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The Technology Decisions That Will Drive Your Future (And Why You Need a CTO)
- 1. ology Decisions That Will Drive Your Future (And Why You Need a CTO)
- 2. technology
- 3. Technology increases efficiency. Technology creates structure. Technology creates value.
- 5. The technology of today won’t solve the problems of tomorrow.
- 7. Technology is never the solution. It enables good business strategy.
- 8. PHP Python Django CMS HTML5 MongoDB Hadoop BYOD Drupal Wordpress CDN MySQL DB Clustering Anonymous PCI jQuery Social Graph CSS3 Pinterest Optimizely Facebook LulzSec Bitcoin Twitter Ruby Surface RT WAF VDIInstagram Backbone.js JSON Square API Open Source GitHub Internet of Things Flipboard SVN Big Data Cassandra Android iOS NoSQL ACID Chromebook HTTP SSH SSL Firefox OS RESTful Raspberry PiMVCMobile Responsive Ubuntu PocketUX DRM H.264 Disqus The Cloud EC2 S3 SES Mailchimp KloutZite Feedly WufooXMPP XML-RPC CouchDB
- 9. three trends
- 11. Mobile
- 12. 158 minutes per day 12% of media consumed 15% of e-commerce 15% check financial info 75% in the bathroom
- 17. “Things”
- 18. smarter media
- 21. BigData
- 22. 2006 2007 2008 2009 2010 2011 2012 0.13 0.25 0.49 0.8 1.2 1.8 2.8Digital Information Created Annually (in trillion GB) Source: IDC
- 24. 294 billion emails 2 million blog posts $390 million spent 986 million Facebook shares
- 25. intelligence
- 26. me
- 28. Mobile Big Data Internet of Things
Editor's Notes
- 1812 – Louisiana becomes a state1939 – NBC inaugurates television broadcasting
- Here to talk techTurbulence is endemic in mediaIf you don’t look to shake things up and disrupt internallyYou will be disrupted from the outside - WORSE
- Before we talk about technology …CLICK - It provides a framework and foundation for successCLICK - Use it to enhance operational efficiencyCLICK - Technology is your engine of growthBefore you jump in … you need a guide - CLICK
- Highest level buy-inMost important skill:CommunicationCLICK – present information in a format that resonatesCLICK – educate the masses
- This person has one foot in todayCLICK - What got you here, won’t get you thereBe strategic and look ahead of you so you don’t run into that treeHow do you find the technology of tomorrow? - CLICK
- For every good technology…Plenty of less successful onesLet me pivot - CLICK
- Never the solutionCLICK – enables good business strategySolution seeking a problemFacebook comment – because it’s hot
- There are a lot of things that are hotHow do you differentiate?
- trends to keep your eye onthese are 3 interrelated macro trends that ARE or WILL reshape media
- We just passed the 40th birthday
- CLICK - 12% consumption,25% AtlanticAlready outpacing TV and computersCLICK – 15% transactionsCLICK – 15% bank transactionsCLICK - bathroom
- Impressive stats2nd screenEngage your audience where they areGo to them
- There’s the BIG question – CLICKStill in a world of bothQuartzTwo big HTML5 defections: Facebook & LinkedIn
- Quick evolution from connected desktop > laptop > tablet25 to 50 billion connected devices by end of decadeDevices outnumber humans 6 to 1What does this mean? - CLICK
- Connectivity => smart magazinesWhat else does it mean? - CLICK
- Begins with mobile … delivers Internet to your handAppliances: fridge ordering milk; Nest learning, knowing how close you areOr your shoes knowing your workout scheduleSensors in our body for doctorsMedia: intelligent car or media mirror
- You hear a lot about thisKnow your customer, client, partner
- 2007, something big happenedCLICK – 1st real smartphoneCLICK – 1st real tablet6 years => 2,000% increase2.5 hours > World … Data revolution
- Picture of 1 day on the Internet
- If the USPS processed that number of letters – 2 yearsCLICK - Enough to fill 770 years of Time magazineCLICK - $390 spent onlineCLICK - 986 million FB sharesCLICK - More iPhones sold than babies born
- Know your customer, client, partnerHave better analytics, metricsBe able to make better business decisionsReplace theoretical with empiricalBehavioral modeling
- Internet of “me”Custom and personal experience for me
- Correlation NOT causationThe new oil