7. Third Presentation
Yu Feng
-China has become the leading world producer and
supplier of clothing - currently generating almost 13
percent of the world supply (Made In China)
-Famous foreign brands dominates the Chinese
clothing market.
-Some native brands named as English names.
-We don’t have a certain cloth which could be called
“traditional national costumes”. (Japan: Kimono)
8. Third Presentation
Yu Feng
Why people pursue fashion?
Desire is a sense of longing for a person or object or
hoping for an outcome.
Hypothesis:
This thesis presents hypothesis that design thinking
could find a way to stimulate people’s original desire
to like and accept traditional Chinese cloth.
