Entrepreneurial thinking: A game-based learning approach for entrepreneurship education
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This document describes an entrepreneurial simulation game. It explains the game components including managers for product, price, promotion and place. These managers have different levels of knowledge in areas like market and technology. The game simulates the business functions of production, sales, distribution and knowledge management. Players make decisions over multiple turns about investment, strategy, production and selling. Random event cards can impact the game, like increasing oil prices or freight costs. The game aims to teach system thinking, decision-making, reflection and socialization skills.
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2) São apresentados exemplos de recursos de entrada, saída e transformação, além dos tipos de processamento envolvendo materiais, informações e consumidores.
3) Também são descritas técnicas comuns para localização de capacidade produtiva, como pontuação ponderada, método do centro de gravidade e método do ponto de equilíbrio.
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O documento discute os conceitos de recursos, capacidades e competências essenciais para análise estratégica interna de uma empresa. Recursos são insumos para o processo produtivo e não geram vantagem competitiva isoladamente. Capacidades envolvem o conhecimento para integrar recursos a fim de atingir objetivos. Uma competência essencial é uma capacidade que cria valor, é rara, difícil de imitar e insubstituível, conferindo vantagem competitiva sustentável à empresa.
A INDÚSTRIA DE ANIMAÇÃO PARA A TV: UM ESTUDO EXPLORATÓRIO
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O documento discute os diferentes níveis de produtos que um consumidor procura, desde o básico até o potencial, e como isso influencia o desenvolvimento de novos produtos e marcas. Também aborda os estágios do ciclo de vida de um produto e os tipos de adotantes, desde os inovadores até os retardatários.
Gestão de Operações
O documento discute conceitos de projetos e administração de projetos, incluindo: (1) projetos são sequências temporárias de atividades com o objetivo de fornecer um produto ou serviço único; (2) a administração de projetos envolve gerenciar escopo, tempo, custo e qualidade; (3) o PMBOK fornece melhores práticas para gerenciamento de projetos.
Transporte urbano de cargas
O documento discute propostas para melhorar a logística urbana em São Paulo, que enfrenta problemas como congestionamento, poluição e ruído causados pelo transporte de cargas. As propostas incluem restrições a caminhões grandes no centro, entregas noturnas obrigatórias, rodízio de caminhões, e a criação de terminais públicos para concentrar cargas.
Aula estratégias genéricas
O documento discute estratégias competitivas genéricas, com foco em vantagem competitiva baseada em custo mais baixo ou diferenciação. Apresenta condutores que podem levar a uma ou outra vantagem, como economias de escala, aprendizagem, integração e políticas da empresa. Também discute armadilhas a evitar e formas de sustentar a vantagem competitiva escolhida.
Aula Estratégia_ambiente externo
O documento discute estratégias empresariais e análise do ambiente externo, incluindo uma análise detalhada dos fatores demográficos, econômicos, tecnológicos, político-legais e socioculturais que afetam o ambiente macro de negócios. Ele também fornece exemplos de como empresas como a Danone e a Pepsico analisaram esses fatores e desenvolveram estratégias para se adaptar às mudanças no ambiente.
Aula Estratégia_ambiente indústria
O documento descreve as cinco forças competitivas que afetam uma indústria de acordo com o modelo de Michael Porter: 1) ameaça de novos entrantes, 2) intensidade de rivalidade entre concorrentes existentes, 3) poder de barganha dos fornecedores, 4) poder de barganha dos compradores e 5) ameaça de produtos substitutos. Ele fornece exemplos de fatores que determinam cada uma dessas forças e seu impacto sobre a indústria.
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