My personal portfolio consisting of my work with various design firms & individual clients since 2006.

1. DESIGNER WANDERER ENTREPRENEUR
Day dreamer, back packer, self taught
photographer, part time opportunist. Love
doodles, dance, music and ultimate frisbee!
M: + 91 9900 835 031 E: madhulikha11@gmail.com

2. Hello,
I am Madhulikha Umapathy, a graphic designer from Bangalore with 10 years of experience working with two of the best design houses in India. My work covers
multiple areas of design - Branding, Packaging Design, Visual Merchandising, Collateral Design and Concept Development to name a few. I have 4 years of
experience in developing international standard of packaging for personal care products.
Currently, I work as a freelance design consultant for a few FMCG brands & run a women's work wear clothing line called Pomogrenade.
www.pomogrenade.com
Previously, I was a design and brand consultant for Yogabars (Sproutlife Foods Pvt. Ltd.) for a year. Where I helped create a unique brand language and
packaging for their snack bar category and protein bar category.
Prior to that, I lead the design team at KMB Group as Visual Communication & Visual Merchandising Designer for their sub brands - KMB Estates, COVO,
Bulchee, Clover Fine Jewellery, etc. I had the opportunity to create the complete branding and design language for COVO, a lifestyle accessory brand.
My partners & I ran Socho Design & Consulting, a Bangalore based design studio. Together we worked to create meaningful experiences through design that
helps our clients evolve & excel. (April 2011 - Feb 2013) I continue to work as a part time constant with Socho Design.
The first few years of my design career I had the privilege & opportunity to work with Idiom Design & Consulting, and later with Foley Design Pvt. Ltd., two of
the best design houses in India.
Organized & Co-hosted the Global Sustainability Jam 2012, Bangalore chapter. An event which saw over 50 participants jamming for 48hrs with over 1200
participants around the world in 60 cities. Mentored the jammers and worked together with them to create ideas. Ideas born out of a structured ‘design
thinking’ and those that present a long term solution, not a quick fix, to some of the global issues of today.

4. Started with a packaging redesign of their snack bar
range and quickly evolved into a full-time consulting gig
for almost 2 years.
Developed various packaging from bar wrappers to
diwali boxes and brand promotional elements like
brochures, EDMs etc.
PACKAGING I RETAIL COLLATERALS I SOCIAL MEDIA
YOGABARS

5. OLD DESIGN NEW DESIGN OLD DESIGN NEW DESIGN
SNACK BAR - REDESIGN
YOGABARS
EDM campaign launching Coffee Zing Bar : http://eepurl.com/cn5qQX

6. ADAPTABLE BOX DESIGNS
YOGABARS
POS BOX FOR IN-FLIGHT SALES
COLLAPSIBLE DISPLAY OPTION

7. PROTEIN BAR - CONCEPTS TO FINAL DESIGN
YOGABARS
EDM campaign for subscription : http://eepurl.com/cpZcQD

8. DIWALI BOX
YOGABARS
EDM campaign for limited edition Diwali Box 2016 :
http://eepurl.com/cjaZv5

9. COVO came to be an evolving extension of Bulchee.
‘Covo’ comes from the Latin word meaning ‘Cave, lair or
den’. The whole brand was designed to be
unapologetic, forward-moving and always driven.
Brief : Legend says that when you can’t sleep at night
it’s because you’re awake in someone else’s dream.
BRANDING I STORE DESIGN
COVO

10. BRANDING I STORE DESIGN
COVO
LOGO EVOLUTION

11. BRANDING I STORE DESIGN
COVO
FINAL LOGO LOGO RIVET COVO STORE @GARUDA MALL, BANGALORE

12. Colgate one of the largest oral care companies in the
world has numerous products targeted at multiple
stratus of consumers in the Indian market ranging from
toothpastes to toothbrushes.
Communicating the efficacy of the products, its
superiority and new dynamics leads them to continually
reinvent the scope of their products and is where
Socho’s tryst with Colgate began.
Our effort has been to create newer, fresher
contemporary designs that created an impact.
PACKAGING I BRAND STRATEGY
COLGATE

13. PACKAGING I BRAND STRATEGY
COLGATE
CONCEPT PACK FOR SAMPOORNA AYURVEDA
CURRENT PACK

14. PACKAGING I BRAND STRATEGY
COLGATE
COLGATE ACTIVE SALT - FINAL PACK
INITIAL RENDER
COLGATE ACTIVE SALT LEMON PACK
TVC

15. Premium Harvest - A premium brand of grains, pulses
and spices from Food Bazaar.
The bird - "Chun Chun Chick" is a metaphor to indicate
that the product has been carefully chosen and sorted
to give you the best.
PACKAGING I INSTORE PROMOTION
PREMIUM HARVEST

16. PACKAGING I INSTORE PROMOTION
PREMIUM HARVEST
PROMOTIONAL PACKPACKAGING

17. PACKAGING I INSTORE PROMOTION
PREMIUM HARVEST
KIOSK
DANGLER

18. Packaging for Bharati Wal-mart's Premium range of
Basmati rice. This brand is targeted mainly at the Hindu
& Muslim community.
Here we have created a background pattern that is a
blend of the arch elements from the Hindu & the Muslim
architecture.
BRAND IDENTITY I PACKAGING
PREMIUM BASMATI RICE

19. BRAND IDENTITY I PACKAGING
PREMIUM BASMATI RICE
GRAPHICS PRINTED ON METALLIC SUBSTRATE TO CREATE THE ESSENCE OF GOLD WITH YELLOW AND SILVER WITH GREY + BLUE.

20. THE EAST INDIA CAFE
LOGO VARIATIONSLOGO EVOLUTION
BRANDING I PACKAGING | STORE DESIGN
GLOBAL + LOCAL SOUL FOOD - Influence from
around the world infused with the love & warmth from
India.
The restaurant concept was created with colours that
emote an ambience that is comforting…
A blend of the smell of earth after the rain with the
sight of seeing bright turmeric yellow. Keeping it
Earthy, Vibrant, energizing, calm.

21. THE EAST INDIA CAFE
TAKEAWAY BOX TABLE SETTING
BRANDING I PACKAGING | STORE DESIGN

22. BRANDING I PACKAGING | STORE DESIGN
THE EAST INDIA CAFE
RESTAURANT FACADE OPTIONS

23. Being one of India's leading personal care brands, all
Himalaya Herbals & Himalaya Health care products
come with a 100% herbal actives promise - combining
modern science with herbal remedies.
The X-ray feel of the herbs in the packs convey honesty
and transparency, qualities delivered in all their
products - while keeping the visual appeal clean,
unconventional and refreshing.
Shampoos, Conditioners, Hair Zone (Anti-hair fall
treatment), Hair Oils, Hair Creams, Face washes, Body
washes, Scrubs, Masks, Body Lotions, Fairness Creams,
Herbal Teas, Pure Herbs (Doctor prescribed Herbal
Medicines) etc., for the same brand. Each range
designed in sync with the category colors.
www.himalayahealthcare.com
PACKAGING
HIMALAYA DRUG COMPANY

24. Post the concept stage, we were able to find precise x ray
images of plants by Mr. Albert Koetsier at
www.beyondlight.com
These X ray images were treated to bring in colours that
create a connect with the product category.
The transparency conveyed the brand values with product
specific herbs that spoke of the key ingredient.
PACKAGING
HIMALAYA DRUG COMPANY
ORIGINAL IMAGE TREATED

25. PACKAGING
HIMALAYA DRUG COMPANY
HAIR CARE RANGE FOR SOUTHEAST ASIA (SHAMPOOS & CONDITIONERS)
FEW PACKS FROM THE FACE WASH RANGE

26. PACKAGING
HIMALAYA DRUG COMPANY
HIMALAYA HERBALS SOAPS
CONCEPT FOR ANTI-WRINKLE RANGE
CONCEPT FOR ANTI-WRINKLE RANGE

27. Life is outside is a young company that helps you plan your
holidays, getaways online. Being strongly against the
growing mall culture in cities they took up the cause to
urge people to go spend their days off wisely and enjoy
the outdoors.
The company required communication material to aid this
campaign, communication that inspire and enthuse the
customer to make a change in their lifestyles and embrace
the outdoors.
COMMUNICATION
LIFE IS OUTSIDE

28. COMMUNICATION
LIFE IS OUTSIDE
WWW.LIFEISOUTSIDE.COM

29. WWW.LIFEISOUTSIDE.COM
COMMUNICATION
LIFE IS OUTSIDE

30. COMMUNICATION
LIFE IS OUTSIDE
PRINT CAMPAIGN FOR OFFICES & APARTMENTS

31. Global Sustainability Jam is a Design Thinking based event
where people from different walks of life come together to
create sustainable business solutions in 48 hours.
Organizing this event was great of fun, where I got a
chance to learn Event Design, Coordination, Management,
Sponsorship Proposal and Pitches.
Logo:
Eating food off a banana leaf is one of the most simplest &
basic sustainable behaviour that we've been following in
India!
BRANDING I COMMUNICATION COLLATERALS
GLOBAL SUSTAINABILITY JAM 2012

32. BRANDING I COMMUNICATION COLLATERALS
GLOBAL SUSTAINABILITY JAM 2012
JAMMER’S PROFILE
WALL PAPER: ONE CAN TALK ABOUT BANGALORE WITH OUT MENTIONING ITS FAMOUS PUB CULTURE AND
AUTO RICKSHAWS

33. BRANDING I COMMUNICATION COLLATERALS
GLOBAL SUSTAINABILITY JAM 2012
CONTEST INVITE
CERTIFICATE
BADGE

34. I love taking photographs and 100% trigger happy.
End of 2012, I wanted to send my friends in Europe some
India based postcards and didn’t really find anything
interesting. Since I’ve seen fair bit of India and tons of
pictures from there, I decided to design my own set of
Postcards.
They’ve been a big hit and have sold over 100 to Sweden,
Germany & USA. They will be available in travel shops
across India shortly!
PHOTOGRAPHY I POST CARDS
PICTURES & POSTCARDS

35. HAMPI CUBBON PARK, BANGALORE STREET, UDAIPUR
PHOTOGRAPHY I POST CARDS
PICTURES & POSTCARDS

36. AGRA FORT, AGRA OLD HOUSE, AHMEDABAD
ALL POST CARDS HAVE A LITTLE INFORMATION
ABOUT INDIA AT THE BACK.
PHOTOGRAPHY I POST CARDS
PICTURES & POSTCARDS

37. PRODUCT SHOOT FOR QUINOA BOOKLET
PHOTOGRAPHY I POST CARDS
PICTURES & POSTCARDS

38. THANK YOU!