The document discusses the importance of design thinking in technology projects, emphasizing a user-centered approach that combines creativity and intentionality to solve problems. It highlights the need for collaboration among teams to navigate complexity and uncertainty while focusing on client needs. Key strategies include using standardized methodologies, empathy, and rapid design execution to add value and enhance efficiency.

1. Design Thinking in
Technology Projects
#GX24
#GX24
Gabriel Simonet
@gabrielsimonet
gsimonet@genexus.com

2. DESIGN THINKING

3. What is design?

4. #GX24
Making things look nice

5. A creative process to solve a problem
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6. #GX24
“Design is doing things
with intention”

7. #GX24

8. #GX24
Design THINKING

9. “Our customers no longer accept
“Our customers no longer accept
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complexity”
complexity”
CEO, SAP

10. “The lines between hardware, software, and
services are blurred or are disappearing.
The only way you can pull this off is when
everyone is working together well”
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CEO, APPLE

11. Complexity and Uncertainty
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12. Control and Predictability
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PUZZLES

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Mysteries

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WE NEED TO START USING
NEW TOOLS

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From complexity to needs
SAP: Through standardization
Apple: Finding the essence
GeneXus: Simplification by automation

17. #GX24
How can we find that,
for our companies?

18. Design Thinking

19. #GX24
Design Thinking
Using Design methodologies, tools and empathy
to quickly identify leverage client needs

21. #GX24
Design Thinking
User Centered
Cooperative
Abductive
Inquisitive
Experimental
Fast

22. Design Thinking adds value, fast
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23. A few stories, for fun

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User-Centered

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MM
Custom Business
USER-CENTERED ?

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CINTHIA-CENTERED

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FOCUS, EMPATHY, MISSION

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REFRAMING

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Wii

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LESS TECHNOLOGY, RIGHT VALUE

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THE RIGHT PROBLEM

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APPLE
THE RIGHT PROBLEM

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35. #GX24
DO THINGS RIGHT, THE RIGHT THING DO

36. #GX24
Google Search

37. #GX24
Jon Wiley

38. #GX24
“I think the search is slow”

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E = mc2

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41. #GX24

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43. #GX24
“Now it’s faster. But I think it’s still slow”

44. Last Tips

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46. #GX24
Seek diversity
Seek designers
Empathize with clients

47. Instead of technology and
features, start talking about
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ideas and solutions

48. #GX24
“Design is doing things
with intention”

49. #GX24
“Design is doing things
with intention”
Design, , thinking.
thinking

50. #GX24
Stay open
Stay optimistic
Listen

51. #GX24
Stay open.
Stay optimistic.
Listen.

52. #GX24
Stay open
Stay optimistic
Listen