John Legere is the unconventional CEO of T-Mobile who is not afraid to call out competitors like AT&T on social media. He has accused AT&T and Verizon of "raping" customers with exclusivity deals and high prices. Through simplified contracts and lower pricing, Legere has led T-Mobile to growth. He also actively engages with customers by responding to them on Twitter.

1. John LEGERE Not Your typical CEO

2. Has no problem calling out the competition "Exclusivity sucks for customers. Exclusivity on @ATT sucks for the industry. #justsayin"

3. Accussed AT&T and Verison of Rape “These high and mighty duopolists that are raping you for every penny you have … the f—— hate you.”

4. Simplified contracts and lowered pricing leading to growth

5. Reaches out to customers on Twitter

6. photo credits • http://thehigherlearning.files.wordpress.com/2014/06/john-legere.png • http://i1.ytimg.com/vi/aNU76oxmbk8/maxresdefault.jpg • https://static-ssl.businessinsider.com/image/53a077d56bb3f7dd740bc500-555-261/screen%20shot%202014-06-17%20at%2012.57.12%20pm.png?maxX=800