The Time of Makers. How to Get out of Digital World and Create Physical Product (Nazar Bilous Business Stream)

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Lviv IT Arena is a conference specially designed for programmers, designers, developers, top managers, inverstors, entrepreneur and startuppers. Annually it takes place on 2-4 of October in Lviv at the Arena Lviv stadium. In 2015 conference gathered more than 1400 participants and over 100 speakers from companies like Facebook. FitBit, Mail.ru, HP, Epson and IBM. More details about conference at itarene.lviv.ua.

The Time of Makers
How to get out of Digital World and сreate Physical Product

Digital World is saturated
with smart people

People prefer to buy physical
objects than digital products

Digital+Physical Objects =
Internet of Things

Crowdfunding phenomenon
works for physical objects

Building blocks are getting
easier every single day

LaMetric TIME
smart clock for home and business

Third most funded consumer electronics
product in the Design category in Europe

1.Think Different
• Smartphones, tablets are limited
• Internet of Things brings new physical
experiences
• Not only wearables and 3D printers
• Seek for niches where there are no big guys yet

2.Hardware product should
be “sexy”
• Customer learning curve is long
• Beauty helps to adopt technology
• Cross the chasm smoothly
• Iterate with industrial design

LaMetric prototype before crowdfunding
MVP First prototype

3.Make prototype you will love
• CNC or Shapeways - even prototype should be
“sexy”
• Solve major problems before tight deadline
• Get feedback early
• More conﬁdence to move forward

Polished LaMetric prototype in Kickstarter video

4. Crowdfunding gives
answers
• IoT markets need validation
• Marketing and PR strategy
• Realise sales channels
• Partnerships
• Investors are more conﬁdent

Media coverage, staff pick, partnerships

5.Manufacturing - take
someone who knows waters
• DFM, CMF, quality control
• Manufacturing phases: EVT, DVT, PVT, MP
• Legal advises
• Pocketbook, Dragon Innovations, others

PocketBook helped LaMetric select factory

6.Far East key facts
• Slow growth of traditional markets
• Factories are seeking for new markets(IoT)
• Lack of the middle layer: small seek for money,
big seek for quantities
• Foxconn and others start to work with startups

7.Feel who is your
manufacturing partner
• Best implementation for “sexy” product
• Pay forward approach
• Shared vision
• Build quantity together step by step

8.Innovative product takes
8-12 months R&D
• Strong Team
• Financing
• Long Nights
• Mistakes & Reworks

9. Understand Chinese
mentality
• Other culture
• Other values
• Strong negotiation skills
• Document everything
• More details inside the email
• Someone in China for the long period

9. Find perfect mechanic
engineer
• Most of defects because of bad mechanics
• Simplicity makes assembling easier
• Invest in enclosure prototypes before moulds
• Mechanic mistake costs $10-$50k (average
price of moulds)

10. Think about regulations
• CE, FCC etc for each market
• Medical products has a lot of regulations

11. Decrease defects rate
• Software tests
• PCB tests
• Assembling tests
• Long-life tests
• Acceptance tests
• More tests!

12.Think about logistics
• Is your package safe?
• Barcodes to avoid chaos
• Try to make product till 0.5 kg
• Fulﬁlment partner for worldwide logistics

12.Can team deliver?
• Responsibility!
• Change “we’ll ﬁx it after release” mentality
• Increase documentation skills
• Help each other

My plenary speech at the inaugural UX Live London conference on October 26, 2017. Eric Reiss CEO and Author 4.30pm-5.15pm Innovation vs. Best Practice – Conflict or Opportunity? “Best practice” implies doing things in the best possible manner, based on past experience. But we like to think of ourselves as innovators in a dynamic industry – we want to go where no one has gone before. Thus, “best practice” and “innovation” are like oil and water – they don’t easily mix. How can we, as UX professionals, balance the need for consistency that “best practice” provides, with our on-going mission to improve the quality of our products? How can we create genuine improvements – and when have we been seduced by the evil twins, Fad and Fashion? “Innovation vs. Best Practice” explores the elements that make up these two ends of the UX spectrum. We’ll take a closer look at the popular definitions of both innovation and best practice – and discover why these are frequently inadequate, misleading, or both. Why is a “standard” not always a “best practice”? And if “invention” can be spontaneous, why is “innovation” always planned? We’ll also examine some of the worst reasons to innovate, which are also some of the most common, plus the Japanese concept of “chindogu” – “useless innovation.” Perhaps most important of all, we’ll see how User Driven Design helps us avoid harmful innovation in comparison to the more common User Centered Design methodology.

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