New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream-makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition. View: https://www.popfashioninfo.com/trends/

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Switching Fantasy -- The Design Development of Kidswear

2. New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the
evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more
bold dream-makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.
Theme Background

3. The key words, "drivers and applications", which are reflected through the trend concept and customer analysis aroused the thoughts about the themes in terms of design
applications. The drivers of the theme affected many aspects including marketing, styling, and designing characteristics. The design, therefore, adjusted through the theme
concepts were refined from customer needs.
Consumer Portrait

4. Key Brand -- Raspberry Plum

5. The London-based kidswear brand Raspberry Plum draws inspirations from the album covering, cartoon and festival poster of late 60s and early 70s. This retro yet modern
brand tells special fairy tales in an artistic tone. Being a pioneer instead of trend follower, every collection of Raspberry Plum is a unique and uncompromising fashion story.
Key Brand -- Raspberry Plum

6. The Korea-based kidswear brand Airfish, founded by the Park sisters, Jennifer and Chloe, is committed to integrating trendy artistic colors into pioneering designs. Its bold
ruffles and stylish colors are beautiful and lovely, which have attracted the attention of young mothers and little fashionistas all over the world.
Key Brand -- Airfish

7. The color combination of Switching Fantasy is generally sweet and fantastic. Bright pink and orange are injected into the basic palette of blue, green and purple. 3D
decorations and multi-material details create a romantic atmosphere that stays between reality and dream. The color combinations of infants, toddler and teenager are the
main colors of this theme. The design development in autumn and winter can be applied to many scenes.
Theme Color

8. Warm and gentle pastel colors compose the keynote of Infants. Thick and mysterious Cherry Tomato(PANTONE17-1563TPG) is added to brighten the comfortable space.
This soft home vibe makes people warm and relaxed, and these lovely indoor decorations are pretty fun. The childlike creativity is fully exuded in this romantic fairytale
world.
Infants -- Mood Board

9. Key Color -- Tropical Peach(PANTONE13-1318TPG)

10. The soft and pure Tropical Peach is the key color of infants under Switching Fantasy, which can present the pastel and immature world of kids. The gentle temperament
endows the whole collection with colors of romantic fairy tales.
Key Color -- Tropical Peach(PANTONE13-1318TPG)

11. The patterns of infants are mainly shown in knitted jacquard. These irregular abstract floral patterns bring surprises to A/W 22/23. Joyous and bright colors present a lively
and naughty visual effect, and the irregular edges of jacquard are rather artistic. The childish expressions better fit kids' vision. Placement jacquard and all-over jacquard
are both available.
Key Pattern -- Abstract Flower

12. The soft, comfortable materials and bright color conflict of woven rompers perfectly present the lively and flexible features. Knitted rompers and warmer velvety rompers are
the key points of this season. Lovely details and lace reveal delicate visual effects. The application of ruffles and bows allows the styles to be sweeter and more naughty.
Key Silhouette -- Triangle Rompers

13. Pinky Tropic Peach and sunny Banana(PANTONE13-0947TPG) are used as the main tone to reveal the agile and dynamic characters of kids. Bright Cherry Tomato brings
more vitality to the winter, and the combination with soft-touch velvet and plush materials is warmer.
Infants -- Clothing Collocation

14. Infants -- Product Structure

15. The infants' item of this theme is relatively lesser. Romper and jacket are the main categories of tops(63%), and trousers is the dominating item of bottoms(37%). This
product structure well follows the recommended clothing collection of Switching Fantasy, which meets the needs of multiple occasions. As the extension of product line,
basic styles have become more stylish. The novel designs of image styles elevate the visual effect of window displays and attract consumers.
Infants -- Product Structure

16. Gentle and dynamic pastel green wall is the visual base of infants' store display, which fits the dreamy atmosphere of Switching Fantasy. Main pastel green can be paired
with comfortable deco style and soft home decorations to present a generally simple and warm space.
Infants -- Store Display

17. The richness and tonality of colors show artistry. The toddlers' wear of A/W 22/23 Switching Fantasy is presented from multiple aspects as silhouette, color and texture. The
decoration language begins a journey of new generation that desires for travelling and whimsical dream.
Toddlers -- Mood Board

18. The mysterious Purple Rose is a trendy color of A/W 22/23, which represents nobility and romance. Dark high-purity colors of toddlers chase for the palette of dreamy
garden. The fantastic and illusive color combination makes Purple Rose more mysterious under the theme of Switching Fantasy.
Key Color -- Purple Rose(PANTONE 15-3716TPG)

19. Key Category -- Outfit

20. As a must-have category in A/W, the outfit in A/W 22/23 is not limited by the common sweatshirt outfit. The novel jacket and outerwear outfit is the highlight of this season.
Skin-friendly knitted fabric is combined with irregular color blocking, bow and ruffle to show newness. Delicate details are added into the minimalist silhouette of woven
jacket to improve the quality.
Key Category -- Outfit

21. The design of extravagant sleeve is the key point of toddlers' wear, and the combination with fitted body forms conflict and visual tension. The voluminous shoulder design
of spliced gigot sleeve ensures the convenience during movement. The collision with neat sleeves is rather intense.
Key Design -- Extravagant Sleeve

22. Mysterious Purple Rose is used as the main color of this series. Complementary Blue Ribbon(PANTONE 19-3839TPG) and Pearled Ivory(PANTONE 11-0907TPG) make
the palette more elevated. Bow, tiered skirt, ruffle and velvety materials enrich the series and sweetness. Decorative Banana(PANTONE 13-0947TPG) is combined with
striped design to make the style fresh and sweet.
Toddler Girl --Clothing Collocation

23. Toddler Boy -- Clothing Collocation

24. Slightly retro elements are added to create a natural and elegant gentleman attitude. The conflict between Blue Ribbon and Banana interprets the vitality of depressive
winter. Pastel Green brings infinite vitality to autumn and winter. The application of check and retro floral pattern underlines the retro charm of Switching Fantasy.
Toddler Boy -- Clothing Collocation

25. There are overall 16 styles in the toddlers' series(boys 8 and girls 8). Jacket occupies the most proportion. Influenced by the daily formal wear, the dress and tiered skirt of
girls are also important in this season. More thermal down jacket and velvety outerwear are the key items to keep out the cold. Stylish image styles better fit the product line
of this theme. Basic styles enrich the category structure and diversifies the collocations.
Toddlers -- Product Structure

26. The space design of toddlers' store presents clean and natural spaces and minimalist color blocking. Modern props are shown in linear designs. 3D geometric wall
decorations are fused with minimalist home furnishing. The unity of linear wall and geometric decorations creates the interaction between environment and products.
Toddlers -- Store Display

27. Dominating lime color and retro oil-painting keynote are combined with modern human figures to make the picture romantic and poetic, staying between the imagination
and reality. Warm yellow hue weakens the visual tension of this palette and increases the practicality.
Teenagers -- Mood Board

28. Key Color -- Cherry Tomato(PANTONE 17-1563TPG)

29. Bright Cherry Tomato is used as the main color of teenagers. This bold color can fully present the distinctive individuality and attract eyeballs through its intensive visual
impact. The positive and bright tonality of the palette is easy for self-expression, which needs no complicated combination. The intense color conflict is more impactive. The
new combination with Bright Lime(PANTONE 14-0244TPG) is the elevated future of teenagers.
Key Color -- Cherry Tomato(PANTONE 17-1563TPG)

30. The form of knotting increases the highlights and diversity. The asymmetric effect brought by detachable knots is rather casual. Positioning drawstring knot and bowknot
bring more sweetness and delicacy.
Key Detail -- Knotting

31. The consumers of post-pandemic era pay more attention to the comfort and detail of products. Influenced by the fur of adults, eco-friendly fur clothing will also be a key
item for teenagers. Fashionable plush style upgrades the thermal property; stripe and asymmetric splicing are the key. Leather & fur materials and textured details enliven
the styles and strengthen the individuality of clothing.
Key Item -- Fur Jacket

32. Teenage Girl -- Clothing Collocation

33. Saturated Cherry Tomato is combined with vital Bright Lime Green to reveal liveliness. This flamboyant color conflict brings a creative visual feast. The application of hazy
gauze fabric and floral patterns is fantastic and healing. Handmade 3D flowers and ruffle inject a stronger lively and romantic feel.
Teenage Girl -- Clothing Collocation

34. The clothing collocation of teenage boy maintains the basic lime green keynote of S/S 2022 and shows higher thickness. Abundant Green(PANTONE 18-6020TPG) and
Cherry Tomato create a lively visual atmosphere. Dynamic color conflict is combined with classic check and woolen abstract illustrations to send out a nostalgic and artistic
feel. Leather & fur fabrics are warmer, and retro woolen coat uses delicate details to elevate the general quality.
Teenage Boy -- Clothing Collocation

35. There are overall 15 styles in the teenager series. Tops take 67% of the structure, mainly knitwear and jacket, while bottoms take 37%. This product structure fits the
recommended clothing collocation of this theme and is suitable for multiple occasions. As the extension of product line, basic styles have become more stylish. The novel
designs of image styles elevate the visual effect of window displays.
Teenager -- Product Structures

36. Teenager -- Store Display

37. The store display of teenagers' wear is presented by extremely textured colors and materials. Gray and green are matched with pink color to compose the main
atmosphere, which underlines the concept of high-class retro. Retro green tone is fused with the thematic colors to form a harmonious space, which satisfies consumers'
desire for qualified stores.
Teenager -- Store Display