The document discusses the evolution of the web from static HTML pages to today's dynamic network of connected services, devices, and users. It notes that in the current model, the user exists across many different online contexts and devices. Going forward, services should aim to keep the user experience seamless as the user moves between different levels of proximity to their information. The document also advocates for the creation of managed network mashups that combine operator services with third party APIs to create new cross-device experiences tailored to users' needs. However, bringing web-style services to networks faces challenges around integrating complex systems as well as cultural and maturity gaps between web and network perspectives. Overcoming these divides will be key to building the bridge between today