The document discusses the marketing of women's underwear and its effects on the British public. It analyzes three businesses - Victoria's Secret, La Senza, and Bravissimo - and their different marketing strategies. Victoria's Secret focuses on annual fashion shows featuring supermodels, catalogs, print ads in magazines, and upscale storefronts. La Senza targets a younger audience through affordable products. Bravissimo caters to larger-breasted women by making them feel comfortable. Primary research in the form of a survey is also discussed to understand the target audiences of each company.
This document contains a quiz about fashion and related topics. It includes questions about types of boots, wigs worn by judges, cities known for textile industries, fabrics made from certain animal breeds, cosmetic company histories, celebrity fashion brands, advertising campaigns, and more. The quiz contains multiple choice, true/false, and fill-in-the-blank style questions to test knowledge of fashion, textiles, and popular culture.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. They initially found success through their superior running and basketball shoes. Some key innovations include Bowerman's "moon shoes" which he created using a waffle iron. In the 1980s and 90s, Nike positioned itself as the underdog compared to more mainstream companies. Their iconic "Just Do It" slogan launched in 1988 and became one of the top slogans of the 20th century. Over the years, Nike has sponsored many top athletes and expanded its product line beyond sports shoes to include apparel. While Nike faced challenges with international sales and controversies over its business practices in past decades, it has grown
Vans is an American shoe company originally founded in 1966 in California. They began producing shoes for skateboarders but have expanded their product lines and target audiences. Vans remains popular due to their variety of styles, affordable prices, and collaborations with other brands which increase demand. Their shoes appeal to a wide range of people from teenagers to adults for both fashion and comfort.
The document discusses the marketing of women's underwear and how it affects the British public. It will examine the positive and negative impacts of marketing strategies used by three distinct underwear businesses and determine which has the most profound effect on the target audience. The dissertation will help the public better understand how marketing influences opinions and behaviors. It provides background on the general uses of women's underwear, the history and origins of underwear from the 1910s to present, and how underwear marketing has emphasized sex appeal and fashion more over time.
The document provides an overview of three women's underwear businesses - Victoria's Secret, La Senza, and Bravissimo - and their marketing strategies. Victoria's Secret focuses on annual fashion shows, catalogs, print ads, supermodels, and upscale storefronts. La Senza aims for affordability and uses events like Clothes Show London along with price, product placement, promotion, and customer service. Bravissimo targets large-breasted women through exhibitions, conferences, and mail order to provide an inclusive shopping experience not found elsewhere.
The document describes various types of underwear including brassieres, boy shorts, knickers, bikini underwear, thongs, and g-strings. It then discusses the history of underwear advertising from 1911 to present day, highlighting changing styles and increasing emphasis on sex appeal over time. Major lingerie brands discussed include Victoria's Secret, La Senza, and Bravissimo, outlining their target audiences, marketing strategies like fashion shows and print ads, and logos.
The document provides a history of the miniskirt from ancient times to the present. It describes how the miniskirt emerged as a symbol of the cultural revolution of the 1960s, popularized by designers Mary Quant in England and André Courrèges in France. Though initially seen as liberating women's fashion, it later became exploited and helped popularize dieting trends. The miniskirt declined in the early 1970s but was revived by punk fashion and later incorporated into powerful business attire. It remains a controversial fashion globally and continues to be reinvented today in various short styles.
The document summarizes women's fashion trends in the 1940s. During this period, styles were influenced by fabric rationing during World War II. Silhouettes featured broad, padded shoulders with a trim waist and hips. Christian Dior launched the "New Look" in 1947, characterized by a below-mid-calf length skirt, small waist, and rounded shoulders. Other trends included knee-length skirts, fitted bodices, and subdued colors like blue grey and bottle green. Major designers of the 1940s included Christian Dior, Anne Klein, and Vera Maxwell.
This document contains a quiz about fashion and related topics. It includes questions about types of boots, wigs worn by judges, cities known for textile industries, fabrics made from certain animal breeds, cosmetic company histories, celebrity fashion brands, advertising campaigns, and more. The quiz contains multiple choice, true/false, and fill-in-the-blank style questions to test knowledge of fashion, textiles, and popular culture.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. They initially found success through their superior running and basketball shoes. Some key innovations include Bowerman's "moon shoes" which he created using a waffle iron. In the 1980s and 90s, Nike positioned itself as the underdog compared to more mainstream companies. Their iconic "Just Do It" slogan launched in 1988 and became one of the top slogans of the 20th century. Over the years, Nike has sponsored many top athletes and expanded its product line beyond sports shoes to include apparel. While Nike faced challenges with international sales and controversies over its business practices in past decades, it has grown
Vans is an American shoe company originally founded in 1966 in California. They began producing shoes for skateboarders but have expanded their product lines and target audiences. Vans remains popular due to their variety of styles, affordable prices, and collaborations with other brands which increase demand. Their shoes appeal to a wide range of people from teenagers to adults for both fashion and comfort.
The document discusses the marketing of women's underwear and how it affects the British public. It will examine the positive and negative impacts of marketing strategies used by three distinct underwear businesses and determine which has the most profound effect on the target audience. The dissertation will help the public better understand how marketing influences opinions and behaviors. It provides background on the general uses of women's underwear, the history and origins of underwear from the 1910s to present, and how underwear marketing has emphasized sex appeal and fashion more over time.
The document provides an overview of three women's underwear businesses - Victoria's Secret, La Senza, and Bravissimo - and their marketing strategies. Victoria's Secret focuses on annual fashion shows, catalogs, print ads, supermodels, and upscale storefronts. La Senza aims for affordability and uses events like Clothes Show London along with price, product placement, promotion, and customer service. Bravissimo targets large-breasted women through exhibitions, conferences, and mail order to provide an inclusive shopping experience not found elsewhere.
The document describes various types of underwear including brassieres, boy shorts, knickers, bikini underwear, thongs, and g-strings. It then discusses the history of underwear advertising from 1911 to present day, highlighting changing styles and increasing emphasis on sex appeal over time. Major lingerie brands discussed include Victoria's Secret, La Senza, and Bravissimo, outlining their target audiences, marketing strategies like fashion shows and print ads, and logos.
The document provides a history of the miniskirt from ancient times to the present. It describes how the miniskirt emerged as a symbol of the cultural revolution of the 1960s, popularized by designers Mary Quant in England and André Courrèges in France. Though initially seen as liberating women's fashion, it later became exploited and helped popularize dieting trends. The miniskirt declined in the early 1970s but was revived by punk fashion and later incorporated into powerful business attire. It remains a controversial fashion globally and continues to be reinvented today in various short styles.
The document summarizes women's fashion trends in the 1940s. During this period, styles were influenced by fabric rationing during World War II. Silhouettes featured broad, padded shoulders with a trim waist and hips. Christian Dior launched the "New Look" in 1947, characterized by a below-mid-calf length skirt, small waist, and rounded shoulders. Other trends included knee-length skirts, fitted bodices, and subdued colors like blue grey and bottle green. Major designers of the 1940s included Christian Dior, Anne Klein, and Vera Maxwell.
The document traces the evolution of swimwear from the 1800s to present day. Early swimsuits resembled modest gowns and full-body coverings. Through the decades, as social values changed and women gained more independence and equality, swimsuits gradually became tighter-fitting and revealed more skin, such as changing from full-length dresses to two-piece suits in the late 1800s, introducing the bikini in the 1940s-50s, and the monokini in the 1960s. Materials also advanced, incorporating new fabrics like nylon and Lycra that improved fit and performance. Societal trends had a strong influence on swimwear styles in each era.
The document traces the evolution of swimwear from the 1800s to present day. In the Victorian era, swimsuits resembled modest gowns to preserve women's purity. Over time, suits became more form-fitting in response to women's increasing independence and the sexual revolution. Key changes included shorter hemlines in the 1920s, the introduction of the bikini in 1946, and the rise of one-piece suits. Modern swimwear offers a variety of styles while reflecting cultural values of personal choice and inclusiveness.
Lingerie has evolved significantly since ancient Egypt. The term originated from the French word for linen. In the 1500s, Catherine de' Medici introduced the first true corset. Corset designs became less constricting in the 1800s as elastic corsets and the hourglass silhouette emerged. In the early 1900s, the first brassiere was created and styles continued to change through the decades, including the popularity of camiknickers in the 1920s, Christian Dior's New Look in the 1940s, and the rise of risqué styles in the 1950s. Surveys now show the global lingerie market is worth billions.
The document discusses how fashion has changed significantly over time, influenced by factors like society, culture, gender, and politics. Different eras saw drastic changes in clothing styles, materials, and designs that characterized the cultures wearing those fashions. Some notable shifts included Christian Dior introducing the "New Look" in 1947 that brought luxury and formal styles, and the 1950s-1960s being a transformative time as new generations gained their own styles influenced by films and music.
This document analyzes the evolution of western women's fashion from the late 1700s to modern day. It discusses how fashion reflected social class in the late 1700s, with wealthy women wearing elaborate wigs and dresses. In the 1800s, the industrial revolution made clothing more widely available and styles became slimmer. Women began wearing pants for work in the late 1800s and 1970s. Globalization has made western clothing cheaper by producing garments in other countries. Overall, women's fashion has become more comfortable and practical as their social roles have expanded.
Fashion in the 1920s moved away from the restrictive Edwardian silhouette of the early 20th century towards looser, more casual styles as women gained independence. Constrictive corsets and multiple layers of undergarments were abandoned in favor of simple dresses that dropped waistlines and raised hemlines. Developments like women entering the workforce during WWI, gaining the right to vote, and advancements in textile manufacturing made new styles of fashion widely accessible. The flapper emerged as the iconic symbol of the new social freedom of the Roaring Twenties.
Fashion in the 1920s moved away from the restrictive Edwardian silhouette of the early 20th century towards a more loose and androgynous style. Key factors that influenced this change included women entering the workforce during World War I, the 19th amendment giving women the right to vote, advancements in textile production, and the rise of ready-to-wear fashion available in stores. Hemlines rose and waists dropped throughout the decade as styles shifted away from corsets towards dresses that hung straight from the shoulders. The "Flapper" emerged as the symbol of 1920s fashion, characterized by short hair, form-fitting dresses, and behavior that challenged traditional norms.
The evolution of western fashion revisedjessicalydiaf
This document summarizes the evolution of western women's fashion from the late 1700s to modern day. It discusses how fashion reflected social class in the late 1700s, with wealthy women wearing elaborate dresses and wigs while poorer women wore simpler bonnets and hats. It then outlines changes over time, such as the rise of pants in the late 1800s and their growing acceptance in the 20th century. The document attributes fashion changes to factors like industrialization, women entering the workforce, feminist movements, and globalization enabling cheaper imported clothing.
Diane von Furstenberg created the iconic wrap dress in 1974. The wrap dress became a symbol of women's liberation in the 1970s as it celebrated a woman's natural silhouette in a comfortable and versatile design. Within two years, 5 million wrap dresses had been sold, making DVF the most successful designer since Coco Chanel. By the late 1990s, younger women were rediscovering the wrap dress in vintage shops, prompting DVF to redesign it for a new generation. The wrap dress has remained a fashion staple for over 40 years.
Fashion in the 1940s saw a transition from wartime austerity to softer silhouettes following World War II. Christian Dior's "New Look" silhouette, featuring a cinched waist and fuller skirt, became extremely popular and influenced fashion for many years. Synthetic fabrics like spandex became widely available, fitting the casual lifestyle of the postwar era. Teenagers also emerged as an influential demographic, adopting styles like sweater-skirt combinations. Hairstyles and hemlines gradually became fuller and more feminine throughout the decade.
This book is for all the women who have stood strong against the social inequalities and made a place for today’s women, the new women. This book is for those whose battle has won liberation and freedom in a patriarchal world. Every modern women owes it to the women of the past who initiated the feminist revolution.
Since 1998, one of the main fashion trends among white, middle-class, pre-teen and young teenage girls was the Britney Spears look: bare midriffs, highlighted hair, wide belts, glitter purses, big wedge shoes, and Skechers “energy” sneakers. But in 2002 a new pop star, Avril Lavigne, was rising in the charts. Nominated for a 2003 Grammy Award in the “Best New Artist” category, the 17-year-old skater-punk from the small town of Napanee in eastern Ontario, affects a shaggy, unkempt look. She sports worn-out T-shirts, 70s-style plaid Western shirts with snaps, low-rise blue jeans, baggy pants, undershirts, a tie, a backpack, a chain wallet, and, for shoes, Converse Chuck Taylors. The style is similar to the Grunge look of the early 90s, when Nirvana and Pearl Jam were the big stars on MTV and Kurt Cobain was king. Thanks largely to Avril Lavigne, the Wall Street Journal announced in December 2002 that Grunge might be back.
Fashion reflects the time period and personalities of individuals. Throughout history, fashion has changed during different eras such as World War II, which saw shorter skirts due to fabric shortages, and the 1950s when Christian Dior introduced the "new look" featuring longer hemlines and cinched waists. Teenage fashion is particularly influenced by music, videos, movies and television which constantly introduce new trends that spread worldwide.
The mini skirt first gained popularity in the 1960s when designed by Mary Quant. It created cultural and political implications as a symbol of liberation but by the 1970s skirts grew longer again. The mini skirt reemerged in the 1980s and grew in acceptance through the 1990s in television and film. Into the 21st century, the mini skirt continued evolving in style while maintaining popularity among younger generations as a fashion staple.
The document summarizes fashion trends from the 1960s to the 2000s based on clothing styles. Key events and fashion changes are highlighted for each decade, such as mini skirts becoming popular in the 1960s, bell bottom jeans and platform shoes in the 1970s, bright colors and neon in the 1980s, minimalist styles in the 1990s, and a mash-up of previous trends in the 2000s. The document analyzes how historical events, music, movies, and celebrity styles influenced fashion changes over the decades.
Fashion is defined in multiple ways depending on perspective. To retailers, fashion represents currently popular merchandise categories that change over time. The document outlines the early history of clothing and its purposes of protection, identity and social affiliation. It discusses influential fashion trendsetters through the centuries and the emergence of styles in the 20th century like the flapper look, New Look, hippie styles, disco fashion, and grunge that reflected cultural and economic conditions. Today's consumers have more informed choices in fashion.
The document outlines a production schedule for a project with milestones including primary and secondary research, submitting dissertation in three parts totaling 6,000 words, an evaluation, and final presentation. It discusses time management during the different phases, noting the researcher was able to meet deadlines for research but the dissertation took longer than planned due to its level of detail, though evaluation and presentation were completed faster than expected to make up for it and meet the overall deadline.
This bibliography contains 14 sources on the topic of underwear and bras. The sources include paragraphs from Wikipedia articles on undergarments and the history of bras, as well as books, magazine articles, company profiles, and marketing resources that provide reliable information on the underwear industry, major brands, and the cultural and historical context of bras. The sources cover a wide time period from the 1900s to the present.
This research log documents sources used for a project examining how marketing of women's underwear affects the British public. The sources include various internet articles on the history and marketing of underwear brands like Victoria's Secret, La Senza, Bravissimo, and magazines discussing marketing strategies. Both reliable and biased sources are referenced to provide information on terminology, styles, campaigns, and the businesses of several major women's underwear retailers.
The document provides instructions for creating an interactive Flash Player with at least three original audio tracks to accompany a video no longer than 1 minute. The three audio tracks should include original music, sound effects to enhance the experience, and audio commentary to describe the scene for those with partial sight. All audio tracks must work well together artistically and be balanced when mixed with the looping video.
Sound is a mechanical wave that transmits pressure through a medium and is detected by the organs of hearing. It has properties like pitch, frequency, loudness, and timbre. Interactive media uses sound to enhance user experience through features like alerts, warnings, and background music. Key aspects of sound include creating mood, providing services like alerts, and guiding users through entertainment.
YouTube is a video sharing website created in 2005 that allows users to upload, view, and share videos using Adobe Flash or HTML5. DVDs offer higher storage than CDs while having the same dimensions, and can be recorded once or multiple times depending on the type of DVD. CDs store digital data and were adapted to also store audio, data, video, photos, games and more. Radio is the transmission of signals through free space using electromagnetic waves to carry audio frequencies.
The document traces the evolution of swimwear from the 1800s to present day. Early swimsuits resembled modest gowns and full-body coverings. Through the decades, as social values changed and women gained more independence and equality, swimsuits gradually became tighter-fitting and revealed more skin, such as changing from full-length dresses to two-piece suits in the late 1800s, introducing the bikini in the 1940s-50s, and the monokini in the 1960s. Materials also advanced, incorporating new fabrics like nylon and Lycra that improved fit and performance. Societal trends had a strong influence on swimwear styles in each era.
The document traces the evolution of swimwear from the 1800s to present day. In the Victorian era, swimsuits resembled modest gowns to preserve women's purity. Over time, suits became more form-fitting in response to women's increasing independence and the sexual revolution. Key changes included shorter hemlines in the 1920s, the introduction of the bikini in 1946, and the rise of one-piece suits. Modern swimwear offers a variety of styles while reflecting cultural values of personal choice and inclusiveness.
Lingerie has evolved significantly since ancient Egypt. The term originated from the French word for linen. In the 1500s, Catherine de' Medici introduced the first true corset. Corset designs became less constricting in the 1800s as elastic corsets and the hourglass silhouette emerged. In the early 1900s, the first brassiere was created and styles continued to change through the decades, including the popularity of camiknickers in the 1920s, Christian Dior's New Look in the 1940s, and the rise of risqué styles in the 1950s. Surveys now show the global lingerie market is worth billions.
The document discusses how fashion has changed significantly over time, influenced by factors like society, culture, gender, and politics. Different eras saw drastic changes in clothing styles, materials, and designs that characterized the cultures wearing those fashions. Some notable shifts included Christian Dior introducing the "New Look" in 1947 that brought luxury and formal styles, and the 1950s-1960s being a transformative time as new generations gained their own styles influenced by films and music.
This document analyzes the evolution of western women's fashion from the late 1700s to modern day. It discusses how fashion reflected social class in the late 1700s, with wealthy women wearing elaborate wigs and dresses. In the 1800s, the industrial revolution made clothing more widely available and styles became slimmer. Women began wearing pants for work in the late 1800s and 1970s. Globalization has made western clothing cheaper by producing garments in other countries. Overall, women's fashion has become more comfortable and practical as their social roles have expanded.
Fashion in the 1920s moved away from the restrictive Edwardian silhouette of the early 20th century towards looser, more casual styles as women gained independence. Constrictive corsets and multiple layers of undergarments were abandoned in favor of simple dresses that dropped waistlines and raised hemlines. Developments like women entering the workforce during WWI, gaining the right to vote, and advancements in textile manufacturing made new styles of fashion widely accessible. The flapper emerged as the iconic symbol of the new social freedom of the Roaring Twenties.
Fashion in the 1920s moved away from the restrictive Edwardian silhouette of the early 20th century towards a more loose and androgynous style. Key factors that influenced this change included women entering the workforce during World War I, the 19th amendment giving women the right to vote, advancements in textile production, and the rise of ready-to-wear fashion available in stores. Hemlines rose and waists dropped throughout the decade as styles shifted away from corsets towards dresses that hung straight from the shoulders. The "Flapper" emerged as the symbol of 1920s fashion, characterized by short hair, form-fitting dresses, and behavior that challenged traditional norms.
The evolution of western fashion revisedjessicalydiaf
This document summarizes the evolution of western women's fashion from the late 1700s to modern day. It discusses how fashion reflected social class in the late 1700s, with wealthy women wearing elaborate dresses and wigs while poorer women wore simpler bonnets and hats. It then outlines changes over time, such as the rise of pants in the late 1800s and their growing acceptance in the 20th century. The document attributes fashion changes to factors like industrialization, women entering the workforce, feminist movements, and globalization enabling cheaper imported clothing.
Diane von Furstenberg created the iconic wrap dress in 1974. The wrap dress became a symbol of women's liberation in the 1970s as it celebrated a woman's natural silhouette in a comfortable and versatile design. Within two years, 5 million wrap dresses had been sold, making DVF the most successful designer since Coco Chanel. By the late 1990s, younger women were rediscovering the wrap dress in vintage shops, prompting DVF to redesign it for a new generation. The wrap dress has remained a fashion staple for over 40 years.
Fashion in the 1940s saw a transition from wartime austerity to softer silhouettes following World War II. Christian Dior's "New Look" silhouette, featuring a cinched waist and fuller skirt, became extremely popular and influenced fashion for many years. Synthetic fabrics like spandex became widely available, fitting the casual lifestyle of the postwar era. Teenagers also emerged as an influential demographic, adopting styles like sweater-skirt combinations. Hairstyles and hemlines gradually became fuller and more feminine throughout the decade.
This book is for all the women who have stood strong against the social inequalities and made a place for today’s women, the new women. This book is for those whose battle has won liberation and freedom in a patriarchal world. Every modern women owes it to the women of the past who initiated the feminist revolution.
Since 1998, one of the main fashion trends among white, middle-class, pre-teen and young teenage girls was the Britney Spears look: bare midriffs, highlighted hair, wide belts, glitter purses, big wedge shoes, and Skechers “energy” sneakers. But in 2002 a new pop star, Avril Lavigne, was rising in the charts. Nominated for a 2003 Grammy Award in the “Best New Artist” category, the 17-year-old skater-punk from the small town of Napanee in eastern Ontario, affects a shaggy, unkempt look. She sports worn-out T-shirts, 70s-style plaid Western shirts with snaps, low-rise blue jeans, baggy pants, undershirts, a tie, a backpack, a chain wallet, and, for shoes, Converse Chuck Taylors. The style is similar to the Grunge look of the early 90s, when Nirvana and Pearl Jam were the big stars on MTV and Kurt Cobain was king. Thanks largely to Avril Lavigne, the Wall Street Journal announced in December 2002 that Grunge might be back.
Fashion reflects the time period and personalities of individuals. Throughout history, fashion has changed during different eras such as World War II, which saw shorter skirts due to fabric shortages, and the 1950s when Christian Dior introduced the "new look" featuring longer hemlines and cinched waists. Teenage fashion is particularly influenced by music, videos, movies and television which constantly introduce new trends that spread worldwide.
The mini skirt first gained popularity in the 1960s when designed by Mary Quant. It created cultural and political implications as a symbol of liberation but by the 1970s skirts grew longer again. The mini skirt reemerged in the 1980s and grew in acceptance through the 1990s in television and film. Into the 21st century, the mini skirt continued evolving in style while maintaining popularity among younger generations as a fashion staple.
The document summarizes fashion trends from the 1960s to the 2000s based on clothing styles. Key events and fashion changes are highlighted for each decade, such as mini skirts becoming popular in the 1960s, bell bottom jeans and platform shoes in the 1970s, bright colors and neon in the 1980s, minimalist styles in the 1990s, and a mash-up of previous trends in the 2000s. The document analyzes how historical events, music, movies, and celebrity styles influenced fashion changes over the decades.
Fashion is defined in multiple ways depending on perspective. To retailers, fashion represents currently popular merchandise categories that change over time. The document outlines the early history of clothing and its purposes of protection, identity and social affiliation. It discusses influential fashion trendsetters through the centuries and the emergence of styles in the 20th century like the flapper look, New Look, hippie styles, disco fashion, and grunge that reflected cultural and economic conditions. Today's consumers have more informed choices in fashion.
The document outlines a production schedule for a project with milestones including primary and secondary research, submitting dissertation in three parts totaling 6,000 words, an evaluation, and final presentation. It discusses time management during the different phases, noting the researcher was able to meet deadlines for research but the dissertation took longer than planned due to its level of detail, though evaluation and presentation were completed faster than expected to make up for it and meet the overall deadline.
This bibliography contains 14 sources on the topic of underwear and bras. The sources include paragraphs from Wikipedia articles on undergarments and the history of bras, as well as books, magazine articles, company profiles, and marketing resources that provide reliable information on the underwear industry, major brands, and the cultural and historical context of bras. The sources cover a wide time period from the 1900s to the present.
This research log documents sources used for a project examining how marketing of women's underwear affects the British public. The sources include various internet articles on the history and marketing of underwear brands like Victoria's Secret, La Senza, Bravissimo, and magazines discussing marketing strategies. Both reliable and biased sources are referenced to provide information on terminology, styles, campaigns, and the businesses of several major women's underwear retailers.
The document provides instructions for creating an interactive Flash Player with at least three original audio tracks to accompany a video no longer than 1 minute. The three audio tracks should include original music, sound effects to enhance the experience, and audio commentary to describe the scene for those with partial sight. All audio tracks must work well together artistically and be balanced when mixed with the looping video.
Sound is a mechanical wave that transmits pressure through a medium and is detected by the organs of hearing. It has properties like pitch, frequency, loudness, and timbre. Interactive media uses sound to enhance user experience through features like alerts, warnings, and background music. Key aspects of sound include creating mood, providing services like alerts, and guiding users through entertainment.
YouTube is a video sharing website created in 2005 that allows users to upload, view, and share videos using Adobe Flash or HTML5. DVDs offer higher storage than CDs while having the same dimensions, and can be recorded once or multiple times depending on the type of DVD. CDs store digital data and were adapted to also store audio, data, video, photos, games and more. Radio is the transmission of signals through free space using electromagnetic waves to carry audio frequencies.
The document discusses sound choices for a track targeted towards middle-aged women. It selects classical piano as the main backing sound due to its strength and femininity. A classical harp is then chosen as a secondary sound to complement the piano without overpowering it. Bird sounds are selected as a tertiary sound to add atmosphere without cluttering the track, which will also include narrative as a fourth sound.
The script depicts a field of daisies glowing in the sunlight, with beautiful faces smiling and laughing. Scenes of daisies are shown, along with shots of smiling faces, all set to the words "Daisy, Marc Jacobs" at the end.
This document outlines a project to create an original soundtrack for a perfume advertisement video that is two minutes long. The soundtrack will be layered with multiple sounds to create a professional effect that relates to the nature of the video. Research will first be conducted on target audiences and how other composers have created similar soundtracks. Then a plan will be devised and production will begin on the soundtrack. Upon completion, feedback will be gathered and evaluated to understand improvements for future compositions. The goal is for the soundtrack to create an atmosphere that attracts the target audience of older, professional women to purchase the high-class female fragrance being advertised.
The document outlines several asset specifications for an interactive media product being created. The target audience is females aged 15-50 based on the chosen perfume advertisement video. The purpose of the product is to help audiences understand the advert and realize it is selling a particular product. The genre is described as calm and collected, appealing to relaxed and feminine women. The voiceover and soundlist are also identified as assets that will help audiences understand and add creativity to the product.
The document contains a list of categories including men's and women's clothing, children's clothing, home goods, hobbies like gardening and cooking, electronics like computers, and travel. It also mentions generating ideas for items that could fall under these categories.
The document proposes three ideas for an advertising project. The first idea is to use the audio from a perfume advert targeted at women. The second idea is to create an original audio to accompany a creative car advert video. The third idea is to advertise clothing for larger sizes with a creative narrative and script.
This document outlines the preproduction planning process for an audio project from March 2011 to April 2012. It involved researching ideas from March to December 2011, generating initial ideas in December 2011, getting audience feedback in mid-December, finding and recording sounds from late December to early February 2012, and editing the full track and evaluating the project from early March to mid-April 2012.
The document outlines several potential legal and ethical issues that may arise in a project. The main legal issue is copyright infringement from using copyrighted recordings or sounds without permission. Ethical issues that could occur include offending audiences through indecent content, offensive representations, lack of diversity in race or gender, religiously offensive material, or issues with portraying sexuality. Care must be taken to avoid these legal and ethical pitfalls.
This document outlines Erika Tolputt's progress through a sound design course consisting of lessons from September 2011 to April 2012. It details the activities and reflections from each lesson, which included analyzing existing sound projects, learning sound editing software, researching sound design, generating and refining ideas, recording sounds, editing sound tracks, addressing legal and ethical issues, and evaluating her final project. The lessons progressed from introductory topics to hands-on sound recording and editing, culminating in Erika completing her own interactive sound project and evaluating her work.
This document summarizes the process of creating an interactive media project involving the composition of an audio track to accompany a video. Shot One shows importing the video. Shots Two through Five involve composing and editing various elements of the track including piano. Shots Six through Nine describe further editing and adding effects. Shot Ten shows completion of the first component. Later shots add a cello, narrative recording, and bird sounds to complete the four-element track, though it does not fully synchronize to the video.
The document provides an evaluation of an audio track created for a perfume advert targeted towards mature women. While the final product achieved its overall purpose of selling the product, the evaluator notes that the use of Russian for the narrative did not fully fit the intended purpose given the country of exhibition. Areas of strong technical achievement included sound editing and flow, though not fully exploring the software's options limited the quality. Time management skills were mastered through adhering to deadlines, but greater exploration of ideas and the software could have led to an even better product. Overall, the evaluator deemed the project a success based on achieving its purpose and the learning experience.
Research scans use medical imaging technology like MRI, CT, PET, and ultrasound to examine the internal structures and functions of the body. Doctors order research scans when they need detailed images of areas like organs, bones, soft tissues, and blood vessels to help diagnose medical conditions, guide procedures, or monitor treatment. The scans produce detailed pictures of the inside of the body which can help researchers and medical professionals better understand health and disease.
This document provides links to 5 movie trailers - for Marley and Me, Wanderlust, Inside the Actors Studio featuring Jennifer Aniston, The Break-Up, and Love Happens. Each link directs to the trailer on YouTube.
This document contains a research log created by Erika Louise Tolputt listing various resources used for research. The resources include articles, websites, and images related to topics like qualitative and quantitative research methods, chick flicks, movie audiences, market research, and film production and promotion. Details logged include the resource name, author, date, notes, page numbers, website address, and date found.
Insanony: Watch Instagram Stories Secretly - A Complete GuideTrending Blogers
Welcome to the world of social media, where Instagram reigns supreme! Today, we're going to explore a fascinating tool called Insanony that lets you watch Instagram Stories secretly. If you've ever wanted to view someone's story without them knowing, this blog is for you. We'll delve into everything you need to know about Insanony with Trending Blogers!
MISS RAIPUR 2024 - WINNER POONAM BHARTI.DK PAGEANT
Poonam Bharti, a guide of ability and diligence, has been chosen as the champ from Raipur for Mrs. India 2024, Pride of India, from the DK Show. Her journey to this prestigious title is a confirmation of her commitment, difficult work, and multifaceted gifts. At fair 23 a long time ago, Poonam has as of now made noteworthy strides in both her proficient and individual lives, encapsulating the soul of present-day Indian ladies who adjust different parts with beauty and competence. This article dives into Poonam Bharti’s foundation, achievements, and qualities that separated her as a meriting champion of this award.
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024DK PAGEANT
In the dynamic city of Lucknow, known for its wealthy social legacy and authentic importance, a youthful star has developed, capturing the hearts of numerous with her elegance, insights, and eagerness. Asiya, as of late delegated as the champ from Lucknow for Miss Youngster India 2024 by the DK Pageant, stands as a confirmation of the monstrous ability and potential dwelling inside the youth of India. This exceptional young lady is a signal of excellence and a paragon of devotion and aspiration.
Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
Self-Discipline: The Secret Weapon for Certain Victory
Final Piece
1. Erika Louise Tolputt 14.11.11
How does the marketing of women’s underwear affect the Great British public?
The marketing of Women‟s underwear can affect the Great British public in various different forms;
this dissertation will depict the positive and negative issues faced in the marketing industry. The
hypothesis of the final outcome of the dissertation is that the effects of the marketing strategies on the
public will have various responses which will therefore show if the businesses marketing strategies of
each focused underwear business is effective or not. I would want the public to benefit from this
investigation so that they can understand the effects that marketing has and I would want this
investigation to influence their opinion on the businesses that market women‟s underwear. I will want
the contribution to help the public have a more thorough understanding of marketing when the public
are the specific target audience. In this dissertation I will choose three specific businesses that are
distinctively different which target a similar audience and focus on their individual methods. I will also
focus on which of the three businesses has the most profound effect on the audience and if it had a
large contribution to the businesses success?
General use of Women’s Underwear
(Wikipedia) Women‟s undergarments are collectively called “lingerie”; intimate clothing and
intimates.(Wikipedia) Undergarments or underwear are clothes worn under other clothes, often next
to the skin. In the modern times, undergarments are intended for an erotic effect. Special forms of
underwear are also used for religious significance, this is normal in religions such as Islam and
Judaism. Some items of clothing are designed as underwear, while others, such as t-shirts and
specific shorts, are appropriate for both undergarments and outer clothing. If made of suitable
material, some undergarments can serve as nightwear or swimsuits. Undergarments are generally in
two forms, those that are worn to cover the torso and those that are worn below the waist, though
garments which cover both also are available. Different styles of undergarments are typically worn by
women and men. Undergarments commonly worn by women in this era include brassieres, boy
shorts, knickers (Wikipedia) (known in North America as panties), bikini underwear, thongsand G-
strings.
(Wikipedia) Brassieres: usually consists of two cups for the breasts, a centre
panel (gore), a band running around the torso under the bust, and a shoulder
strap for each side.
(Wikipedia) Boy Shorts: a type of panties with sides that extend lower down the
hips, similar to men's briefs.
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2. Erika Louise Tolputt 14.11.11
(Wikipedia) Knickers: these usually have an elastic waistband, a crotch to cover
the genital area which is usually lined with absorbent material such as cotton,
and a pair of leg openings which are often also elasticized. They either have very
short or no leg sections.
(Wikipedia) Bikini Underwear: usually worn with the waistband lower than the
wearer's waist, and often at the hips, with the leg bands ending at the groin.
(Wikipedia) Thong: has a narrow strip of material along the centre of the
garment's rear which sits between the wearer's buttocks and connects the front
or pouch to the waistband behind the wearer. Thongs are sometimes worn to
reduce "panty lines" when wearing tightly fitting trousers.
(Wikipedia) G String: a type of thong consisting of a narrow piece of material that
covers or holds the genitals, passes between the buttocks, and is attached to a
band around the hips.
History and origins of women’s underwear
(Wikipedia) The history of women‟s underwear is intimately intertwined with the social history of the
status of women, including the evolution of fashion changing views of the body. Underwear
advertising first made an appearance in the 1910‟s. The first underwear print advertisement in the US
appeared in the “Saturday Evening Post” in 1911 and featured oil paintings by JC Leyendecker.
(Wikipedia) Early underwear advertisements emphasised durability and comfort, and fashion was not
regarded as a selling point. In the 1950‟s, underwear came to be promoted as a fashion item in its
own right, and came to be made in prints and colours which then changed the face of fashion and
fashion advertising.
Harris, K (1992) Women‟s undergarments began to emphasize the breasts instead of the waist, from
that the decade saw the introduction of the bullet bra pointed bust, inspired by Christian Dior‟s “New
Look”, which featured pointed cups. Beaverson, J (2011) The original wonder bra and push up bra by
Frederick‟s of Hollywood finally achieved its right and title in the world of women‟s underwear through
producing a special model of push up bra called “The Rising Star” which achieved its title in 1948. In
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2001, Julia Roberts wins an Oscar for her role in “Erin Brockovich” where she popularised the push
up look.
This is a sketch of the Fredericks of This is a screen shot of Julia Roberts in the
Hollywood “The Rising Star” bra just film “Erin Brockovich” where she is sporting
before it went into production in 1948. the Fredericks of Hollywood bra.
Women‟s panties became more colourful and decorative until the time of the 1960‟s were there were
two forms of panties which was called “the hip hugger” and the “bikini” which is produced in sheer
nylon fabric for most of its production. Pantyhose, also known as tights in England, which combined
panties and hose into one garment, this item of clothing made its first appearance in 1959,
(Wikipedia) invented by Glen Mills of North Carolina. The same business later introduced seamless
pantyhose in 1965, spurred by the popularity of miniskirts at the time of their release. At the end of
that decade, the girdle, also known as the corset, had fallen out of favour as women started to prefer
and choose sexier and lighter alternatives.
(Wikipedia) Underwear as fashion reached its peak in the 1970‟s and 1980‟s, and underwear
advertisers forgot about comfort and durability, at least in advertising. Sex appeal became the main
selling point of women‟s underwear, also in swimwear, (Wikipedia) bringing to fruition a trend that had
been building since the flapper era.
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The first image in this sequence is of images is of the pointed bra and the second two images are
from the sports illustrated issues of the 1970‟s featuring the new line of under garments.
These images sport the 1980‟s style of under garments which became a sexier image than the 1970‟s
as underwear was becoming sexier each decade as this was the most popular demand.
The tank top, became popular warm weather casual outwear in the US in the 1980‟s. Performers such
as Madonna and Cyndi Lauper were also often seen wearing their undergarments on top of their
clothes which were one of the first samples of celebrity endorsement for women‟s underwear.
Bainbridge, J (2004) in the largely mature market to date, lingerie makers have had to work hard at
innovation to keep consumers interested. Diamante thongs, hipster pants and gel padded bras have
been introduced in more recent times,Bainbridge, J (2004) with the help of advertising boosted sales
by 7.9% between 2002 and 2003. There has been a more popular use of celebrity endorsement from
manufacturers with stars such as Kylie Minogue and Elle MacPherson launching their own ranges
among other manufacturers, these celebrities also advertised their own range which increased the
effect of celebrity endorsement which again in effect increased sales for their ranges. Bainbridge, J
(2004) a growing trend in this market has been for high street fashion retailers to include lingerie in
their ranges. Lingerie accounts for about 17% of the total women‟s wear retail market, which is worth
£13.4 billion, this market has been growing in the UK in recent years which is not unusual as the
marketing strategies of businesses has improved which in turn helps the sales to improve.
Cyndi Lauper in the 1980‟s sporting the style of underwear over clothes as
a fashion statement.
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Madonna in the 1980‟s also sporting the style of underwear over clothes as
a fashion statement.
Modern Businesses
Victoria’s Secret
Victoria‟s Secret is a modern business that specialises in selling lingerie and beauty products, this
business is owned and managed by the Limited Brands Company. Victoria‟s Secret has a profit of
more than $4 billion in sales each annum. It is the fastest growing business that is owned by Limited
Brands and contributes 42% of corporate profits.
Victoria‟s Secret injects $66 million into their advertising budget each year, this is spread out into
newspaper advertisements, catalogues and televised fashion shows. In each of these sectors,
Victoria‟s Secret sells an image and a lifestyle to the public; this lifestyle represents fun, romance,
fantasy, desire and love. When Victoria‟s Secret advertises it must be of the highest standard as this
business is convincing women that through purchasing Victoria‟s Secret products will boost their self-
confidence and enhance appeal.
These images are of two Victoria‟s Secret models representing their theme of fun, romance, fantasy,
desire and love and through the colours and fonts of these poster advertisements, this is immanent.
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La Senza
La Senza Corporation is originally a Canadian based fashion retailer which sells lingerie and intimate
apparel. The La Senza brand is also owned by Limited Brands as is Victoria‟s Secret which is a
competitor to this business despite being owned through Limited Brands. This brand targets towards
the ages of 18-35 years, this business provides underwear, loungewear and sleepwear to all of the
ages.
Alex Black, Campaign: Bravissimo Reveals the Women behind the Brasquotes “La Senza‟s primary
objective is to provide an affordable lingerie product, which is comfortable, romantic and sensual. Our
retail stores offer women of all ages exquisite lingerie in a beautiful and intimate setting, providing our
customers with the unique The Appointment Magazine (2011) „La Senza shopping experience‟.”
Bravissimo
Bravissimo Ltd. Retails lingerie, swimwear and clothing for D-KK cup women. Bloomberg Business
Week (2011) it offers lingerie, sensational sets and everyday essentials, t-shirt bras, sports bras,
strapless bras, bodies and basques, soft cup bras, and nursing bras; swimwear, bikinis, swimsuits,
tankinis, and sports swimwear. The business itself offers its products in different forms such as mail
orders, websites and stores. Bravissimo Ltd was founded in 1995 and is based in Leamington Spa,
United Kingdom.
The objectives of Bravissimo Ltd are so that the business can communicate the Alex Black,
Campaign: Bravissimo Reveals the Women behind the Bras quotes Black, C (2007) “Bravissimo
experience” as friendly, inclusive, supportive and fun. To appeal to an audience from girls to women
in their fifties, this is their main targeted audience.
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Primary Research
Survey:
Target Audiences
Adobe Reader (2011) Seven Lifestyle Values:
Victoria‟s Secret Target Audience:
I believe that the Victoria‟s Secret target audience depends on various elements in order to be
specific with their audience specification. The terminal education age for the audience is 21+, this
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means that the age in which their target audience should of finished education is 21 and over as this
business targets at educated individuals. The post code for the audience should be of areas that
habituate people that earn a large amount of money and therefore these areas of wealth are more
likely to receive the catalogues and magazines etc. The age is between 18 and 44 years so that there
is a range of women that are eligible to wear Victoria‟s Secret due to their explicit nature. A Victoria‟s
Secret audience should be an aspirer which means that the audience require status which is the main
reason for the audience to want to purchase the Victoria‟s Secret items is so the audience can gain
status due to owning an item from the brand “Victoria‟s Secret”.
La Senza Target Audience:
I believe that the La Senza target audience depends on various elements in order to be specific with
their audience specification. The terminal age for this audience is 18+, this is because La Senza
reaches out to a much younger audience than its main competitor Victoria‟s Secret. The post code of
the audience should focus around areas that are populated with working class citizens as these are
the targeted audience of this business. The main age range for this audience 16-44 years of age as
the business find that targeting at a younger audience because La Senza found that the younger
audiences are the most frequent purchasers. A La Senza audience should have live under the
category of an explorer, this means that the audience would want to discover new things and La
Senza provides this is in their range of underwear as it provides that new and exciting vibe in all of
their products.
Bravissimo Ltd Target Audience:
I believe that the Bravissimo target audience depends on various elements in order to be specific with
their audience specification. The terminal age of the audience is 21+ as this business is sophisticated
and targeted at the older women due to the nature of the underwear. The post code that the audience
falls under the working class citizen population, this is because this is the targeted audience of this
business. A Bravissimo audience should live under the category of mainstream, this means that the
audience are looking for security in the product which all of their products provide as this business
help large breasted women to feel comfortable and flirtatious in underwear which compliments them
which most underwear stores don‟t.
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Marketing Schemes
Victoria’s Secret
Victoria‟s Secret has multiple attributes that contributes to its marketing schemes. These are
attributes such as annual fashion shows, catalogues, printed ads in magazines and newspapers, the
super models and the store front.
Annual Fashion Show:
The Victoria‟s Secret fashion show is one of the most famous fashion shows of all time. Victoria‟s
Secret manages to reach over 1 billion people including their target audience, including news
coverage. For one hour the super models of Victoria‟s Secret parade around in the new collection of
lingerie to advertise perhaps a new image or just a general collection. From a recent questionnaire,
three out of ten women attend fashion shows; this means that this form of advertising is not perhaps
the most effective.
Catalogues:
Victoria‟s Secret catalogues are more erotic than a standard magazine as their attempting to present
the best from their range of underwear collection. Over 390 million copies of the Victoria‟s Secret
catalogue are distributed in the US alone, this provides the target audience with a personal shopping
catalogue which is delivered to their door, and this helps to build a relationship between the client and
the customer. From a recent questionnaire, six out of ten women receive and purchase from lingerie
catalogues which means that this is a successful form of advertising and reaching the target
audience.
Print Ads in Magazines and Newspapers:
Victoria‟s Secret doesn‟t spend on internet and television advertisements; it is put into their magazine
and newspaper advertisements. Newspaper and magazine adverts are the most reliable when
attempting to reach a wide audience, in particular, Victoria‟s Secret targets other magazines which
their target audiences purchase on a regular basis, these are magazines such as Glamour, Vogue, In
Style, Cosmopolitan. From a recent questionnaire, eight out of ten women said that they find print ads
and magazines to be the most effective form of advertising and from the results this seems to be the
most effective form of advertising.
The Supermodels:
Victoria‟s Secret is one of the highest rated businesses that have the widest selection of the world‟s
most famous super models to promote their collections. Victoria‟s Secret models are rated for their
beauty and their respect in the modelling industry; this helps the consumers to believe that the models
represent the business which is beauty and class. From a recent questionnaire, two out of ten women
said that the supermodels that advertise lingerie are an effective form of persuading the audience to
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purchase the underwear which leads to the assumption that this is not the most effective form of
advertising.
Store Front:
Store interiors are one of the most important attributes in keeping up appearances of a business, the
appearance of high quality and up market fashion for women. The wallpaper is a soft pink which helps
to promote a soft, feminine environment; the female shoppers should feel comfortable walking into the
store and walking out with their white and pink striped bags. Chang, C. Lin, A. Mak, C (2004) the
presence of valet parking at a sprinkling of stores confirms that Victoria‟s Secret markets to high
fashion and quality. From a recent questionnaire, nine out of ten women said that the store front
persuades them to purchase from the store just from noticing the store front, this means that this is
one of the most successful forms of advertising as those nine women also commented stating that
their shopping is through window shopping.
La Senza
La Senza has multiple attributes that contributes to its marketing schemes. These are the attributes
that will contribute to the marketing and promotion scheme; Clothes Show London, price, product,
place, promotion, people, process and the physical evidence.
Clothes Show London:
The Clothes Show London has shown that over 50,000 women are expected to attend the event
which is run over a total of 3 days. During the Clothes Show London, Victoria‟s Secret will also make
an appearance which means that Limited Brands Ltd will be one of the most talked about businesses
of the entire show. The catwalk show has been arranged to include some new designers that will be
sponsored through some confirmed magazines such as Elle, Glamour, Woman and Home which
means La Senza and Victoria‟s Secret will have improved chances on being sponsored.
Price:
La Senza is one of the cheapest in its marketing sector, while some of their competitors have an
average bra cost of £140 La Senza sits around the average bra sale being £20. This price range has
been calculated to able to make the brand more affordable so that the target audiences can grow
even more so than if the price was similar to competitors. This is also so that La Senza can make an
even greater profit compared to its competitors.
Product:
The product is simply the underwear, in order for the product to be marketed sufficiently some
changes needed to made in order to keep interest in the business and the products. These are
changes such as re-branding, spokeswomen swaps and targeted advertisements.
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Previous La Senza Campaign:
In this older advertisement of La Senza lingerie, it is plain to see that the colours are more black and
white, with a classier style of advertising underwear. This advertisement was one of La Senza‟s older
looks and one of the older collections.
New La Senza Campaign:
In this new advertising campaign, it is simple to see that there is a lot more colour and brightness, this
is to represent a more fun and exciting new line of lingerie from La Senza.
Place:
There are multiple stores across the UK; La Senza already has a strong presence amongst the high
street. As there are underwear departments in most stores in the high street, there is a lot of
competition. Enhancing the advertisement and changing the appearance of the shop will help
consumers to choose the dedicated underwear stores over the other competitors. From a recent
questionnaire, nine out of ten women said that just from La Senza being a part of the high street that
there was more incentive to purchase from the store due to its easy access, this means the location of
the stores is a successful form of advertising.
Promotion:
Communication to the customers is vital; this is done through viral promotions such as Facebook,
Twitter etc. La Senza‟s own website and magazine advertisements. These are all good forms of
converting the message to the potential customers and target audience. All their other promotional
ideas are generated into the Clothes Show London and London Fashion Week where the exposure of
their business is at its peak. From a recent questionnaire, nine out of ten women said that viral
promotions do work which means that this is also a successful form of advertising.
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Process:
La Senza provide a bra fitting service in their stores, this is an opportunity for customers to purchase
the correct bra and a high quality bra and the matching briefs. There are no other forms of process
that La Senza take in order to improve the process of sale apart from receiving customer feedback
which could be a potential process.
Bravissimo
(The Marketing Donut) Bravissimo Ltd is a new business into the lingerie market which provides an
abstract service for customers which is uncommon in most lingerie businesses. Bravissimo used
exhibitions and conferences to attract the media and get extensive press coverage. There are multiple
processes that Bravissimo used to become more recognised in the public eye such as sponsoring,
making speeches to the public at certain exhibitions where their target audience will be located, doing
product demos and inviting VIP guests to a product launch.
Bravissimo Ltd then pushed on to organise an open day for their business where target customers
were invited to a hands on demonstration of the products, organised a special sale, (The Marketing
Donut) held an auction to raise money for charity and invited special guests to attract media attention
and coverage.
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Bravissimo:
Internet Analysis
Victoria’s Secret:
Text: the text in this internet screen shot of the Victoria‟s Secret official website is professional and
outstanding behind the background as the text is white whereas the background consists of darker
colours. The text is also short and bold so that the target audience are attracted to the deals and
information provided on the website.
Colours: the colours on this website are blue, white and black which are the colour scheme for the
new winter collection from the brand. The background is a mixture of shades of blue, the model is
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bright and wearing elements of white and purple and the information sections are in black. This is
positive use of colour as the background is dark and the model is wearing bright underwear and has a
light skin tone which means that the underwear and the model is in the front of the audience‟s eye,
this is the image Victoria‟s Secret would want the audience to see first.
Images: the images included in this website are the main image which is a model advertising the new
winter collection which added props to advertise the collection even more. The other images involved
are other models advertising the other elements that the website has to offer to the audience.
La Senza:
Text: the text in this website is professional and feminine which therefore does advertise to women
and promotes the business as being feminine and professional. The text is also basic and bold which
stands out to the target audience and helps the items of information to be acknowledged.
Colours: the colours in this website are revolved around electric pink and multiple other colours that
complement the electric pink on the website to use for titles and background colours. The other
colours that help complement the electric pink are soft oranges, pinks and purples which will help the
colour coordination on the website.
Images: the images on this website page are of multiple models advertising the businesses products
from various different sectors of that business. The main image on the page is advertising the new
winter collection of products through using a model wearing the new collection and including colours
that relate to winter to also include with the winter collection.
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Bravissimo:
Text: the text on this website is rather small although short so the customer will read the smaller text
but might not notice it as well because it is not bold and outstanding to the audience. The text is also
random and mixed together with other fonts to represent that the business is diverse in sizes and
women which makes the audience more accepted.
Colours: the colours on this website revolve around the block colour purple, there are also other
colours that revolve around the main colour purple such as pale pinks and soft moves which
complement the colour purple on this website and helps to bring out the femininity of the website and
brand.
Images: the images on this website are limited apart from the main image on the page which is a
model representing and advertising the new winter collection from that brand. The image also has use
of the colours used in the colour scheme of the website.
Logo Analysis
Victoria‟s Secret:
Colour: the colours used in this logo is pink and black, the pink background
is a pale pink which is a stereotypical women‟s colour and also a more
sophisticated pink which projects that the brand is of a sophisticated and
professional standard. The black colouring in the font is used so that the
brand name stands out from the back ground.
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Font: the font used in this logo is feminine just as the colours which is to show again that the brand is
for women, the font has light shapes which represents that the brand is for women of a delicate and
petite shape.
Text: the text used in this logo is “Victoria‟s Secret”, “Victoria” is a women‟s name which could
represent either the designer or the audience that this brand targets. “Secret” could represent that
women‟s underwear should be a secret and not be displayed as fashion item.
La Senza:
Colour: the colours used in this logo is electric pink and jet black, the jet
black background helps the colour in the font to stand out and not merge
with the background. The electric pink represents that the brand is more
new, updated and for the younger generation.
Font: the font used in this logo is curvy and long perhaps to represent the new age range that “La
Senza” brings to the market of women‟s underwear. The font also appears to be retro which also
represents the younger age generation that this business brings to the market.
Text: the text used in this logo is “La Senza”, “La” means “feminine” and “Senza” translates to
“without”. This could mean that the brand name represents that without “La Senza” there is no
femininity to the clothes and underwear that the target audience wears unless the customer
purchases “La Senza” products.
Bravissimo:
Colour: the colours involved in this logo is black and white which are
also known as shades. The white background helps the font to stand
out in the logo and also presents a professional aspect to the logo.
Where the black colour is used in the font it helps to push the logo
into looking even more professional and mature than with a colour
such as pink or blue.
Font: the font used in this logo is curvy and wide which represnts that the brand is more for the plus
sized woman which appears to be the target audience for this business. The font is also curvy in a
feminine form which helps the font to not just be professional but also feminine.
Text: the text used in this logo is “Bravissimo” which is a term to express great approval, especially of
a perfomance. This could mean that the brand is attempting to sell their products as a great
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performance clothing item for the larger woman which could be in terms of support and structure of
the products.
Successes and Failures
Victoria‟s Secret:
Victoria‟s Secret has one major success and that is their high class reputation, this reputation has
been gained through advertising in a form that represents class, using models, advertising and
promotional schemes in order to create this image. Their reputation soared when directors wanted to
use Victoria‟s Secret underwear on their actresses and from that celebrities would wear their products
as Victoria‟s Secret had become the underwear manufacturer for the stars. This helped their target
audience grow dramatically as celebrity endorsement helped other women without that reputation to
desire the status of owning a product from Victoria‟s Secret.
Victoria‟s Secret has one major flaw in their business and that is that despite the desire and that
status of owning a product from Victoria‟s Secret, their target audience that had grown so dramatically
could not afford the luxuries of their products and this meant that sales had dropped and so had the
mass audience. The Victoria‟s Secret brand would then have to drop prices and increase celebrity
endorsement so that their mass target audience could see Victoria‟s Secret as a more affordable
brand than its previous price ranges.
La Senza:
La Senza has one major success and that is that their outlook on underwear is much fresher and new
than most underwear companies and manufacturers. This is so that the younger generation would
start purchasing their underwear more so than the current consumers as the successes was falling
without the aid of younger consumers. The fresher and new look for underwear meant that the
younger generation would be attracted to purchasing their products. This form of outlook on
underwear meant that La Senza‟s audience grew dramatically as the younger generation had shown
interest and continued to grow interest in the products and the brand.
La Senza has one major flaw in their business and that is that as the growing increase of a younger
audience meant that La Senza had to start appealing to them and then the older generation stopped
purchasing from La Senza as the brand had become a lot younger and fresher meaning that the older
consumer felt uncomfortable purchasing from a younger generated business and therefore whilst La
Senza had begun growing their audience for the younger audience meant that the business had lost
some of their older and more mature customers.
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Bravissimo:
Bravissimo has one major success in their business and that is that they‟re in a whole different market
in underwear of their own through producing products that have never been produced in any other
underwear distributor. Bravissimo pride themselves in their creations such as producing bra‟s and
briefs that are for the larger women but it compliments their bodies and helps them to feel secure
about their bodies, this is an up and coming trend to be comfortable and pleased with the customers
bodies where as other underwear stores use younger and skinnier models which helps women to
aspire but also being unhappy. Bravissimo helps women to take pride in them and to not push or
persuade them to loose vast amounts of weight just to look like a pin up girl, this business is up and
coming and their audience is growing dramatically.
Bravissimo also has one major flaw in their business and that is that due to their recent upcoming
business is so new and fresh that it is un heard of and people are unaware of their business and what
this business provides. This means that as Bravissimo are starting out there is a small audience and a
small target audience as it provides a handful of women with a service that cannot be provided
through another manufacturer. This also means that Bravissimo need to either expose themselves
even more than their current position but the funding to be able to do this is not immanent as there
are not enough customers purchasing from this business.
Conclusion
To conclude the question “How does the marketing of women‟s underwear affect the Great British
Public?” I had researched three different businesses that had the same aim. These businesses are
“Victoria‟s Secret” a more high reputation and classy business, “La Senza” a more erotic and
adventurous business and “Bravissimo” a more sensible and practical business, each of these
businesses has one thing in common, selling underwear.
Victoria‟s Secret are a classy and high class business that sells underwear to multiple different
audiences, the average audience in the high street have been researched and questioned on whether
the average woman would purchase products from Victoria‟s Secret, the answer is yes if the brand
was affordable then each average woman would want to purchase from their collections although due
to their high price products women can hope that their husbands will purchase them one set of
underwear from Victoria‟s Secret for Valentine‟s Day. The average woman cannot afford luxuries such
as Victoria‟s Secret but when it is advertised the women see a slim petite model wearing hundreds of
pounds worth of underwear it forces women to feel uncomfortable and wishful that the model could be
them at some point in their life, this could be the reason for the multiple anorexic children as the
adverts alone is pressure to be skinnier and beautiful like the supermodels in the adverts.
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20. Erika Louise Tolputt 14.11.11
La Senza is an erotic and adventurous business that has started advertising for the younger
generation and therefore due to the aluminous pink lettering and erotic displays of underwear, the
older generations feel uncomfortable and dismiss that business as an underwear shop worth
purchasing from. The younger generation are drawn in from the plasticised models and their peers
expressing their love for the models and the underwear means that the younger generation are
pressurised even more to purchasing the underwear from that particular store. As the average woman
can afford this brand means that this business has a wide audience but that is decreasing due to their
advertisements becoming a younger attraction.
Bravissimo is a sensible and practical business that has started off as a small business but is
growing, from their advertisements it is clear that Bravissimo is for the average woman that is not a
size 6 and rich. Through using plus models that still look beautiful as a plus size and still looking
fabulous in underwear means that the average woman is comfortable to purchase their underwear
and comfortable to wear the underwear that is designed from this business as through their
advertisements you can tell that the underwear can make you feel glamorous but is also practical
underwear as the average woman is a worker, mother, student etc.
To conclude the question of how does the marketing of women‟s underwear affect the public? The
simple answer is that through its advertisement, the up market businesses such as Victoria‟s Secret
make the average women feel insecure about their looks but on the other hand makes them desire
the brand; this business makes an operational income of $1 billion dollars a year. Through the
businesses advertising, the more average high street brands such as La Senza make women feel that
it is an affordable brand although for most of the average women it is too exotic and inappropriate for
most ages, La Senza has a net worth of $100 million dollars. Through advertising, the more down to
earth businesses such as Bravissimo make women feel comfortable and secure about themselves
due to their welcoming nature, this businesses current net worth is £35,000. Altogether, the more
down to earth businesses such as Bravissimo will be the up and coming business that will over run
the other brands such as Victoria‟s Secret and La Senza due to their welcome nature and promotion
of being a healthy average woman.
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