Topic-based authoring is the most cost-effective way to develop content in the "Do more with less" world we live in. It can help reduce localization costs, reduce project schedules, and help you better meet the needs of your users. It's a potential win/win for your company and your users. Makes you want to jump right in, doesn't it? But moving to topic-based authoring can be one of the most expensive things you've ever done. In this talk, Sharon Burton will show you the top 10 mistakes made by companies and how you can avoid them. These mistakes can include missing deadlines, delivering poor quality content, or not integrating this content development strategy into the rest of the product development strategy. If you're thinking about making this move, you'll learn what not to do; if you made the move and you're struggling, find out how to solve your problems. Either way, you really can't afford to miss this vendor-neutral discussion!