your competitors • Only a few proven strategies for long-term competitive advantage
  • 3. We have a few proven business models now
  • 4. • Mostly around what we call “2.0” • Peer production • Owning your classes of data online • Using new distribution models to leverage the Web as your platform • Social systems • A few others
  • 5.
  • 6. Most of these strategies are about building a potent network effect
  • 7. The biggest challenge, however, is in changing our thinking
  • 8. The major shifts • In who creates value (the network does) • How much control we have over our businesses • How intellectual property works • Great increases in transparency and openness • Open supply chains, community-based processes and relationships
  • 9. 2.0 models are transforming everything • Product Development • Marketing and Advertising • Operations • Customer Service
  • 10. The network is proving to be the best solution for many classes of problems
  • 11. So how do we re-imagine our products and services for the 2.0 era?
  • 12. Challenges to Succeeding with 2.0 • Innovator’s Dilemma • “How do we disrupt ourselves before our competition does?” • Not-Invented Here • Overly fearful of failure • Deeply ingrained 1.0 environment • Low level of 2.0 competency
  • 13. What we often see in the marketplace today • Too many copy-cat products • Failure of imagination and courage • 2.0 concepts as an after-thought or tacked on as a “checklist” item • Companies that pay lip service but are having trouble or unwilling to make 2.0 changes
  • 14. The 1.0 world is having its own problems • The time is right for change now more than ever before • We all have to learn how to adapt quickly to new marketplace realities • Something that the (successful parts) of network have been doing for a long time
  • 15. We now have effective lenses through which to look at opportunities online
  • 16. • Push to pull systems • Web 2.0 models • New modes of software, platforms, and architectures • Productivity-Oriented Platforms • Web-Oriented Architecture • New Distribution Models
  • 17. The new Web 2.0 era distribution Number of Practitioners models remain largely untapped Semantic Web/Web 3.0 Social Network Apps Web Widgets Open APIs Web 2.0 Apps Syndication Web Sites Potential Reach Power and Network Effect (Lowest Cost Per Customer/Partner)
  • 18. It’s time to change our DNA • Moving from the 20th century towards 21st century businesses • Deeply understanding the network and its profound potential for creating growth and building value • Putting 2.0 into the core of our lines of business
  • 19. This will be hard
  • 20. But the rewards are considerable • Products and services that thrive • Successful transition to a new marketplace • Attaining of new, sustainable competitive advantage • Resilience to future change and ongoing market evolution