A PESTLE analysis is a framework that analyzes the macroenvironmental factors in the political, economic, sociocultural, technological, legal, and environmental domains that may affect an organization. It is used to identify threats and weaknesses which then feed into a SWOT analysis. The six factors - political, economic, sociocultural, technological, legal, and environmental - make up the PESTLE acronym and each category contains examples of factors that should be analyzed.

1. Analysis

2. A PESTLE analysis is a framework or tool
used by marketers to analyze and monitor
the macro-environmental (external
marketing environment) factors that have
an impact on an organization. The result of
which is used to identify threats and
weaknesses which is used in a SWOT
analysis.
The 6 factors make up the acronym PESTEL.

3. Political
 The political factors account for all the political activities
that go on within a country and if any external force might
tip the scales in a certain way
 Trading policies
 Government changes
 Funding

4. Economic
 The economic factors take into view the economic condition
prevalent in the country and if the global economic
scenarios might make it shift or not.
 Unemployment level
 Foreign Exchange rates
 Inflation rate

5. Social
 Social factors are your consumers. You need to look at
buying habits, emotional needs, and consumer behaviour in
this section. Because these are the people who directly
influence your sales.
 Ethnic/religious factors
 Demographics
 Consumer opinions and attitudes

6. Technology
■ Technology can be directly involved with
company products, like manufacturing
technologies.
Technological development
Research and development
Associated Technologies

7. Legal
■ Legal factors have to do with all the
legislative and procedural components in
an economy. Also, this takes into account
certain standards that your business might
have to meet in order to start
production/promotion.
Employment law
Consumer protection
Industry-spesific regulations

9. Conclusion
 In conclusion, PESTLE analysis is an invaluable business tool
that analyzes six different groups of external factors, all of
which can affect businesses.
 ■ However, PEST analysis (and its derivatives) is not an
exhaustive technique that considers every type of factor,
especially as some just can’t be categorized —

10. SWOT
Analysis
Oppurtunity
Threats
Strengths
Weakness
Acronym for Strengths,
Weaknesses, Opportunities,
and Threats.
Technique that enables a
group / individual to move
from everyday problems to a
fresh perspective.
What is SWOT Analysis?

11. How to conduct SWOT Analysis?

12. Goods & Services Evaluation
Brainstorming Meetings
Strategic Planning
Product Evaluation
Competitor Evaluation
Personal Development Planning
Decision Making
Product Launch
Effectiveness in Market
Who needs SWOT Analysis?

13. Benefits & Pitfalls of SWOT Analysis
Benefits of SWOT Analysis
Forecasting
Decision
Making Tool
Knowing the
Competion
Benefits of
SWOT
Analysis

14. WEAKNESSES
• Failing pizza test market thus limiting the
ability to compete with pizza providers.
• High training costs due to high turnover.
• Minimal concentration on organic foods.
• Not much variation in seasonal products .
• Quality concerns due to franchised operations.
• Focus on burgers / fried foods not on healthier
options for their customers.
• Ranks very high on the Fortune Magazine's most
admired list
• Community oriented
• Global operations all over the world
• Cultural diversity in the foods
• Excellent location
• Assembly line operations.
• Use of top quality products
STRENGTHS
INTERNAL
• Marketing strategies that entice people from
small children to adults.
• Lawsuits for offering unhealthy foods.
• Contamination risks that include the threat of
e-coli containments.
• The vast amount of fast food restaurants that
are open as competition.
• Focus on healthier dieting by consumers.
• Down turn in economy affecting the ability to eat
that much.
THREATS
• Opening more joint ventures.
• Being more responsive to healthier options.
• Advertising wifi services in the branches.
• Expanding on the advertising on being
more socially responsible
• Expansions of business into newly developed
parts of the world.
• Open products up to
allergen free options
such as peanut free.
OPPORTUNITIES
EXTERNAL
Mc Donald’s
SWOT Analysis

15. Competitor analysis
 https://blog.hubspot.com/marketing/competitive-analysis-kit
 https://www.campaigncreators.com/blog/competitive-analysis-benefits/
 https://www.slideshare.net/eyyaahmed/competitor-analysis-34354514
 https://coschedule.com/marketing-strategy/competitive-analysis
 https://www.mycustomer.com/marketing/strategy/four-types-of-
analysis-critical-to-your-digital-marketing-strategy