SlideShare a Scribd company logo
Customer-Focused
Innovative Technology Solutions
3
More than a CRM
Our Team
Young professionals with great
experience on the relational marketing
field.
Services
Our Core business is the CRM, with
different services offering a global and
tailored attention
4
Technology
Custom development and own innovation
that, along with Microsoft, bind to offer
your company the best technology
Products
At the forefront of technology, with a team
of developers who have devised a solution
to every need.
Clients
More than 300 brands throughout our
history guarantee us.
5
Artyco Customer Database Marketing
Artycocrm
Relational Marketing and Social CRM
@artycocrm
Welcome
6
OUR TEAM
Young professionals full of new, great and valuables
ideas
7
“Success is the sum of small efforts”
ARTYCO in figures
20
Years of experience.
100
Employees, our best
investment.
10.000
Successfull actions and
campaigns.
300
Clients, who contribute
their confident.20
years
100
employees
10.000
actions
300
clients
8
The perfect combination for your business strategy
This is what we are
Social CRM
The evolution of
communication with the
customer, in the current
environment of Social
Networks
Results
97% of our clients would
recommend us as a relational
Marketing company
Innovation
Each project created,
designed and developed
with the latest technology,
constantly evolving
Flexibility
No matter how big or
small your company is,
we adapt our strategy to it
and to your challenges.
Integrated Marketing
The perfect combination of
actions and strategies, with
a 360º view
.
Strategy
Together we designed the
Action Plan for your
acquisition and loyalty
campaigns
Qualified and Experienced Team
Young professionals with
different profiles that forms
an experienced and
valuable team.
9
SERVICES
All technology and innovation at your disposal
10
Tailored Services that we offer
Social CRM Digital MarketingCRM Customer
Intelligence
Customer
Services
11
First, our clients
CRM
Anticipate customer needs is only possible if you know your clients’ requirements.
The CRM allows you to unify and centralize all target valuable information in an easy and organized
way, in order to extract the necessary data and optimize the actions of Advertising, Communication
and Marketing.
Our CRM is more than software and more than technology; it´s our way to satisfy our customers.
12
Implementation Maintenance Use Consultancy
Forget about high costs, you
can have a CRM installed in
your company for less than
you think, and totally
integrated with your existing
one!
We are the support for the
CRM’s evolution, under
quality and safety standards
We work together at each
step, with a qualified
multidisciplinary team that
works behind managing your
campaigns.
We tailor your CRM strategy
to new industry trends, at the
forefront of technology.
First, our clients
CRM
13
The evolution in customer communication
Social CRM
Only innovation in all the Marketing processes allows you to grow simultaneously with your client.
Adapt our business strategy to our client’s needs is the great challenge offered by the Social CRM,
strengthening the relationship with him through all marketing channels and benefit from the new
technologies, to reach engagement and generate genuine fans of the brand.
14
Clients and Society demand a change
Why should I change?
New CRM implementation CRM socially-adapted
Together we can create a social
CRM from scratch, that
complements your database with
new information from new media
and formats where our target
moves.
If you already have a solid CRM, you
are one step closer to make it social.
Optimize your database with data that
the new technologies place at our
disposal.
15
All actions focused on the client
Digital Marketing and Online Strategy
The first step for a Marketing Plan is the design and implementation of a strong strategy that
includes all actions to be performed in order to achieve goals.
We are experts in designing and implementing Acquisition and Customer Loyalty strategies on
digital media.
16
A perfect way to develop
Acquisition and Customer
Loyalty strategies
Email and Mobile MarketingWeb
Design and development of a
functional and navigable
web, positioned in search
engines and responsive to
the need of capturing leads.
@
Inbound Marketing
As a strategy that
complements the brand
awareness and online
positioning.
abc
E-Commerce
In addition to customer
acquisition, it is perfect for
cross-selling and the
research and analysis of the
buyer ‘s behavior
Social Networks
As a communication way to
enhance the relationship with
the client
17
Knowing your clients, key for success
Customer Intelligence
Customer intelligence is supported on the latest and most current technology, with a marketing
approach that allows you to extract exactly the data needed.
Knowing habits and consumption behavior of the customer provides the necessary knowledge to
reach and to offer customized solutions
18
Knowing your client’s needs, to offer them what they want
Customer Intelligence
Customer Analytics Customer ValueSocial Customer Intelligence
360º Vision of the client to
identify needs and satisfy
them
To improve customer
segmentation and optimize
campaigns
In orden to build a Social
CRM strategy
19
Customized Global Attention
Customer Services
Get closer to the customer through better channels adapted to their needs and interests.
Having a brand that is always close the other side and offering a customized, pampered and careful
attention to offer just what you demand and even anticipate the needs.
20
Present in all stages
Client’s life cycle
Engagement
Client
Transaction
Leads
QualificationListen to
Client’s needs
Leads
Qualification
Website
Monitoring
Lead
Hunting
Multichannel
Attention
Cross selling
Up selling
Customer
Satisfaction
Research
Help-desk
Acquisition
Campaigns
21
TECHNOLOGY
At the forefront of Technology; innovation as a starting point
22
Only through innovation, evolution is achieved
Technology
Custom Developments Microsoft Products ARTYCO Products
CRM, Social CRM and
Digital Marketing
For a proper client
management and simple
information processing
Products designed to
improve customer strategy
23
CRM Social CRM Digital Marketing Customer
Intelligence
Customer
Services
24
OUR PRODUCTS
In-house developed and designed
25
26
CRM DIALOGUE
The Artyco’s CRM, conceived and designed with a clear customer focus, has a flexible and
customizable tool for Manage Leads and Customers Databases.
The Evolution is the Social CRM platform, complementing the tool with useful information gained
from social networks and new media Web 2.0.
Customer knowledge is the foundation of our business, and with CRM DIALOGUE, this knowledge
is accessible to any company, regardless of the size of it.
27
DIALOGUE API
An Application Programming Interface (API) for Social CRM services.
Synchronization (Contacts, Calendars, Documents)
Data Quality (Standardization, geo-referencing, enrichment)
Shipments (Emailing, SMS, Tweet)
Reports and web analytics (Dashboards, Graphs, Maps,)
Social media (social networking integration, work-flow approvals, automated responses, mentions)
28
LEAD HUNTING
The Internet is full of users who expose their opinions, wishes, demands and their buying habits on
a daily basis. Thousands of comments and trends are set on the Internet.
We take advantage identifying potential Leads and offer them commercial products that meet their
demands.
The Leads hunter identifies potential customers on the Internet in order to offer them products or
services that meet their requirements.
29
LIDERAMAIL
LideraMail is the Email and SMS platform that ARTYCO provides to your company.
Optimized with Social Media Campaign Management, LideraMail is the solution to the management
of all types of communications in a quick and effective way; optimizing time and resources.
In some versions, the evolution towards a mini CRM enables the unification of customer information
and communications
30
LEAD ON SITE
The user’s behavior on the Internet can easily be monitored thanks to LEAD ON SITE, which allows
you to identify web browsing performance parameters.
The tool allows you to interact with the user online and receive immediate feedback.
Communication with users exceeds the limits of immediacy.
31
OUR CLIENTS
Their goals, our objective
32
Their confidence, our success
33
Their confidence, our success
34
Thank You
www.artyco.com

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Artyco - Digital Marketing and Social CRM

  • 1.
  • 3. 3 More than a CRM Our Team Young professionals with great experience on the relational marketing field. Services Our Core business is the CRM, with different services offering a global and tailored attention
  • 4. 4 Technology Custom development and own innovation that, along with Microsoft, bind to offer your company the best technology Products At the forefront of technology, with a team of developers who have devised a solution to every need. Clients More than 300 brands throughout our history guarantee us.
  • 5. 5 Artyco Customer Database Marketing Artycocrm Relational Marketing and Social CRM @artycocrm Welcome
  • 6. 6 OUR TEAM Young professionals full of new, great and valuables ideas
  • 7. 7 “Success is the sum of small efforts” ARTYCO in figures 20 Years of experience. 100 Employees, our best investment. 10.000 Successfull actions and campaigns. 300 Clients, who contribute their confident.20 years 100 employees 10.000 actions 300 clients
  • 8. 8 The perfect combination for your business strategy This is what we are Social CRM The evolution of communication with the customer, in the current environment of Social Networks Results 97% of our clients would recommend us as a relational Marketing company Innovation Each project created, designed and developed with the latest technology, constantly evolving Flexibility No matter how big or small your company is, we adapt our strategy to it and to your challenges. Integrated Marketing The perfect combination of actions and strategies, with a 360º view . Strategy Together we designed the Action Plan for your acquisition and loyalty campaigns Qualified and Experienced Team Young professionals with different profiles that forms an experienced and valuable team.
  • 9. 9 SERVICES All technology and innovation at your disposal
  • 10. 10 Tailored Services that we offer Social CRM Digital MarketingCRM Customer Intelligence Customer Services
  • 11. 11 First, our clients CRM Anticipate customer needs is only possible if you know your clients’ requirements. The CRM allows you to unify and centralize all target valuable information in an easy and organized way, in order to extract the necessary data and optimize the actions of Advertising, Communication and Marketing. Our CRM is more than software and more than technology; it´s our way to satisfy our customers.
  • 12. 12 Implementation Maintenance Use Consultancy Forget about high costs, you can have a CRM installed in your company for less than you think, and totally integrated with your existing one! We are the support for the CRM’s evolution, under quality and safety standards We work together at each step, with a qualified multidisciplinary team that works behind managing your campaigns. We tailor your CRM strategy to new industry trends, at the forefront of technology. First, our clients CRM
  • 13. 13 The evolution in customer communication Social CRM Only innovation in all the Marketing processes allows you to grow simultaneously with your client. Adapt our business strategy to our client’s needs is the great challenge offered by the Social CRM, strengthening the relationship with him through all marketing channels and benefit from the new technologies, to reach engagement and generate genuine fans of the brand.
  • 14. 14 Clients and Society demand a change Why should I change? New CRM implementation CRM socially-adapted Together we can create a social CRM from scratch, that complements your database with new information from new media and formats where our target moves. If you already have a solid CRM, you are one step closer to make it social. Optimize your database with data that the new technologies place at our disposal.
  • 15. 15 All actions focused on the client Digital Marketing and Online Strategy The first step for a Marketing Plan is the design and implementation of a strong strategy that includes all actions to be performed in order to achieve goals. We are experts in designing and implementing Acquisition and Customer Loyalty strategies on digital media.
  • 16. 16 A perfect way to develop Acquisition and Customer Loyalty strategies Email and Mobile MarketingWeb Design and development of a functional and navigable web, positioned in search engines and responsive to the need of capturing leads. @ Inbound Marketing As a strategy that complements the brand awareness and online positioning. abc E-Commerce In addition to customer acquisition, it is perfect for cross-selling and the research and analysis of the buyer ‘s behavior Social Networks As a communication way to enhance the relationship with the client
  • 17. 17 Knowing your clients, key for success Customer Intelligence Customer intelligence is supported on the latest and most current technology, with a marketing approach that allows you to extract exactly the data needed. Knowing habits and consumption behavior of the customer provides the necessary knowledge to reach and to offer customized solutions
  • 18. 18 Knowing your client’s needs, to offer them what they want Customer Intelligence Customer Analytics Customer ValueSocial Customer Intelligence 360º Vision of the client to identify needs and satisfy them To improve customer segmentation and optimize campaigns In orden to build a Social CRM strategy
  • 19. 19 Customized Global Attention Customer Services Get closer to the customer through better channels adapted to their needs and interests. Having a brand that is always close the other side and offering a customized, pampered and careful attention to offer just what you demand and even anticipate the needs.
  • 20. 20 Present in all stages Client’s life cycle Engagement Client Transaction Leads QualificationListen to Client’s needs Leads Qualification Website Monitoring Lead Hunting Multichannel Attention Cross selling Up selling Customer Satisfaction Research Help-desk Acquisition Campaigns
  • 21. 21 TECHNOLOGY At the forefront of Technology; innovation as a starting point
  • 22. 22 Only through innovation, evolution is achieved Technology Custom Developments Microsoft Products ARTYCO Products CRM, Social CRM and Digital Marketing For a proper client management and simple information processing Products designed to improve customer strategy
  • 23. 23 CRM Social CRM Digital Marketing Customer Intelligence Customer Services
  • 25. 25
  • 26. 26 CRM DIALOGUE The Artyco’s CRM, conceived and designed with a clear customer focus, has a flexible and customizable tool for Manage Leads and Customers Databases. The Evolution is the Social CRM platform, complementing the tool with useful information gained from social networks and new media Web 2.0. Customer knowledge is the foundation of our business, and with CRM DIALOGUE, this knowledge is accessible to any company, regardless of the size of it.
  • 27. 27 DIALOGUE API An Application Programming Interface (API) for Social CRM services. Synchronization (Contacts, Calendars, Documents) Data Quality (Standardization, geo-referencing, enrichment) Shipments (Emailing, SMS, Tweet) Reports and web analytics (Dashboards, Graphs, Maps,) Social media (social networking integration, work-flow approvals, automated responses, mentions)
  • 28. 28 LEAD HUNTING The Internet is full of users who expose their opinions, wishes, demands and their buying habits on a daily basis. Thousands of comments and trends are set on the Internet. We take advantage identifying potential Leads and offer them commercial products that meet their demands. The Leads hunter identifies potential customers on the Internet in order to offer them products or services that meet their requirements.
  • 29. 29 LIDERAMAIL LideraMail is the Email and SMS platform that ARTYCO provides to your company. Optimized with Social Media Campaign Management, LideraMail is the solution to the management of all types of communications in a quick and effective way; optimizing time and resources. In some versions, the evolution towards a mini CRM enables the unification of customer information and communications
  • 30. 30 LEAD ON SITE The user’s behavior on the Internet can easily be monitored thanks to LEAD ON SITE, which allows you to identify web browsing performance parameters. The tool allows you to interact with the user online and receive immediate feedback. Communication with users exceeds the limits of immediacy.