This document summarizes the history of fashion and dress in China from the Tang Dynasty to modern times. It notes that in the Tang Dynasty, some expressed disapproval of Chinese women dressing like foreign wives. It then discusses the military influence on dress in the early 20th century and the national dress codes of the 1920s-1940s and Mao suit during the Cultural Revolution. Finally, it notes that since economic reforms, China dominates global clothing production and features many foreign brands, with few traditional national costumes comparable to the Japanese kimono. The document hypothesizes that design thinking could stimulate desire for traditional Chinese cloth.

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Yu Feng
East Meets West

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Tang Dynasty (618-907)
“Our women are acting like foreigner’s wives!”

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In the early twentieth century
Military culture and Chinese dress

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1920—1940
National dress - cheungsam

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1966-1976
Culture Revolution: Mao suit

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1978-
After the reform and opening up policy

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-China has become the leading world producer and
supplier of clothing - currently generating almost 13
percent of the world supply (Made In China)
-Famous foreign brands dominates the Chinese
clothing market.
-Some native brands named as English names.
-We don’t have a certain cloth which could be called
“traditional national costumes”. (Japan: Kimono)

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Yu Feng
Why people pursue fashion?
Desire is a sense of longing for a person or object or
hoping for an outcome.
Hypothesis:
This thesis presents hypothesis that design thinking
could find a way to stimulate people’s original desire
to like and accept traditional Chinese cloth.