This study examined how Twitter users engaged discussion during "The Talk" episode of a show entitled Blackish. \nHistorical "tweets" containing hashtags "#thetalk", "#blackish" and "#blackishabc" from the day the show initially aired were extracted using text analytics software. Content analysis was performed using thematic coding. Emergent themes focused on Twitter users' experiences engaging in and facilitating conversations about having sex with their families. Users also discussed strategies for overcoming challenges related to parent-child sexual health communication. Social media may provide an added opportunity for conversation about sexual health messages in media. Implications for sexual health and social media research are discussed.\nThis research utilizes an innovative methodological approach that examines how social media may amplify conversations regarding sexual media messages in media.