Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Network Structures For A Better Twitter Community

350 views

Published on

social network, online community

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Network Structures For A Better Twitter Community

  1. 1. Network Structures For A Better Twitter Community Presentation for Social Media & Society - 2014 International Conference (September 27-28, Toronto) Hua (Helen) Wang (SUNY-Buffalo) Weiai (Wayne) Xu (SUNY-Buffalo) Gregory Saxton (SUNY-Buffalo)
  2. 2. SOCIAL MEDIA FOR HEALTH • 72% of internet users in 2012 looked online for health information within the past year (Fox & Duggan, 2013). • 81% of teens in 2012 used social networking sites (Madden et al., 2013). • 31% of teens in 2010 got health, dieting or physical fitness information from the internet (Lenhart et al., 2010). • 17% of online teens used the internet to gather information about health topics that are hard to discuss with others such as drug use and sexual health topics (Lenhart et al., 2010). 2
  3. 3. SOCIAL MEDIA FOR HEALTH Entertainment EducationSocial media Health 3
  4. 4. SIX TYPES OF TWITTER NETWORKS (Smith et al., 2014; Welser et al., 2007) [Divided] Polarized Crowds [Unified] Tight Crowd [Fragmented] Brand Clusters [Clustered] Community Clusters [In-Hub & Spoke] Broadcast Network [Out-Hub & Spoke] Support Network 4
  5. 5. • A Hulu Exclusive Series • All Latino cast, director and creators • Promoting sexual health 5
  6. 6. ACKNOWLEDGEMENT University at Buffalo, The State University of New York • Dr. Hua (Helen) Wang • Dr. Greg Saxton • Weiai (Wayne) Xu • Georges Khalil • Kristin Maki • Dana Himoff • Susan Kum • Mike Reinti The University of Taxes at El Paso • Dr. Arvind Singhal • Carliene Quist • Anu Sachdev • Gabe Lira • Claudia Boyd • Dr. Lucia Dura 6
  7. 7. REFERENCES • Fox, S., & Duggan, M. (2013). Health online 2013. pew internet and american life project. Pew Research Center’s Internet and American Life Project. Available on http://www.pewinternet.org/2013/01/15/health-online-2013/ • Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K. (2010). Social media and young adults. Pew Internet & American Life Project. http://www.pewinternet.org/2010/02/03/social-media-and-young-adults/ • Madden, M., Lenhart, A., Cortesi, S., Gasser, U., Duggan, M., Smith, A., & Beaton, M. (2013). Teens, social media, and privacy. Pew Internet & American Life Project. Available on http://www.pewinternet.org/files/2013/05/PIP_TeensSocialMediaandPrivacy_PDF.pdf • Smith, M., Rainie, L., Shneiderman, B., & Himelboim, I. (2014, February 20). Mapping Twitter topic networks: From polarized crowds to community clusters. Available on http://www.pewinternet.org/2014/02/20/mapping-twitter-topic-networks-from-polarized-crowds-to- community-clusters/ • Welser, H. T., Gleave, E., Fisher, D., & Smith, M. (2007). Visualizing the signatures of social roles in online discussion groups. Journal of Social Structure, 8(2), 1-32. 7

×