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- 1. ENTREPRENEURSHIP DEVELOPMENT agen’s theory of status Withdrawal oseph Schumpeter’s theory of Innovation avid McClelland’s Need for achievement theory night’s risk taking theory
- 2. THEORIES OF ENTREPRENEURSHIP • Joseph Schumpeter’s theory of “Innovation”. • Hagen’s Theory of status “Withdrawal”. • David McClelland’s “need for Achievement” Theory. • Knight’s “Risk Taking” Theory. 2
- 3. Joseph Schumpeter's theory of innovation is often referred to as the "Schumpeterian theory of economic development" or "creative destruction." the term "creative destruction" to describe how the old is being constantly replaced by the new. Innovation – innovation means, the changes in the methods of production and transportation, production of a new product, change in the industrial organization, opening up of a new market, etc. JOSEPH SCHUMPETER’S THEORY OF “INNOVATION”.
- 4. Hagen's theory of status withdrawal, also known as the "Power Deprivation Model," is a sociological theory developed by Arnold H. Hagen in the 1960s. The theory of social change explains that when members of some social groups feel that their values and status are not respected by the society , they turn to innovation to get the respect of the society. HAGEN’S THEORY OF STATUS “WITHDRAWAL”. 4
- 5. 5 KEY POINTS OF HAGEN’S THEORY • STATUS DISCREPANCY: Individuals perceive a gap between their desired social status and their actual position due to factors like job loss or social rejection. REACTIVE BEHAVIOR: People respond by engaging in deviant or unconventional behavior, attempting to regain control and alleviate frustration. DEVIANT ACTS: Reactive behavior often takes the form of deviant actions, varying in severity, as individuals strive to regain a sense of power and control. SOCIAL CONSEQUENCES: Engaging in deviant behavior can result in societal consequences, including stigmatization and criminal labeling. CYCLE OF DEVIANCE: This process can create a cycle of deviance, with continued deviant behavior reinforcing powerlessness and diminished social status. FRUSTRATION AND POWERLESSNESS: This status discrepancy leads to frustration and feelings of powerlessness as they confront a lowered status.
- 6. 6 DAVID MCCLELLAND’S “NEED FOR ACHIEVEMENT” THEORY. David McClelland's "Need for Achievement" (n-Ach) theory is a psychological theory that focuses on individuals' intrinsic motivation to excel and achieve success. McClelland's Need for Achievement theory refers to the desire to excel , surpass goals, and experience a sense of accomplishment. Individuals with a high need for achievement seek challenging tasks with clear objective, appropriate feedback on their performance, and strive for personal success.
- 7. $3B Opportunity to build Fully inclusive market Total addressable market MARKET OVERVIEW $2B Freedom to invent Selectively inclusive market Serviceable available market $1B Few competitors Specifically targeted market Serviceable obtainable market Pitch deck 7
- 8. MARKET COMPARISON BILLION BILLION BILLION 3 2 1 Opportunity to build Addressable market Freedom to invent Serviceable market Few competitors Addressable market Pitch deck 8
- 9. Our curriculum is priced below that of other tools in the education market Simple and easy to use, compared to the complex tools of the competitors Affordability is the main draw for educators to adopt our products Company A Product is more expensive Companies B & C Product is expensive and inconvenient to use Companies D & E Product is affordable, but inconvenient to use 9 OUR COMPETITION CONTOSO COMPETITORS Pitch deck
- 10. CONVENIENT INCONVENIENT EXPENSIVE Competitor A Competitor E Competitor D Competitor C Competitor B AFFORDABLE CONTOSO LTD. OUR COMPETITION Pitch deck 10
- 11. 20XX JAN FEB MAR APR 20XX MAY JUN JUL OCT AUG SEP NOV DEC JAN FEB MAR APR MAY JUN JUL OCT AUG SEP NOV DEC TWO-YEAR ACTION PLAN Pitch deck 11 July, 20XX Gather feedback Deliver to students Test with schools Regional launch Draft blueprints Run focus groups
- 12. YEAR 1 YEAR 2 YEAR 3 INCOME Users 50,000 400,000 1,600,000 Sales 500,000 4,000,000 16,000,000 Average price per sale 75 80 90 Revenue @ 15% 5,625,000 48,000,000 216,000,000 Gross profit 5,625,000 48,000,000 216,000,000 EXPENSES Sales & marketing 5,062,500 38,400,000 151,200,000 70% Customer service 1,687,500 9,600,000 21,600,000 10% Product development 562,500 2,400,000 10,800,000 5% Research 281,250 2,400,000 4,320,000 2% Total expenses 7,593,750 52,800,000 187,920,000 Pitch deck 12 FINANCIALS
- 13. Pitch deck 13 MEET THE TEAM MIRJAM NILSSON Chief Executive Officer TAKUMA HAYASHI President FLORA BERGGREN Chief Operations Officer RAJESH SANTOSHI VP Marketing
- 14. Pitch deck 14 MEET THE FULL TEAM TAKUMA HAYASHI President FLORA BERGGREN Chief Operations Officer GRAHAM BARNES VP Product ELIZABETH MOORE Product Designer MIRJAM NILSSON Chief Executive Officer RAJESH SANTOSHI VP Marketing ROWAN MURPHY SEO Strategist ROBIN KLINE Content Developer
- 15. At Contoso, we believe in giving 110%. By expanding STEM education tools, we help schools build a curriculum that will aid student success in college. We thrive because of our market knowledge and a great team behind our curriculum. As our CEO says, "Efficiencies will come from proactively transforming how we do business." Pitch deck 15 SUMMARY
- 16. Mirjam Nilsson Pitch deck 16 mirjam@contoso.com www.contoso.com 206-555-0146 THANK YOU