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Network Structures For A Better Twitter Community


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social network, online community

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Network Structures For A Better Twitter Community

  1. 1. Network Structures For A Better Twitter Community Presentation for Social Media & Society - 2014 International Conference (September 27-28, Toronto) Hua (Helen) Wang (SUNY-Buffalo) Weiai (Wayne) Xu (SUNY-Buffalo) Gregory Saxton (SUNY-Buffalo)
  2. 2. SOCIAL MEDIA FOR HEALTH • 72% of internet users in 2012 looked online for health information within the past year (Fox & Duggan, 2013). • 81% of teens in 2012 used social networking sites (Madden et al., 2013). • 31% of teens in 2010 got health, dieting or physical fitness information from the internet (Lenhart et al., 2010). • 17% of online teens used the internet to gather information about health topics that are hard to discuss with others such as drug use and sexual health topics (Lenhart et al., 2010). 2
  3. 3. SOCIAL MEDIA FOR HEALTH Entertainment EducationSocial media Health 3
  4. 4. SIX TYPES OF TWITTER NETWORKS (Smith et al., 2014; Welser et al., 2007) [Divided] Polarized Crowds [Unified] Tight Crowd [Fragmented] Brand Clusters [Clustered] Community Clusters [In-Hub & Spoke] Broadcast Network [Out-Hub & Spoke] Support Network 4
  5. 5. • A Hulu Exclusive Series • All Latino cast, director and creators • Promoting sexual health 5
  6. 6. ACKNOWLEDGEMENT University at Buffalo, The State University of New York • Dr. Hua (Helen) Wang • Dr. Greg Saxton • Weiai (Wayne) Xu • Georges Khalil • Kristin Maki • Dana Himoff • Susan Kum • Mike Reinti The University of Taxes at El Paso • Dr. Arvind Singhal • Carliene Quist • Anu Sachdev • Gabe Lira • Claudia Boyd • Dr. Lucia Dura 6
  7. 7. REFERENCES • Fox, S., & Duggan, M. (2013). Health online 2013. pew internet and american life project. Pew Research Center’s Internet and American Life Project. Available on • Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K. (2010). Social media and young adults. Pew Internet & American Life Project. • Madden, M., Lenhart, A., Cortesi, S., Gasser, U., Duggan, M., Smith, A., & Beaton, M. (2013). Teens, social media, and privacy. Pew Internet & American Life Project. Available on • Smith, M., Rainie, L., Shneiderman, B., & Himelboim, I. (2014, February 20). Mapping Twitter topic networks: From polarized crowds to community clusters. Available on community-clusters/ • Welser, H. T., Gleave, E., Fisher, D., & Smith, M. (2007). Visualizing the signatures of social roles in online discussion groups. Journal of Social Structure, 8(2), 1-32. 7