5. The Voice Company tells these
stories through brand development,
print, film, go to market strategies,
digital content, social media,
packaging, activations and other
innovative mediums.
6. The Voice Company gives a unique
voice to brands so that better stories
can be told.
14. The brief was simple. Launch
Milkbasket in Bangalore. A city that’s
already exposed to a million other
online grocery delivery services.
15. We decided to play up the features of
Milkbasket, something no other player
in the segment had. And to keep the
communication simple, bold, and of
course, hella cool.
31. Junoon, an NGO in Bombay works
with street children. The founder,
Haimanti, spends her time teaching
these children, apart from feeding
and clothing them.
32. The Voice Company partnered up
with Junoon to create a picture
dictionary that was relevant to them.
Instead of the A for Apple type of
book we’re used to learning.
33. And thus was born The Gully Dictionary.
Made for children growing up in the gullies
of India.
41. The world kind of changed from March
2020. And suddenly we were surrounded
by content telling us how we should
stay safe and away from Covid.
42. Strangely enough, nobody was creating any
communication for children. So we thought
we would. This was a complete self
initiated, self funded project. The voice
overs have been given by children we
know. And our friends at Uncommonsense
Films put this together for us.
46. Keeros is a healthy roasted
supersnack brand. Like most things
healthy, it has a perception of being
tasteless and boring. Their existing
packaging didn’t help much either.
47. The trick was to turn Keeros into a
brand that would stick out in a
departmental store, and make people
reach out and grab it. Almost like they
would, candy.
50. (The client decided not to go with the packaging you just saw,
inspite our insistence that it would push sales, and instead
decided to stick to their original packaging.)
51. The Voice Company works with
freelancers + artists + designers +
directors + whoever else it takes to
help create your perfect story.
52. The Voice Company is very new, very
agile, insanely dynamic and basically,
a monkey on crack.
53. Bodhi
Founder + Intern
Bodhi is an award winning creative director, who’s
spent more than 15 years in advertising. He’s worked at
Ogilvy, Wieden & Kennedy, JWT, Rediffusion, Grey and
Dentsu (before he was fired). Some of the brands he’s
helped build are Pepsi, Honda, Jabong, MG Motor,
Motorola, Sprite, Milkbasket. Once voted one of the
hottest creative directors of India by Impact Magazine.
Tedx talker. Clown of a father. Restless child.
Writer of bios in third person.
54. Kadambini
Creative Tinkerer
Over 10 years of experience in the field of art and
design. Worked for various brands like Ford, Hilton,
Grohe, Espn to name a few. She experiments with the
means of technology and art and brings the best of
design practices for the brands. She has an interest in
shared value advertising and believes in the words “the
medium is a message”. Currently dabbling with various
ways of understanding the human behaviours and
targeting with empathy.
55. Every business need is different.
And that’s pretty much why we have
different modules for what we do.
56. MODULE 01
BRAND DEVELOPMENT
Includes - Brand
name, logo, brand
voice, brand character,
brand positioning,
brand guideline book,
packaging and a pitch
deck to investors (if
you need it)
SPECIFIC CAMPAIGN
Includes - Campaign
idea, and extension of
idea to print, film,
radio, outdoor, posters,
in shop, activations +
all digital adaptations
MODULE 03
LAUNCH STRATEGY
Includes - Go to
market strategy + all
creatives across
traditional and non
traditional media that
answer back to the
strategy
MODULE 02
CUSTOMER ACQUISITION
/ RETENTION
Includes - Campaign
idea, and extension of
idea to print, film,
radio, outdoor, posters,
in shop, activations +
all digital adaptations
MODULE 04
MONTHLY PARTNER
Includes - Customer
acquisition / retention,
product launches,
offers, etc. Creative
deliverables include
preמּy much everything
you’ll need to run your
business smoothly
MODULE 05
57. The world is full of interesting
stories waiting to be told.
Let The Voice Company help in
telling yours.