- 9 out of 10 companies recognize the importance of voice-enabled experiences and plan to increase investment in voice technology.
- While few organizations currently offer comprehensive voice services, almost all expect to offer basic voice-enabled skills or actions within the next two years, with more than 40% planning releases in 2019.
- The top priority for brands is developing voice services for search, followed by making purchases, checking orders, and offering promotions, with most aiming to release their high-priority services this year.
Adobe Digital Insights - Q2 Voice Report 2019Adobe
Frequent voice usage remains consistent as voice assistants further integrate themselves into our daily lives, despite a slow-down in ownership. Combining this regular usage with consumers feelings toward ads on voice enabled devices show that voice ads are becoming an effective way for marketers to reach new audiences.
InMobi_Infographic on The role of mobile and it's influence on back to school...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back.
A summary outline of key statistics of Mobile adoption, explaining why Mobile should be viewed as an omni-channel engagement tactic rather than a stand alone marketing channel, and what the key institutional challenges are to Mobile success
Adobe Digital Insights -- Diversity In Advertising 2019 Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 2000 consumers. We looked across generation, gender, ethnicity and sexual orientation in the United Kingdom and the US to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
Subscription Services in the Context of Market Trends, presented by Jonathan ...bisg
Subscription Services in the Context of Market Trends, presented by Jonathan Stolper, SVP Nielsen Book Americas, at Making Information Pay 2014, a track of IDPF's Digital Book 2014 at Book Expo America, on May 29, 2014
- 9 out of 10 companies recognize the importance of voice-enabled experiences and plan to increase investment in voice technology.
- While few organizations currently offer comprehensive voice services, almost all expect to offer basic voice-enabled skills or actions within the next two years, with more than 40% planning releases in 2019.
- The top priority for brands is developing voice services for search, followed by making purchases, checking orders, and offering promotions, with most aiming to release their high-priority services this year.
Adobe Digital Insights - Q2 Voice Report 2019Adobe
Frequent voice usage remains consistent as voice assistants further integrate themselves into our daily lives, despite a slow-down in ownership. Combining this regular usage with consumers feelings toward ads on voice enabled devices show that voice ads are becoming an effective way for marketers to reach new audiences.
InMobi_Infographic on The role of mobile and it's influence on back to school...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back.
A summary outline of key statistics of Mobile adoption, explaining why Mobile should be viewed as an omni-channel engagement tactic rather than a stand alone marketing channel, and what the key institutional challenges are to Mobile success
Adobe Digital Insights -- Diversity In Advertising 2019 Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 2000 consumers. We looked across generation, gender, ethnicity and sexual orientation in the United Kingdom and the US to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
Subscription Services in the Context of Market Trends, presented by Jonathan ...bisg
Subscription Services in the Context of Market Trends, presented by Jonathan Stolper, SVP Nielsen Book Americas, at Making Information Pay 2014, a track of IDPF's Digital Book 2014 at Book Expo America, on May 29, 2014
How to Sell Your VP on Mobile Market ResearchInstantly
Interested in conducting mobile market research but unsure how to sell your VP on it? These 5 slides offer tips and let you know: you may already be conducing mobile research.
Consumer confidence remained stable in July at 42.0% of consumers confident in the economy, flat from June. While sentiment has yet to surpass January 2014's high of 43.2%, the July reading was over 2 points higher than July 2013. Practical purchasing intentions rose over 10% after a low in June, with over half of consumers focusing only on necessities. One-third of consumers believe in an economic rebound, up slightly from a year ago, with those under 35 being most positive. Most consumers feel the same or more wealthy than a year ago.
Millennials are avid online shoppers, with 61% having purchased from international websites. They prefer mobile-friendly sites and expect flexible delivery options like same-day delivery. Millennials use social media like Facebook, YouTube, and Instagram weekly and rely on recommendations from friends when choosing websites. They are open to alternative delivery locations beyond their home and want multiple delivery time slot options.
Allrecipes Measuring Cup Trend Report - May 2013 Tablet TrendsAllrecipes.com
Allrecipes' increase in pageviews from tablets (+260% in 2012 and +43% in 2013) oers
powerful insights into usage trends and consumer behaviors. As brands aim to connect
with consumers via tablet devices, the report includes 5 insights for brands to consider.
Consumer behaviour & Its Effect on Businesses Ben Pask
Slides from our webinar on 25th March 2021, where we discussed how consumer behaviour has changed over the past year and which industries have successfully pivoted to match their customer needs.
SheSpeaks Baby Care: Consumer Insights 2019SheSpeaks Inc.
In 2019 SheSpeaks commissioned our Baby Care study with the goal of better understanding:
- What drives Moms' purchase intent
- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
The following report details our findings.
Low Cost / High Impact Mobile and Social Strategies (Joel Warady, Enjoy Life ...Digital Megaphone
In this session, Joel Warady will share a case study that details how a growth brand in the Consumer Packaged Goods space utilizes social and mobile in their overall integrated marketing plan to compete with the Goliaths in the industry. With a relatively small budget and an in-house social team, you will learn first-hand how these grassroots efforts has propelled this company to grow 40% each of the last two years, getting their products into over 14,000 retail stores.
8 digital marketing trends that will shape your digital footprint in 2018. Here is the infographic about how marketing activities will shape the future in digital world.
Marketing to Moms and Their Digital FamiliesMaria Bailey
This document summarizes research from surveys of mothers and their children about purchasing habits for apps and connected toys. Some key findings include:
- 53% of children own a smart connected toy like a phone-controlled robot or doll with an app
- Mothers typically decide what to purchase and are influenced by their children's preferences
- Educational value and the ability to engage with the toy together are top reasons mothers agree to connected toy purchases
- Mothers carefully research apps and connected toys, looking at reviews and brand history before purchasing
- Educational apps that promote individual play are most popular, and sound quality is an important factor for many mothers
- Online shopping is growing rapidly as consumers search for bargains and deals during the economic slowdown. Searches related to discounts, sales, and cheaper options are on the rise.
- Search engines play a key role in the consumer purchase process. Many consumers research options and compare prices online before making purchases. Being at the top of search results provides a significant brand recall and purchase intent advantage.
- During an economic slowdown, companies need to focus on driving profits through targeted advertising, managing costs efficiently, and continuing to invest strategically for long-term growth. Google's tools can help with targeting the right audiences, optimizing campaigns, and gaining insights into consumer behavior.
Consumer confidence increased slightly in April according to a survey by Prosper Insights & Analytics. Confidence rose 1.5 points to 49% as gas prices remained low. Younger consumers aged 18-34 expressed the most confidence in the economy but also felt the most practical about purchases. While about half of 18-34 year olds said they were saving for the future, they also felt the least financially stable of any age group.
Negative Feedback: How to handle the inevitable criticism?SurveyCrest
It might seem like a bitter pill to swallow at first, but once you think about it you will realize it’s a chance to improve. Listening to customers helps narrow down any glaring issues in your sales, marketing, strategy, supply chain, pricing points, and operations. According to Harvard Business Review, a 10% rise in your Net Promoter Score can result in a 6%-7% jump in revenue. Bottom line is, be glad you have unhappy customers.
Here's how to handle negative sentiments or feedback.
Online shopping is growing due to its convenience and accessibility. Consumers can shop from anywhere at any time. The top reasons consumers opt for online shopping are convenience, lower prices, and greater selection. China spends the most on online shopping, with apparel and food popular categories. While online shopping satisfaction is high, free shipping is the top incentive for consumers to shop more online.
YANKSONSOCIAL | SOCIAL MEDIA AGENCY, LONDON (http://yanksonsocial.ga) - Our #1 Goal Is To Help You Increase Your Bottom Line. Contact Us Today To Learn How To End Your Frustrations
YanksonSocial is a full service Digital Marketing company offering results-driven marketing solutions for businesses across multiple industries.
We Are A Team Of Online Marketing Professionals. We Understand The Search Engine Ecosystem. Our Unique Approach To SEO Allows Us The Capability To Take Your Site To The Top Of Major Search Engines.
The document outlines 44 facts about customer engagement trends in various industries. Some key points include:
- Fully engaged customers are more profitable and valuable to companies across industries like retail, banking, and insurance. They spend more and purchase more products.
- Most companies see customer service as critical to differentiation and are focusing on improving the customer experience through mobile apps and social media customer support.
- Data and analytics are playing a larger role in understanding customer behavior and targeting them with personalized offers to improve retention and sales.
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014Johnny Tri Dung
The file brings you near to all needed info and data for F&B e-commerce in either SEA or VN with detailed case studies from Europe. Hope you all enjoy!
The document summarizes key findings from the Consumer Barometer 2015 report about Australians' internet usage and online shopping behaviors. The top 3 trends are: 1) 45% of Australians use smartphones as often or more than computers to access the internet; 2) 31% shop online and many research items online before shopping in-store; 3) 6 out of 10 Australians watch online video weekly on smartphones. It also discusses research showing high rates of internet and smartphone usage in Australia, the types of products researched and purchased online versus offline, and the importance of mobile optimization.
The document summarizes key findings from the Consumer Barometer 2015 report about Australians' internet usage and online shopping behaviors. The top 3 trends are: 1) 45% of Australians use smartphones as often or more than computers to access the internet; 2) 31% shop online and many research items online before shopping in-store; 3) 6 out of 10 Australians watch online video weekly on smartphones. It also discusses research showing high rates of internet and smartphone usage in Australia, the types of products researched and purchased online versus offline, and local shopping behaviors.
How to Sell Your VP on Mobile Market ResearchInstantly
Interested in conducting mobile market research but unsure how to sell your VP on it? These 5 slides offer tips and let you know: you may already be conducing mobile research.
Consumer confidence remained stable in July at 42.0% of consumers confident in the economy, flat from June. While sentiment has yet to surpass January 2014's high of 43.2%, the July reading was over 2 points higher than July 2013. Practical purchasing intentions rose over 10% after a low in June, with over half of consumers focusing only on necessities. One-third of consumers believe in an economic rebound, up slightly from a year ago, with those under 35 being most positive. Most consumers feel the same or more wealthy than a year ago.
Millennials are avid online shoppers, with 61% having purchased from international websites. They prefer mobile-friendly sites and expect flexible delivery options like same-day delivery. Millennials use social media like Facebook, YouTube, and Instagram weekly and rely on recommendations from friends when choosing websites. They are open to alternative delivery locations beyond their home and want multiple delivery time slot options.
Allrecipes Measuring Cup Trend Report - May 2013 Tablet TrendsAllrecipes.com
Allrecipes' increase in pageviews from tablets (+260% in 2012 and +43% in 2013) oers
powerful insights into usage trends and consumer behaviors. As brands aim to connect
with consumers via tablet devices, the report includes 5 insights for brands to consider.
Consumer behaviour & Its Effect on Businesses Ben Pask
Slides from our webinar on 25th March 2021, where we discussed how consumer behaviour has changed over the past year and which industries have successfully pivoted to match their customer needs.
SheSpeaks Baby Care: Consumer Insights 2019SheSpeaks Inc.
In 2019 SheSpeaks commissioned our Baby Care study with the goal of better understanding:
- What drives Moms' purchase intent
- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
The following report details our findings.
Low Cost / High Impact Mobile and Social Strategies (Joel Warady, Enjoy Life ...Digital Megaphone
In this session, Joel Warady will share a case study that details how a growth brand in the Consumer Packaged Goods space utilizes social and mobile in their overall integrated marketing plan to compete with the Goliaths in the industry. With a relatively small budget and an in-house social team, you will learn first-hand how these grassroots efforts has propelled this company to grow 40% each of the last two years, getting their products into over 14,000 retail stores.
8 digital marketing trends that will shape your digital footprint in 2018. Here is the infographic about how marketing activities will shape the future in digital world.
Marketing to Moms and Their Digital FamiliesMaria Bailey
This document summarizes research from surveys of mothers and their children about purchasing habits for apps and connected toys. Some key findings include:
- 53% of children own a smart connected toy like a phone-controlled robot or doll with an app
- Mothers typically decide what to purchase and are influenced by their children's preferences
- Educational value and the ability to engage with the toy together are top reasons mothers agree to connected toy purchases
- Mothers carefully research apps and connected toys, looking at reviews and brand history before purchasing
- Educational apps that promote individual play are most popular, and sound quality is an important factor for many mothers
- Online shopping is growing rapidly as consumers search for bargains and deals during the economic slowdown. Searches related to discounts, sales, and cheaper options are on the rise.
- Search engines play a key role in the consumer purchase process. Many consumers research options and compare prices online before making purchases. Being at the top of search results provides a significant brand recall and purchase intent advantage.
- During an economic slowdown, companies need to focus on driving profits through targeted advertising, managing costs efficiently, and continuing to invest strategically for long-term growth. Google's tools can help with targeting the right audiences, optimizing campaigns, and gaining insights into consumer behavior.
Consumer confidence increased slightly in April according to a survey by Prosper Insights & Analytics. Confidence rose 1.5 points to 49% as gas prices remained low. Younger consumers aged 18-34 expressed the most confidence in the economy but also felt the most practical about purchases. While about half of 18-34 year olds said they were saving for the future, they also felt the least financially stable of any age group.
Negative Feedback: How to handle the inevitable criticism?SurveyCrest
It might seem like a bitter pill to swallow at first, but once you think about it you will realize it’s a chance to improve. Listening to customers helps narrow down any glaring issues in your sales, marketing, strategy, supply chain, pricing points, and operations. According to Harvard Business Review, a 10% rise in your Net Promoter Score can result in a 6%-7% jump in revenue. Bottom line is, be glad you have unhappy customers.
Here's how to handle negative sentiments or feedback.
Online shopping is growing due to its convenience and accessibility. Consumers can shop from anywhere at any time. The top reasons consumers opt for online shopping are convenience, lower prices, and greater selection. China spends the most on online shopping, with apparel and food popular categories. While online shopping satisfaction is high, free shipping is the top incentive for consumers to shop more online.
YANKSONSOCIAL | SOCIAL MEDIA AGENCY, LONDON (http://yanksonsocial.ga) - Our #1 Goal Is To Help You Increase Your Bottom Line. Contact Us Today To Learn How To End Your Frustrations
YanksonSocial is a full service Digital Marketing company offering results-driven marketing solutions for businesses across multiple industries.
We Are A Team Of Online Marketing Professionals. We Understand The Search Engine Ecosystem. Our Unique Approach To SEO Allows Us The Capability To Take Your Site To The Top Of Major Search Engines.
The document outlines 44 facts about customer engagement trends in various industries. Some key points include:
- Fully engaged customers are more profitable and valuable to companies across industries like retail, banking, and insurance. They spend more and purchase more products.
- Most companies see customer service as critical to differentiation and are focusing on improving the customer experience through mobile apps and social media customer support.
- Data and analytics are playing a larger role in understanding customer behavior and targeting them with personalized offers to improve retention and sales.
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014Johnny Tri Dung
The file brings you near to all needed info and data for F&B e-commerce in either SEA or VN with detailed case studies from Europe. Hope you all enjoy!
The document summarizes key findings from the Consumer Barometer 2015 report about Australians' internet usage and online shopping behaviors. The top 3 trends are: 1) 45% of Australians use smartphones as often or more than computers to access the internet; 2) 31% shop online and many research items online before shopping in-store; 3) 6 out of 10 Australians watch online video weekly on smartphones. It also discusses research showing high rates of internet and smartphone usage in Australia, the types of products researched and purchased online versus offline, and the importance of mobile optimization.
The document summarizes key findings from the Consumer Barometer 2015 report about Australians' internet usage and online shopping behaviors. The top 3 trends are: 1) 45% of Australians use smartphones as often or more than computers to access the internet; 2) 31% shop online and many research items online before shopping in-store; 3) 6 out of 10 Australians watch online video weekly on smartphones. It also discusses research showing high rates of internet and smartphone usage in Australia, the types of products researched and purchased online versus offline, and local shopping behaviors.
Epsilon China Consumer Experience Report 2015Jeffrey Evans
Epsilon powers business results for the world’s leading marketers, using customer intelligence to ignite connections between brands and customers with solutions that integrate rich data, engaging creativity and robust technologies. Each year we conduct proprietary consumer research across China to gain customer perspectives on topics that matter to brands. In this year’s study, we sought to explore Chinese consumer experience: the connections with brands they value the most, and the impact of those connections on purchase behaviors. We looked at how Chinese consumers engage with brands, with an eye toward helping brands build and benefit from positive consumer experiences. Covering clothing, grocery, financial services, travel, luxury, restaurant, eCommerce, appliance, food and beverage, and consumer product sectors, Epsilon’s research examined in depth how China’s consumers engage with brands across numerous touchpoints and channels.
This document provides 44 facts about customer engagement from various sources. Some key points include: fully engaged customers are more profitable and valuable to companies across many industries; social media is becoming an important customer service channel, with over half of inquiries starting there; big data and analytics can improve customer retention and sales; and the customer experience is a major focus and investment area for most businesses.
1) According to a survey in Vietnam, 90% of urban 20-39 year olds own smartphones and spend over half their daily internet time on mobile. 50% of online shopping and YouTube usage in Vietnam is via smartphones.
2) Digital advertising spending accounts for 27% of total ad spending worldwide but only 5-10% in Vietnam, indicating a gap between brands and consumers. Television remains the dominant media at 91 minutes consumed daily versus 103 minutes on mobile internet.
3) Facebook is the dominant social media platform in Vietnam, used by 98% of urban 20-39 year olds, who spend an average of 2.5 hours per day on it. The average Vietnamese user likes 48 brand pages primarily to
1) According to a survey in Vietnam, 90% of urban 20-39 year olds own smartphones and spend over half their daily internet time on mobile. 50% of online shopping and YouTube usage in Vietnam is via smartphones.
2) Digital advertising spending accounts for 27% of total ad spending worldwide but only 5-10% in Vietnam, indicating a gap between brands and consumers. Television remains the dominant media at 91 minutes consumed daily versus 103 minutes on mobile internet.
3) Facebook is the dominant social media platform in Vietnam, used by 98% of urban 20-39 year olds, who spend an average of 2.5 hours per day on it. The average Vietnamese user likes 48 brand pages primarily to
44 Facts Defining the Future of Customer EngagementSam Capra ☁️
Imagine having a single view of every customer interaction with your business at your fingertips. From the time they walk into your stores or office, visit your website, tweet about your products, or reach out to your call center for help- all of these interactions would be available in a single view of your customer. Now imagine how you can leverage that rich data to create a differentiated and seamless customer experience. A crystal ball is not required in order to envision the future of customer engagement but you will need to think beyond the traditional CRM to technology that can support the infinite possibilities and unique paths comprising your customers’ journey today.
Thrive Analytics is a leading digital marketing research and customer engagement advisory firm with domestic and international capabilities. They provide consumer research, data analysis, advisory services, customer segmentation models, and loyalty programs. Their tools and technologies include online panels, data visualization, and a 360 degree connected experience. They have helped both media/agency companies and brands with digital advertising strategies. Their research shows most businesses now rely primarily on digital media like websites, search, social media, and mobile for marketing. Video is also becoming more accessible and effective for driving online actions and sales.
This document provides insights into smart device consumers and their purchasing behaviors. It finds that 91% use mobile devices to help with shopping and 42% prefer mobile research over desktop. 77% of smart shoppers showroom by finding better prices or comparing products on their phones. Four out of five think mobile ads could influence electronics purchases, especially those with deals or rich media on new products. Key profiles include millennials preferring mobile research over in-store shopping compared to baby boomers.
TC Media - Insights from the 2013 Shopper Journey StudyIAB Canada
At IAB Canada's X-Series: Metrics event on December 4, 2013, TC Media presented an in-depth look at the shopper landscape in Canada. Rich data points can be found within this presentation.
The document summarizes the November 2010 newsletter from ONMEDIA, covering three main topics:
1) Media updates in Thailand, including trends in TV viewing and new programs from various channels.
2) Changing behaviors of Thai mothers, particularly among Generation Y, and how marketers can better understand and communicate with them.
3) Key findings from recent consumer research in Thailand on online/offline purchasing behaviors and attitudes toward search engines.
The document discusses measuring the value of social media and its impact on business performance. It notes that traditional metrics only measure single channels, while consumers use multiple channels. It recommends quantifying social media value by measuring influence on visits and purchases across channels. The document also stresses the importance of measuring success through customer satisfaction and behaviors like return visits and recommendations, not just organization metrics. It introduces ForeSee Results, a company that applies scientific measurement of customer satisfaction across industries to provide actionable insights into performance.
Technology is dramatically changing how consumers shop and purchase products in several key ways:
1. The path to purchase is becoming more complex as shoppers conduct online research from multiple sources before making a purchase across various channels both online and in-store.
2. New channels are emerging for shoppers to research and buy products, and the roles of traditional retail channels are evolving, requiring brands to have an integrated marketing strategy across channels.
3. Shoppers are using an increasing variety of technologies while shopping in-store, like smartphones, that allow them to research products and find deals, changing the in-store shopping environment.
4. These changes require brands to have more customized and flexible marketing approaches that can
Survey results: Consumer discretionary spending in IndiaHeather Hanselman
This document summarizes survey results from McKinsey & Company regarding consumer sentiment in India during the COVID-19 pandemic. It finds that about 70% of respondents are optimistic about recovering lost income by Diwali in November. Lower-income respondents are less optimistic about economic recovery in 2020. For mobile phones, 91% of those with previous purchase intent either bought a phone recently or plan to later in the year, though 22% of future buyers expect to spend less. Uncertainty around income loss is the top reason for spending less on discretionary items.
n our 4th Annual Holiday survey conducted with Lauren Freedman of the eTailing group, we surveyed 1,000 shoppers right after Cyber Monday in early December, 2013. With four years of holiday shopper surveys, we are really starting to see some interesting trends emerge.
The document provides a summary of a survey on Taiwanese consumer behaviors in July 2021. Some key findings include:
1) Group buying is on the rise, with over 20% of consumers shopping through groups. This trend has increased due to the pandemic.
2) Most consumers (80%) will not feel reassured in crowded places until vaccination rates reach 75%.
3) Consumers prefer companies that offer promotions to stimulate spending and protect jobs, showing corporate social responsibility is important.
The document also analyzes popular discussion topics, new consumer behaviors, and the influence of top YouTubers on consumer mindshare. Recommendations are made on how companies can adjust their marketing in response
Mobile device usage and engagement continues to grow and fans want to use their devices to enhance the live entertainment experience. This report elaborates on these trends.
Similar to The Trade Desk Report on the festive season pulse 2021 from Social Samosa (20)
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. 82% of Indians shop
online at least once per
month
Source: YouGov, 2021 (commissioned survey by The Trade Desk)
Nearly 1 in 4 are
“shopaholics” who make
online purchases several
times a week or more often
4. Indians are gearing up for
the festive shopping season
Source: YouGov, 2021 (commissioned survey by The Trade Desk)
3 in 5 are excited about the upcoming
festive season sales
91% are planning a purchase
during the festive season sale
5. Apparel and Accessories is the top category across
genders
Source: YouGov, 2021 (commissioned survey by The Trade Desk)
% of audience
Top 5 categories preferred by Females Top 5 categories preferred by Males
34%
38%
42%
45%
66%
Makeup & Fragrances
Consumer Electronics
Health & Personal Care
Groceries
Apparel and accessories
28%
34%
40%
46%
57%
Home Appliances
Health and personal care
Groceries
Consumer Electronics
Apparel and accessories
6. Indians tend to be
‘brand switchers’
Source: YouGov, 2021 (commissioned survey by The Trade Desk)
53% are neutral or indifferent to the brands
they purchase
6 in 10 are interested in learning about new
brands during the festive season, with women
being more interested than men (68% vs. 58%)
Interest in learning about new brands during the festive season sales,
% of audience
58% 23% 19%
Male
68% 22% 10%
Female
Interested Neither
Not
Interested
7. Just as many consumers turn to the open internet as they
do to social media to inform their purchase decisions
Channels that have the biggest impact on purchasing
behavior
34%
32%
33%
1%
Open Internet
Traditional & Offline
Social Media
Others
40%
8%
52%
Ads on Online video
apps or streaming
services
Ads heard on music
streaming services
Websites
8. OTT and Audio Streaming
play a key role in the discovery
of new deals and promotions
1 in 2
learn about new deals/promotions
from ads on online video apps or
streaming services (OTT)
27%
learn about new deals/promotions
from ads on audio streaming services
Note: Above data refers to frequent online shoppers
9. How are
Indians
spending their
online screen
time?
Source: YouGov, 2021 (commissioned survey by The Trade Desk)
20%
16%
14%
12% 12% 12%
8%
7%
Social Media Watching TV
series/movies
online
Browsing
Websites
Watching short
online videos
Reading
news/articles
Listening to
music on online
streaming
platforms
Gaming Other
Average % Online Screen time for Frequent Shoppers
The Open Internet
11. Top tips:
OTT plays a pivotal role in impacting
purchase behavior
Use omnichannel strategy to retain
existing customers and win new
customers from competitors
Go beyond last-mile marketing to
understand and drive brand
awareness in advance of the festive
season
Festive season sale is the ideal time
to target ‘brand switchers’ and keep
‘brand loyalists’
13. Gain a holistic view with a unified omnichannel strategy
Retarget her as
she’s listening to
music on Gaana
Engage Priya on-
the-go with a
native ad on IMO
messenger
Stay top-of-mind with
a display ad as Priya
catches up on the
latest news
Upsell Priya with
other promotions,
products, and services
Reach Priya with
a CTV ad on JioTV
Priya takes
action and
converts on your
site/app
Sat, 3 Apr Mon, 5 Apr Wed, 7 Apr Wed, 14 Apr Tue, 20 Apr Sat, 22 May
Conversion
Awareness and acquisition Retention
Key
benefits
ü Control frequency capping
ü Retarget your audience across any channel or device
ü Deliver a positive consumer experience
ü Avoid wasted ad spend
ü Measure metrics that matter