Buzz - the monthly report that establishes the levels of buzz surrounding the latest news and product releases within technology, telecoms, media and entertainment. July: Despite England's early exit, Fifa World Cup is clearly the most exciting event in this edition of Buzz - ranking 4th in our all time list for excitement

1. Buzz Report #42
Late June 2014 fieldwork
contact
Steve Evans
technology & entertainment
sevans@harrisinteractive.com
+44 (0)7849 172 341

2. our contact details
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3. about us
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product/service launching, including pack testing
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4

5. what is “Buzz”?
in this report, we look at:
each month, we find out the “buzz” of a dozen or so recent or upcoming releases/products for technology, telecoms, media and entertainment we find out 3 key buzz metrics per news item/release/product:
1.level of awareness & familiarity
2.degree to which it generates discussion among peers
3.degree of excitement it generates
The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners.
2014 FIFA World Cup in Brazil
Amazon unveils 3D 'Fire Phone' smartphone in the US
Apple buys Beats music firm for $3bn
Apple launches iCloud Drive for online file storage
BBC launches new annual music awards, 'The BBC Music Awards'
Canon launches 'irista' cloud-based photo storage service
EA Sports UFC video game
Maleficent movie
Murdered: Soul Suspect video game
Samsung launch Galaxy Tab S tablets
Samsung launch Samsung Z smartphone powered by Tizen operating system
Sniper Elite 3 video game
Streaming now to count towards Official Charts for music singles
1
2
3

6. methodology
demographic
unweighted base
total
2,054
all males
1,014
all females
1,040
16-24s
302
25-34s
431
35-44s
500
45-54s
428
55-64s
393
robust quantitative method
conducted via the Harris PollTM Online Omnibus (see more)
2,054 respondents
fieldwork 24 – 30 June 2014
data weighted to be representative of GB national demographics aged 16-64

7. metric 1 of 3 awareness buzz

8. please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each.
extremely familiar
very familiar
somewhat familiar
just know the name and nothing more
never heard of this
1.we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report
2.when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched (see over for more detail)
2 important things to note
how we asked the question
8

9. launch/news dates
2014 FIFA World Cup in Brazil
June/July
Amazon unveils 3D 'Fire Phone' smartphone in the US
18 June
Apple buys Beats music firm for $3bn
29 May
Apple launches iCloud Drive for online file storage
2 June
BBC launches new annual music awards, 'The BBC Music Awards'
16 June
Canon launches 'irista' cloud-based photo storage service
6 June
EA Sports UFC video game
17 June
Maleficent movie
28 May
Murdered: Soul Suspect video game
6 June
Samsung launch Galaxy Tab S tablets
13 June
Samsung launch Samsung Z smartphone powered by Tizen operating system
3 June
Sniper Elite 3 video game
27 June
Streaming now to count towards Official Charts for music singles
22 June

10. 10
© Harris Interactive
10
34%
8%
7%
4%
5%
4%
4%
3%
3%
3%
2%
2%
1%
22%
11%
12%
10%
9%
7%
7%
6%
6%
4%
4%
4%
3%
24%
24%
25%
23%
19%
18%
13%
13%
16%
8%
12%
7%
7%
14%
22%
18%
28%
24%
15%
17%
17%
20%
11%
14%
8%
10%
7%
36%
39%
35%
43%
56%
60%
61%
56%
75%
67%
80%
79%
2014 FIFA World Cup Brazil
Maleficent movie
Streaming counts towards Official Charts
Samsung Galaxy Tab S tablets
Apple launches iCloud Drive storage
Apple buys Beats for $3bn
EA Sports UFC video game
Amazon unveils 3D 'Fire Phone' in US
BBC launches 'The BBC Music Awards'
Sniper Elite 3 video game
Samsung Z smartphone with Tizen OS
Murdered: Soul Suspect video game
Canon launch 'irista' cloud photo storage
extremely familiar
very familiar
somewhat familiar
know name only
never heard of
base: all GB 16-64 (2,054)
Football dominates this edition’s awareness poll with the 2014 FIFA World Cup in Brazil
As you’d expect, it ranks highly in our all-time awareness list, placed top 20.
Disney’s Maleficent and the news that streaming now counts towards the Official Charts for singles also feature highly for awareness in this edition.
Samsung’s new Galaxy Tab S tablets achieves solid awareness (37% at least somewhat familiar), but this level trails what we’ve seen for iPad (as high as 56%) in our all-time awareness list.
Amazon’s 3D Fire Phone has a reasonable awareness level, but it is something we will measure again should it get a UK release. It does, however, get higher awareness than the Samsung Z smartphone.
awareness buzz

11. © Harris Interactive
3D Fire Phone
Extremely familiar
3%
4%
2%
4%
5%
3%
3%
1%
Very familiar
6%
9%
3%
11%
9%
7%
2%
2%
Somewhat familiar
13%
16%
10%
17%
16%
15%
10%
9%
Just know name
17%
21%
14%
18%
11%
19%
20%
18%
Never heard of
61%
50%
71%
51%
59%
56%
66%
70%
Total
Male
Fem
16-24
25-34
35-44
45-54
55-64
Total
Male
Fem
16-24
25-34
35-44
45-54
55-64
awareness buzz
demographic breakdown
(alphabetical order)
Apple iCloud
Extremely familiar
5%
5%
5%
11%
7%
4%
3%
2%
Very familiar
9%
11%
7%
21%
13%
7%
3%
3%
Somewhat familiar
19%
21%
17%
24%
23%
18%
16%
15%
Just know name
24%
22%
26%
19%
19%
24%
27%
32%
Never heard of
43%
40%
45%
25%
39%
47%
51%
48%
BBC Mus.Award
Extremely familiar
3%
3%
2%
4%
4%
3%
2%
1%
Very familiar
6%
8%
5%
13%
9%
5%
4%
3%
Somewhat familiar
16%
18%
13%
20%
20%
12%
14%
13%
Just know name
20%
21%
19%
22%
14%
19%
19%
28%
Never heard of
56%
50%
61%
42%
53%
61%
61%
56%
Canon irista
Extremely familiar
1%
2%
1%
2%
2%
2%
1%
<1%
Very familiar
3%
5%
1%
6%
6%
1%
1%
1%
Somewhat familiar
7%
8%
5%
12%
9%
7%
5%
2%
Just know name
10%
12%
8%
16%
11%
8%
8%
8%
Never heard of
79%
74%
85%
64%
73%
82%
86%
89%
Murdered: SS
Extremely familiar
2%
3%
1%
3%
3%
2%
2%
<1%
Very familiar
4%
6%
1%
9%
7%
3%
1%
0%
Somewhat familiar
7%
10%
4%
14%
11%
6%
4%
1%
Just know name
8%
10%
6%
12%
10%
10%
6%
2%
Never heard of
80%
71%
88%
63%
68%
80%
88%
97%
Streams/Charts
Extremely familiar
7%
7%
6%
8%
8%
8%
6%
4%
Very familiar
12%
15%
9%
17%
13%
11%
10%
9%
Somewhat familiar
25%
26%
23%
27%
24%
24%
24%
24%
Just know name
18%
21%
16%
11%
14%
22%
22%
19%
Never heard of
39%
32%
47%
37%
41%
36%
38%
44%
Sniper Elite 3
Extremely familiar
3%
5%
1%
5%
6%
3%
2%
<1%
Very familiar
4%
6%
1%
9%
7%
3%
2%
0%
Somewhat familiar
8%
12%
4%
16%
11%
8%
5%
1%
Just know name
11%
13%
9%
13%
13%
11%
9%
8%
Never heard of
75%
64%
85%
57%
64%
76%
83%
91%
Sams. Gal. Tab S
Extremely familiar
4%
6%
3%
8%
6%
4%
4%
1%
Very familiar
10%
13%
6%
15%
14%
10%
6%
4%
Somewhat familiar
23%
22%
23%
30%
22%
22%
22%
19%
Just know name
28%
27%
29%
26%
24%
25%
29%
37%
Never heard of
35%
32%
39%
21%
34%
39%
39%
39%
Maleficent
Extremely familiar
8%
7%
9%
12%
10%
9%
8%
2%
Very familiar
11%
12%
11%
17%
19%
11%
8%
3%
Somewhat familiar
24%
22%
25%
32%
28%
25%
19%
15%
Just know name
22%
23%
20%
17%
17%
26%
26%
22%
Never heard of
36%
37%
34%
23%
28%
30%
39%
59%
base size
2,054
1,014
1,040
302
431
500
428
393
Apple buy Beats
Extremely familiar
4%
6%
2%
6%
6%
6%
2%
2%
Very familiar
7%
11%
4%
15%
12%
7%
3%
2%
Somewhat familiar
18%
22%
13%
22%
19%
17%
17%
14%
Just know name
15%
17%
12%
18%
11%
13%
17%
16%
Never heard of
56%
44%
69%
39%
52%
57%
62%
67%
EA Sports UFC
Extremely familiar
4%
6%
1%
6%
7%
3%
2%
<1%
Very familiar
7%
10%
4%
13%
12%
6%
4%
2%
Somewhat familiar
13%
17%
9%
20%
20%
10%
10%
5%
Just know name
17%
17%
17%
22%
15%
18%
15%
16%
Never heard of
60%
50%
70%
40%
47%
63%
69%
78%
11
2014 FIFA Brazil
Extremely familiar
34%
42%
25%
35%
36%
38%
32%
26%
Very familiar
22%
21%
23%
22%
25%
21%
20%
22%
Somewhat familiar
24%
19%
29%
27%
21%
21%
24%
29%
Just know name
14%
11%
17%
9%
10%
16%
18%
16%
Never heard of
7%
7%
6%
8%
7%
5%
6%
7%
Sams. Z/Tizen
Extremely familiar
2%
3%
1%
4%
3%
3%
2%
1%
Very familiar
4%
6%
3%
10%
6%
4%
2%
1%
Somewhat familiar
12%
15%
8%
19%
15%
11%
8%
7%
Just know name
14%
14%
15%
18%
14%
12%
14%
16%
Never heard of
67%
61%
74%
49%
62%
70%
75%
76%
base size
2,054
1,014
1,040
302
431
500
428
393

12. 12
Resident Evil:Retribution
31
MacBooks revamped
31
MS Surface preview
31
Asteroid mining
31
Kinect for PCs launch
31
HP TouchPad
31
Nintendo unveil ‘Wii U’
31
MS Office for iPad
30
Assassin’s Creed IV game
30
Rush movie
30
Olympus Has Fallen
30
Yahoo! buys Summly app
30
JJ Abrams Star Wars
30
Nexus 10 tablet
30
Nexus 7 tablet
30
Windows 8 preview
30
Megaupload taken down
30
PM backs UK film wins
30
Batman: Arkham City
30
Apple-Samsung battle
30
“Quick Tap”
30
Nokia E7 smartphone
30
BBM messenger app
30
Apple buys Beats
29
2014 FIFA game
29
Beyoncé album
29
Gran Turismo 6 game
29
Sam Gal Note 8 unveil
29
Halo 4 game
29
Live Messenger closes
29
MS Outlook relaunch
29
Wii U console revealed
29
O2 mobile wallet
29
Facebook app store
29
Nokia Android phones
28
Elise Christie bullied
28
YouTube paid sub
28
Need for Speed
28
Surface launch
28
PS3 Slimmed
28
Kinect: Star Wars game
28
Windows 8 unveiled
28
Sonic the H-hog 20 years
28
Xbox-No Kinect
27
HTC One M8
27
Facebook Home
27
Resident Evil 6 game
27
Apple Siri software
27
Gears of War 3 game
27
Sony Ericsson Xperia Play
27
Battlefield 4 game
27
Samsung Curve
26
HTC Windows
26
Muse Olympic song
26
Nintendo ‘3DS XL’
26
Resident Evil 6 trailer
26
Google Music in USA
26
BT told block pirate sites
26
Batman: Arkham Origins
26
Football Manager ‘14
26
Nexus 5 smartphone
26
HTC/Apple dispute
26
Myspace sold for £35M
26
LA Noire game
26
Django Unchained movie
26
Mario Kart 8
26
BBC Music Awards
25
LEGO: Hobbit game
25
Apple iOS7
25
Rise of the Guardians
25
Stones GRRR! album
25
Football Manager ’13
25
Google TV UK
25
HTC beat Apple
25
MDNA album
25
SKY News Twitter use
25
Blinkbox launched
25
Lego Marvel game
25
Vevo launched
25
Halo: Reach game
25
Digital sales over £1b
25
Samsung smartwatches
24
Dallas Buyers Club movie
24
Samsung Smart Home
24
PES 2014 game
24
Next generation iPlayer
24
LOVEFiLM series, Copper
24
Daft Punk album
24
LOVEFiLM pilots
24
Hitman: Absolution
24
Nexus 4
24
Lumia 920
24
London 2012 game
24
YouView launch
24
Mass Effect 3 game
24
Google Play
24
Roaming costs capped
24
YouTube movie rentals
24
Google buy Motorola
24
Amazon Cloud Player
24
EA Sports UFC game
23
Watch Dogs game
23
PS Vita Slim released
23
Dead Rising 3 game
23
Nintendo 2DS
23
E3 gaming conference
23
Nokia Lumia 925 slim
23
Star Trek game
23
Cloud Atlas movie
23
New Super Mario game
23
Piracy Hotspots
23
Microsoft Xbox Music
23
HTC service questioned
23
Amazon 3D Fire Phone
22
Sky on PS4
22
Xperia Z1 goes on sale
22
Steve Ballmer to retire
22
BBC launch 5 HD ch’s
22
Google paid music serv.
22
Peter Kay sitcom iPlayer
22
Far Cry 3 game
22
Google search ranking
22
BT buys ESPN channels
22
“ACTA” rejection
22
Flame virus
22
Official Charts streams
22
Max Payne 3 game
22
HP to focus on software
22
Portal 2 game
22
PS Vita unveiled
22
Fable III game
22
“.xxx” sex domain
22
UK Radioplayer
22
Google TV
22
Nokia Lumia 1520/1320
22
Steam (gaming service)
22
Amazon Fire TV
21
Facebook buys Oculus
21
Titanfall video game
21
Xbox One price cut
21
Forza 5 game
21
KitKat Android
21
Nokia Lumia 1020
21
Now TV streaming box
21
Girls Aloud Ten album
21
Microsoft SmartGlass
21
Dig Economy Act delay
21
60s/70s Absolute Radio
21
‘The Daily’ on iPad
21
Apple TV
21
Samsung Galaxy
21
Sony Xperia Z2
20
Saints Row IV game
20
Marvel Heroes game
20
Daft Punk #1
20
BioShock Infinite game
20
HTC One unveiled
20
Nokia tablet, Lumia 2520
20
Sky buys O2 business
20
Apple Mountain Lion
20
Virgin Media Tube wi-fi
20
BBC TV download service
20
Rage game
20
Motorola Xoom
20
Crysis 2 game
20
Fallout: New Vegas game
20
"Newport" Jay-Z spoof
20
Wolfenstein game
20
Surface Pro 3 launch
20
Gravity movie
19
Defiance series/game
19
Trance movie
19
Chromebook Pixel unveil
19
Xbox Music
19
Microsoft buy Yammer
19
HTC Flyer tablet
19
Warner films on Fbook
19
Sony Move
19
Sams. Z/Tizen phone
18
Kinect Sports ivals game
18
Rayman Legends game
18
Gears of War:Judgement
18
Crysis 3 game
18
Sony unveils Xperia Z
18
Ultra HD/4K TV sets
18
Optimus 4X HD
18
Diablo 3 game
18
Homefront game
18
Amazon smartphone
17
Windows phone 8.1
17
Infamous: Second Son
17
Metal Gear Solid V
17
Google sells Motorola
17
Snapchat hack
17
Killzone: Shadow Fall
17
Wuaki.tv launches in UK
17
YouTube Awards
17
Reddit Boston apology
17
Project Glass unveil
17
Nokia 808 revealed
17
World of Warcraft free
17
Inside Lleywn Davis
16
Runner Runner movie
16
Total War: Rome II game
16
Twitter #Music launch
16
DmC video game
16
NI wins football rights
16
Madden NFL 13 game
16
Darksiders ll game
16
Deus Ex: HR game
16
BlackBerry music service
16
Google One Pass
16
Google Buzz
16
Ubisoft patch
16
Sniper Elite 3 game
15
Dark Souls 2
15
Sky offers free tablet
15
The Last of Us game
15
Dell takeover bids
15
Facebook Graph Search
15
Dishonored game
15
Led Zeppelin DVD
15
Sleeping Dogs game
15
Guild Wars 2 game
15
Sony touchless display
15
Yahoo! put up for sale
15
UK HuffPo launched
15
Qriocity
15
EE Kestrel 4G
15
Blu-ray disc successor
14
Nintendo Land game
14
PS A-S B Royale game
14
NBA 2K13 game
14
Ouya console unveil
14
Murdered: Soul Suspect
13
HP reveal VoiceTab
13
The Sun/O2 4G deals
13
Halo: Spartan Assault
13
Facebook ‘Paper’ app
13
NBA 2K14 game
13
Disney Infinity game
13
Nokia Music+
13
YouView
13
HP Music
13
Virgin Gaming
13
ITV to launch ITV Encore
12
Jolla smartphone
12
Google Chromecast
12
Grid 2 video game
12
awareness
buzz
all time list
% at least
somewhat familiar
please see the Appendix for details of the fieldwork date to understand full context
this edition’s items are highlighted green
London 2012 opening
89
Phone hacking
89
Jimmy Savile scandal
88
Michael Jackson’s doctor
88
HMV administration
86
Olympic torch relay
86
Murray loss Wimbledon
83
Oscars 2012
83
Steve Jobs dies
82
Final Harry Potter
82
eBay hack
81
Alex Ferguson retires
81
EURO 2012
81
Stars at jubilee concert
81
London 2012 tickets
81
Blockbuster admin’n
80
Baftas 2012
80
Brits 2012
80
2014 FIFA Brazil
79
Murdoch questions
77
Skyfall movie
76
Jimmy Carr tax
76
Facebook shares
76
Britain’s Got Talent
74
BlackBerry outage
74
PS3 accounts hacked
74
Golden Globes 2012
74
Justin Bieber arrested
73
Prince Harry naked
72
Wiggins wins BBC Sport
70
The Voice UK launched
70
12 Yrs a Slave best film
69
David Moyes sacked
68
Felix Baumgartner dive
68
Men In Black 3 movie
68
Charlie Sheen in news
68
Murray Sports Person’y
67
Titanic 3D movie
67
The Hobbit movie
66
Oscars 2013
65
Comic Relief 2013
64
Peter Capaldi Dr. Who
64
Murdoch not a fit person
64
DAB Radio
64
Freeview HD
64
Dr Who 50th Anniversary
63
New series of Dr Who
63
3D TV sets
63
Brits 2013
62
Gov’t email spying
62
Entwistle resigns
61
Les Misérables movie
60
BBC Three dropped
60
iPhone 5 released
60
Dark Knight Rises movie
60
Fifty Shades of Grey
60
Game chain bust
60
Children in Need concert
60
Sherlock S03 on BBC1
59
Pornography filters
59
The Great Gatsby movie
59
Windows 8 launched
59
Bourne Legacy movie
59
#nomakeupselfie
58
Matt Smith last Dr Who
58
Samsung fined
58
Internet ‘trolls’ identified
58
Twitter super-injunctions
58
IE9 launched
58
Star Trek Into Darkness
57
Iron Man 3 movie
57
Leveson Report
57
Amazon Kindle Touch
57
The Sun on Sunday
57
The Inbetweeners Movie
57
Big Brother re-launched
57
Murdoch’s BSkyB bid
57
JK Rowling author reveal
56
Lincoln movie
56
4G UK
56
Amazing Spider-Man
56
Sites go offline for SOPA
56
Facebook new design
56
iPad 2 released
56
Chris Moyles leaves
55
Goal-line technology
55
The New iPad
55
iPhone 4S
55
Grand Theft Auto V
54
Man of Steel movie
54
Star Wars/Disney deal
54
Facebook “Timeline”
54
Microsoft buy Skype
54
Facebook buy WhatsApp
53
The Wolverine movie
53
Steve Jobs resigns
53
Nintendo 3DS
53
Life of Pi movie
53
Godzilla movie
53
Muppets Most Wanted
52
England lose Ashes 0-5
52
Mrs Brown’s Boys ratings
52
Fast & Furious 6 movie
52
Prometheus movie
52
James Arthur X Factor
52
Despicable Me 2
52
X-Men:DoFP movie
52
Amazing Spiderman 2
51
iPhone 5S/5C
51
Call of Duty: MW3 game
51
Ice Age 4 movie
51
iPhone secretly tracking
50
TV Licence non payment
49
Abbey Clancy Strictly win
49
iPad Mini
49
Netflix in UK
49
Facebook plan to float
49
BBC Two celebrate 50 yrs
48
BBC mumble complaints
48
The Wolf of Wall Street
48
X-Factor Sam Bailey #1
48
Louis Smith wins SCD
48
Hillsborough song
48
Viva Forever' musical
48
PlayStation 4 launched
47
Twilight: Part 2 movie
47
BT Vision
47
Noah movie
46
Xbox One launched
46
The Hobbit 2 movie
46
Rock of Ages movie
46
Star Wars films on BD
46
Firefox 4 launched
46
iPad
46
The Sweeney movie
45
Carphone/Dixon merge
44
12 Years a Slave movie
44
World War Z movie
44
Xbox One announced
44
Google new privacy
44
Windows 7 Mobile
44
iPhone4 reception issue
44
Bing
44
Maleficent movie
43
Streaming/Off. Charts
43
Secret Life of W. Mitty
43
The World’s End movie
43
Sony PS4 announced
43
BBC TV Centre closes
43
Kindle Fire UK
43
Digital display screens
43
Need for Speed movie
42
McAlpine sues
42
iPlayer downloads
42
Amazon Kindle Fire
42
BBC News site redesign
42
Game of Thrones series 4
41
Captain America 2
41
Robocop (2014 remake)
41
Samsung Gal S4 unveil
41
One Direction #1
41
Expendables ll movie
41
Samsung Galaxy Note
41
Samsung Galaxy S3
41
Hunger Games movie
41
Google+
41
Smart TV
41
Bad Neighbours movie
40
Facebook email
40
CoD: Black Ops 2 game
40
Stone Roses tour
40
Kindle eBook
40
Hunger Games: CF movie
39
Homeland series 3
39
Wreck-It Ralph movie
39
Robbie Williams #1
39
PS Vita
39
Android-based tablets
39
The Times paywall
39
Google Chrome OS
39
Samsung Galaxy S5
38
Microsoft buy Nokia
38
Windows 8 update
38
Psy ‘Gentleman’ single
38
Oblivion film
38
Nintendo Wii U launch
38
Avengers Assemble
38
Sky 3D Channel
38
Sams. Gal. Tab S tablets
37
Frozen movie
37
FIFA 14 game
37
Tesco launch Hudl tablet
37
Apple iPad Air
37
Call of Duty: Ghosts
37
PlayStation 4 price £349
37
Xbox One price £429
37
The Croods movie
37
The Hobbit preview
37
Madonna booed
37
Xbox Kinect
37
O2 Be More Dog
36
Samsung Galaxy Note 3
36
SimCity game
36
Assassin’s Creed III game
36
FIFA 13 game
36
Facebook buy Instagram
36
Samsung #1 smartphone
36
FIFA 12 game
36
Skype on Facebook
36
Spotify
36
Jack Reacher movie
36
Windows 8.1 released
36
Harry Potter screenplay
35
Zero Dark Thirty movie
35
BBC iPlayer Radio
35
UK’s first 4G network
35
EMI sold to Universal
35
3D Wimbledon on BBC
35
CoD: Black Ops game
35
Anchorman 2 movie
34
BBC One +1 channel
34
Bowie The Next Day
34
BlackBerry 10 revealed
34
HTC One X launched
34
Warner Bros. StudioTour
34
Battlefield 3 game
34
Samsung Galaxy Tab
34
3D Blu-ray players
34
iPhone 4
34
Apple iCloud Drive
33
Amazon Prime rebrand
33
Star Wars: Ep VII date
33
Samsung smartwatch
33
Nokia Lumia launched
33
PEGI Ratings
33
Sony recall 1.6m TVs
33
BBC Olympic comment’y
32
Yahoo! buy Tumblr
32
Google Drive
32
Apple iCloud
32
BlackBerry PlayBook
32
Google Cloud music
32
Google Chromebooks
32
Nokia/MS partnership
32
Windows 8 pre-launch
32
American Hustle movie
31
Microsoft U-turn
31
Evil Dead 2013 movie
31
Tomb Raider game
31
HP Slate 7
12
Twitter launches Vine
12
FA Cup on Facebook
12
Tweet Store
12
Canon irista cloud
11
#WatchOnSky
11
Lords of Shadow 2 game
11
The Wolf Among Us
11
Lilyhammer S2 on Netflix
11
Asda remove Wii U
11
Huawei Ascend P6
11
Company of Heroes 2
11
O2 Tu Go app
11
Sightseers Movie
11
Dell Streak
11
Nvidia device unveil
11
nVidia launch ‘Shield’
10
Snapchat mobile app
10
Net neutrality
10
Intel Haswell processors
9
Remember Me game
9
Mflow
7
Painkiller: H&D game
7

13. metric 2 of 3 discussion buzz

14. 14
bases shown in parentheses
© Harris Interactive
14
40%
12%
18%
15%
15%
13%
9%
14%
12%
10%
9%
10%
6%
38%
45%
34%
37%
35%
36%
36%
29%
31%
32%
33%
30%
32%
12%
34%
32%
38%
41%
39%
40%
37%
45%
41%
42%
40%
42%
9%
9%
16%
11%
10%
13%
15%
20%
13%
17%
17%
20%
20%
2014 FIFA World Cup Brazil (1,667)
Maleficent movie (916)
Sniper Elite 3 video game (307)
Canon launch 'irista' cloud photo storage (239)
Murdered: Soul Suspect video game (271)
Amazon unveils 3D 'Fire Phone' in US (492)
Samsung Galaxy Tab S tablets (761)
EA Sports UFC video game (457)
Samsung Z smartphone with Tizen OS (385)
Apple buys Beats for $3bn (652)
BBC launches 'The BBC Music Awards' (510)
Apple launches iCloud Drive storage (712)
Streaming counts towards Official Charts (912)
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
discussion buzz
among those at least somewhat familiar with each
Among those aware of each story, we see FIFA 2014 a clear leader for discussion, followed by Disney’s Maleficent and 505 Games’ Sniper Elite 3
Please see overleaf for the same results rebased to the population as a whole.

15. 15
© Harris Interactive
base: all GB 16-64 (2,054)
32%
5%
3%
3%
3%
3%
3%
2%
3%
2%
3%
2%
2%
30%
19%
14%
13%
10%
9%
8%
8%
7%
6%
5%
4%
4%
10%
15%
18%
15%
13%
12%
9%
10%
9%
8%
5%
5%
4%
8%
4%
9%
6%
7%
5%
3%
4%
5%
2%
2%
1%
1%
21%
57%
57%
63%
67%
71%
78%
76%
77%
82%
86%
87%
89%
2014 FIFA World Cup Brazil
Maleficent movie
Streaming counts towards Official Charts
Samsung Galaxy Tab S tablets
Apple launches iCloud Drive storage
Apple buys Beats for $3bn
Amazon unveils 3D 'Fire Phone' in US
BBC launches 'The BBC Music Awards'
EA Sports UFC video game
Samsung Z smartphone with Tizen OS
Sniper Elite 3 video game
Murdered: Soul Suspect video game
Canon launch 'irista' cloud photo storage
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
unfamiliar (not asked about discussion level)
Driven by its huge awareness, the FIFA World Cup is the most discussed topic amongst the public as a whole
Over 3 in 5 of the public (and 2 in 3 for males) have discussed the tournament. No surprise that it ranks it as the 4th most discussed story in our all-time listing.
Disney’s Maleficent is a clear second in our discussion poll this month, followed by news stories relating to the Official Charts, Samsung’s new Galaxy Tab S tablets, Apple’s launch of iCloud and also its acquisition of Beats.
discussion buzz
among all respondents, including unfamiliar

16. © Harris Interactive
3D Fire Phone
Discuss great deal
3%
4%
2%
3%
5%
4%
2%
<1%
Discuss a little
8%
11%
5%
10%
12%
10%
4%
4%
Have not / won’t
9%
11%
6%
12%
11%
7%
7%
6%
Would never occur
3%
3%
2%
5%
2%
3%
2%
2%
Unfamiliar
78%
71%
85%
69%
70%
76%
85%
88%
Total
Male
Fem
16-24
25-34
35-44
45-54
55-64
Total
Male
Fem
16-24
25-34
35-44
45-54
55-64
Apple iCloud
Discuss great deal
3%
3%
3%
6%
5%
2%
2%
2%
Discuss a little
10%
12%
8%
15%
16%
9%
6%
5%
Have not / won’t
13%
16%
11%
18%
17%
12%
11%
10%
Would never occur
7%
6%
7%
17%
5%
6%
4%
3%
Unfamiliar
67%
63%
71%
44%
57%
71%
78%
80%
BBC Mus.Award
Discuss great deal
2%
3%
2%
4%
3%
2%
2%
1%
Discuss a little
8%
10%
6%
11%
13%
7%
6%
4%
Have not / won’t
10%
12%
9%
15%
14%
8%
9%
6%
Would never occur
4%
4%
4%
7%
4%
3%
4%
4%
Unfamiliar
76%
71%
80%
63%
67%
80%
80%
84%
Canon irista
Discuss great deal
2%
2%
2%
2%
3%
2%
1%
<1%
Discuss a little
4%
6%
2%
10%
6%
4%
1%
<1%
Have not / won’t
4%
5%
3%
5%
7%
4%
4%
2%
Would never occur
1%
1%
1%
3%
1%
1%
1%
<1%
Unfamiliar
89%
85%
93%
80%
84%
90%
93%
97%
Murdered: SS
Discuss great deal
2%
3%
1%
4%
3%
1%
2%
0%
Discuss a little
4%
7%
2%
9%
10%
4%
1%
0%
Have not / won’t
5%
8%
3%
9%
9%
5%
3%
1%
Would never occur
1%
2%
1%
4%
1%
1%
1%
<1%
Unfamiliar
87%
81%
94%
74%
78%
89%
94%
99%
Streams/Charts
Discuss great deal
3%
3%
2%
5%
2%
3%
2%
1%
Discuss a little
14%
17%
11%
18%
16%
13%
12%
10%
Have not / won’t
18%
19%
16%
19%
20%
17%
17%
16%
Would never occur
9%
9%
8%
10%
7%
9%
8%
10%
Unfamiliar
57%
52%
62%
48%
56%
58%
60%
63%
Sniper Elite 3
Discuss great deal
3%
4%
1%
4%
5%
3%
1%
<1%
Discuss a little
5%
8%
2%
9%
8%
6%
3%
<1%
Have not / won’t
5%
7%
2%
10%
8%
4%
3%
<1%
Would never occur
2%
4%
1%
8%
2%
1%
2%
<1%
Unfamiliar
86%
77%
94%
70%
77%
87%
92%
99%
Sams. Gal. Tab S
Discuss great deal
3%
4%
3%
5%
5%
4%
3%
<1%
Discuss a little
13%
16%
10%
17%
17%
13%
11%
8%
Have not / won’t
15%
16%
13%
21%
16%
14%
12%
12%
Would never occur
6%
5%
6%
11%
4%
4%
6%
3%
Unfamiliar
63%
59%
68%
47%
58%
64%
68%
76%
Maleficent
Discuss great deal
5%
4%
7%
7%
9%
5%
5%
1%
Discuss a little
19%
17%
22%
31%
23%
20%
15%
9%
Have not / won’t
15%
16%
13%
16%
20%
17%
12%
8%
Would never occur
4%
4%
3%
6%
4%
4%
3%
2%
Unfamiliar
57%
60%
55%
39%
44%
55%
65%
81%
base size
2,054
1,014
1040
302
431
500
428
393
Apple buy Beats
Discuss great deal
3%
4%
2%
6%
4%
3%
1%
1%
Discuss a little
9%
14%
5%
17%
14%
9%
6%
4%
Have not / won’t
12%
16%
8%
13%
16%
13%
9%
9%
Would never occur
5%
5%
4%
7%
3%
6%
5%
4%
Unfamiliar
71%
61%
81%
57%
63%
70%
79%
83%
EA Sports UFC
Discuss great deal
3%
5%
2%
5%
7%
3%
1%
0%
Discuss a little
7%
10%
4%
11%
13%
6%
3%
2%
Have not / won’t
9%
13%
4%
13%
13%
7%
7%
4%
Would never occur
5%
5%
4%
10%
5%
4%
4%
2%
Unfamiliar
77%
67%
86%
61%
61%
81%
84%
93%
16
2014 FIFA Brazil
Discuss great deal
32%
41%
23%
31%
36%
36%
31%
24%
Discuss a little
30%
25%
35%
34%
30%
28%
28%
32%
Have not / won’t
10%
10%
10%
11%
11%
8%
10%
9%
Would never occur
8%
6%
9%
8%
5%
7%
7%
11%
Unfamiliar
21%
18%
23%
17%
18%
20%
25%
23%
Sams. Z/Tizen
Discuss great deal
2%
3%
2%
2%
4%
3%
2%
<1%
Discuss a little
6%
8%
3%
10%
9%
6%
3%
2%
Have not / won’t
8%
11%
5%
13%
12%
8%
5%
5%
Would never occur
2%
3%
2%
8%
1%
1%
2%
1%
Unfamiliar
82%
75%
88%
67%
75%
82%
89%
92%
base size
2,054
1,014
1,040
302
431
500
428
393
discussion buzz
demographic breakdown
(alphabetical order)

17. discussion
buzz
all time list
17
London 2012 opening
75
Jimmy Savile scandal
72
Phone hacking
66
2014 FIFA Brazil
62
EURO 2012
61
Skyfall movie
60
HMV administration
58
Murray loss Wimbledon
57
Final Harry Potter
55
Stars at Jubilee concert
54
Olympic torch relay
54
Steve Jobs dies
52
eBay hack
52
The Voice
51
Britain’s Got Talent
50
Alex Ferguson retires
48
Michael Jackson’s doctor
48
London 2012 tickets
47
Blockbuster admin’n
47
BlackBerry outage
46
The Hobbit movie
46
David Moyes sacked
45
Felix Baumgartner dive
45
Brits 2012
44
Jimmy Carr tax
43
PS3 accounts hacked
43
3D TV sets
42
Fifty Shades of Grey
41
Govt email spying
41
Iron Man 3 movie
40
Dr Who 50th Anniversary
39
Peter Capaldi Dr. Who
39
Prince Harry naked
39
Dark Knight Rises movie
39
Oscars 2012
39
iPad 2
39
iPhone 5
38
Freeview HD
38
Man of Steel movie
37
Star Trek Into Darkness
37
Goal-line technology
37
Murdoch questions
37
Wiggins wins BBC Sport
37
#nomakeupselfie
36
New series of Dr Who
36
Baftas 2012
36
The Inbetweeners Movie
36
Sherlock S03 on BBC1
35
Amazing Spider-Man
35
Men In Black 3 movie
35
Facebook new design
35
12 Yrs a Slave best film
34
Despicable Me 2
34
Prometheus movie
34
The New iPad
34
Facebook “Timeline”
34
iPad
34
Les Misérables movie
34
Murray Sports Person’y
33
Matt Smith last Dr Who
33
Grand Theft Auto V game
33
iPhone 5S/5C
33
Fast & Furious 6 movie
33
Oscars 2013
33
Life of Pi movie
33
X-Men:DoFP movie
32
BBC Three dropped
32
Justin Bieber arrested
32
Lincoln movie
32
Leveson Report
32
Facebook shares
32
Titanic 3D movie
32
Twitter super-injunctions
32
Charlie Sheen in news
32
X Factor win
32
The Hobbit 2 movie
31
Brits 2013
31
4G Live
31
Bourne Legacy movie
31
Game chain bust
31
Amazon Kindle Touch
31
iPhone 4S
31
Nintendo 3DS
31
Golden Globes 2012
31
Godzilla movie
31
Amazing Spiderman 2
30
The Great Gatsby movie
30
Windows 8 launched
30
Comic Relief 2013
30
Star Wars/Disney deal
30
DAB Radio
30
The Wolf of Wall Street
29
England lose Ashes 0-5
29
Mrs Brown’s Boys ratings
29
PlayStation 4 launched
29
Pornography filters
29
The Wolverine movie
29
World War Z movie
29
Samsung fined
29
Call of Duty: MW3 game
29
Xbox One launched
28
Entwistle resigns
28
iPad Mini
28
iPhone secretly tracking
28
Xbox One announced
27
Murdoch not a fit person
27
Sites go offline for SOPA
27
IE9 launched
27
Murdoch’s BSkyB bid
27
Noah movie
26
TV Licence non payment
26
Sony PS4 announced
26
Twilight: Part 2 movie
26
Ice Age 4 movie
26
Internet ‘trolls’ identified
26
Hunger Games movie
26
The Sun on Sunday
26
Big Brother re-launched
26
Microsoft buy Skype
26
Louis Smith wins SCD
26
Maleficent movie
25
Game of Thrones series 4
25
Abbey Clancy Strictly win
25
X-Factor Sam Bailey #1
25
The World’s End movie
25
Xbox One price £429
25
PlayStation 4 price £349
25
Kindle eBook
25
Robocop (2014 remake)
24
12 Years a Slave movie
24
The Hobbit preview
24
Oblivion film
24
Avengers Assemble
24
Netflix in UK
24
Hunger Games: CF movie
24
Children in Need concert
24
Spotify
24
Windows 7 Mobile
24
Android-based tablets
24
Xbox Kinect
24
iPhone4 reception issue
24
iPhone 4
24
BBC mumble complaints
23
Captain America 2
23
Frozen movie
23
Wreck-It Ralph movie
23
Kindle Fire UK
23
The Sweeney movie
23
Apple iPad Air
23
Rock of Ages movie
23
Firefox 4 launched
23
Smart TV
23
Bad Neighbours movie
22
Facebook buy WhatsApp
22
Samsung Gal S4 unveil
22
The Croods movie
22
CoD: Black Ops 2 game
22
iPlayer downloads
22
Expendables ll movie
22
Samsung Galaxy Note
22
Steve Jobs resigns
22
Sky 3D Channel
22
Call of Duty: Black Ops
22
Muppets Most Wanted
21
Homeland series 3
21
FIFA 14 game
21
Star Wars: Ep VII date
21
Call of Duty: Ghosts
21
Tesco launch Hudl tablet
21
Psy ‘Gentleman’ single
21
Need for Speed movie
20
JK Rowling author reveal
20
Evil Dead 2013 movie
20
Zero Dark Thirty movie
20
FIFA 13 game
20
Facebook plan to float
20
Windows 8.1 launched
20
PS Vita
20
Amazon Kindle Fire
20
Star Wars films on BD
20
Hillsborough song
20
Jack Reacher movie
20
Secret Life of W. Mitty
19
Anchorman 2 movie
19
BBC One +1 channel
19
Microsoft U-turn
19
Olympus Has Fallen
19
Bowie The Next Day
19
McAlpine sues
19
Assassin’s Creed III game
19
UK’s first 4G network
19
Samsung Galaxy S3
19
Warner Bros. Studio Tour
19
FIFA 12 video game
19
Nintendo unveil ‘Wii U’
19
BlackBerry PlayBook
19
BT Vision
19
BBC Two celebrate 50 yrs
18
Samsung Galaxy S5
18
Harry Potter screenplay
18
Windows 8 update
18
Nintendo Wii U launch
18
Windows 8 pre-launch
18
Chris Moyles leaves
18
Google+
18
“Quick Tap”
18
Samsung Galaxy Tab
18
Google Chromebooks
18
Sony Ericsson Xperia Play
18
Nokia/MS partnership
18
Rush movie
17
Samsung smartwatch
17
BBC TV Centre closes
17
Resident Evil: Retribution
17
Nexus 7 tablet
17
Stone Roses tour
17
MS Surface preview
17
Google privacy policy
17
Battlefield 3 game
17
Apple iCloud
17
LA Noire game
17
Portal 2 game
17
Google Cloud music
17
Nokia E7 smartphone
17
Google Chrome OS
17
Sams. Gal. Tab S tablets
16
Streaming/Off. Charts
16
American Hustle movie
16
Samsung Galaxy Note 3
16
Microsoft buy Nokia
16
BBM app on iOS/Android
16
BlackBerry 10 revealed
16
HTC One X launched
16
Windows 8 preview
16
Megaupload taken down
16
Samsung #1 smartphone
16
Apple Siri software
16
Crysis 2 game
16
The Times paywall
16
Carphone/Dixon merge
16
2014 FIFA WC game
15
Assassin’s Creed IV game
15
Samsung Curve
15
Apple iOS7
15
E3 gaming conference
15
Tomb Raider game
15
One Direction #1
15
Sam Gal Note 8 unveil
15
JJ Abrams Star Wars
15
Muse Olympic song
15
Nintendo ‘3DS XL’
15
MacBooks revamped
15
Google Drive
15
Asteroid mining
15
PS Vita unveiled
15
Amazon Cloud Player
15
BBC News site redesign
15
3D Blu-ray players
15
Django Unchained movie
15
Dallas Buyers Club movie
14
Gran Turismo 6
14
Next generation iPlayer
14
Halo 4 game
14
Robbie Williams #1
14
Surface launch
14
Resident Evil 6 game
14
“ACTA” rejection
14
Google TV UK
14
London 2012 game
14
Battlefield 4 game
14
Wii U console revealed
14
Facebook buy Instagram
14
Batman: Arkham City
14
Fable III game
14
Blinkbox launched
14
Facebook Home
14
Vevo launched
14
Halo: Reach game
14
Apple iCloud Drive
13
Watch Dogs game
13
Amazon Prime rebrand
13
Samsung Smart Home
13
Gravity movie
13
SimCity game
13
Yahoo! buys Summly app
13
Cloud Atlas movie
13
Facebook email
13
Rise of the Guardians
13
Hitman: Absolution
13
Need for Speed game
13
Nexus 5 smartphone
13
Nexus 10
13
Batman: Arkham Origins
13
MS Outlook relaunch
13
PEGI Ratings
13
YouView launch
13
Nokia Lumia launched
13
Kinect: Star Wars game
13
Mass Effect 3 game
13
Kinect for PCs launch
13
PM backs UK film wins
13
Resident Evil 6 trailer
13
Apple-Samsung battle
13
Windows 8 unveiled
13
HP TouchPad
13
Skype on Facebook
13
Motorola Xoom
13
Homefront game
13
UK Radioplayer
13
Warner films on FBook
13
Sony Move
13
Bing
13
‘Viva Forever' musical
13
O2 Be More Dog
13
Xbox-No Kinect
13
Apple buys Beats
12
Mario Kart 8
12
LEGO: Hobbit game
12
HTC One M8
12
MS Office on iPad
12
BBCOlympic commentary
12
PES 2014 game
12
Xperia Z1 goes on sale
12
Daft Punk album
12
YouTube paid sub.
12
BioShock Infinite game
12
Far Cry 3 game
12
Live Messenger closure
12
BBC iPlayer Radio
12
PS3 Slimmed
12
HTC Windows
12
Google search ranking
12
HTC beat Apple
12
Lego Marvel game
12
Football Manager ’14
12
O2 mobile wallet
12
Google Play
12
Google Music in USA
12
Sony recall 1.6m TVs
12
Gears of War 3 game
12
“.xxx” sex domain
12
‘The Daily’ on iPad
12
Amazon 3D Fire Phone
11
Xbox One price cut
11
Beyoncé album
11
Dead Rising 3 game
11
Forza 5 game
11
Nintendo 2DS
11
Nokia Lumia 925 slim
11
Star Trek game
11
Defiance series/game
11
Daft Punk #1
11
Trance movie
11
HTC One unveiled
11
BT buys ESPN channels
11
Stones GRRR! album
11
Football Manager ’13
11
Nexus 4
11
Lumia 920
11
Piracy Hotspots
11
Microsoft SmartGlass
11
Facebook app store
11
Dig Economy Act delay
11
BT told block pirate sites
11
3D Wimbledon on BBC
11
HTC Flyer tablet
11
Apple TV
11
Fallout: New Vegas game
11
Digital display screens
11
BBC Music Awards
10
EA Sports UFC game
10
Wolfenstein game
10
Sky on PS4
10
Titanfall video game
10
Samsung smartwatches
10
Elise Christie bullied
10
LOVEFiLM series, Copper
10
KitKat Android
10
Saint Row IV game
10
Yahoo! buy Tumblr
10
LOVEFiLM pilots
10
Crysis 3 game
10
New Super Mario game
10
Ultra HD/4K TV sets
10
Optimus 4X HD
10
Darksiders ll game
10
Sleeping Dogs game
10
Guild Wars 2 game
10
Apple Mountain Lion
10
Madonna booed
10
Microsoft buy Yammer
10
Microsoft Xbox Music
10
Diablo 3 game
10
MDNA album
10
SKY News Twitter use
10
YouTube movie rentals
10
HP to focus on software
10
HTC/Apple dispute
10
Google One Pass
10
Qriocity
10
Google TV
10
Nokia Lumia 1520/1320
10
Surface Pro 3 launch
9
Windows phone 8.1
9
Amazon Fire TV
9
Amazon smartphone
9
Facebook buys Oculus
9
Nokia Android phones
9
PS Vita Slim released
9
YouTube Awards
9
The Last of Us game
9
Marvel Heroes game
9
Peter Kay sitcom iPlayer
9
Chromebook Pixel unveil
9
Girls Aloud Ten album
9
please see the Appendix for details of the fieldwork date to understand full context
this edition’s items are highlighted green
Flame virus
9
Project Glass
9
Nokia tablet, Lumia 2520
9
Max Payne 3 game
9
Roaming costs capped
9
BBC TV download service
9
EMI sold to Universal
9
60s/70s Absolute Radio
9
Google buy Motorola
9
Sonic the H-hog 20 years
9
"Newport" Jay-Z spoof
9
Steam (gaming service)
9
Sams. Z/Tizen phone
8
Sniper Elite 3 game
8
Kinect SportsRivals game
8
Dark Souls 2
8
Infamous: Second Son
8
Inside Lleywn Davis
8
Snapchat hack
8
Killzone: Shadow Fall
8
Runner Runner movie
8
Steve Ballmer to retire
8
Rayman Legends game
8
Now TV streaming box
8
Nokia Lumia 1020
8
BBC launch 5 HD ch’s
8
Google paid music serv.
8
Reddit Boston apology
8
Twitter #Music launch
8
Gears of War:Judgement
8
Sky buys O2 business
8
Sony unveils Xperia Z
8
Xbox Music
8
Madden NFL 13 game
8
Official Charts streams
8
Nokia 808 revealed
8
Virgin Media Tube wi-fi
8
Rage game
8
HTC service questioned
8
Deus Ex: HR game
8
YouView
8
Samsung Galaxy
8
Digital sales over £1b
8
Metal Gear Solid V
7
Sony Xperia Z2
7
Google sells Motorola
7
Wuaki.tv launches in UK
7
NBA 2K14 game
7
Total War: Rome II game
7
HP Slate 7
7
DmC video game
7
NI wins football rights
7
PS A-S B Royale game
7
Dishonored game
7
Ubisoft patch
7
Ouya console unveiled
7
Sony touchless display
7
Myspace sold for £35M
7
Net neutrality
7
Murdered: Soul Suspect
6
Canon irista cloudstorage
6
EE Kestrel 4G
6
#WatchOnSky
6
Facebook ‘Paper’ app
6
Halo: Spartan Assault
6
Sky offers free tablet
6
Jolla smartphone
6
Disney Infinity game
6
nVidia launch ‘Shield’
6
Grid 2 video game
6
Nokia Music+
6
Nintendo Land game
6
HP Music
6
Led Zeppelin DVD
6
NBA 2K13 game
6
Tweet Store
6
BlackBerry music service
6
FA Cup on Facebook
6
World of Warcraft free
6
Dell Streak
6
Lords of Shadow 2 game
5
ITV to launch ITV encore
5
The Wolf Among Us
5
Lilyhammer S2 on Netflix
5
Blu-ray disc successor
5
Google Chromecast
5
Company of Heroes 2
5
Intel Haswell processors
5
Huawei Ascend P6
5
Remember Me game
5
Dell takeover bids
5
FB Graph Search
5
Sightseers
5
Google Buzz
5
Nvidia device unveil
5
HP reveal VoiceTab
4
The Sun/O2 4G deals
4
Asda remove Wii U
4
O2 Tu Go app
4
Twitter launches Vine
4
Snapchat mobile app
4
Yahoo! put up for sale
4
UK HuffPo launched
4
Virgin Gaming
4
Mflow
4
Painkiller: H&D game
4

18. metric 3 of 3 excitement buzz
18

19. © Harris Interactive
19
15%
26%
12%
12%
14%
14%
14%
10%
9%
11%
8%
6%
6%
40%
29%
41%
39%
36%
34%
34%
37%
34%
28%
30%
23%
21%
33%
22%
33%
34%
38%
37%
37%
38%
40%
35%
41%
41%
40%
12%
23%
14%
15%
12%
15%
16%
15%
17%
26%
21%
31%
33%
Sniper Elite 3 video game (307)
2014 FIFA World Cup Brazil (1,667)
Maleficent movie (916)
Samsung Z smartphone with Tizen OS (385)
Murdered: Soul Suspect video game (271)
Canon launch 'irista' cloud photo storage (239)
Amazon unveils 3D 'Fire Phone' in US (492)
Samsung Galaxy Tab S tablets (761)
BBC launches 'The BBC Music Awards' (510)
EA Sports UFC video game (457)
Apple launches iCloud Drive storage (712)
Streaming counts towards Official Charts (912)
Apple buys Beats for $3bn (652)
very excited
somewhat excited
not at all excited
couldn't care less
Among those aware of each story, we see Sniper Elite 3, the World Cup and Maleficent all with high levels of excitement – but, of course, the football tournament has the strongest awareness
Please see overleaf for the same results rebased to the population as a whole.
base shown in parentheses
excitement buzz
among those at least somewhat familiar with each

20. 20%
5%
4%
3%
2%
2%
3%
2%
3%
2%
2%
2%
2%
23%
18%
14%
10%
10%
8%
8%
7%
7%
6%
6%
5%
4%
18%
14%
14%
14%
17%
10%
8%
6%
8%
5%
12%
5%
4%
19%
6%
6%
7%
13%
4%
4%
3%
6%
2%
10%
2%
2%
21%
57%
63%
67%
57%
76%
78%
82%
77%
86%
71%
87%
89%
2014 FIFA World Cup Brazil
Maleficent movie
Samsung Galaxy Tab S tablets
Apple launches iCloud Drive storage
Streaming counts towards Official Charts
BBC launches 'The BBC Music Awards'
Amazon unveils 3D 'Fire Phone' in US
Samsung Z smartphone with Tizen OS
EA Sports UFC video game
Sniper Elite 3 video game
Apple buys Beats for $3bn
Murdered: Soul Suspect video game
Canon launch 'irista' cloud photo storage
very excited
somewhat excited
not at all excited
couldn't care less
unfamiliar (not asked about excitement level)
© Harris Interactive
base: all GB 16-64 (2,054)
20
Despite England’s early exit, FIFA World Cup is clearly the most exciting event in this edition of Buzz – it ranks 4th in our all-time list for excitement
Disney’s Maleficent movie ranks in 2nd place in this edition, ahead of Samsung’s latest tablet, Apple’s iCloud and streaming for the Official Charts.
excitement buzz
among all respondents, including unfamiliar

21. © Harris Interactive
3D Fire Phone
Very excited
3%
4%
2%
4%
6%
3%
2%
<1%
Somewhat excited
8%
11%
4%
9%
11%
10%
4%
4%
Not at all excited
8%
9%
7%
12%
10%
9%
5%
6%
Couldn’t care less
4%
5%
2%
6%
3%
3%
4%
2%
Unfamiliar
78%
71%
85%
69%
70%
76%
85%
88%
Total
Male
Fem
16-24
25-34
35-44
45-54
55-64
Total
Male
Fem
16-24
25-34
35-44
45-54
55-64
Apple iCloud
Very excited
3%
3%
2%
7%
3%
2%
2%
<1%
Somewhat excited
10%
11%
8%
16%
17%
8%
5%
5%
Not at all excited
14%
15%
12%
20%
17%
12%
9%
12%
Couldn’t care less
7%
8%
6%
13%
5%
7%
8%
2%
Unfamiliar
67%
63%
71%
44%
57%
71%
78%
80%
BBC Mus.Award
Very excited
2%
3%
2%
4%
4%
2%
2%
1%
Somewhat excited
8%
10%
7%
14%
13%
8%
5%
4%
Not at all excited
10%
12%
8%
13%
14%
7%
10%
7%
Couldn’t care less
4%
5%
3%
7%
3%
3%
4%
4%
Unfamiliar
76%
71%
80%
63%
67%
80%
80%
84%
Murdered: SS
Very excited
2%
2%
2%
4%
3%
1%
1%
0%
Somewhat excited
5%
7%
2%
10%
8%
5%
2%
0%
Not at all excited
5%
7%
3%
9%
9%
4%
2%
1%
Couldn’t care less
2%
2%
1%
3%
2%
1%
2%
<1%
Unfamiliar
87%
81%
94%
74%
78%
89%
94%
99%
Streams/Charts
Very excited
2%
2%
2%
6%
3%
2%
1%
<1%
Somewhat excited
10%
11%
8%
19%
12%
10%
7%
3%
Not at all excited
17%
19%
16%
16%
18%
16%
16%
20%
Couldn’t care less
13%
16%
11%
12%
10%
14%
16%
14%
Unfamiliar
57%
52%
62%
48%
56%
58%
60%
63%
Sniper Elite 3
Very excited
2%
3%
1%
3%
4%
2%
1%
<1%
Somewhat excited
6%
10%
2%
11%
10%
5%
3%
1%
Not at all excited
5%
7%
3%
12%
7%
4%
1%
<1%
Couldn’t care less
2%
3%
1%
4%
2%
1%
3%
0%
Unfamiliar
86%
77%
94%
70%
77%
87%
92%
99%
Sams. Gal. Tab S
Very excited
4%
5%
2%
5%
6%
4%
3%
0%
Somewhat excited
14%
16%
11%
19%
15%
15%
11%
9%
Not at all excited
14%
14%
14%
17%
18%
12%
11%
12%
Couldn’t care less
6%
6%
5%
13%
3%
5%
7%
3%
Unfamiliar
63%
59%
68%
47%
58%
64%
68%
76%
Maleficent
Very excited
5%
4%
7%
10%
8%
4%
4%
1%
Somewhat excited
18%
15%
20%
25%
23%
19%
14%
8%
Not at all excited
14%
14%
14%
18%
17%
16%
10%
9%
Couldn’t care less
6%
8%
5%
8%
8%
6%
6%
2%
Unfamiliar
57%
60%
55%
39%
44%
55%
65%
81%
base size
2,054
1,014
1,040
302
431
500
428
393
Apple buy Beats
Very excited
2%
2%
1%
4%
3%
2%
1%
0%
Somewhat excited
6%
8%
4%
10%
11%
6%
3%
1%
Not at all excited
12%
16%
8%
17%
13%
12%
9%
10%
Couldn’t care less
10%
13%
6%
12%
10%
11%
8%
6%
Unfamiliar
71%
61%
81%
57%
63%
70%
79%
83%
Canon irista
Very excited
2%
2%
2%
3%
2%
1%
1%
<1%
Somewhat excited
4%
6%
1%
7%
7%
4%
1%
1%
Not at all excited
4%
5%
3%
6%
6%
3%
4%
2%
Couldn’t care less
2%
2%
1%
4%
2%
2%
1%
1%
Unfamiliar
89%
85%
93%
80%
84%
90%
93%
97%
21
2014 FIFA Brazil
Very excited
20%
29%
12%
23%
23%
23%
19%
13%
Somewhat excited
23%
26%
20%
22%
28%
24%
18%
22%
Not at all excited
18%
15%
21%
20%
18%
14%
16%
20%
Couldn’t care less
19%
12%
25%
18%
13%
18%
22%
22%
Unfamiliar
21%
18%
23%
17%
18%
20%
25%
23%
Sams. Z/Tizen
Very excited
2%
3%
1%
5%
3%
2%
2%
0%
Somewhat excited
7%
10%
4%
9%
13%
9%
2%
3%
Not at all excited
6%
9%
4%
13%
7%
6%
4%
3%
Couldn’t care less
3%
3%
2%
6%
2%
2%
3%
2%
Unfamiliar
82%
75%
88%
67%
75%
82%
89%
92%
base size
2,054
1,014
1,040
302
431
500
428
393
excitement buzz
demographic breakdown
(alphabetical order)
EA Sports UFC
Very excited
3%
4%
1%
5%
6%
2%
1%
0%
Somewhat excited
7%
10%
3%
12%
13%
6%
2%
1%
Not at all excited
8%
11%
6%
14%
13%
5%
8%
3%
Couldn’t care less
6%
8%
4%
9%
7%
6%
6%
3%
Unfamiliar
77%
67%
86%
61%
61%
81%
84%
93%

22. 22
London 2012 opening
65
Skyfall movie
48
EURO 2012
47
2014 FIFA Brazil
43
Final Harry Potter
41
The Hobbit movie
41
Iron Man 3 movie
39
Olympic torch relay
39
Stars at Jubilee concert
37
New series of Dr Who
36
Dark Knight Rises movie
36
The Voice UK launched
36
Dr Who 50th Anniversary
35
Men In Black 3 movie
35
X-Men:DoFP movie
34
Sherlock S03 on BBC1
34
Star Trek Into Darkness
33
Goal-line technology
33
Murray loses Wimbledon
33
Felix Baumgartner dive
32
Britain’s Got Talent
32
The Hobbit 2 movie
31
Despicable Me 2
31
Comic Relief 2013
31
Man of Steel
30
Amazing Spider-Man
30
Brits 2012
30
Freeview HD
30
Bourne Legacy movie
29
Prometheus movie
29
Oscars 2012
29
The Inbetweeners Movie
29
3D TV sets
29
iPad 2
29
Wiggins wins BBC Sport
29
The Wolverine movie
28
Baftas 2012
28
Les Misérables movie
28
Godzilla movie
27
Matt Smith last Dr Who
27
Mrs Brown’s Boys ratings
27
Fast & Furious 6 movie
27
Amazing Spiderman 2
26
Murray Sports Person’y
26
Peter Capaldi Dr. Who
26
Life of Pi movie
26
12 Yrs a Slave best film
25
The Wolf of Wall Street
25
iPhone 5
25
Ice Age 4 movie
25
The New iPad
25
World War Z movie
24
The Great Gatsby movie
24
Lincoln movie
24
Avengers Assemble
24
DAB Radio
24
iPad
24
Maleficent movie
23
Captain America 2
23
12 Years a Slave movie
23
PlayStation 4 launched
23
The World’s End movie
23
The Hobbit preview
23
Amazon Kindle Touch
23
Firefox 4 launched
23
Hunger Games: CF movie
23
Game of Thrones series 4
22
Robocop (2014 remake)
22
Grand Theft Auto V game
22
Oscars 2013
22
Sony PS4 announced
22
Star Wars/Disney deal
22
Netflix in UK
22
Sites go offline for SOPA
22
Children in Need concert
22
London 2012 tickets
22
Nintendo 3DS
22
IE9 launched
22
Smart TV
22
Golden Globes 2012
22
Xbox Kinect
22
Bad Neighbours movie
21
Noah Movie
21
Frozen Movie
21
Xbox One launched
21
iPhone 5S/5C
21
Alex Ferguson retires
21
Xbox One announced
21
Oblivion film
21
Windows 8 launched
21
4G UK
21
Expendables II movie
21
Call of Duty: MW3 game
21
iPhone 4S
21
Star Wars: Ep VII date
21
Android-based tablets
21
David Moyes sacked
20
#nomakeupselfie
20
Homeland series 3
20
BBC One +1 channel
20
Samsung GalaxyS4 unveil
20
Brits 2013
20
Wreck-It Ralph movie
20
Fifty Shades of Grey
20
Hunger Games movie
20
Spotify
20
Windows 7 Mobile
20
Sky 3D Channel
20
CoD: Black Ops game
20
iPhone 4
20
Anchorman 2 movie
19
Olympus Has Fallen
19
The Croods movie
19
Twilight: Part 2 movie
19
iPad Mini
19
iPlayer downloads
19
The Sweeney movie
19
Kindle Fire UK
19
Samsung Galaxy Note
19
UK’s first 4G network
19
Rock of Ages movie
19
Titanic 3D movie
19
PS Vita
19
Apple iPad Air
19
Murdoch questions
19
Amazon Kindle Fire
19
Microsoft buy Skype
19
Kindle eBook
19
Louis Smith wins SCD
19
Muppets Most Wanted
18
PlayStation 4 price £349
18
Internet ‘trolls’ identified
18
CoD: Black Ops 2 game
18
Jimmy Carr tax
18
Nexus 7 tablet
18
Samsung Galaxy S3
18
Murdoch not a fit person
18
Google Chromebooks
18
James Arthur X Factor
18
Sams. Gal. Tab S tablets
17
BBC Two celebrate 50 yrs
17
Need for Speed movie
17
Harry Potter screenplay
17
Pornography filters
17
Evil Dead 2013 movie
17
Warner Bros. Studio Tour
17
Windows 8 preview
17
Star Wars films on BD
17
Google Cloud music
17
Nokia E7 smartphone
17
Call of Duty: Ghosts game
17
Sony Ericsson Xperia Play
17
3D Blu-ray players
17
Hillsborough song
17
Jack Reacher movie
17
Samsung Galaxy S5
16
Abbey Clancy Strictly win
16
X-Factor Sam Bailey #1
16
Secret Life of W. Mitty
16
Assassin’s Creed IV game
16
FIFA 14 game
16
Rush movie
16
JJ Abrams Star Wars
16
Leveson Report
16
FIFA 13 game
16
Windows 8 pre-launch
16
Stone Roses tour
16
MS Surface preview
16
Asteroid mining
16
Facebook “Timeline”
16
Nintendo unveil ‘Wii U’
16
BlackBerry PlayBook
16
Samsung Galaxy Tab
16
LA Noire game
16
Portal 2 game
16
American Hustle movie
15
Samsung Galaxy Note 3
15
Bowie The Next Day
15
Zero Dark Thirty movie
15
Nintendo Wii U launch
15
Assassin’s Creed III game
15
Res Evil:Retribution
15
Samsung fined
15
“ACTA” rejection
15
Google TV UK
15
Muse Olympic song
15
Wii U console revealed
15
HTC One launched
15
Battlefield 3 video game
15
Apple iCloud
15
Blinkbox launched
15
Nokia/MS partnership
15
Watch Dogs game
14
TV Licence non payment
14
Samsung Smart Home
14
Next generation iPlayer
14
E3 gaming conference
14
Windows 8 update
14
Robbie Williams #1
14
Nintendo ‘3DS XL’
14
MacBooks revamped
14
Windows 8.1 launched
14
Kinect: Star Wars game
14
Resident Evil 6 trailer
14
Kinect for PCs launch
14
Facebook new design
14
Big Brother re-launched
14
Fable III game
14
PS Vita unveiled
14
“Quick Tap”
14
Vevo launched
14
Amazon Cloud Player
14
Django Unchained movie
14
Apple iCloud Drive
13
Mario Kart 8
13
2014 FIFA WC game
13
England lose Ashes 0-5
13
Gran Turismo 6 game
13
Samsung smartwatch
13
Gravity movie
13
Apple iOS7
13
BBC TV Centre closes
13
Sam Gal Note 8 unveil
13
Tomb Raider game
13
Rise of the Guardians
13
Need for Speed game
13
Surface launch
13
BBC iPlayer Radio
13
HTC beat Apple
13
London 2012 game
13
YouView launch
13
Google Drive
13
Battlefield 4 game
13
Game chain bust
13
The Sun on Sunday
13
Facebook plan to float
13
Megaupload taken down
13
Batman: Arkham City
13
Apple Siri software
13
Windows 8 unveiled
13
Google+
13
Crysis 2 game
13
Halo: Reach game
13
BT Vision
13
Lego Marvel game
13
Streaming/Off. Charts
12
MS Office for iPad
12
BBC Three dropped
12
Dallas Buyers Club movie
12
Samsung Curve
12
Tesco launch Hudl tablet
12
JK Rowling Author reveal
12
Xbox One price £429
12
Psy ‘Gentleman’ single
12
BlackBerry 10 revealed
12
Halo 4 game
12
Hitman: Absolution game
12
Resident Evil 6 game
12
Optimus 4X HD
12
Prince Harry naked
12
MS Outlook relaunch
12
Microsoft SmartGlass
12
Nokia Lumia launched
12
Batman: Arkham Origins
12
Facebook shares
12
O2 mobile wallet
12
Mass Effect 3 game
12
PM backs UK film wins
12
FIFA 12 game
12
HP TouchPad
12
Motorola Xoom
12
UK Radioplayer
12
Charlie Sheen in news
12
Homefront game
12
BBM app in iOS/Android
12
Nexus 5 smartphone
12
Google Chrome OS
12
BBC Music Awards
11
Amazon 3D Fire Phone
11
Xbox-No Kinect
11
LEGO: Hobbit games
11
HTC One M8
11
Dead Rising 3 game
11
Forza 5 game
11
Football Manager ‘14
11
Xperia Z1 goes on sale
11
Microsoft U-turn
11
Daft Punk album
11
BioShock Infinite game
11
SimCity game
11
Far Cry 3 game
11
Nexus 4
11
HTC One unveiled
11
Cloud Atlas movie
11
Nexus 10
11
Sleeping Dogs game
11
Apple Mountain Lion
11
Chris Moyles leaves
11
Max Payne 3 game
11
HTC Flyer tablet
11
Warner films on FB
11
‘The Daily’ on iPad
11
Apple TV
11
Fallout: New Vegas game
11
Digital display screens
11
Wolfenstein game
10
O2 Be More Dog
10
Titanfall video game
10
Facebook buy WhatsApp
10
PES 2014 game
10
Microsoft buy Nokia
10
BBC launch 5 HD ch’s
10
Facebook Home
10
Star Trek game
10
Trance movie
10
New Super Mario game
10
Stones GRRR! Album
10
Lumia 920
10
HTC Windows
10
PS3 Slimmed
10
Google piracy search rank
10
Darksiders ll game
10
Guild Wars 2 game
10
Microsoft buy Yammer
10
Microsoft Xbox Music
10
DigitalEconomy Act delay
10
Facebook app store
10
Project Glass unveiled
10
Roaming costs capped
10
Nokia 808 revealed
10
BBC TV download service
10
60s/70s Absolute Radio
10
Google Music in USA
10
YouTube movie rentals
10
Gears of War 3 game
10
Sony Move
10
Google TV
10
BBC News site redesign
10
Sams. Z/Tizen phone
9
EA Sports UFC game
9
Surface Pro 3 launch
9
Amazon Prime rebrand
9
Samsung smartwatches
9
Justin Bieber arrested
9
PS Vita Slim released
9
Beyoncé album
9
Killzone: Shadow Fall
9
YouTube Awards
9
KitKat Android
9
Nintendo 2DS
9
The Last of Us game
9
Defiance series/game
9
LOVEFiLM pilots
9
Gears of War:Judgement
9
Peter Kay sitcom iPlayer
9
One Direction #1
9
Crysis 3 game
9
Nokia Lumia 1520/1320
9
Entwistle resigns
9
Football Manager ‘13
9
Ultra HD/4K TV sets
9
Madden NFL 13 game
9
Diablo 3 game
9
Flame virus
9
Official Charts streams
9
MDNA album
9
Facebook buy Instagram
9
Virgin Media Tube wi-fi
9
Google Play
9
Rage game
9
3D Wimbledon on BBC
9
Skype on Facebook
9
Sonic the H-hog 20 years
9
“.xxx” sex domain
9
Qriocity
9
Google One Pass
9
Steam (gaming service)
9
Samsung Galaxy
9
Sniper Elite 3 game
8
Apple buys Beats
8
Carphone/Dixon merge
8
Sky on PS4
8
Windows phone 8.1
8
Amazon Fire TV
8
Amazon smartphone
8
Infamous: Second Son
8
Dark Souls 2
8
Xbox One price cut
8
Nokia Android phones
8
Sony Xperia Z2
8
LOVEFiLM series, Copper
8
Runner Runner movie
8
Saints Row IV game
8
Rayman Legends
8
Nokia tablet, Lumia 2520
8
Nokia Lumia 925 slim
8
Chromebook Pixel unveil
8
BT buys ESPN channels
8
Sony unveils Xperia Z
8
Daft Punk #1
8
Facebook email
8
Live Messenger closure
8
Madonna booed
8
Ouya console unveiled
8
Sony touchless display
8
YouView
8
"Newport" Jay-Z spoof
8
‘Viva Forever' musical
8
EE Kestrel 4G
7
Kinect SportsRivals game
7
Metal Gear Solid V
7
Inside Lleywn Davis
7
Sky offers free tablet
7
NBA 2K14 game
7
Wuaki.tv launches in UK
7
excitement
buzz
all time list
please see the Appendix for details of the fieldwork date to understand full context
this edition’s items are highlighted green
Total War: Rome II game
7
Nokia Lumia 1020
7
Now TV streaming box
7
Blu-ray disc successor
7
Marvel Heroes game
7
Yahoo! buys Tumblr
7
Google paid music serv.
7
Yahoo! buys Summly app
7
DmC game
7
NI wins football rights
7
Girls Aloud Ten album
7
Nintendo Land game
7
PS A-S B Royale game
7
Dishonored game
7
Led Zeppelin DVD
7
Piracy Hotspots
7
BT told block pirate sites
7
Deus Ex: HR game
7
HP to focus on software
7
Bing
7
Murdered: Soul Suspect
6
#WatchOnSky
6
Facebook buys Oculus
6
Google sells Motorola
6
Facebook ‘Paper’ app
6
Halo: Spartan Assault
6
Jolla smartphone
6
Steve Ballmer to retire
6
Grid 2 video game
6
YouTube paid sub.
6
HP Slate 7
6
Twitter #Music launch
6
Sky buys O2 business
6
HP Music
6
Xbox Music
6
BlackBerry music service
6
FA Cup on Facebook
6
Google buy Motorola
6
Dell Streak
6
Nvidia gamedevice unveil
6
Canon irista cloudstorage
5
The Wolf Among Us
5
Snapchat hack
5
Disney Infinity game
5
Google Chromecast
5
Intel ‘Haswell’ processors
5
Remember Me game
5
Huawei Ascend P6
5
nVidia launch ‘Shield’
5
Dell takeover bids
5
O2 Tu Go app
5
Facebook Graph search
5
Sightseers movie
5
NBA 2K13 game
5
Tweet Store
5
UK HuffPo launched
5
Google Buzz
5
Virgin Gaming
5
Digital sales over £1b
5
The Sun/O2 4G deals
4
HP reveal VoiceTab
4
Lords of Shadow 2 game
4
ITV launch ITV Encore
4
Lilyhammer S2 on Netflix
4
Company of Heroes 2
4
Nokia Music +
4
World of Warcraft free
4
Myspace sold for £35M
4
Painkiller: H&D game
4
Twitter launches Vine
3
Snapchat mobile app
3
Mflow
3
Asda remove Wii U
2
BBC mumble complaints
Elise Christie bullied
BBC Olympic comment’y
Reddit Boston apology
HMV administration
Blockbuster admin’n
McAlpine sues
Jimmy Savile scandal
Ubisoft security patch
PEGI Ratings
Gov’t email spying
Google new privacy
SKY News Twitter use
EMI sold to Universal
Michael Jackson’s doctor
Samsung #1 smartphone
BlackBerry outage
HTC service questioned
Sony recall 1.6m TVs
Steve Jobs dies
Apple-Samsung battle
Steve Jobs resigns
Yahoo! put up for sale
HTC/Apple dispute
Phone hacking
Twitter super-injunctions
iPhone secretly tracking
PS3 accounts hacked
Murdoch’s BSkyB bid
Net neutrality
iPhone4 reception issue
The Times paywall
eBay privacy hack

23. appendix
Any figure shown in these Buzz reports should really be considered in relation to when a news story occurred and when the fieldwork was conducted. Both these dates are presented in the appendix that follows.

24. 24
Title
News
Field
#nomakeupselfie campaign
3/14
04/14
#WatchOnSky
4/14
5/14
.xxx sex domain
4/11
4/11
£1bn digital sales
1/13
1/13
12 Years a Slave movie
1/14
1/14
2014 FIFA Brazil
6/14
6/14
2014 FIFA World Cup game
4/14
5/14
3D Blu-ray players
2010
8/10
3D TV sets
1/10
5/11
3D Wimbledon on BBC
7/11
11/14
4G Live
10/12
12/14
60s/70s Absolute Radio
10/11
11/11
Abbey Clancy wins SCD
12/13
1/14
ACTA rejection
7/12
7/12
Amazing Spider-Man
7/12
7/12
Amazon 3D Fire Phone
6/14
6/14
Amazon Cloud Player
3/11
4/11
Amazon Fire TV
4/14
5/14
Amazon Kindle Fire
NYR
10/11
Amazon Kindle Touch
3/12
4/12
Amazon smartphone
4/14
5/14
American Hustle movie
12/13
1/14
Anchorman 2 movie
12/13
12/13
Android-based tablets
6/10
2/11
Apple buys Beats
6/14
6/14
Apple iCloud
10/11
10/11
Apple iCloud Drive
6/14
6/14
Apple iOS7
6 /13
7/13
Apple iPad Air
11/13
11/13
Apple Mountain Lion
7/12
8/12
Apple Siri software
10/11
10/11
Apple TV
9/10
11/10
Apple-Samsung battle
8/11
9/11
Asda remove Wii U
7/13
8/13
Assassin’s Creed III game
10/12
11/12
Assassin’s Creed IV game
10/13
12/13
Asteroid mining
4/12
5/12
Avengers Assemble
4/12
4/12
Bad Neighbours movie
5/14
6/14
Baftas 2012
1947
2/12
Batman: Arkham City game
10/11
11/11 appendix
NYR = not yet released at time of fieldwork
Batman: Arkham Origins
10/13
11/13
Battlefield 3 game
10/11
11/11
Battlefield 4 game
11/13
11/13
BBC iPlayer Radio
10/12
11/12
BBC Jamaica Inn complaints
4/14
5/14
BBC launch 5 HD channels
7/13
8/13
BBC Music Awards
6/14
6/14
BBC News site redesign
7/10
8/10
BBC One +1 channel
10/13
10/13
BBC Three dropped
3/14
4/14
BBC TV Centre closes
3/13
4/13
BBC TV download service
NYR
3/12
BBC Two celebrates 50 yrs
4/14
5/14
BBM messenger app
10/13
11/13
Beyoncé new album
12/13
1/14
Big Brother re-launched
8/11
9/11
Bing
6/09
8/10
BioShock Infinite game
3/13
4/13
BlackBerry 10 revealed
1/13
2/13
BlackBerry music service
8/11
9/11
BlackBerry outage
10/11
10/11
BlackBerry PlayBook
6/11
6/11
Blinkbox launched
2008
5/11
Blockbuster administration
1/13
2/13
Bourne Legacy movie
8/12
9/12
Bowie album The Next Day
3/13
4/13
Britain’s Got Talent
2/12
4/12
Brits 2012
1977
2/12
Brits 2013
2/13
3/13
BT buys ESPN
2/13
3/13
BT told block pirate sites
7/11
9/11
BT Vision
12/06
11/10
Call of Duty: Black Ops
11/10
11/10
Call of Duty: Black Ops 2
11/12
12/12
Call of Duty: Ghosts game
11/13
11/13
Call of Duty: MW3 game
11/11
11/11
Canon irista cloud storage
6/14
6/14
Captain America 2
3/14
04/14
Carphone/Dixon merge
5/14
06/14
Catching Fire movie
11/13
11/13
Charlie Sheen in news
3/11
4/11
Children in Need concert
11/11
11/11
Chris Moyles leaves
7/12
8/12
Cloud Atlas
2/13
3/13
Comic Relief 2013
3/13
4/13
Company of Heroes
6/13
7/13
Crysis 2 game
3/11
4/11
Fallout: New Vegas game
10/10
11/10
Far Cry 3 game
11/12
12/12
Fast & Furious 6 movie
5/13
6/13
Felix Baumgartner skydive
10/12
11/12
FIFA 12 game
9/11
10/11
FIFA 13 game
9/12
10/12
FIFA 14 game
9/13
10/13
Fifty Shades of Grey
6/11
8/12
Final Harry Potter
7/11
7/11
Firefox 4 launched
3/11
5/11
Flame virus
6/12
6/12
Football Manager ‘13 game
11/12
12/12
Football Manager ‘14 game
10/13
11/13
Forza Motorsports 5 game
11/13
12/13
Freeview HD
2012
7/10
Game chain bust
3/12
4/12
Game of Thrones series 4
4/14
5/14
Gears of War 3 game
9/11
9/11
Girls Aloud Ten album
11/12
12/12
Goal-line technology
7/12
7/12
Godzilla movie
5/14
6/14
Golden Globes
1944
2/11
Google buy Motorola
8/11
9/11
Google Buzz
2/10
8/10
Google Chrome OS
NYR
7/10
Google Chromebook Pixel
2/13
3/13
Google Chromebooks
5/11
5/11
Google Chromecast
7/13
8/13
Google Cloud music
5/11
5/11
Google Drive
4/12
5/12
Google Music in USA
11/11
11/11
Google new privacy policy
3/12
3/12
Google One Pass
2/11
4/11
Google paid music service
5/13
6/13
Google Play
3/12
3/12
Google search ranking
8/12
9/12
Google sells Motorola
1/14
2/14
Google TV
10/10
11/10
Google TV UK
6/12
7/12
Google+
6/11
7/11
Government email spying
4/12
4/12
GoW: Judgement game
3/13
4/13
Gran Turismo 6 game
12/13
12/13
Gravity movie
NYR
10/13
Grid 2 video game
5/13
6/13
Guild Wars 2 game
8/12
9/12
Halo 4 game
11/12
12/12
Crysis 3 game
2/13
3/13
DAB Radio
1999
8/10
Daft Punk #1
4/13
5/13
Daft Punk album
5/13
6/13
Dallas Buyers Club movie
2/14
2/14
Dark Knight Rises movie
7/12
8/12
Dark Souls 2 game
3/14
4/14
Darksiders ll game
8/12
9/12
David Moyes sacked
4/14
5/14
Dead Rising 3 game
11/13
12/13
Defiance TV and game
4/13
5/13
Dell Streak
6/10
7/10
Dell takeover bids
3/13
4/13
Despicable Me 2
6/13
7/13
Deus Ex: HR game
8/11
9/11
Devil May Cry game
1/13
2/13
Diablo 3 game
6/12
6/12
Digital display screens
2009
8/10
Digital Economy Act delay
4/12
5/12
Dishonored game
10/12
11/12
Disney ‘s Frozen movie
12/13
12/13
Disney Infinity game
7/13
8/13
Django Unchained movie
1/13
1/13
Dr Who 50th Anniversary
11/13
12/13
E3 gaming conference
6/13
7/13
EA Sports UFC game
6/14
6/14
eBay hack
5/14
6/14
EE Kestrel 4G
5/14
6/14
EMI sold to Universal
11/11
11/11
England lose Ashes 0-5
1/14
2/14
Entwistle resigns
11/12
12/12
EURO 2012
6/12
6/12
Evil Dead 2013 remake
4/13
5/13
Expendables ll movie
8/12
9/12
FA Cup on Facebook
8/11
9/11
Fable III game
6/11
6/11
Facebook ‘Paper’ news app
1/14
2/14
Facebook “Timeline”
1/12
2/12
Facebook app store
5/12
5/12
Facebook buy Instagram
3/12
4/12
Facebook buy Oculus
3/14
04/14
Facebook email
11/12
12/12
Facebook Graph search
1/13
2/13
Facebook Home s/p
4/13
5/13
Facebook new design
9/11
10/11
Facebook plan to float
2/12
2/12
Facebook shares
5/12
5/12

25. 25
Title
News
Field
Halo: Reach game
9/10
11/10
Halo: Spartan Assault game
12/13
2/14
Hillsborough song
12/12
1/13
Hitman: Absolution game
11/12
12/12
HMV administration
1/13
2/13
Homefront game
3/11
4/11
Homeland series 3
9/13
10/13
HP Music
11/12
12/12
HP Slate 7 launched
4 /13
5/13
HP to focus on software
8/11
9/11
HP TouchPad
7/11
7/11
HTC beat Apple
6/12
7/12
HTC Flyer tablet
6/11
6/11
HTC One (M8)
3/14
4/14
HTC One flagship phone
2/13
3/13
HTC One launched
4/12
5/12
HTC service questioned
10/11
10/11
HTC Windows
9/12
10/12
HTC/Apple dispute
5/11
7/11
Huawei Ascend P6
06/13
7/13
Hunger Games movie
3/12
4/12
Ice Age 4 movie
7/12
8/12
IE9 launched
3/11
5/11
Infamous: Second Son game
3/14
4/14
Inside Llewyn Davis movie
1/14
2/14
Intel ‘Haswell’ processors
6/13
7/13
iPad
6/10
7/10
iPad 2
3/11
4/11
iPad Mini
11/12
11/12
iPhone 4
6/10
7/10
iPhone 4 reception issue
6/10
8/10
iPhone 4S
NYR
10/11
iPhone 5
9/12
10/12
iPhone secretly tracking
4/11
5/11
iPlayer downloads
9/12
10/12
Iron Man 3
4/13
5/13
ITV to launch ITV Encore
1/14
2/14
Jack Reacher movie
12/12
1/13
James Arthur wins X Factor
12/12
1/13
Jimmy Carr tax
6/12
7/12
Jimmy Savile scandal
10/12
11/12
appendix
NYR = not yet released at time of fieldwork
JJ Abrams directs Star Wars
1/13
2/13
JK Rowling author reveal
7/13
8/13
Jolla smartphone launched
11/13
12/13
Justin Bieber arrested
1/14
2/14
Killzone: Shadow Fall game
11/13
12/13
Kindle eBook
10/09
11/10
Kindle Fire UK
9/12
10/12
Kinect for PCs launch
2/12
2/12
Kinect Sports Rivals game
4/14
5/14
Kinect: Star Wars game
4/12
4/12
LA Noire game
6/11
6/11
Led Zeppelin DVD
NYR
11/12
Lego Hobbit game
4/14
5/14
Lego Marvel game
11/13
11/13
Les Misérables movie
1/13
1/13
Leveson Report
11/12
12/12
Life of Pi movie
12/12
1/13
Lilyhammer series 2
11/13
1/14
Lincoln movie
1/13
2/13
Live Messenger closure
11/12
12/12
London 2012 game
6/12
7/12
London 2012 opening
7/12
8/12
London 2012 tickets
6/11
7/11
Louis Smith wins SCD
12/12
1/13
LOVEFiLM pilot TV series
4/13
5/13
LOVEFiLM series, Copper
9/13
10/13
Lumia 920
9/12
10/12
MacBooks revamped
NYR
6/12
Madden NFL 13 game
8/12
9/12
Madonna booed
7/12
8/12
Maleficent movie
5/14
6/14
Man of Steel
6/13
7/13
Mario Kart 8
5/14
6/14
Marvel Heroes video game
6/13
7/13
Mass Effect 3 game
3/12
3/12
Matt Smith final Dr Who
12/13
1/14
Max Payne 3 game
NYR
4/12
McApline sues
11/12
12/12
MDNA album
3/12
4/12
Megaupload taken down
1/12
2/12
Men In Black 3 movie
5/12
5/12
Metal Gear Solid V game
03/14
4/14
Mflow
11/09
7/10
Michael Jackson’s doctor
10/11
11/11
Microsoft buy Skype
5/11
5/11
Microsoft buy Yammer
6/12
7/12
Microsoft SmartGlass
6/12
6/13
Now TV streaming box
7/13
8 /13
Nvidia gaming device unveil
NYR
1 /13
Nvidia launch ‘Shield’
5/13
6 /13
O2 Be More Dog
5/14
6 /14
O2 mobile wallet
4/12
5/12
O2 Tu Go app
3/13
4/13
Oblivion movie
4/13
5/13
Official Charts streams
5/12
5/12
Olympic torch relay
4/13
5/13
Olympus has Fallen film
4/13
5/13
One Direction #1 One Way
2/13
3/13
Optimus 4X HD
8/12
9/12
Oscars 2012
1929
2/12
Oscars 2013
2/13
3/13
Ouya console unveil
8/12
8/12
Painkiller: H&D game
NYR
1/13
PEGI Ratings
7/12
8/12
PES 2014 game
9/13
12/13
Peter Capaldi Dr. Who
8/13
8/13
Peter Kay sitcom on iPlayer
3/13
4/13
Phone hacking
6/11
7/11
Piracy hotspots
9/12
10/12
PM backs UK film wins
1/12
2/12
Portal 2 game
6/11
6/11
Prince Harry naked
8/12
9/12
Project Glass unveiled
4/12
4/12
Prometheus movie
6/12
6/12
PS A-S B Royale game
11/12
12/12
PS Vita launched
2/12
2/14
PS Vita Slim released
2/14
2/14
PS Vita unveiled
NYR
6/11
PS3 accounts hacked
4/11
5/11
PS3 Slimmed
9/12
10/12
PS4 console launched
11/13
12/13
PS4 price £349
6/13
7/13
Psy ‘Gentleman’ single
4/13
5/13
Qriocity
3/11
4/11
Quick Tap
6/11
6/11
Rage game
10/11
10/11
Reddit issue apology
4/13
5/13
Remember Me video game
6/13
7/13
Resident Evil 6 game
10/12
10/12
Resident Evil 6 trailer
1/12
2/12
Resident Evil: Retribution
9/12
10/12
Rise of the Guardians
11/12
12/12
Roaming costs capped
3/12
3/12
Robbie Williams #1
11/12
12/12
Microsoft U-turn
6/13
7/13
Microsoft Xbox Music
6/12
6/12
Motorola Xoom
2/11
6/11
Mrs Brown Boys ratings
12/13
1/14
MS Office on iPad
3/14
4/14
MS Outlook re-launch
8/12
8/12
MS Surface preview
6/12
6/12
Muppets Most Wanted
03/14
4/14
Murdered: Soul Suspect
6/14
6/14
Murdoch not a fit person
5/12
5/12
Murdoch questions
10/11
11/11
Murdoch’s BSkyB bid
6/10
2/11
Murray loses Wimbledon
7/12
7/12
Murray wins SPOTY 2013
12/13
1/14
Muse Olympic song
6/12
7/12
Myspace sold for £35M
6/11
7/11
NBA 2K13 game
10/12
10/12
NBA 2K14 game
10/13
10/13
Need for Speed game
11/12
12/12
Need for Speed movie
3/14
4/14
Net neutrality
n a
11/10
Netflix in UK
10/11
2/12
New series of Dr Who
9/12
9/12
New Super Mario game
11/12
12/12
New Tomb Raider game
3/13
3/13
Newport Jay-Z spoof
8/10
8/10
Next generation iPlayer
10/13
10/13
Nexus 10 tablet
10/12
11/12
Nexus 4 smartphone
10/12
12/12
Nexus 5 smartphone
10/13
11/13
Nexus 7 tablet
6/12
7/12
NI wins football rights
1/12
2/12
Nintendo ‘3DS XL’
6/12
7/12
Nintendo 3DS
3/11
6/11
Nintendo Land game
11/12
12/12
Nintendo unveil ‘Wii U’
6/11
6/11
Nintendo Wii U launched
11/12
12/12
Noah movie
3/14
5/14
Nokia 808 revealed
NYR
3/12
Nokia E7 smartphone
2/11
5/11
Nokia Lumia 1020
7/13
8/13
Nokia Lumia 1520 & 1320
10/13
11/13
Nokia Lumia 925 slim
5/13
6/13
Nokia Lumia launched
5/12
5/12
Nokia Music+
1/13
2/13
Nokia tablet, Lumia 2520
NYR
11 /13
Nokia/MS partnership
2/11
4/11

26. 26
appendix
NYR = not yet released at time of fieldwork
Title
News
Field
Robocop (2014 remake)
2/14
2/14
Rock of Ages movie
6/12
6/12
Runner Runner movie
10/13
10/13
Sams. Gal. Tab S tablets
6/14
6/14
Sams. Z/Tizen phone
6/14
6/14
Samsung #1 smartphone
10/11
11/11
Samsung ‘Smart Home’
1/14
1/14
Samsung Curve
10/13
10/13
Samsung fined
8/12
9/12
Samsung Galaxy
4/10
8/10
Samsung Galaxy Note
8/12
9/12
Samsung Galaxy Note 8 tab
2/13
3/13
Samsung Galaxy S3
5/12
5/12
Samsung Galaxy S4 unveil
3/13
4/13
Samsung Galaxy Tab
11/10
6/11
Secret Life of Walter MItty
12/13
1/14
Sherlock series 3
1/14
1/14
Sightseers movie
11/12
12/12
SimCity game
3/13
4/13
Sir Alex Ferguson retires
5/13
6/13
Sites go offline for SOPA
1/12
2/12
Sky 3D Channel
10/14
10/14
Sky buys O2 business
3/13
3/13
Sky News Twitter use
2/12
2/12
Sky offers free tablet deal
11/13
2/14
Sky on PS4
5/14
6/14
Skyfall movie
10/12
11/12
Skype on Facebook
6/11
7/11
Sleeping Dogs game
8/12
9/12
Smart TV
2012
4/11
Snapchat hack
1/14
1/14
Snapchat mobile app
1/13
2/13
Sniper Elite 3 game
6/14
6/14
Sonic the H-hog 20 years
1991
7/11
Sony announce PS4
2/13
3/13
Sony Ericsson Xperia Play
4/11
4/11
Sony Move
9/10
11/10
Sony recall 1.6m TVs
10/11
10/11
Sony touchless display
NYR
3/12
Sony unveils Xperia Z tablet
1/13
2/13
Sony Xperia Z1
9/13
10/13
Spotify
2/09
2/11
Star Trek Into Darkness
5/13
6/13
Star Trek video game
4/13
5/13
Star Wars films on BD
9/11
9/11
Star Wars/Disney deal
10/12
11/12
Star Wars: Episode VII date
11/13
11/13
Stars at Jubilee concert
6/12
6/12
Steam (gaming service)
2002
8/10
Steve Jobs dies
10/11
10/11
Steve Jobs resigns
8/11
9/11
Stone Roses tour
6/12
6/12
Stones GRRR! album
11/12
12/12
Streaming/Off. Charts
6/14
6/14
Successor to Blu-ray
7/13
8/13
Surface launch
10/12
12/12
Surface Pro 3 launch
5/14
6/14
Tesco Hudl tablet
9/13
10/13
The Amazing Spiderman 2
4/14
5/14
The Croods movie
3/13
4/13
The Daily on iPad
NYR
2/11
The Great Gatsby movie
5/13
6/13
The Hobbit movie
12/12
1/13
The Hobbit preview
7/12
8/12
The Hobbit: TDoS 2 movie
12/13
12/13
The Inbetweeners movie
8/11
11/11
The Last of Us game
7/13
8/13
The New iPad
3/12
3/12
The Sun on Sunday
2/12
3/12
The Sweeney movie
9/12
10/12
The Times paywall
6/10
8/10
The Voice
3/12
4/12
The Wolf Among Us game
10/13
2/14
The Wolf of Wall Street
1/14
2/14
The Wolverine movie
7/13
8/13
The Worlds End movie
7/13
8/13
Titanfall
3/14
4/14
Titanic 3D movie
1997
4/12
Trance movie
3/13
4/13
TV Licence decriminalise
3/14
4/14
Tweet Store
9/12
10/12
Twilight: Part 2 movie
11/12
12/12
Twitter launch #Music
4 /13
5/13
Twitter launches Vine
1 /13
2/13
Twitter super-injunctions
6/11
6/11
Ubisoft patch
7/12
8/12
UK HuffPo launched
7/11
7/11
UK pornography filters
6/13
8/13
UK Radioplayer
3/11
4/11
UK’s first 4G network
8/12
9/12
Ultra HD/4K TV sets
10/12
11/12
Vevo launched
12/09
5/11
Virgin Gaming
7/10
8/10
Virgin Media Tube wi-fi
3/12
3/12
Viva Forever' musical
12/12
1/13
Warner Bros. Studio Tour
3/12
3/12
Warner films on FB
3/11
4/11
Watch Dogs game
5/14
6/14
Wiggins wins BBC Sports
12/12
1/13
Wii U console revealed
6/12
6/12
Windows 7 Mobile
11/10
2/11
Windows 8 launched
10/12
11/12
Windows 8 pre-launch
7/12
8/12
Windows 8 preview
NYR
3/12
Windows 8 unveiled
NYR
9/11
Windows 8 update
5/13
6/13
Windows 8.1 launched
10/13
11/13
Windows phone 8.1
4/14
5/14
Wolfenstein game
5/14
6 /14
World of Warcraft free
6/11
7/11
World War Z
6/13
7/13
Wreck it Ralph movie
2/13
3/13
Wuaki.tv
9/13
10/13
X factor winner #1
12/13
1/14
Xbox Kinect
11/10
11/10
Xbox One announced
5/13
6/13
Xbox One console launched
11/13
12/13
Xbox One price £429
6/13
7/13
Xbox-No Kinect
5/14
6/14
X-Men:DoFP movie
5/14
6/14
Yahoo! buys Summly app
3/13
4/13
Yahoo! buys Tumblr
5/13
6/13
Yahoo! put up for sale
9/11
9/11
YouTube movie rentals
10/11
10/11
YouTube Music Awards
10/13
10/13
YouTube paid subscriptions
5/13
6/13
YouView
NYR
11/10
YouView launch
7/12
7/12
Zero Dark Thirty movie
1/13
2/13

27. our contact details
Steve Evans – entertainment & technology
sevans@harrisinteractive.com 07849 172 341
Lee Langford – technology & telecoms
llangford@harrisinteractive.com 07966 339 606
Martin Bradley – media & entertainment
mbradley@harrisinteractive.com 020 8263 5220
Denholm Scotford – business development
dscotford@harrisinteractive.com 07989 388 164
Pete Cooke – sector head
pcooke@harrisinteractive.com 07989 387 093
http://www.harrisinteractive.com/uk/