The youth and branding Africa
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The document discusses Africa's youth population and how it can shape the continent's brand and future. It notes that Africa has a large and growing youth population that is increasingly educated, connected digitally, and exposed to global media. Africa's youth are already changing the continent through increased civic participation, starting businesses, educating themselves, and sharing their stories locally and globally using online tools. For Africa to continue progressing positively, its youth must be empowered and supported to shape belief systems, build infrastructure, increase intellectual capital, tell African stories abroad, and influence pro-African policies to improve standards of living across the continent.
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The youth and branding Africa
- 1. The YOUTH and BRAND Africa G. Kofi Annan | twitter: @GKofiAnnan | Annansi Chronicles: http://www.annansi.com/blog
- 2. Africa is DIVERSE
- 3. A lot needs to CHANGE Flickr: jo fleet
- 4. But a lot HAS changed
- 5. More CONNECTED Flickr: intransit
- 6. 38% live in cities Flickr: AdamCohn
- 7. Growing MIDDLE CLASS
- 8. World still has LIMITED VIEW of Africa
- 9. Africa needs a BETTER BRAND vs
- 10. HUMAN CAPITAL is important for economic and social growth
- 11. Second BIGGEST youth population by 2050 Source: UN Population Division, World Population Prospects: The 2008 Revision , (2009).
- 12. 15-24 yr olds = 20% of population TODAY
- 13. 15-24 yr olds = 20% of population 60% of population is under 25 yr. old TODAY
- 14. Youth HELPED CHANGE South Africa 1976 Soweto Youth uprising started in secondary schools
- 16. Youth’s perspective has CHANGED
- 17. Increasing EDUCATION rates Flickr: US Army Africa
- 18. Brand and product AWARE Flickr: Irene2005
- 19. Rural / Urban / Overseas TRAVEL Flickr: ditzy`girl_
- 20. Born DIGITAL and CONNECTED Flickr: frerieke
- 21. Growing with GLOBAL MEDIA Flickr: kigaliwire
- 22. Youth are already CHANGING AFRICA and its BRAND
- 23. 2000/2007 Senegal elections 2000/2007 Senegal Elections Flickr: cfarivar; Nomadic Wax
- 24. Using informal TOOLS to CONNECT and INFLUENCE on Continent and Abroad Flickr: oneVillage Initiative_
- 30. How can youth continue to AFFECT the Africa Brand?
- 32. THOUGHTS? @GKofiAnnan G. KOFI ANNAN