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Final Project Discussion 
Jasmine Causey 
FRM211
Private Label Concept 
Budget Brand: Poppy’s 
Moderate Brand: Ethereal 
Better Quality Brand: Inflorescence 
The inspiration for these collection came from nature with a focus on floral. Women should be inspired by their natural beauty and inner flower. Accessorizing their bodies with colors and shapes that reflect their personalities.
Poppy’s InspirationForever 21
Poppy’s Target Market 
Young women of the age 17 to 25 years old of the low to middle class social status that consider fashion as a major lifestyle. They are into arts, music, latest trends, love night life and spending time with family and friends.
Ethereal InspirationH&M
Ethereal Target Market 
They are between the ages of 20-26 and are fashionable females who are highly concerned with their personal style. They want better quality clothing that last and are more conscious of what clothing is made up of. They consider themselves trendy and are looking to update their wardrobes with current trends.
Inflorescence InspirationAnthropologie
Inflorescence Target Market 
Women ages 30-45, who are who want to reflect their unique style with what they wear. They see colour, art, and culture then they become so fascinated by what they are about. They are looking to discover and be inspired by the company. They love to explore and find new adventures everywhere they go. So they need discovery and something that can keep their attention.
Quality of Merchandise 
Poppy's -Budget The quality will be budgeted priced fabrics with a high quality look. Fabrics used: Cotton, Rayon, Polyester, Faux Fur. 
Ethereal –Moderate We are using more sustainable materials in this collection. The regular collections are at the lead of both fashion and sustainability. They show clearly that selecting greener fashion does not mean compromising on design or price. This brand is more about recycled and organic materials. 
Inflorescence-Better We used lots of different fabrics because we can spend more to give this consumer what they want. This consumer loves colour, art, and culture then they become so fascinated by what they are about.. This brand uses similar material as the moderate brand.
Fabric Selection 
Organic Cotton Organic Hemp Organic Jute
Sizing
Merchandise Finishings 
Fringe 
Faux Fur 
Lace
Work Cited 
http://tracyfells.blogspot.com/2013/07/a-good-year-for-poppies.html 
http://www.forever21.com/ 
http://www.hm.com/us/ 
http://www.anthropologie.com/anthro/index.jsp 
http://about.hm.com/en/About/Sustainability/Commitments/Use-Resources-Responsibly/Raw- Materials/Conscious-Materials.html 
http://neofurniture.blogspot.com/2012/04/reduce-reuse-recycle.html 
http://www.fabricandart.com/sustainablility.html

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Apparel Evaluation Final

  • 1. Final Project Discussion Jasmine Causey FRM211
  • 2. Private Label Concept Budget Brand: Poppy’s Moderate Brand: Ethereal Better Quality Brand: Inflorescence The inspiration for these collection came from nature with a focus on floral. Women should be inspired by their natural beauty and inner flower. Accessorizing their bodies with colors and shapes that reflect their personalities.
  • 4. Poppy’s Target Market Young women of the age 17 to 25 years old of the low to middle class social status that consider fashion as a major lifestyle. They are into arts, music, latest trends, love night life and spending time with family and friends.
  • 6. Ethereal Target Market They are between the ages of 20-26 and are fashionable females who are highly concerned with their personal style. They want better quality clothing that last and are more conscious of what clothing is made up of. They consider themselves trendy and are looking to update their wardrobes with current trends.
  • 8. Inflorescence Target Market Women ages 30-45, who are who want to reflect their unique style with what they wear. They see colour, art, and culture then they become so fascinated by what they are about. They are looking to discover and be inspired by the company. They love to explore and find new adventures everywhere they go. So they need discovery and something that can keep their attention.
  • 9. Quality of Merchandise Poppy's -Budget The quality will be budgeted priced fabrics with a high quality look. Fabrics used: Cotton, Rayon, Polyester, Faux Fur. Ethereal –Moderate We are using more sustainable materials in this collection. The regular collections are at the lead of both fashion and sustainability. They show clearly that selecting greener fashion does not mean compromising on design or price. This brand is more about recycled and organic materials. Inflorescence-Better We used lots of different fabrics because we can spend more to give this consumer what they want. This consumer loves colour, art, and culture then they become so fascinated by what they are about.. This brand uses similar material as the moderate brand.
  • 10. Fabric Selection Organic Cotton Organic Hemp Organic Jute
  • 13. Work Cited http://tracyfells.blogspot.com/2013/07/a-good-year-for-poppies.html http://www.forever21.com/ http://www.hm.com/us/ http://www.anthropologie.com/anthro/index.jsp http://about.hm.com/en/About/Sustainability/Commitments/Use-Resources-Responsibly/Raw- Materials/Conscious-Materials.html http://neofurniture.blogspot.com/2012/04/reduce-reuse-recycle.html http://www.fabricandart.com/sustainablility.html