Under the new global normality, a green and eco-friendly era has landed in fashion industry. People start rejecting waste and advocating healthy, original ecological and comfortable light luxury life concept. View: https://www.popfashioninfo.com/fabriczone/

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Eco-Friendly/Sustainable -- The Original Ecological Fabric Trend for S/S 2022

2. Under the new global normality, a green and eco-friendly era has landed in fashion industry. People start rejecting waste and advocating healthy, original ecological and
comfortable light luxury life concept. This new lifestyle leads to consumers' rising attention to the product quality and the whole industry chain. People are pursuing natural
integration and protection. The daily consumer goods should be healthy and eco-friendly while the fabric presents the high-class feeling, which can soothe the inner anxiety
and emotion of post-epidemic consumers to reach a real peace. Thus, this report selects well-known precious fabrics, sea island cotton, handmade mulberry silk and
Australian merino wool, and three eco-fashion medium&high-end brands as standard-bearer to create a fine, healthy and comfortable new lifestyle.
Overview

3. Sea Island Cotton

4. Key Concept: Sea island cotton from the West Indies is the best cotton fiber in the world. Its fibers are very thin and long with strong intensity which make it the top product
among textile fibers. Sea island cotton clothes has tremendous tactile and high absorbency and permeability. And this glossy and high dyestuff-affinity fabric makes the
clothes bright and shiny. Craft&Fiber: Sea island cotton is famous for its woolen texture and glossy surface. Although it is a kind of natural plant fiber, its oil content arrives
at 0.65%, the most among cotton varieties. Its overlong cotton fibers are over 50mm, comparing to extra-long staple's 35mm. The crease and wear resistance of sea island
cotton is better than other cottons. It can be washed and ironed under high temperature. The rapid sorption and desorption of cotton cloth makes it comfortable. While sea
island cotton barely needs ironing and its water shrinkage is under 1%. Application Suggestions: Its soft and smooth tactile, crease and wear resistance and non-shrinkage
make it suitable for all the cotton products, especially shirts and dresses.
Sea Island Cotton

5. Recommended Brand -- The Row
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6. The American brand The Row is established in 2006. Its biggest feature is its considerable tailoring and high-quality fabrics. The color tones are mainly black, white, cream
and gray. Although The Row's details are minimalist, it applies the most high-quality and expensive fabrics, like sea island cotton, double-faced cashmere and exquisite
marten, to perfectly present every season's fashions. Therefore, The Row's products are high-grade but also casual.
Recommended Brand -- The Row

7. Key Concept: Handmade mulberry silk is a kind of natural fiber and one of the earliest animal fiber in human's history. Mainly made of animal protein, it is the most light, soft
and fine natural fiber in the natural world. Handmade mulberry silk also contains 18 kinds of human necessary amino acids which can promote the vitality of skin cells,
protect angiosclerosis and skin consenescence after long-term usage. We even call mulberry silk The Second Skin or Queen of Fiber, Craft&Fiber: Mulberry silk is made of
continuous long fiber which is solidified after cocooning. High-quality mulberry silk is yellowish creamy. And its surface is gently glossy, non-black, non-hair-acerbity and
smooth. The processes of making handmade mulberry silk including selection, boiling, degreasing, peeling, opening cotton, basking and pulling. Application Suggestions:
Handmade mulberry silk has smooth and light tactile which makes it suitable for dresses, inner tops and shirts.
Handmade Mulberry Silk

8. Recommended Brand -- ICICLE
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9. Since its establishment in Shanghai in 1997, ICICLE has kept exploring new ways for global eco-fashion. Based on its fashion concept of harmony between human and
nature, ICICLE presents high-quality womenswear, menswear and ornaments. It applies historical natural material, mulberry silk, to endow traditional comfortable silhouette
with modern elegance. ICICLE inherits Chinese people's longing for ideal lives and harmonious natural world. Its neat tailoring and high-quality natural materials provide
consumers with a gentler urban life experience which is closer to nature. Thus, comfort is style.
Recommended Brand -- ICICLE
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10. Key Concept: Australian merino woolen fabric is delicate, soft, skin-friendly and comfortable. It owns extremely great thermal and sorption function and flexible tension. The
superfine merino woolen products present a gorgeous temperament. Craft&Fiber: Merino fine wool covers all over the world, occupying one-third of the global wool
production. The annual output of Australian merino wool is around 350 thousand tons, almost 40% of global fine wool production. The diameter of the best merino wool can
be under 11.7 microns, the finest among wool. Application Suggestions: Merino wool has soft and fine tactile, warm and comfortable. Application on coats, double-faced
woolen goods and overcoats is recommended.
Australian Merino Wool

11. Recommended Brand -- Giada
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12. Giada is an Italian luxury brand. Its modern design contains the quintessence of Italian art. Jessica Michault, the leading authority of French fashion, called Giada the Italian
Hermes. Giada's concept demonstrates its ultimate pursuit of Italian styles. Black, white and gray is its base color and the changes of light and shade add invisible colors.
The application of series of natural fabrics, fine wool, merino wool and silk shows the originality of the brand.
Recommended Brand -- Giada
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