1. Script
Jack
The name of our advertisingcompanyisPrestige Worldwide.We chose ourslogantobe “leave itto
the professionals”.
NEXT SLIDE
As a groupwe decidedwe doadvertise anew bubble gumandwe decidedtoname it“Bubble
Deluxe”.Forourproductwe had“flavoursoutof thisworld”forour slogan.
Laura
To get ideasforour packagingdesign,oursloganandour TV advert,we watchedadvertsof popular
gum companiesonYouTube.We alsoresearchedprintadverts of the populargumcompaniesto see
howtheymanagedto make theirbubble gumattract customers.
We decidedtouse Bubble Deluxe asourproductsname because itgivesthe customeranideaof
whattheirexperience will be whenusingthe product.
Jack
We all helpedanddecidedourslogantobe “flavoursoutof thisworld”because itlinkedinwithour
advertisingcompany’slogo.
Luke
We as a group decidedourtargetaudience tobe aimedaroundadolescentsandyoungadults.We
decidedthese wouldbe ourtargetaudience because typicallyyoungerpeopletendtoenjoybubble
gum more than adults.
NEXT SLIDE
I chose to do the busadvertbecause I thoughtitwouldbe interestingtodoand experimentwith
differentlayoutsandplacesona busthat advertisesdifferentcompanies.
NEXT SLIDE
George
Thisis a magazine advert forour productthiswas designedtobe ina magazine preferablythe Xbox
magazine because there audience istypicallyyounger people ratherthanadults.Idecidedtouse a
space themedbackgroundbecause itlinksbacktoour advertisingcompanybecauseitrefersspace
and our logoisthe earth.
NEXT SLIDE
2. Laura
I decidedtouse the MTV website toputour printadverton because youngpeople use thiswebsite.
I choose to use the space theme onmy printadvertbecause oursloganis ‘Flavoursoutof thisworld’
whichhelpslink the theme andthe slogan.
NEXT SLIDE
George
We planto start our marketingcampaignwithreleasingourwebsite bannerfirstthiswillhelpbring
small butnecessary attentiontoourproduct.
Laura
The nextstepisto get our productin a magazine andon publictransport;thiswill helpourproducts
growth.We will alsohave atentgivingoutsamplesof ourproduct forfree at the 2015 Reading
Festival.
Jack
We aimto get ourproduct intoas many highend shopsas possible sothatwe can get our company
as popularas wrigleys.