For copywriting basics

1. Mind maps, free writing and
brainstorming techniques.

2.  Mind Map
 Free Writing
 Brainstorming Techniques
 Brain Writing
 Round Robin
 Figuring Storming
Content

3. Creative block: How to deal with it
First Person POV Birds Eye (Clarity)

4.  Mind mapping is a visual way of
organizing and representing ideas and
information. It involves creating
diagrams that link connected concepts,
ideas, and tasks together.
 Mind mapping can be used to
brainstorm, organize thoughts, plan
projects, and improve communication.
What is Mind Mapping?

5.  Freewriting is a technique in which the
author writes their thoughts quickly
continuously, without worrying about
form, style, or even grammar.
 Alongside mindmapping, freewriting is
typically used early in the writing
process to collect and manifest one's
thoughts before moving into creative
writing i.e poetry, story writing,
screenplay or copy.
Freewriting!

6.  Keep your hand moving the whole time.
...
 Don't cross out and especially don't
erase. ...
 Don't worry about spelling, punctuation,
or grammar. ...
 Time yourself!
Important Tips

7.  Character Driven: The second method for character freewriting is to write in first
person as if you are the character. This brings you inside your character’s head to
better understand his or her goals and motivations.
 Words and Imagery: Choose a word or image and while you’re freewriting, keep
your mind focused on it. If your mind goes blank during the free write, come back
to the word E.g Bird, Family, Freedom
 Solution freewriting is a technique for solving problems in your writing projects.
Start by writing the problem across the top of the page. Try to form it into a
question. Then write. Allow yourself to explore tangents and be emotional.
Freewriting Types

8. Brainstorming Techniques

9.  Unbalanced conversation. Extroverted
personalities and quick thinkers dominate the
conversation, leaving no time for other
teammates to contribute.
 Anchoring: One or two people do 60 to 70% of
talking. Preventing fresh ideas.
 Quality Over Quantity: Focusing on quality is a
problem when it comes to brainstorming stage
as it can result in fear of judgment and fewer
ideas produced.
Brain Storming Problems

10.  Round Robin: In a round-robin brainstorm, every member of the meeting
participates, contributing one idea to the brainstorm. The first rule is that the
group has to make it around the whole room at least once before anyone can
contribute a second idea.
 Brain writing: Then everyone passes their ideas to the person on their right
(or left, whichever you prefer), who will then build off of the ideas, adding
bullet points or creative strategies.
 Figure storming: The group picks a well-known figure who is not in the
room—it could be a boss, a fictional character, or a well-known public figure
For example, you might ask: How would Oprah Winfrey approach this
problem?
Brain Storming Techniques