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Introducing Digital Media at UNICEF Ethiopia

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Unicef Ethiopia
Unicef Ethiopia

Introducing Digital Media at UNICEF Ethiopia and Finding and Managing information April 2014 Zerihun Sewunet UNICEF Ethiopia

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Introducing Digital Media @ UNICEF Ethiopia May 2014 Zerihun Sewunet UNICEF Ethiopia
Social Media?
Why Social Media? Joining in conversation with target groups
ETHIOPIA: context and opportunities
5
6
Learn what our supporters are saying and sharing about you
Ask and answer questions
9 Drive traffic
Enable Easy Sharing
Enable grassroots movements in real-time and rapidly respond to emergencies. 11
Build new contacts 12
13 Who is on social media? 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% GovernmentDonors Donorsagencies Media UNAgencies+multilateralorgns PrivatePartners Website Facebook Twitter Youtube
How we do it
www.unicef.org/ethiopia unicefethiopia.wordpress.com twitter.com/UNICEFEthiopia www.facebook.com/UNICEFETH www.linkedin.com/company/unicef-ethiopia www.flickr.com/unicefethiopia/ www.youtube.com/UNICEFEthiopia
Finding and managing information online
List your best three sources of information How do you manage your information?
• From the work we do • Face-to-face meetings • Events / workshops • Internet • Publications or books • Media…. What are your information sources?
Finding information: problems ? • Too much! - Too much information / knowledge out there – Too many platforms / tools? • Dealing with information overload... • Quality Information • Filter failure?
Basic command: • “...” : the exact phrase • *: Words starting with e.g People* • OR : Logical expression Advanced search: • [site: country code] : country code e.g et • [filetype:] : specific format e.g doc • Etc...
Using social media
Using social media: Yammer
Using social media: Twitter
Using social media: LinkedIn
UNICEF Ethiopia website
UNICEF Ethiopia blog
UNICEF Ethiopia photo collection
UNICEF Ethiopia Videos
Managing Information
To make informed decisions … To re-use information… …And learn from the past
How do we manage information? • Organize our content • Categorize and tag it properly Use different technology like: • Social media tools • Content management systems • Your note pad...
Managing information @ UNICEF Ethiopia • Wikis • Blogs • Delicious • SlideShare • Flickr • YouTube • RSS feeds
UNICEF Ethiopia P.O.Box 1169 Addis Ababa, Ethiopia www.unicef.org/Ethiopia © UNICEF May 2014 Cover photo © UNICEF Ethiopia/2013/Ose

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Introducing Digital Media at UNICEF Ethiopia