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Pepsi
- 1. PEPSI
- 2. BRAND COMMUNICATION OBJECTIVE Pepsi is the brand that every youngster relates to. Pepsi comes up with campaigns meant for the youth. Eg: “Youngistan Campaign” or the “GEN NEXT” campaign. The companies always features young Bollywood stars and Cricket stars in their adds as they can connect with the youth. The target audience is mainly the youth of the country.
- 3. SOCIAL MEDIA PLATFORMS The social media platforms used by the company will be facebook, Google adds, twitter. Facebook and twitter will be their target sites since these two sites are dominated by the youth of the world. Google will be use as a social media as it is the biggest search engine, and several people view Google daily.
- 4. MAINLINE COMMUNICATION IDEA The main theme of pepsi was to connect with the youth. These campaigns also symbolize that its high time that our country should be ruled and governed by the youth. The “youngistan campaign” reflects the mood of India's youth, which is today keen to take the ropes of India and drive India.