Solar Business Opportunities in India-A Value Chain Perspective EAIEAI
This whitepaper analyses the business opportunities in solar PV along the value chain, with specific inputs for different kinds of businesses
Large enterprises capable of significant investment
Large enterprises considering medium initial investment
SMEs seeking low investment business opportunities
SMEs looking for innovative opportunities
Startups seeking low-risk, minimal investment opportunity
Diverse opportunities in both manufacturing and services are explored, with discussion on
Competitive Landscape
Investment
Payback
Margin Potential
Risk
The Whitepaper can be downloaded from here : http://www.eai.in/ref/wp/solar-business-value-chain
Samsung was founded in 1938 in Korea and initially exported agricultural products. It entered manufacturing after the Korean War to help rebuild the economy. Samsung Electronics was established in 1969 and focused on electronics, helping Korea's economy grow and enabling exports. By the 1980s, Samsung became a comprehensive electronics company with global plants and began semiconductor and mobile businesses. Its vision is to inspire the world through new technology, innovative products, and creative solutions. It aims to reach $400 billion in sales by 2020, which is feasible given its leadership in smartphones, TVs, and memory chips and potential to expand to new markets like healthcare.
The document provides an overview of LG Group, an electronics company headquartered in Seoul, focusing on their mobile communications business unit and plans to launch a new GPS tracker and phone device called the Gizmo Pal. It discusses LG's reputation and risks associated with new product launches, describing the new Find Me wearable technology for children which utilizes GPS, WiFi and alerts to locate and monitor the wearer. The new product will add additional call and emergency features to fill gaps in current offerings.
This document discusses Samsung's innovation strategy in the smartphone market. It analyzes Samsung's current strategy of being a "fast follower" rather than an innovation leader. The document then examines how Samsung could leverage its resources and capabilities to gain a leadership position in innovation with the emerging 5G technology. Key factors like innovation strategy, resources, capabilities, and processes are assessed to identify gaps between Samsung's current position and what is needed to be a 5G innovation leader. Recommendations are made for how Samsung can utilize its patent portfolio and manufacturing strengths to set new standards with 5G.
This document analyzes Samsung's growth strategy and core competencies. It discusses Samsung's financial performance, market share, and key ratios compared to Apple. Samsung has a global R&D network, strong production capabilities, and pursues vertical integration. However, its market share and profits have declined recently as it loses share in high-end and low-end smartphone markets to competitors like Apple and Chinese brands. The document considers options for Samsung's sustainable growth strategy going forward.
I have developed this report to focus on the strategic analysis of the future of smartwatch industry and the Swiss watchmaker Tag Heuer. The report discusses the following major areas:
• Describes the attractiveness of the smartwatch industries using the Porter’s five forces model and the future KPIs of Tag Heuer to contribute in this industry.
• The fictional future scenarios planning to stress test the existing structure of the organization.
• Discusses thee cultural and operational strategic for between google and Tag Heuer using McKinsey 7S framework.
• Developed alternative ways to enable Tag Heuer enter the smartwatch Industry by understanding the market segment of both the industries
• Discusses and analysis of the H. Mintzberg’s classification of strategy to this alliance.
• The report ends with recommendations and conclusion from the analysis.
"Market Leadership and Innovation: MBA Summer Internship Experience at Samsung"Anshika Sharma Vashisht
This comprehensive report provides an in-depth account of my MBA summer internship experience within the dynamic marketing division of Samsung. Over the span of my internship, I was deeply involved in a series of strategic projects that offered me a panoramic view of the inner workings of one of the world's leading technology brands. My experience was marked by a blend of theoretical application and practical involvement, which significantly enriched my understanding of contemporary marketing practices.
### Market Analysis and Strategic Insights
My journey began with an extensive market analysis where I examined current market trends, competitive landscapes, and emerging opportunities and threats. This foundational work was crucial in shaping my understanding of the broader market context in which Samsung operates. I collaborated closely with the market research team to gather and analyze data, utilizing advanced analytical tools and methodologies. This enabled me to identify key market drivers and forecast future trends, which informed strategic decision-making processes within the marketing department.
### Consumer Behavior and Market Segmentation
Understanding consumer behavior was a pivotal aspect of my internship. I engaged in comprehensive studies to dissect consumer preferences, purchasing behaviors, and brand perceptions. Employing both qualitative methods (such as focus groups and in-depth interviews) and quantitative techniques (including surveys and statistical analysis), I was able to garner rich insights into the factors that influence consumer decisions. This deep dive into consumer psychology helped me appreciate the nuances of market segmentation and targeting, essential for crafting tailored marketing strategies.
### Campaign Development and Execution
A highlight of my internship was my active involvement in the development and execution of a major marketing campaign. This multifaceted project encompassed various stages from conceptualization and creative development to digital marketing and performance evaluation. I worked alongside seasoned marketing professionals, contributing to brainstorming sessions, content creation, and the formulation of digital marketing strategies. I also had the opportunity to manage social media campaigns, optimizing them for engagement and reach. This hands-on experience was invaluable in honing my skills in campaign management and digital marketing.
Samsung, founded in 1938, is a South Korean multinational conglomerate known for its innovative technology products. Its flagship subsidiary, Samsung Electronics, leads in global markets with cutting-edge smartphones, televisions, semiconductors, and home appliances. Samsung is renowned for its commitment to quality and technological advancement.
Solar Business Opportunities in India-A Value Chain Perspective EAIEAI
This whitepaper analyses the business opportunities in solar PV along the value chain, with specific inputs for different kinds of businesses
Large enterprises capable of significant investment
Large enterprises considering medium initial investment
SMEs seeking low investment business opportunities
SMEs looking for innovative opportunities
Startups seeking low-risk, minimal investment opportunity
Diverse opportunities in both manufacturing and services are explored, with discussion on
Competitive Landscape
Investment
Payback
Margin Potential
Risk
The Whitepaper can be downloaded from here : http://www.eai.in/ref/wp/solar-business-value-chain
Samsung was founded in 1938 in Korea and initially exported agricultural products. It entered manufacturing after the Korean War to help rebuild the economy. Samsung Electronics was established in 1969 and focused on electronics, helping Korea's economy grow and enabling exports. By the 1980s, Samsung became a comprehensive electronics company with global plants and began semiconductor and mobile businesses. Its vision is to inspire the world through new technology, innovative products, and creative solutions. It aims to reach $400 billion in sales by 2020, which is feasible given its leadership in smartphones, TVs, and memory chips and potential to expand to new markets like healthcare.
The document provides an overview of LG Group, an electronics company headquartered in Seoul, focusing on their mobile communications business unit and plans to launch a new GPS tracker and phone device called the Gizmo Pal. It discusses LG's reputation and risks associated with new product launches, describing the new Find Me wearable technology for children which utilizes GPS, WiFi and alerts to locate and monitor the wearer. The new product will add additional call and emergency features to fill gaps in current offerings.
This document discusses Samsung's innovation strategy in the smartphone market. It analyzes Samsung's current strategy of being a "fast follower" rather than an innovation leader. The document then examines how Samsung could leverage its resources and capabilities to gain a leadership position in innovation with the emerging 5G technology. Key factors like innovation strategy, resources, capabilities, and processes are assessed to identify gaps between Samsung's current position and what is needed to be a 5G innovation leader. Recommendations are made for how Samsung can utilize its patent portfolio and manufacturing strengths to set new standards with 5G.
This document analyzes Samsung's growth strategy and core competencies. It discusses Samsung's financial performance, market share, and key ratios compared to Apple. Samsung has a global R&D network, strong production capabilities, and pursues vertical integration. However, its market share and profits have declined recently as it loses share in high-end and low-end smartphone markets to competitors like Apple and Chinese brands. The document considers options for Samsung's sustainable growth strategy going forward.
I have developed this report to focus on the strategic analysis of the future of smartwatch industry and the Swiss watchmaker Tag Heuer. The report discusses the following major areas:
• Describes the attractiveness of the smartwatch industries using the Porter’s five forces model and the future KPIs of Tag Heuer to contribute in this industry.
• The fictional future scenarios planning to stress test the existing structure of the organization.
• Discusses thee cultural and operational strategic for between google and Tag Heuer using McKinsey 7S framework.
• Developed alternative ways to enable Tag Heuer enter the smartwatch Industry by understanding the market segment of both the industries
• Discusses and analysis of the H. Mintzberg’s classification of strategy to this alliance.
• The report ends with recommendations and conclusion from the analysis.
"Market Leadership and Innovation: MBA Summer Internship Experience at Samsung"Anshika Sharma Vashisht
This comprehensive report provides an in-depth account of my MBA summer internship experience within the dynamic marketing division of Samsung. Over the span of my internship, I was deeply involved in a series of strategic projects that offered me a panoramic view of the inner workings of one of the world's leading technology brands. My experience was marked by a blend of theoretical application and practical involvement, which significantly enriched my understanding of contemporary marketing practices.
### Market Analysis and Strategic Insights
My journey began with an extensive market analysis where I examined current market trends, competitive landscapes, and emerging opportunities and threats. This foundational work was crucial in shaping my understanding of the broader market context in which Samsung operates. I collaborated closely with the market research team to gather and analyze data, utilizing advanced analytical tools and methodologies. This enabled me to identify key market drivers and forecast future trends, which informed strategic decision-making processes within the marketing department.
### Consumer Behavior and Market Segmentation
Understanding consumer behavior was a pivotal aspect of my internship. I engaged in comprehensive studies to dissect consumer preferences, purchasing behaviors, and brand perceptions. Employing both qualitative methods (such as focus groups and in-depth interviews) and quantitative techniques (including surveys and statistical analysis), I was able to garner rich insights into the factors that influence consumer decisions. This deep dive into consumer psychology helped me appreciate the nuances of market segmentation and targeting, essential for crafting tailored marketing strategies.
### Campaign Development and Execution
A highlight of my internship was my active involvement in the development and execution of a major marketing campaign. This multifaceted project encompassed various stages from conceptualization and creative development to digital marketing and performance evaluation. I worked alongside seasoned marketing professionals, contributing to brainstorming sessions, content creation, and the formulation of digital marketing strategies. I also had the opportunity to manage social media campaigns, optimizing them for engagement and reach. This hands-on experience was invaluable in honing my skills in campaign management and digital marketing.
Samsung, founded in 1938, is a South Korean multinational conglomerate known for its innovative technology products. Its flagship subsidiary, Samsung Electronics, leads in global markets with cutting-edge smartphones, televisions, semiconductors, and home appliances. Samsung is renowned for its commitment to quality and technological advancement.
1. The document is a project report on dealer satisfaction of Samsung products in Meerut region from February 15 to March 8.
2. It includes an introduction, company profile of Samsung, vision, mission, quality innovation, code of conduct, and objectives of the report.
3. The report will analyze dealer satisfaction through research methodology, data analysis, findings, and recommendations to improve satisfaction.
This document proposes an m-Cart mobile application to enable mobile commerce for retailers. The m-Cart app would allow customers to shop from home or in-store using their mobile phones. It would identify customers using location-based services and push promotions. Customers could scan product barcodes to see reviews and details. The goal is to tap into impulse purchases by making shopping easy and engaging via the mobile. The document outlines features like social sharing, wish lists, checkout and delivery options to provide a complete mobile shopping solution for retailers.
Samsung India faced a channel conflict as online retailers aggressively discounted Samsung phones, angering physical retailers who threatened to boycott Samsung phones. As competitors like Xiaomi grew online sales, Samsung initially resisted online-only distribution. However, mounting pressure from retailers led Samsung to restrict online sales of 48 phone models to offline retailers only. This case examines Samsung's channel strategy challenges in balancing online and offline retailers as e-commerce grows in India.
1) The document discusses Samsung Electronics' strategy for international success through analyzing its global strategies using various international business theories.
2) It summarizes Samsung's history, starting in Korea in 1969 and expanding globally through joint ventures for technology and new facilities.
3) Samsung benefited from internalizing markets by acquiring suppliers to gain advantages in areas like coordination, pricing, and stability. This helped enable its continued global expansion.
This document provides an in-depth analysis of Samsung Corporation and its innovation strategies and practices. It details Samsung's history and founding in 1938, its initial focus on consumer electronics, and its expansion into semiconductors and communications in 1988. Today, Samsung generates over $103 billion in revenue and employs over 138,000 people globally. The document examines Samsung's mission statements emphasizing contribution to society and consumer needs. It also outlines Samsung's key business areas and strategic partnerships to foster mutual innovation and growth.
This document outlines the strategy for Nokia to regain the market share in smartphone market.
The views expressed in this article purely belongs to the authors of the article. Neither the college nor the professors endorses the article
1) The document describes a new solar-powered bag called the INFINIT Solar Bag produced by MADA Sports Bags & Textile Co.
2) It discusses the company and product background, details of the bag including its features and benefits, and the marketing strategy being developed to launch the new product.
3) Key aspects of the marketing strategy addressed include market segmentation and targeting, the 4Ps of marketing (product, price, place, promotion), concept testing of the product, and a plan to sell about 12,000 units in the upcoming summer season.
Samsung is a global electronics company that has aggressively grown its mobile phone business in recent years. The Samsung Galaxy S4 is one of Samsung's flagship smartphone models. This report analyzes Samsung's marketing mix for the Galaxy S4, including its product strategy, pricing approach, distribution channels, and promotional tactics. Effective use of the marketing mix has helped Samsung become a top competitor in the global smartphone market.
The proposed dart application project aims to develop a web-based dart game application to promote SHAMIANA's short film exhibitions and increase customer engagement on Facebook. Key aspects of the project include developing eye-catching graphics, allowing photo uploads, tracking personalized user records, and measuring the application's impact on SHAMIANA's visibility and customer base. The initial budget is 50,000 INR and the project is estimated to take 2 months to complete. Success will be measured by an increased customer base of 500 additional customers per year and the application paying for itself within one year.
The proposed dart application project aims to develop a web-based dart game application to promote SHAMIANA's short film exhibitions and increase customer engagement on Facebook. Key aspects of the project include developing eye-catching graphics, allowing photo uploads, tracking personalized user records, and measuring the application's impact on attracting new customers to SHAMIANA. The project is estimated to cost 50,000 INR and take approximately 2 months to complete. Success will be measured by an increased customer base of 500 additional customers per year.
This document provides an overview of Samsung organization including its history, mission, vision, strategies and operations in India. Some key points:
- Samsung was founded in 1938 in Korea and initially operated as a small trading company. It has since grown to a large multinational conglomerate.
- The company's core businesses are electronics, engineering and chemicals. It is a global leader in electronics such as memory chips, displays and mobile phones.
- Samsung is committed to human resources and recruiting top talent worldwide. It has over 285 global operations across 67 countries.
- In India, Samsung has widespread sales networks and its regional headquarters oversees operations in South Asia. It has grown significantly in India since starting
Final Report M Commerce- strategy for any relevant sectorTECHNOPAK ADVISORS
This document is a research report on mobile commerce submitted by Samarth Vyas to the Indian Institute of Foreign Trade. The report includes an acknowledgment, abstract, introduction on mobile commerce and the need for a future ready strategy. It then reviews literature on the growth of mobile users in India, the rise of m-tail or mobile retail, and the need for a strategic approach to mobile commerce. The report outlines research objectives and methodology. Key findings include understanding mobile consumer habits and expectations, barriers to mobile retail, and manufacturer perspectives. The report concludes by recommending strategies for implementing mobile commerce, including for the automobile and textile sectors.
This document provides an executive summary and analysis of Samsung's strategic position in the Chinese mobile phone market. It discusses Samsung's corporate structure and history in China. A PESTLE analysis identifies political, economic, social, technological, and environmental factors impacting Samsung's business. A SWOT analysis examines Samsung's strengths, weaknesses, opportunities, and threats. The rising threat from Chinese competitors like Xiaomi who target rural users is discussed. Strategic options like collaboration and multi-channel structures are considered to address Samsung's falling market share.
November 2019 Entrepreneur India Monthly Magazine
Entrepreneur India, a monthly magazine published by NPCS, is aimed at simplifying the process of choosing the suitable project for investment. It makes business decisions easier and trouble-free by providing a list of right projects for investment. Unique among project investment magazines, ‘Entrepreneur India’ is dedicated to the business of identifying sound investment projects. Every issue consists of a new list of projects which are meticulously selected by the NPCS team after being screened on various investment factors.
See more
https://bit.ly/2qx97zx
https://bit.ly/2r9OCsG
Contact us
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
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This document provides information on Cisco, Juniper Networks, and Siemens, which are competitors in the telecommunications equipment manufacturing industry. It discusses each company's products, strategies, and market position. For Cisco, it outlines the company's introduction, market capture, customer intelligence approaches, content marketing strategy, and channel management. For Juniper Networks, it discusses the company's routing products, customers, and innovation technology. It also provides an introduction to Siemens' routers, strategies, and innovation approaches. The document aims to analyze the strategies of these key competitors to identify what Cisco must do to succeed against them.
The subject of technology, particularly social media, is controversi.docxsarah98765
The subject of technology, particularly social media, is controversial to say the least. What are your thoughts about technology/social media in your organization or one you have worked in before? Were people united about what social media should be used for professionally/personally? What policies existed? Were there opposing viewpoints? Explain.
Jones, G. R. (2013).
Organizational theory, design, and change
(7th ed.). Upper Saddle River, NJ: Prentice Hall.
.
The subject Cloud Security and ComplianceEach student needs.docxsarah98765
The subject: Cloud Security and Compliance
Each student needs to submit the first page of every publication that he/she finds including “Abstract” and information related to where and when each article/paper was published
Once the project topic and research material is reviewed and approved by the instructor, students can proceed to conduct further research and complete their respective project
Deliverable: Complete paper should be submitted as typed papers, not to exceed ten pages (typed double space and must include title, name and references).
Important: When choosing articles/papers related to the chosen topics, students must pay attention to selecting articles that include new information for them. Each term paper will be evaluated based on originality and individual increased learnings directly related to the project.
- We need to use these 2 references (you may add other sources)
Mather, T., Kumaraswamy, S., & Latif, S. (2009).
Cloud security and privacy: An enterprise perspective on risk and compliance
. Beijing: O'Reilly.
Kalaiprasath, R., Elankavi, R., & Udayakumar, R. (1970, January 01). Cloud Securıty And Complıance - A Semantıc Approach In End To End Securıty. Retrieved January 23, 2021, from https://core.ac.uk/display/192811513
The term paper must be 8 pages and ppt is also required for the paper.
On Thursday(02/04) a progress report is needed.
.
The subject of divorce has been the topic of multiple research s.docxsarah98765
The subject of divorce has been the topic of multiple research studies over the course of many years. Take a look at this model for relationship breakdowns.
Do you think this Vulnerability-Stress-
Adaptation
model has merit? Why or why not?
SCIENCE BRIEFS
Keeping Marriages Healthy, and Why It’s So Difficult
4
By Benjamin R. Karney
0210karneyBenjamin Karney is an Associate Professor of Social Psychology and co-director of the Relationship Institute at the University of California, Los Angeles. His research focuses on how marriages change or remain stable over time, and in particular how relationship maintenance is constrained or enhanced by the contexts in which it takes place. Currently this includes research on marriages in the military, funded by the Department of Defense, and marriages in low-income populations, funded by the National Institute on Child Health and Human Development.
He received the Gerald R. Miller Award for Early Career Achievement from the International Association for Relationship Research in 2004 and has twice been the recipient of the National Council on Family Relation’s Reuben Hill Research and Theory Award for outstanding contributions to family science. His textbook, Intimate Relationships (coauthored with Thomas Bradbury), will be published by W. W. Norton in January, 2010.
People rarely change their minds about subjects that are important to them. Those who favor gun control today are likely to favor gun control ten years from now, and those who vote for Democratic candidates today are likely to do so throughout their lives.
Yet intimate relationships, and marriages in particular, are the exception to this rule. After two people stand before everyone important to them in the world and publicly declare that they love each other and intend to remain together for the rest of their lives, everything social psychology has learned about the stability of publicly declared opinions suggests that these will be the most stable opinions of all (Festinger, 1957). Yet of course they aren’t. Despite the almost uniform happiness and optimism of newlyweds, most first marriages will end in divorce or permanent separation (Bramlett & Mosher, 2002), and the rate of dissolution http://bestofassignment.com for remarriages is even higher (Cherlin, 1992).
In most cases, this represents a drastic and unwanted change in a highly valued belief, a change that is emotionally and financially costly to both members of the couple. Even in marriages that remain intact, newlyweds’ initially high levels of marital satisfaction tend to decline over time (VanLaningham, Johnson, & Amato, 2001). How can we account for this change? How is it that marital satisfaction declines so frequently, despite our best efforts to hold on to the positive feelings that motivate marriage in the first place? And what is it those couples that maintain their initial happiness are doing right?
What couples that stay happy are doing right
Understandi.
The subject is companies lawEssay 800-1000 wordsDue da.docxsarah98765
The subject is companies law
Essay
800-1000 words
Due date 15/4
Avoid plagiarism
6$
1-Write down and explain the advantages and disadvantages for shareholders in the control group.
2- Illustrate the different types of mergers in details, mentioning how- when - why it occurs?
3- Explain in details the two types of corporate litigation. And illustrate the nature of the derivative suit.
4- Explain in details the different types of acquisitions.
.
The subject is Legalization of Marijuana in AmericaWhen you .docxsarah98765
The subject is "Legalization of Marijuana in America"
When you write an informative essay that presents two sides of an issue without revealing bias, there are three primary organizational tactics that can be used:
Present all the major arguments on one side of the issue, and then present all the major arguments of the opposing viewpoint.
Present one of the major issues relating to the overarching topic, and in the same paragraph, discuss the viewpoints of both sides on this particular issue.
In one paragraph, present one of the viewpoints on one major aspect of the controversy, and then follow that paragraph with another paragraph presenting the opposing views’ arguments related to the same aspect of the controversy. You then repeat that pattern one to three more times.
For this assignment:
Use the outline template and one of the strategies listed above to organize the materials for your paper.
Use specific quotes or cited evidence in APA style format for your supporting details.
Develop a concise thesis statement that clearly and accurately presents the main idea you will develop in your paper.
.
the subject is a kitchen remodel1.4 Work Breakdown S.docxsarah98765
the subject is a kitchen remodel
1.4 Work Breakdown Structure (WBS): Provide a WBS for the project, including all key deliverables and work packages.
1.4.1 Task Description Documentation
1.4.2 Organization Breakdown Structure (OBS): Include all cost accounts across cooperating departments in the organization.
1.5 Responsibility Assignment Matrix (RAM): Include a copy of a RAM for the project that identifies all team members by WBS task code, including tasks for which they assume responsibility, notification, support, or approval upon completion.
1.6 Work Authorization: Describe contract terms and conditions. Include all penalty clauses and specific events that will trigger execution of penalties. Include all notification information, including members of the organization to be notified of changes in contract terms.
1.7 Project Charter
This assignment should be a minimum of two pages in length, not counting the title page and reference page. Be sure to use proper APA formatting. Citations are not required; however, if outside sources are used, make certain to provide in-text citations and references in APA format.
.
1. The document is a project report on dealer satisfaction of Samsung products in Meerut region from February 15 to March 8.
2. It includes an introduction, company profile of Samsung, vision, mission, quality innovation, code of conduct, and objectives of the report.
3. The report will analyze dealer satisfaction through research methodology, data analysis, findings, and recommendations to improve satisfaction.
This document proposes an m-Cart mobile application to enable mobile commerce for retailers. The m-Cart app would allow customers to shop from home or in-store using their mobile phones. It would identify customers using location-based services and push promotions. Customers could scan product barcodes to see reviews and details. The goal is to tap into impulse purchases by making shopping easy and engaging via the mobile. The document outlines features like social sharing, wish lists, checkout and delivery options to provide a complete mobile shopping solution for retailers.
Samsung India faced a channel conflict as online retailers aggressively discounted Samsung phones, angering physical retailers who threatened to boycott Samsung phones. As competitors like Xiaomi grew online sales, Samsung initially resisted online-only distribution. However, mounting pressure from retailers led Samsung to restrict online sales of 48 phone models to offline retailers only. This case examines Samsung's channel strategy challenges in balancing online and offline retailers as e-commerce grows in India.
1) The document discusses Samsung Electronics' strategy for international success through analyzing its global strategies using various international business theories.
2) It summarizes Samsung's history, starting in Korea in 1969 and expanding globally through joint ventures for technology and new facilities.
3) Samsung benefited from internalizing markets by acquiring suppliers to gain advantages in areas like coordination, pricing, and stability. This helped enable its continued global expansion.
This document provides an in-depth analysis of Samsung Corporation and its innovation strategies and practices. It details Samsung's history and founding in 1938, its initial focus on consumer electronics, and its expansion into semiconductors and communications in 1988. Today, Samsung generates over $103 billion in revenue and employs over 138,000 people globally. The document examines Samsung's mission statements emphasizing contribution to society and consumer needs. It also outlines Samsung's key business areas and strategic partnerships to foster mutual innovation and growth.
This document outlines the strategy for Nokia to regain the market share in smartphone market.
The views expressed in this article purely belongs to the authors of the article. Neither the college nor the professors endorses the article
1) The document describes a new solar-powered bag called the INFINIT Solar Bag produced by MADA Sports Bags & Textile Co.
2) It discusses the company and product background, details of the bag including its features and benefits, and the marketing strategy being developed to launch the new product.
3) Key aspects of the marketing strategy addressed include market segmentation and targeting, the 4Ps of marketing (product, price, place, promotion), concept testing of the product, and a plan to sell about 12,000 units in the upcoming summer season.
Samsung is a global electronics company that has aggressively grown its mobile phone business in recent years. The Samsung Galaxy S4 is one of Samsung's flagship smartphone models. This report analyzes Samsung's marketing mix for the Galaxy S4, including its product strategy, pricing approach, distribution channels, and promotional tactics. Effective use of the marketing mix has helped Samsung become a top competitor in the global smartphone market.
The proposed dart application project aims to develop a web-based dart game application to promote SHAMIANA's short film exhibitions and increase customer engagement on Facebook. Key aspects of the project include developing eye-catching graphics, allowing photo uploads, tracking personalized user records, and measuring the application's impact on SHAMIANA's visibility and customer base. The initial budget is 50,000 INR and the project is estimated to take 2 months to complete. Success will be measured by an increased customer base of 500 additional customers per year and the application paying for itself within one year.
The proposed dart application project aims to develop a web-based dart game application to promote SHAMIANA's short film exhibitions and increase customer engagement on Facebook. Key aspects of the project include developing eye-catching graphics, allowing photo uploads, tracking personalized user records, and measuring the application's impact on attracting new customers to SHAMIANA. The project is estimated to cost 50,000 INR and take approximately 2 months to complete. Success will be measured by an increased customer base of 500 additional customers per year.
This document provides an overview of Samsung organization including its history, mission, vision, strategies and operations in India. Some key points:
- Samsung was founded in 1938 in Korea and initially operated as a small trading company. It has since grown to a large multinational conglomerate.
- The company's core businesses are electronics, engineering and chemicals. It is a global leader in electronics such as memory chips, displays and mobile phones.
- Samsung is committed to human resources and recruiting top talent worldwide. It has over 285 global operations across 67 countries.
- In India, Samsung has widespread sales networks and its regional headquarters oversees operations in South Asia. It has grown significantly in India since starting
Final Report M Commerce- strategy for any relevant sectorTECHNOPAK ADVISORS
This document is a research report on mobile commerce submitted by Samarth Vyas to the Indian Institute of Foreign Trade. The report includes an acknowledgment, abstract, introduction on mobile commerce and the need for a future ready strategy. It then reviews literature on the growth of mobile users in India, the rise of m-tail or mobile retail, and the need for a strategic approach to mobile commerce. The report outlines research objectives and methodology. Key findings include understanding mobile consumer habits and expectations, barriers to mobile retail, and manufacturer perspectives. The report concludes by recommending strategies for implementing mobile commerce, including for the automobile and textile sectors.
This document provides an executive summary and analysis of Samsung's strategic position in the Chinese mobile phone market. It discusses Samsung's corporate structure and history in China. A PESTLE analysis identifies political, economic, social, technological, and environmental factors impacting Samsung's business. A SWOT analysis examines Samsung's strengths, weaknesses, opportunities, and threats. The rising threat from Chinese competitors like Xiaomi who target rural users is discussed. Strategic options like collaboration and multi-channel structures are considered to address Samsung's falling market share.
November 2019 Entrepreneur India Monthly Magazine
Entrepreneur India, a monthly magazine published by NPCS, is aimed at simplifying the process of choosing the suitable project for investment. It makes business decisions easier and trouble-free by providing a list of right projects for investment. Unique among project investment magazines, ‘Entrepreneur India’ is dedicated to the business of identifying sound investment projects. Every issue consists of a new list of projects which are meticulously selected by the NPCS team after being screened on various investment factors.
See more
https://bit.ly/2qx97zx
https://bit.ly/2r9OCsG
Contact us
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
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This document provides information on Cisco, Juniper Networks, and Siemens, which are competitors in the telecommunications equipment manufacturing industry. It discusses each company's products, strategies, and market position. For Cisco, it outlines the company's introduction, market capture, customer intelligence approaches, content marketing strategy, and channel management. For Juniper Networks, it discusses the company's routing products, customers, and innovation technology. It also provides an introduction to Siemens' routers, strategies, and innovation approaches. The document aims to analyze the strategies of these key competitors to identify what Cisco must do to succeed against them.
The subject of technology, particularly social media, is controversi.docxsarah98765
The subject of technology, particularly social media, is controversial to say the least. What are your thoughts about technology/social media in your organization or one you have worked in before? Were people united about what social media should be used for professionally/personally? What policies existed? Were there opposing viewpoints? Explain.
Jones, G. R. (2013).
Organizational theory, design, and change
(7th ed.). Upper Saddle River, NJ: Prentice Hall.
.
The subject Cloud Security and ComplianceEach student needs.docxsarah98765
The subject: Cloud Security and Compliance
Each student needs to submit the first page of every publication that he/she finds including “Abstract” and information related to where and when each article/paper was published
Once the project topic and research material is reviewed and approved by the instructor, students can proceed to conduct further research and complete their respective project
Deliverable: Complete paper should be submitted as typed papers, not to exceed ten pages (typed double space and must include title, name and references).
Important: When choosing articles/papers related to the chosen topics, students must pay attention to selecting articles that include new information for them. Each term paper will be evaluated based on originality and individual increased learnings directly related to the project.
- We need to use these 2 references (you may add other sources)
Mather, T., Kumaraswamy, S., & Latif, S. (2009).
Cloud security and privacy: An enterprise perspective on risk and compliance
. Beijing: O'Reilly.
Kalaiprasath, R., Elankavi, R., & Udayakumar, R. (1970, January 01). Cloud Securıty And Complıance - A Semantıc Approach In End To End Securıty. Retrieved January 23, 2021, from https://core.ac.uk/display/192811513
The term paper must be 8 pages and ppt is also required for the paper.
On Thursday(02/04) a progress report is needed.
.
The subject of divorce has been the topic of multiple research s.docxsarah98765
The subject of divorce has been the topic of multiple research studies over the course of many years. Take a look at this model for relationship breakdowns.
Do you think this Vulnerability-Stress-
Adaptation
model has merit? Why or why not?
SCIENCE BRIEFS
Keeping Marriages Healthy, and Why It’s So Difficult
4
By Benjamin R. Karney
0210karneyBenjamin Karney is an Associate Professor of Social Psychology and co-director of the Relationship Institute at the University of California, Los Angeles. His research focuses on how marriages change or remain stable over time, and in particular how relationship maintenance is constrained or enhanced by the contexts in which it takes place. Currently this includes research on marriages in the military, funded by the Department of Defense, and marriages in low-income populations, funded by the National Institute on Child Health and Human Development.
He received the Gerald R. Miller Award for Early Career Achievement from the International Association for Relationship Research in 2004 and has twice been the recipient of the National Council on Family Relation’s Reuben Hill Research and Theory Award for outstanding contributions to family science. His textbook, Intimate Relationships (coauthored with Thomas Bradbury), will be published by W. W. Norton in January, 2010.
People rarely change their minds about subjects that are important to them. Those who favor gun control today are likely to favor gun control ten years from now, and those who vote for Democratic candidates today are likely to do so throughout their lives.
Yet intimate relationships, and marriages in particular, are the exception to this rule. After two people stand before everyone important to them in the world and publicly declare that they love each other and intend to remain together for the rest of their lives, everything social psychology has learned about the stability of publicly declared opinions suggests that these will be the most stable opinions of all (Festinger, 1957). Yet of course they aren’t. Despite the almost uniform happiness and optimism of newlyweds, most first marriages will end in divorce or permanent separation (Bramlett & Mosher, 2002), and the rate of dissolution http://bestofassignment.com for remarriages is even higher (Cherlin, 1992).
In most cases, this represents a drastic and unwanted change in a highly valued belief, a change that is emotionally and financially costly to both members of the couple. Even in marriages that remain intact, newlyweds’ initially high levels of marital satisfaction tend to decline over time (VanLaningham, Johnson, & Amato, 2001). How can we account for this change? How is it that marital satisfaction declines so frequently, despite our best efforts to hold on to the positive feelings that motivate marriage in the first place? And what is it those couples that maintain their initial happiness are doing right?
What couples that stay happy are doing right
Understandi.
The subject is companies lawEssay 800-1000 wordsDue da.docxsarah98765
The subject is companies law
Essay
800-1000 words
Due date 15/4
Avoid plagiarism
6$
1-Write down and explain the advantages and disadvantages for shareholders in the control group.
2- Illustrate the different types of mergers in details, mentioning how- when - why it occurs?
3- Explain in details the two types of corporate litigation. And illustrate the nature of the derivative suit.
4- Explain in details the different types of acquisitions.
.
The subject is Legalization of Marijuana in AmericaWhen you .docxsarah98765
The subject is "Legalization of Marijuana in America"
When you write an informative essay that presents two sides of an issue without revealing bias, there are three primary organizational tactics that can be used:
Present all the major arguments on one side of the issue, and then present all the major arguments of the opposing viewpoint.
Present one of the major issues relating to the overarching topic, and in the same paragraph, discuss the viewpoints of both sides on this particular issue.
In one paragraph, present one of the viewpoints on one major aspect of the controversy, and then follow that paragraph with another paragraph presenting the opposing views’ arguments related to the same aspect of the controversy. You then repeat that pattern one to three more times.
For this assignment:
Use the outline template and one of the strategies listed above to organize the materials for your paper.
Use specific quotes or cited evidence in APA style format for your supporting details.
Develop a concise thesis statement that clearly and accurately presents the main idea you will develop in your paper.
.
the subject is a kitchen remodel1.4 Work Breakdown S.docxsarah98765
the subject is a kitchen remodel
1.4 Work Breakdown Structure (WBS): Provide a WBS for the project, including all key deliverables and work packages.
1.4.1 Task Description Documentation
1.4.2 Organization Breakdown Structure (OBS): Include all cost accounts across cooperating departments in the organization.
1.5 Responsibility Assignment Matrix (RAM): Include a copy of a RAM for the project that identifies all team members by WBS task code, including tasks for which they assume responsibility, notification, support, or approval upon completion.
1.6 Work Authorization: Describe contract terms and conditions. Include all penalty clauses and specific events that will trigger execution of penalties. Include all notification information, including members of the organization to be notified of changes in contract terms.
1.7 Project Charter
This assignment should be a minimum of two pages in length, not counting the title page and reference page. Be sure to use proper APA formatting. Citations are not required; however, if outside sources are used, make certain to provide in-text citations and references in APA format.
.
THe subject is children living in norfolk va with cancer.Research .docxsarah98765
THe subject is children living in norfolk va with cancer.
Research Project
In preparation for this semester long research project, students are to select a community for this assignment. Students should select a community for which they wish to locate resources. The semester long project must have approval from the instructor. Once approval has been gained from the instructor, the student may begin collecting data regarding the community. The textbook by authors Crimando and Riggar (2005) and Sharma and Romas (2012) are to be used as a reference for this research project. Because this is a semester-long project, the minimum length is seven (7) typed pages for undergraduate students. A potential ten (10) points may be deducted from projects that are not a minimum of 7 pages of text plus a cover page, a reference page, a graphic map, a graphic of the model, a table of contents, and a table of demographic information or other content, all properly formatted according to APA. An abstract page is required for this project. The paper should be double-spaced, using a traditional font such as Times New Roman or Arial with a 12 point font.
The selected community will need to be assessed not only for community resources, but also for health promotion needs. Students must have prior approval from the instructor for this assignment. Students will post in Blackboard the selected community and will receive feedback from the instructor for modification until final approval is provided. The APA style manual is to be used, therefore, students are encouraged to purchase the manual and not rely on the internet provided renderings. Ten (10) points will be deducted if the research project does follow the APA style manual requirements. The cover page is to include the student’s name, UIN, course title, Honor Pledge and Professor’s name. Students are encouraged to retain a copy of all work submitted; be mindful that the semester paper will not be returned to you.
In preparing the semester-long research project, students are encouraged to add supplemental materials to accompany the paper and powerpoint. If a pamphlet or a brochure of types is to be included, it can be scanned and submitted electronically with the project as an Appendix or they may be mailed to the instructor from the assigned distance learning site. If the student is assigned to the main campus of Old Dominion University, please either hand deliver or use the inter-campus mailing system at the Gornto Mail Distribution Center for mailing items.
The research project will be submitted via Blackboard. There will be a link for this assignment, Community Research Project, for electronic submission of this assignment. Only those assignments uploaded in BlackBoard will be acknowledged and graded. Be mindful not to send assignments via email to the instructor.
Research Project Outline
Students, in preparing the Research Project, the following should be considered and incorporated as subtitles for the .
The subdivision that I chose is Florida Re-Entry Subdivision (aka Re.docxsarah98765
The subdivision that I chose is Florida Re-Entry Subdivision (aka Recovery, Treatment, and Rehabilitation).
Different departments work together to reach their mission statement. By understanding organizational structure, you can assess whether an organization is fulfilling its mission statement.
To complete this assignment, review the following documents:
LOOK AT MILESTONE ONE FOR THE INSTRUCTION.
2- PAGES IS FINE NOT INCLUDING THE TITLE AND REFERENCE.
.
The study of the philosophy of friendship provides us with an o.docxsarah98765
The study of the philosophy of friendship provides us with an opportunity to explore the concept of dissimulation and its vital role in friendship.
Novelist Marcel Proust believed that friendship was only bearable if we wear masks of good manners. This makes a deep and honest friendship very challenging. He believed that the greatest honesty meant acknowledging that real friendship could never really be fully given or received. Similarly, Immanuel Kant noted:
"For everyone has his weaknesses, and these must be kept hidden even from our friends… so that humanity should not be offended thereby. Even to our best friend, we must not discover ourselves as we naturally are and know ourselves to be, for that would be a nasty business" (p. 85).
Yet, some philosophers believe that when we do experience those powerful moments of truth and honesty between close friends, and completely let our guards down, it is a moment of great clarity and insight. In those honest moments, a friend becomes another self. One may feel as close to a friend as one does to oneself. Most philosophers recognize this phenomenon, including the French writer Michel de Montaigne, who described this friendship as becoming ”one soul in two bodies.”
Aristotle took it further to mean that only in friendship can we truly discover ourselves. Similarly, philosopher Giorgio Agamben shares, “The friend is not another I, but an otherness immanent in self-ness, a becoming other of the self.” Vernon adds: “It’s implying that a close friend is another part of you and that you can only fully become who you are in who they are too” (p. 87).
In this week’s reading material, the following philosophers discuss their views on this topic: Aristotle, Kant, Montaigne, Nietzsche, and Schopenhauer. Make sure to incorporate their views as you answer each discussion question. Think about how their views may be similar or different from your own.
With two seemingly dichotomous understandings of the nature of friendship, how exactly can both conceptions be true?
Is a certain amount of feigning actually necessary in order to achieve a meaningful connection in a friendship?
What are the ethical implications of such behavior in friendship?
.
The Tea Party movement that started in 2010 is considered by some po.docxsarah98765
The Tea Party movement started in 2010 as a grassroots initiative by citizens frustrated with national policy, while the Occupy Wall Street movement emerged in 2011 and also sought to influence policy but specifically targeted Wall Street and income inequality. As an analyst for the Miami-Dade Police Department, I was tasked with analyzing these movements for the upcoming DRNC event and providing policy recommendations.
The TCP, UDP, and IP were designed to provide best-effort service wi.docxsarah98765
The TCP, UDP, and IP were designed to provide best-effort service without quality of service (QoS) guarantees. Today’s multimedia applications are implemented using these protocols. How do these applications meet the demands for a high-quality user experience for streaming stored audio and video, conversational voice and video over IP, and streaming live audio and video? Are there hard limits to what can be accomplished?
.
The student will•Apply critical thinking through participat.docxsarah98765
The student will:
•Apply critical thinking through participation of selected topics
•Engage in thoughtful discourse with peers
•Incorporate topic discussion into clinical judgment and decision making within the setting
Scenario: Abuse
• Mr. CO is a 75, year old male. He was admitted to your unit with Pulmonary Fibrosis. As you are walking towards his room to administer medications you hear his son say to him in a nasty tone of voice: “Stop being so stubborn. I need you to give me access to your bank accounts. You’re going to die alone unless you start cooperating”. As you enter he room, the son leaves quickly and you notice the patient has tears in his eyes. You ask “Is everything okay?” Mr. CO shakes his head yes, but remains nonverbal and does not make eye contact. You administer his medications and leave the room.
Directions:
Part 1:
•The original post must be at least
200 – 300 words
in length
•What types of elder abuse did you notice in the scenario? (
give examples and explain
)
•What signs, (
in the scenario
) if any suggest that the nurse should ask some follow up questions?
•As a nurse in this scenario what is your next action?
•How can older adults protect themselves from ever becoming victims of abuse or mistreatment?
Part 2:
•Post one response to the original post of any classmate
•Your response should be
50+ words
•Posting should ask for clarification, challenge respectfully ideas, or describe a situation that illustrates the points being made. Simply agreeing or disagreeing with a post is
NOT
adequate.
.
The tasks You are assumed to be one of the software consultants .docxsarah98765
The tasks
You are assumed to be one of the software consultants appointed to shoulder the system analysis responsibilities in, the project outlined in, the case study. You will plan and manage the project as well as investigate and document its system requirements. You will produce a report that discusses this project based on your understanding of it and the related investigation results through the tasks below.
Task 1:
Approaches to Systems Development • How would you go about developing Hospital Information System? Compare different Software Development approaches to consider the best suited for developing HIS. • Justify the choice of your selected approach to systems development.
Task 2: Systems Requirements • What are the primary functional requirements for the system in the case study? List and discuss
Length: 2000 words
these requirements. • What are the non-functional requirements for the system in the case study? List and discuss these non-functional requirements. Justify the choice of your non-functional requirements
Task 3: Project Cost Benefit Analysis • Discuss your project Cost Benefit Analysis (CBA). CBA should focus the following two main points: a. To determine if an investment (or decision) is sound, ascertaining if – and by how much – its benefits outweigh its costs; and b. To provide a basis for comparing investments (or decisions), comparing the total expected cost of each option with its total expected benefits. • Provide an excel spread sheet with details in a Project Cost Benefit Analysis.
Task 4:) Project Schedule • Show a work breakdown structure and a project schedule as a Gantt Chart. Explain both of them and discuss how they relate to each other.
• Given the system goals, requirements, and scope as they are currently understood, is the project schedule reasonable? Why or why not?
Task 5: System Information Requirement Investigation Techniques • Who are the stakeholders involved? • Explain your choice of the 3 most useful investigation techniques. • Justify the usefulness of these 3 investigation techniques.
Information Systems Analysis and Design
Assessment - Systems Development
Lecturer: Lecturer Name
Tutor: Tutor Name
Prepared by:
Student Name
Student Number
Table of Contents (TOC)
Insert a word generated table of contents here
How to create a table of contents in Microsoft Word
1. Apply the built-in Heading styles to the headings in your text.
2. In Word 2007 and Word 2010: References > Table of Contents > choose an option from the menu.
1. Introduction
Add your contents here.
Note: In this section, you provide a clear definition of the aims of this report. You also identify the project objectives. Explain all findings in the reporting document.
2. Approach to Systems Development
Please add your contents here. There are many approaches to Systems development such as Water fall SDLC, Agile, RAD JAD. etc. You need to clearly explain which .
The Task Your assignment is to create a seven page multiple so.docxsarah98765
The Task
Your assignment is to create a seven page multiple source essay comparing the following papers:
Elizabeth J. Tisdell’s
Spiritual Development and Commitments to Emancipatory Education in Women Adult Educators for Social Change
Sharan B. Merriam’s
How Cultural Values Shape Learning in Older Adulthood: The Case of Malaysia
Both papers are available in the forum. The analysis should present the limitations, divergences, and main points of consensus between the papers regarding their
methodologies, purposes and goals of the studies, data collection,
and
how the authors reported their findings
. The final section of your paper should reveal the common structure shared by both papers and how the structure supported both studies.
Essay Requirements
The analysis requires the additional components:
One nameless/anonymous or web reference.
Three APA formatted short quotes used to support the paper
One APA formatted figure.
APA formatted paper including:
o
Font: Times New Roman, 12 point, and double spaced.
o
Margins: One inch margins, all around.
o
Indents: One-half inch indent as to begin a paragraph.
o
Proper APA citations and references.
o
Proper use of Level 1 headings as to label the
introduction, main body,
and
conclusions
segments.
o
Proper use of Level 2 headings as to label the sections within the
main body
and
conclusions
.
o
A proper title page.
o
A reference page utilizing hanging indents and alphabetized by the last name of the first author.
Free of spelling errors and minimal use of passive voice.
.
The tasks related to securing the homeland and its critical infr.docxsarah98765
The tasks related to securing the homeland and its critical infrastructure are shared among many organizations. Several universities participate in research projects in conjunction with the DHS. Additionally, other departments in the government have jurisdiction over certain elements of the critical infrastructure.
Describe two academic institutions helping to conduct research to protect the homeland.
Evaluate in detail one specific example of a research project conducted by each institution to protect the homeland. Be sure to explain the objectives of each project.
Analyze the outcomes, conclusions, and recommendations of each research project? Were these projects successful?
Identify opportunities for future research in the areas explored by these projects.
Select one governmental department other than the DHS or DOD, such as the Department of Energy or the Department of Agriculture. Discuss the department’s responsibilities concerning protection of critical infrastructure. Keep in mind that the term “critical infrastructure” refers to certain specific systems.
.
The task is to write up about the Impact of Technology on proj.docxsarah98765
The task is to write up about the
Impact of Technology on project management
Concisely introduce and describe the topic
10 subtopics/talking points
Present the main findings and conclusions of your research
Cite Sources of Information
Use images and/or charts or other graphics
1000 words +/- 10%
Harvard references
.
The task is to design and develop a prototype for one of the fea.docxsarah98765
The task is to design and develop a prototype for one of the features of an application which tracks the performance of the players.
The Application features a game with a number of levels; on successful completion of a level, a player moves to the next level. Players can register directly with the app itself or by supplying identification information from one of a number of linked social media apps.
Player data is stored in a single file either as delimited text format or object file. Player details are Id, Player Name, Image Filename, Current Level, Number of Attempts at Current Level, and, Total Points earned. For social media players the social media app name and identifier are stored.
Requirements
Develop a project with console menu-driven application. The project should contain a controller class with stubs for methods implementing the requirements listed below:
1. Load player performance information from a specified file into a players collection implemented using a repository
2. Add a new player with default values for current level, attempts and points and remove a player from the list.
3. List all players in ascending order of overall points earned
4. Update a player's performance data after an attempt at a level – overall points earned should be updated. On successful completion of a level the player should move to the next level and attempts returned to 0; otherwise, number of attempts should be incremented
5. Persist the collection to a specified file
The project should contain a model, repository and controller classes. A sample delimited text file is additionally supplied.
Development Approach
An incremental development approach should be used with the following increments:
Load players from a file and list in name order
This fulfils Requirement 1. To complete this increment you should:
a. Complete the
Player
and
SocialMediaPlayer
classes with required fields and methods
b. Decide on which type of collection you want the repository to define and make the necessary adjustments to the
Repository
class and
RepositoryInterface
.
c. Partially complete the
GameController
class by completing the constructor method which creates a new
Repository
object from a file if specified by the user
d. Partially complete the
GameController
class to implement the
listPlayers()
method
e. Create a
DAOImpl
class to realize the
DAOInterface
using either text file or object file format
f. Modify the
Repository
class to use the
DAOImpl
class to load players from a specified file
Document the results of your testing using screen snippets copied into a Word document. Take a copy of the
GameController
class and name it as
GameController_Increment1.java
.
Add new Player
This fulfils Requirement 2. To complete this increment you should:
a. Fully implement the
addPlayer()
method in the
GameController
class; this should ask the user for required details, create a new
Player
or
SocialMediaP.
The task is individualThe deliverable has to be a report 2,500-.docxsarah98765
The task is individual
The deliverable has to be a report: 2,500-3,000 words.
The weight is equivalent to 40% of the overall grade
.The report has to be delivered in Turnitin during Week 7 and before the end of week 23.59 CEST.
Harvard Referencing System has to be used.
Pick up one company from the following list
•Inditex
•VW Wolsfburg
•Starbucks
•Carrefour
•IKEA
•Inditex
•Unilever
•Nestle
•McDonald’s
•Nike
•H&M
•Amazon
•Samsung
1)Briefly describe the company (shareholders, products/services provided, sales figures, recent evolution)and identify its supply chain
2)Discuss how the selected company achieves a balance between Supply chain arrangements and consumer value
3)Identify their Supply Chain
4)Describe each of the three parts of this SC
a.Supplies
b.Manufacturing or creation of services
c.Distribution channels
5)Make a critical analysis of each of them and of the supply chain as a whole
6)Discuss availability in logistics customer service and provide examples of the different ways to monitor the company’s performance in availability
.
The task is attached here. Thanks a lotRubricsHighly develo.docxsarah98765
The task is attached here. Thanks a lot
Rubrics:
Highly developed skills in the expression and presentation of ideas. Fluent writing style. No major grammatical and spelling errors. All references (using Havard References), including recent literature, cited and used accurately.
Excellent use of knowledge gained and awareness of deeper and more subtle aspects of economic issues and theories. There is clear evidence of research/read more widely beyond the core materials.
Provides well-argued and articulated statements with supporting evidence. Evidence of originality and independent thought. Has highly developed analytical skills & consistently demonstrates high levels of critical analysis. Demonstrates ability to reflect on conclusions and their implications.
.
The task for this paper is toYou are to select a technology w.docxsarah98765
The task for this paper is to:
You are to select a technology we have been discussing from the approved list.
Write an introduction that will include different parts of the paper.
Discuss the technology of choice in detail.
How does a business incorporates this technology.
Discuss the relevance of technology to today's companies today.
Must include Excel charts to present any data of choice. Should be student generated.
Provide a conclusion that wraps up the paper.
The paper must be in APA Format (check on Blackboard for complete details).
Below are some of the parts that you can include in the paper:
Cover Page
Introduction
Technology
How does it relate today for companies?
Excel Charts
Conclusion
Reference Page (minimum 3 references)
Citations: at least 1 per section
Length: 4 or more written pages
Below is a list of technologies we have been discussing:
Green Computing
Data Centers
Software as a Service
Databases
Cloud Computing
M-Commerce
Enterprise Resource Planning
Business Intelligence
Artificial Intelligence
Cybercrime
Ethics
.
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
How to Manage Reception Report in Odoo 17Celine George
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
How to Download & Install Module From the Odoo App Store in Odoo 17Celine George
Custom modules offer the flexibility to extend Odoo's capabilities, address unique requirements, and optimize workflows to align seamlessly with your organization's processes. By leveraging custom modules, businesses can unlock greater efficiency, productivity, and innovation, empowering them to stay competitive in today's dynamic market landscape. In this tutorial, we'll guide you step by step on how to easily download and install modules from the Odoo App Store.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
6. 7.0 IMPLEMENTATION AND CONTROL PLANS
........................................................................ 11
7.1 ACTION PLAN
...............................................................................................
........................... 11
7.2 CONTROL PLANS
...............................................................................................
.................... 12
7.2.1 MEASURING PERFORMANCE
.................................................................................... 12
7.2.2 ORGANIZATION CONTROL
......................................................................................... 12
8.0 CONTINGENCY
PLAN.....................................................................................
........................... 12
9.0 CONCLUSION
...............................................................................................
............................... 12
10.0
APPENDIX.............................................................................
........................................................ 14
11.0 BIBLIOGRAPHY
............................................................................................ ...
........................... 27
7. 1
1.0 EXECUTIVE SUMMARY
The SunBox would be the very first wireless solar power bank
launched in
Singapore. Solaris Technologies have collaborated with GP
batteries and Trina Solar,
creating an eco-friendly and user friendly power bank for the
growing mobile industry.
The SunBox would feature wireless charging and the
convenience of solar charging
outdoors. With the improved and advanced engineering from GP
batteries and Trina
Solar, SunBox is able to store energy and be solar charged more
efficiently than others
available in the market. With an ever growing population in
Singapore, increasing
number of the market are using smartphones and tablets,
creating the perfect market for
the SunBox to be launched.
The SunBox provides many perks for users, the greatest of all
would be its convenience
and cable free charging, eliminating any cable knots and mess
created. Additionally, the
solar energy industry has just received S$12M of funding in
future developments,
favouring Solaris Technologies in its future endeavours.
Being the pioneer in providing consumers with portable solar
charging devices allow
Solaris Technologies to set benchmarks and carved out greater
8. market share in this
populated country. Furthermore, Solaris Technologies would
also be able to reach to the
ASEAN region with Singapore being the hub. It will be able to
reach and connect to
neighbouring countries such as Malaysia, Indonesia, Thailand
and the Philippines as a
pioneer in the portable solar charging devices industry.
The great demand of smartphone set by Apple and Samsung has
created a world
market. However, battery efficiency and life still poses a
constant problem for users.
Therefore, the SunBox would be marketed in the following
briefed campaign strategy to
Through the use of research and market analyses done, we are
able to determine
factors and strategies that would allow us to achieve 10%
market dominance within the
first year of launch. The market share dominance would than
grow and increase as we
The SunBox is also aesthetically built and designed to be of
highest quality and
sturdiness. The design favours people of all walks through the
use of clean lines and
simplicity, appealing to the market as a simple and modern
looking clean technology that
could be carried around easily.
Retailing at major outlets and shopping malls, the SunBox
would be greatly exposed to
the market. Advertising of the SunBox would be intensive and
9. extensive to capture
2.0 COMPANY PROFILE
Solaris Technologies is a technology company that is focused
on providing real
world resonant wireless solar power solutions to the mobile
market. It will be classified
under the manufacturing and retail business sector. It believes
in the future of solar
technology and we think it is paramount to enable this
technology in a way that
maximizes reliability, efficiency, value and convenience. It
will co-partner with GP
Comment [JN1]: Writing in Third
Person is required
Comment [JN2]: You have some
“selling” in the report findings
2
Batteries International Limited, to engage in the development,
manufacture and
marketing of wireless solar batteries and battery-related
products.
2.1 MISSION
Solaris Technologies is about innovation, suitability and trust
integration.
Exploring new technology innovation that aims to achieve
convenience for end users.
10. Trust is crucial on this new technology product and aims to be a
widely accepted and
commonly used in current society by 2015 and achieve more
than 10% of the market
share. Hence the brand value must portray trustworthiness,
reliability and sincerity.
Our mission and vision is to serve and innovate high quality yet
affordable wireless solar
though in innovative
technologies will guide us in propelling Solaris Technologies
products to be of highest
quality and standards.
2.2 POSITIONING STATEMENT
SunBox will be the first solar powered power bank in
Singapore that
provides users with effortless charging of their devices through
wireless charging, it will
bank.
SunBox would not
being offered into the
Singapore market. Without the use of cables, it eliminates the
need for cables and wires
which easily create a mess inside the bags. Users would also not
need to constantly
remind themselves to bring the cables along with the power
3.0 MARKET ANALYSIS
3.1 TARGET MARKET SEGMENTATION
Solaris Technologies would need to target the right market
segment in
11. order to achieve maximum exposure and outreach and ultimately
increase number of
sales. As the target population is large we would need to
segment it by demographic
and psychographic segmentation in order to appropriately apply
the marketing strategies
and tools. Demographically, we are targeting mobile users of
age 16 – 45, male and
segmentation, we are targeting
users who are tech savvy, social media fanatics, heavy video
streaming users, peer
influential users who are constantly using their mobile phones
and users who are always
3.2 SIZE AND POTENTIAL OF TARGET MARKET
The industry of external power is driven by the rise in demand
for
smartphones and tablets. In accordance to a statistics from the
United States in Figure
3.2.1, Singapore is ranked 4th on the global stage in
Smartphone penetration with almost
3 in 4 people in Singapore owns a smartphone (Richter 2013).
Singapore has a population of 5.47 million in 2014 (Department
of Statistics Singapore
represents 3.92 million of
smartphone users in Singapore. Therefore, with smartphones
becoming a necessity and
a core to the mobile phone industry. A steady supply of battery
power would greatly
Comment [JN3]: The SMART (specific,
12. measurable, attainable, relevant and time-
bound) objectives were not covered
3
Low or empty battery is the daily concern of Singaporean smart
phone users. 3G or 4G
In the Asian context,
over 80% of Asian mothers has gone digital and increase their
internet usage. In Figure
3.2.3 depicts the usage of smartphone by mothers and their
frequent social media
accounts in terms of communicating with the world (Warsia
2014). With a growing
population and ever improving technology, the market for
external power sources and
better battery capacity and performance would continue to grow
well covered
3.3 S.W.O.T. ANALYSIS
3.3.1 STRENGTHS
The current USB power banks require consumers to use the
cable
to charge their smartphone and tablets. The cables are either
coiled around the power
bank or left as it is, creating a mess inside the bag. Users must
also remember to bring
the cables out with them which can be inconvenient at times.
Our solar wireless charger
would eliminate the need for cables and the mess it would
13. create and the trouble for
constantly remembering to bring it out. It can be left in the bag,
pocket or hand carried
without cables attached. Therefore, our solar wireless charger
could bring greater
convenience than the USB power banks. Furthermore, it is
solar-powered, which is
environmentally friendly, clean technology that is supported by
the government. Being
the pioneer of the solar wireless power bank product, gives us
the competitive
advantage of defining the standards of the industry and also an
advantage in
distribution.
3.3.2 WEAKNESSES
Being a new start-up company and we are a small and medium
enterprises (SMEs), we are faced with the challenges of having
a good assortment of
skilled workforce. We may also not be able to market to the
mass audience within a
short period of time. As the product is new in the market, it
needs to educate the target
market about the benefits of the solar wireless product and
remove doubts about
3.3.3 OPPORTUNITIES
Since we are the only solar wireless charger in the Asian
market, it
would be of great opportunity to further expand our target
market to other Asian
countries other than just Singapore. It also brings us the
opportunity to educate and
change consumers’ attitudes on wireless charging and our green
eco-friendly technology
14. 3.3.4 THREATS
As technology can be easily replicated, this may prove as a
threat
for us. Just like other USB power banks that had been replicated
since its first
introduction into the market. New regulations to regulate
foreign employment and new
technology businesses may also impact us and affect the
business operations both
Comment [JN4]: You have Identified
the unmet needs of the target market
4
3.4 PESTEL ANALYSIS
3.4.1 POLITICAL/LEGAL
In 2013, Singapore was ranked second in the IMD World
Competitiveness Yearbook as the least bureaucratic country in
Asia (Singapore
Economic Development Board 2014), making Singapore one of
the most ideal places for
business operations. On top of being least bureaucratic, “the
Singapore government
practices an open and transparent approach when it comes to all
businesses matters,
resulting in Singapore being ranked the most transparent
country in Asia and top 3 in the
world for least corruption in the economy” (Singapore
15. Economic Development Board
2014). However, there are regulations that might be of a threat
to businesses, especially
government has recently
introduced significant measures to moderate the inflow of
foreign workers. The levy
rates to employ a foreign worker on an S Pass or Work Permit
have increased
significantly as well as the minimum monthly salary for these
categories of workers have
also increased to $2,000 (National Population National Division
2013). This will pose a
significant issue to us as a start-up company. However, the
government also offers
3.4.2 ECONOMIC
As Singapore’s economic growth is dependent on major
external
economic developments, any uncertainties in the major
economics such as the
Eurozone, the USA and Asia will greatly affect the economic
growth of Singapore.
Singapore’s economic growth is forecast to be at 2.5 - 3.5% for
the year 2014 and
inflation is expected to stay between 2% - 3% (Monetary
Authority of Singapore 2014)
as wages will start to increase due to regulations on tightening
of the inflow of foreign
workers and thus, the pressure will be passed on to the
3.4.3 SOCIAL
As technology improves and advances, increasing percentage
of
16. Singaporeans are using smartphones and tablets as means of
communication. In an
article published by the Straits Times, 78% of the people in
Singapore owns at least one
smartphone and these smartphone users are between the age of
16 – 60 years old (The
Sunday Times 2013). With 78% of the local population using
smartphones, our target
market will be relatively large, both male and female ages
between 16-60 years.
3.4.4 TECHNOLOGY
Singapore has limited and constrained resources hence, it’s
constantly looking into sustainable alternative and clean
technology, with that,
Singapore is committed to developing solar energy
capa
Development Board (EDB) has awarded $12 million in grants
for research projects on
innovative and efficient ways to tap solar energy (Singh 2013).
Trina Solar being one of
world’s foremost photovoltaic (PV) companies established its
Asia Pacific operating
headquarters in Singapore is one of the many companies that
benefitted from the grants
offered in Singapore. Therefore a collaboration with Trina,
would be beneficial and
advantageous to us (Singapore Economic Development Board
2014)
Comment [JN5]: Possible funding from
govt?
Comment [JN6]: How much time are
spent on using Smartphones?
17. 5
3.4.5 ENVIRONMENT
Singapore is strategically located in the Asian Sun Belt which
receives about 50% more sunlight. This means that Singapore is
an ideal place to
country, Singapore is
ranked as one of the best investment location, making Singapore
the most conducive
environment for business in the world. Singapore being world
class in its infrastructure,
enhanced with specialized logistics capabilities, facilitates
regional distribution. These
enable companies ease and more efficient access to Asia’s
untapped market (Singapore
Economic Development Board 2014). This allows us to have an
excellent means of
distributing our products to the ASEAN region, other Asian
countries and even to
Australia and New Zealand with ease.
3.5 INTERNAL ANALYSIS
3.5.1 PROCUREMENT
The quality of the product must be high to ensure consumers
purchase, becoming a credible and trustworthy company.
Therefore, we need to procure
good quality photovoltaic (PV) cells to reduce the errors and
faulty products that may be
produced. Other than the photovoltaic (PV) cells, the other
components must also be of
standard and quality to ensure in the overall quality of the solar
18. wireless charger. With
lower errors and faulty productions, the cost of production
would be lower as the need to
reproduce is eliminated. Being a company that has lower errors
and faulty products,
would also be creating an image of credibility, trustworthy and
a good quality brand
image to the target market. This would also create good
publicity for the company, as
well as the product. With good word-of-mouth spread among the
target market, the need
3.5.2 TECHNOLOGY DEVELOPMENT
We would need to enhance our sales tracking and logistics
management system to ensure that there are no times when the
product is out of stock.
Creating an excellent shopping experience for the target market.
Being a technology
company, we should also constantly upgrade and enhance the
shopping experience in
the retailing stores and also via the e-market platform. Other
than just the benefits of the
target market, we should also create a better work environment
and simplify operations
via technology for our staff. The solar wireless charger must
also be constantly being
upgraded and improved to cater target market’s demand i.e.
higher charging power,
faster charging etc.
3.5.3 MARKETING AND SALES
The marketing and sales of the new product would be critical
for us,
being a new company. The marketing and sales team would need
to determine the
19. marketing channels, medium and the message to be sent to the
target market. The
message must be clear and concise and be integrated throughout
the company. We
would need to ensure that the marketing support is excellent and
strong to support the
sales team i.e. website to advertise the company and product,
P.O.P materials at
retailers etc. The relationships with vendors must also be well
established to better
Comment [JN7]: Well covered macro
trends
6
3.5.4 SERVICE
The unique selling proposition of our product is
would still need to ensure excellent service provision to both
our intermediaries and our
end consumers. Building rapport and establishing good
relationships with our
intermediaries would assist our sales. Providing a unique buying
experience for
customers and good after sales service and benefits could attract
more customers and
widen our customer base. Having an excellent buying
experience and a good quality
product would also create good reviews and word-of-mouth, the
intermediaries and end
consumers would then in turn become one of our marketing
20. sources.
4.0 COMPETITOR ASSESSMENT
4.1 INDUSTRY BUSINESS DECRIPTION
The concepts and designs of chargers and rechargeable
batteries have
progressed tremendously overtime with portable electronics
becoming a necessity in this
era. Battery charging devices are a norm these days and can be
found in almost all
households; the idea that triggered this invention was to save
money on batteries (up to
hundreds of dollars per person on average), save time spent to
purchase new ones and
The most common household battery is the lithium-Ion battery,
which was introduced by
Sony in 1991. The battery is available in all sizes and it is
commonly found in digital
cameras, laptops, mobile phones, and most portable electronics.
However, there are
also other classes of battery that were in the market in the last
25 years such as, nickel-
metal hydride, zinc-
battery charger controller
technology has also been constantly improving at the same time
to accommodate higher
performance in smaller and safer designs which has aid in the
commercialization of
portable electronics.
Engineers in the portable product, battery and battery charger
industries are still
continually innovating and developing which could result in an
21. explosive growth and
partnership across the industry. The best partnership to produce
evolved high
performance products would be team work between
electrochemists (battery designers)
and electrical and electronics specialists (battery charger
The market for portable, battery-powered products have grown
from simple products like
flashlights and wristwatches to a diversified and flourishing
market that includes
communications, entertainment, and computing, photographic,
military and medical
equipment. This has in turn drove the growth of the power
supply industry in terms of;
the innovation of power management integrated circuits, fuel
cell development, re-
chargeable batteries, battery chargers and adapters. The demand
for increased
functionality could be an advantage and disadvantage for
battery pack makers because
with increased functionality, comes increased power needs
(Brush 2004).
4.2 PORTER’S FIVE FORCES ANALYSIS
4.2.1 THREAT FROM NEW ENTRANTS
Tech company pose a threat as technology can be copied
easily
when demand increases and supply is low. This is evident in the
mobile phone industry,
7
22. from the beginning of Nokia, Ericsson and to Apple iPhones,
Samsung and now to
China Xiaomi. Many of the original equipment manufacturers
(OEM) for some of the
popular brands of smartphones have started to produce their
own brand of smartphones
and the prices of their smartphones are very competitive as
compared to those popular
brands that are available in the market. Even though, producing
the products locally may
be costly but manufacturing does not need to occur locally
therefore, factors such as
costly manpower and land space may not be an issue for new
entrants.
4.2.2 BARGAINING POWER OF CUSTOMERS (BUYERS)
Bargaining power of customers are affected by the absence of
substitutes as products are highly specialized and a high level of
dependency on the
suppliers resulting in an inelastic price of demand. There are
only USB power banks are
available in the market currently. Our company would be the
first to launch the solar
wireless. As the product is the only one of its kind in the
market, there is no comparison
that can be made. With that, bargaining power of buyer would
be low as compared to
the USB power banks available in the market that are competing
4.2.3 BARGAINING POWER OF SUPPLIERS
There are approximately 12 leading industry players in the
solar
industry which includes Trina Solar. With solar energy getting
23. more publicity, more of
such manufacturers will join the industry and photovoltaic cells
would be cheaper to
produce as supplies increase. With greater supply and new joint
ventures, economies of
scale can be achieved thus, bargaining power of suppliers would
4.2.4 THREAT OF SUBSTITUTE
Threat of substitute products are high with the array of
different USB
power banks available in the market i.e. Xiaomi’s 10,400mh Mi
power bank is sold only
brands of USB power banks,
prices are relatively reasonable and it has become available with
the e-market.
Therefore, the solar wireless charger must be priced
competitively to influence the USB
power bank users to switch.
4.2.5 INTENSITY OF RIVARLY
Solar wireless charger is currently not available in Singapore.
But,
with the e-market being the world market place, solar wireless
chargers can be acquired
through the internet platforms and portals. In the ASEAN region
and locally, the solar
wireless chargers are not available in retailers hence, the
intensity of r
well covered and appropriate. What is the impact of your market
entry?
4.3 CRITICAL SUCCESS FACTORS
Critical success factors will determine the prospect of the
SunBox. The
24. Sunbox would require much advertising to create consumer
awareness. The consumer
market would also need to be educated of how solar powered
chargers work and its
benefits. Since the SunBox would be sold in retailers, the
location of retailers are also
important. The location would determine the consumer traffic
and thus, create higher
chance of exposure for the SunBox. Although the locations of
retailers are important, the
service provided and the quality of the SunBox must also be of
highest standard,
creating a trustworthy and reliable brand image.
Comment [JN8]: Are you assessing
smartphones or batteries market?
Comment [JN9]: Who are the indirect
competitors? Possibility the smartphone
manufacturers who make more power
efficient phones?
Comment [JN10]: Why not use
publicity since it is a news worthy ?
Comment [JN11]: Your target markets
are young and tech savvy, can it be sold by
e-retailers instead?
8
4.4 CURRENT MARKET CONDITIONS
Smartphone capabilities have advanced tremendously in recent
25. years
however, batteries and battery technology have not kept pace
and everyone has this
-
vanilla cell phones charged
for a busy day of talking therefore, battery life is much more
needed when the device is
used for web surfing, documents editing, text messaging, music
and video playbacks
etc.
In 2007, Apple introduced the iPhone and that began the rapid
growth of external
battery. The demand for universal portable power flooded into
the market and
smartphone users became the largest segment for portable
mobile power which is
commonly also known as portable power banks (Green 2013).
Portable power banks
has its many advantages but of course, they are also not without
their disadvantages
such as steeper prices for good quality power banks. Other
considerations may be the
power capacity, the shape, weight and the charging time of the
power banks.
5.0 MARKETING STRATEGY
5.1 MARKETING OBJECTIVES
There are four marketing objectives we would like to achieve
for the
SunBox.
1. Penetrate and monopolize more than 10% of the target market
though marketing
and promotional events within a year.
26. 2. Achieve top-of-mind awareness within the first year and
maintain it by constantly
keeping in contact with consumers.
3. Achieve at least 5% increase in all social media websites
traffic monthly.
4. Become the top brand in the power bank industry within the
5.2 OVERALL MARKETING STRATGEY
5.2.1 PRODUCT DECISIONS
Our Team at Solaris Technologies has created the ideal power
bank that
consumers wish for. The SunBox is a wireless, solar powered
power bank that is
created from wireless technology and the marriage of solar cells
and the conventional
battery cell. The SunBox has a solar panel that provides an
alternative solution to save
energy. By tapping on solar power, the SunBox can charge
mobile devices and tablets.
The solar panels could charge the power banks during the day
and be used later in the
night. Under normal daylight condition, the SunBox only
requires 4-hours to charge and
1.5-hours speed charge via conventional charging point. With
the wireless charging
technology, it does not require users to bring cables along to
charge the mobile devices
or tablets. The SunBox is compact, sleek, durable and built to
The SunBox comes in four colours: Black, White, Champagne
27. and Silver. The
aluminium body structure provides a sturdy framework for the
SunBox, measuring at
130mm X 90mm X 10mm and weighing at 200grams. Being
sleek and flat and light
weighted, it fits easily into bags or even purses. Since it uses
wireless charging
technology, cables would not become an issue for users. The
wireless charging range is
Comment [JN12]: 10% is considered as
“monopolized”?
Comment [JN13]: Writing in Third
Person is required
Comment [JN14]: What is the
capacity?
9
up to one metres. It also has LED light indicators to reflect the
status of the power bank,
a trigger to switch on or off and a USB charging port for the
power b
reliable GP battery cells, energy will be conserved efficiently
during charging, whether it
be charged via solar power or electrically.
Unlike the conventional bulky power bank designs available in
the market, the SunBox is
sleeker and much more aesthetically appealing.
28. 5.2.2 PRICING DECISIONS
Maximising the number of units sold and increasing our
customer base
would be our firm’s pricing objectives. By applying the mass
market penetration
e this objective of quantity
maximization by means of a
lower price.
SunBox will be priced at S$49.90 which is approximately 15%
lower than the average
be priced at S$49.90 in
the initial phase for various reasons. Firstly, there are many
sources to purchase, brands
and types of power banks in the market, the threat of substitutes
are high therefore,
customers are more price sensitive and the demand would be
highly elastic. Secondly,
distribution. Marketing and production contribute significantly
to our cost of production.
As we achieve increase in demand, we would be able to achieve
economies of scale
In addition, the features of SunBox is of the nature that is likely
to gain mass appeal
fairly quickly therefore setting at a lower price not only aid in
the switching of brands
amongst our target audience whom already owned a power bank
but also communicate
the values of affordability and values in relation to our
differentiated features. Next, there
is a threat of impending competition mainly because the barriers
of entry are relatively
low. The penetration rate of competitors is high which is why
29. we propose to offer a price
that cushion and reduces the impact of competition flocking into
the solar wireless power
bank market. Using the competitive pricing model, it gives us
the opportunity to better
Lastly, we imp
S$49.90 because this
price can help to signify a lower price, a fair price and it is one
of the most popular price-
point in the market today. Our pricing policy will be re-
evaluated every quarter as there
are likely to be changes in the demand and costs.
5.2.3 DISTRIBUTION DECISIONS
5.2.3.1 TELECOMMUNICATIONS PROVIDERS
As our target market are mobile and tablet users,
having the SunBox being distributed at telecommunications
provider could be the first
point of contact for the target market and our product.
Furthermore, the
telecommunications provider already have many retailing
branches island-wide in major
shopping malls to heartland areas, which will increase our
exposure rate. Additionally,
we would be able to capture users who already know they need
the power bank upon
purchase of a new phone or tablet. The SunBox will therefore,
be distributed at the three
major telecommunications provider in Singapore: Singtel,
30. 10
5.2.3.2 RETAIL STORES
The SunBox would be retailed in major electronic
retailing stores across Singapore. As it would not be cost
efficient to merchandise the
SunBox at all departmental stores, we would only have it
available at several well-known
and reputable electronic stores and departmental stores. As
such, we have selected
Courts, Challenger, Gain City, BHG, Isetan, Robinsons and
Metro departmental stores
to merchandise the SunBox as the consumer traffic at the afore
mentioned retailers are
5.2.4 PROMOTIONAL STRATEGIES
5.2.4.1 PRINT ADVERTISING
Traditional print media advertising would still be
utilised in Solaris Technologies marketing campaign.
Newspaper advertisement would
only be occasional and not on a frequent basis but definitely be
featured on TODAY as it
is given to many commuters at public transport transition
the SunBox at major retailers, we would also feature our
product via their brochures and
pamphlets and also point of purchase media boards. The SunBox
31. would also be
published in lifestyle magazines i.e. 8 Days etc. and also
technology magazines i.e. PC
Magazine.
5. 2.4.2 QR CODE ADVERTISING
Being a tech company, QR codes would be utilised at
bus stops, media panels and even print media to carry more
information about the
SunBox instead of having lengthy content on print adverts and
5. 2.4.3 SOCIAL MEDIA
Social media such as Youtube videos featuring the
SunBox would be readily available for viewing. The videos
would clearly portray how the
SunBox work and how it looks like. Other than just videos, the
SunBox would also have
a Facebook fan page for our target market to visit and find out
more about as seen in
Illustration 5.2.4.3. We would also use Instagram to post images
of the SunBox and any
other relevant articles to capture our target market.
5. 2.4.4 MRT & BUSES HANGERS ADVERTISING
With majority of the target market, students to working
adults commuting via the public transport such as MRT and
buses. We would also put in
advertising hangers as seen in Illustration 5.2.4.4 to reach out to
them. With the hangers
placed on trains and buses, it would definitely be seen by
commuters during the morning
and evening peak hours and also during the afternoon lunch
crowds that travel via
32. 5. 2.4.5 BUS STOPS ADVERTISING
As students are one the target market Solaris
Technologies is targeting. The SunBox would be advertised at
bus stops to ensure that it
is exposed to the students from secondary schools, junior
colleges, polytechnics and
even universities both private and national institutions.
Illustration 5.2.4.5 shows an
example of how the bus stop advertising
Comment [JN15]: Budgeted for video
production?
Comment [JN16]: Well covered in
Marketing Mix
11
6.0 FORECAST AND BUDGET
Figure 6.0 shows the monthly sales forecast for the first year of
the launch of the
SunBox.
Sales are expected to be slow in the first two months due to the
lack of product and
brand awareness. However, there would be intense marketing
and promotional efforts in
the first six months to promote the brand to increase brand
awareness and familiarise
consumers with the product and its features; thus, sales are
expected to increase
gradually. Competitors are foreseen to enter the market after
33. half year with similar
products, resulting in a drop of sales. The prices of SunBox will
hence decrease from the
In 5.2.4 Promotion Strategies, the core promotion activities will
be conveyed through
print advertising (30%) and social media advertising (50%). The
company would be
allocating 15% of the projected sales forecast for the media and
communications
allocation is as follows:
25% of the budget for social media advertising;
30% of the budget on prints advertising;
15% of the budget on QR code advertising;
15% of the budget on handlebar flyers;
10% of the budget for producing special events and;
5% of the budget to hire graphic designers, photographers and
videographers to aid in
the promotional activities and boost artistic va
The sales forecast (Figure 6.0.1) for the fiscal year beginning in
October 2014 is
calculated based on the marketing objectives that Solaris has
set. It has met the
objectives of penetrating and monopolizing more than 10% of
the target market through
marketing and promotional events in the first year as seen from
the projected sales
34. 10.85% of the expected
target market.
The marketing budget will decrease to 10% of the projected
sales forecast in the second
year and down to 8% on the third due to the established brand
image and awareness
the company will gain in the first year. The budget will remain
constant after the third
year unless a strong competitor comes into the market and
affects the status of the
7.0 IMPLEMENTATION AND CONTROL PLANS
7.1 ACTION PLAN
We have a one year action plan for our new product and we
will review our
marketing action plans so as to achieve the objectives of the
company. For the first six
months of the launch, there will be an intense advertising and
promotional activities to
create visibility and awareness of the SunBox. As mentioned
earlier, we foresee that
competition will intensify after six months of our new launch.
our advertising and promotional activities and if need be, we
will further increase the
Comment [JN17]: 50% or 25%?
12
35. budget to create more awareness. Distribution points will also
be reviewed. We will
tabulate the total number of distribution points as of April 2015.
In order for SunBox to reach the mass market, distribution
points are vital. If mainstream
distribution points such as Courts and Challenger are
insufficient, we will look into sub
trade distribution points, for example check out points of
supermarkets and convenience
stores. We will set a target to have at least 15 new distribution
points each month in
order to maximize sales profit in the first year ending
September 2015.
Lastly, we will review the quality of our product as quality is
one of our critical success
factors. We will check on the number of faulty chargers
returned to us and analyse the
problem. We will relook into the value chain process of
procurement and switch supplier
of the PV cells if need be as quality must not be compromised
in order to protect the
brand image of Solaris Technologies.
7.2 CONTROL PLANS
7.2.1 MEASURING PERFORMANCE
“Performance measurement system is crucial as it monitors
the
extent to which the business is achieve its business objectives”
(Walker, Jr, et al. 2012).
Performance measurement will be used as a tool for Solaris
36. Technologies. The process
involves “setting standards of performance, specifying
feedback, obtaining data,
evaluating feedback and lastly, taking corrective actions”
five step model is used to monitor and evaluate both its
marketing and business
performance. It also ensures that the overall marketing strategy
remains viable in the
competitive industry
7.2.2 ORGANIZATION CONTROL
There are several considerations that has to be made such as
considering the degree of centralization in Singapore
headquarters as well as the
performance evaluation as a control mechanic locally. There
areas to look at namely,
quality performance and financial performance as well as
personnel performance as
8.0 CONTINGENCY PLAN
There are several scenarios that would require the marketing
team to adjust and
change the overall marketing strategy, if they were to occur.
Assumptions that sales of
growth is dull or even when sales is greater than what we can
supply, market entry of
bigger competitors that may affect prices and costs of
productions, raw materials prices
may also fluctuate and not within our control thus, posing an
issue to the cost of
production. However, the marketing campaign strategy will not
be changed immediately
as we would require more information and measurements to
determine the right
37. contingency plan to be carried out in the event of any deviations
from the marketing plan
due to uncontrollable conditions.
9.0 CONCLUSION
Solaris Technologies will be the pioneer of the consumer solar
power bank
industry. The advantages of setting out as the industry leader to
capture majority of the
market share and spear heading future projects that will benefit
the market. The SunBox
Comment [JN18]: Is this consistent
with your retail distribution strategy?
Comment [JN19]: Need to be more
precise, too brief, this may not executable
13
would be the flagship product for Solaris Technologies,
promoting efficient power
conservation, usage and storability, environmentally
friendliness and great convenience.
The SunBox would be Solaris Technologies statement of
bringing convenience to users’
lifestyles and at the same time being eco-
Comment [JN20]: Generally good
clarity in writing, concise, few grammatical
and spelling errors
40. Refer to Appendix 6.0.1 for the detailed sales forecast.
Chart 1: Sales Forecast for the first year
Monthly
Total
17
18
SWOT
ANALYSIS
PESTEL
ANALYSIS
19
41. Social Media Advertisement
- Facebook Fan Page Comment [JN21]:
Good effort, can
attract your target markets?
20
Illustration 5.2.4.4 - MRT & Buses Hangers Comment [JN22]:
Show pictures of the
product or Sun or something to associate
with your USP
21
22
Illustration 5.2.4.5 - Bus stop Advertisement
43. 11.0 BIBLIOGRAPHY
Brush, Linnea. 2004. “Market Overview: Portable Power Market
on the Move.” EDN,
Aug: 8-10. http://0-
search.proquest.com.prospero.murdoch.edu.au/docview/2224503
02/fulltext/F8A6
4D2FBDCF41A5PQ/3?accountid=12629.
Department of Statistics Singapore. 2014. Singstats. 1 Jun.
Accessed Oct 28, 2014.
http://www.singstat.gov.sg/.
Dern, Daniel. 2012. “Portable Chargers for Your Mobile
Gadgets.” IEEE Spectrum. 7
Nov. Accessed Oct 2014. http://spectrum.ieee.org/geek-
life/tools-toys/portable-
chargers-for-your-mobile-gadgets.
Green, David. 2013. On Main Parameters of Portable Power
Bank. 6 Dec. Accessed Oct
29, 2014. http://www.external-battery.net/news/82.htm.
Haskin, David. 2008. Smartphone battery life: 20 ways to juice
it up. 9 Sep. Accessed
44. Oct 29, 2014.
http://www.computerworld.com/article/2532856/mobile-
wireless/smartphone-battery-life--20-ways-to-juice-it-up.html.
Monetary Authority of Singapore. 2014. Rcent Economic
Developments in Singapore.
Government Quaterly Report, Singapore: MAS.
National Population National Division. 2013. Our demographic
challenge and what these
mean to us. Accessed Oct 28, 2014. http://population.sg/key-
challenges/#.VFZNTvmUd8F.
Richter, Felix. 2013. “Chart: The United States Ranks 13th in
Smartphone Penetration.”
Statista. 27 Aug. Accessed Oct 28, 2014.
http://www.statista.com/chart/1405/the-
united-states-ranks-13th-in-smartphone-penetration/.
Singapore Economic Development Board. 2014. Clean Energy.
Factsheet, Singapore:
EDB.
—. 2014. Rankings. 12 Sep. Accessed Oct 27, 2014.
http://www.edb.gov.sg/content/edb/en/why-singapore/about-
singapore/facts-and-
45. rankings/rankings.html.
Singh, Malminderjit. 2013. “$12m EDB grant for solar power
research.” Marshall
Canvendish Business Information. 26 Jun. Accessed Oct 28,
2014.
http://www.timesdirectories.com/environmental/news/$12m%20
edb%20grant%20
for%20solar%20power%20research/889324.
The Sunday Times. 2013. Smartphones and tablets a growing hit
among Singaporeans.
18 Jun. Accessed Oct 28, 2014.
http://www.straitstimes.com/breaking-
Comment [JN23]: Great effort!
28
news/singapore/story/smartphones-and-tablets-growing-hit-
among-singaporeans-
20130618.
Walker, Jr, Orville C, John I. Gountas, Felix T. Mavondo, and
John W. Mullins. 2012.
Marketing Strategy: a decision-focused approach 2nd edition.
New South Wales:
46. McGraw-Hill Australia.
Warsia, Noor Fatima. 2014. “Asian Moms, primary home
decision makers, are going
mobile first.” Digital Market Asia. 9 Apr. Accessed oct 28,
2014.
http://www.digitalmarket.asia/asian-moms-primary-home-
decision-makers-are-
going-mobile-first/.
Xiaomi. 2014. Mi Power Bank. 1 Jun. Accessed Oct 28, 2014.
http://www.mi.com/sg/mipowerbank10400/.
Comment [JN24]: Referencing (must
include Academic Marketing Journals)
29
47. 30
31
32
Daily Food Record
Name (print):____Jane Doe_____________________ Day &
Date of Intake: ____Tuesday 1/25/11_____
Male______ Female __X__ Age ___20__
Meal Date Time
Of Day
Food Item Amount
Description
48. (Brand or restaurant)
How Prepared
(if applicable)
12/23 8:30am Cheerios 1 ½ cup General Mills
sugar 2 tsp
2% milk 1 cup Purity
Fresh blueberries ¾ cup
Orange juice ½ cup
Water 1 cup
Breakfast
12/23 12:45pm Turkey sub 6 in Subway
including shredded lettuce ¼ cup Shredded
and tomato ¼ cup Sliced
on wheat bread
with Cheddar Cheese Slices 2 oz
with light mayonnaise 1 Tbsp
Baked Lays Orig. Potato Crisps 1 oz Frito-Lay
Lunch
Diet Coke 16 fl oz
12/23 7:00pm Salmon fillet 5 oz baked
49. with Diced Raw Tomato ½ cup
and Diced Raw Onion ½ cup
and White Wine for Cooking ½ cup
and Ground Black Pepper ¼ tsp
Long Grain Brown Rice ¾ cup Cooked
Salad Tossed
Romaine Lettuce 2 cups Shredded
Raw Carrots 1/3 cup Sliced
Raw Tomatoes ½ cup Diced
with Diet Italian Dressing 2 Tbsp
Dinner
White wine 5 fl oz
12/23 3:00pm Apple 1 medium
Peanut butter 1 tbsp Peter Pan creamy
Bottled water 12 fl oz
8:00pm Peanut M and M’s 10 Shared pkg with friend
Water with lemon 2 cups
10:00pm Popcorn Light Natural Flavor 2 cups Orville
Microwaved
Snacks
Green tea 1 cup
50. • Record food items as completely as possible, listing separate
ingredients when indicated (e.g., don’t just write “sandwich”,
but
include type of bread, filling, vegetables added, sauces and
condiments).
• Don’t forget beverages, including alcoholic beverages, sodas,
juice, milk, and water.
• Estimate the amounts or serving size you consume as closely
as possible in units, such as cups, ounces, tablespoons, and
teaspoons.
(NOTE: “one serving”, “one bowl”, or “one piece” are not
acceptable units as they are subjective measures and don’t relay
quantifiable amounts.) You may want to measure foods to
obtain a more accurate estimate of quantity.
• When indicated, include preparation method or other details
that may help describe the food, for example: indicate whether a
chicken breast is baked, grilled, breaded, fried, etc. or whether
vegetables are raw, steamed, “Southern style”, sautéed, fried,
etc.
Daily Food Record
Name (print):______________________________
Day/Date of Intake: ________________________
Male__x____ Female ______
Age _25______
58. · Record food items as completely as possible, listing separate
ingredients when indicated (e.g., don’t just write “sandwich”,
but include type of bread, filling, vegetables added, sauces and
condiments).
· Don’t forget beverages, including alcoholic beverages, sodas,
and water.
· Estimate the amounts or serving size you consume as closely
as possible in units, such as cups, ounces, teaspoons, and
teaspoons. (NOTE: “one serving”, “one bowl”, or “one piece”
are not acceptable units as they are subjective measures and
don’t relay quantifiable amounts.) You may want to measure
foods to obtain a more accurate estimate of quantity.
· When indicated, include preparation method or other details
that may help describe the food, for example: indicate whether a
chicken breast is baked, grilled, breaded, fried, etc. or whether
vegetables are raw, steamed, “Southern style”, sautéed, fried,
etc.
59. This Dietary Analysis Assignment is designed to help you
assess your own personal dietary patterns and food choices and
make recommendations for improvement.
The assignment has 3 parts: Part A, Part B, and Part C.
Right now only Part A has been assigned from teacher
My Profile Male 25 years old 5’10” 230 lbs sedentary activity
you must do as if it were me
Assignment 5 Part A - Recording Food Intake
Record food intake for 3 days
Write down everything you eat and drink for 3 days. (These
should be 2 weekdays and 1 weekend day - they don't have to be
consecutive. 'Weekends' are the days when you don't work,
which may be not Saturday or Sunday.) The more typical the
days are for you, the more helpful it is for assessing nutrient
intakes and food patterns. It is a good idea to take a piece of
paper with you throughout the day……don’t try to remember
everything you ate at the end of the day. It is very easy to
forget things like sugar in coffee or chewing gum, etc.
Use Daily Food Record form (attached below). See Sample
Daily Food Record as an example (also attached).
List the food and its type and/or preparation. For example, for
milk, be sure to list the type of milk -- whole milk, 2%, or skim
milk. For chicken, be sure to list baked or fried, leg or thigh,
with skin or skinless, etc.
List the amount you consumed, using common household
measurements like cups, ounces, slices, tablespoons, teaspoons,
etc. DO NOT use the words “bowl,” “serving,” or “glass.”
Estimate your portion sizes as accurately as you can. Use the
Judging Portion Size guide (attached below). It is a good idea to
measure foods if you are not sure (i.e. measure breakfast cereal
using a cup, or measure olive oil using a tablespoon). List all
of the ingredients separately in combination foods such as a
salad or a sub sandwich (see the Sample Daily Food Record).
Be sure to include any coffee, sugar, creamer, butter, salad
60. dressing, added salt, chewing gum, etc. DO NOT include any
vitamin/mineral supplements you take but do include protein
shakes. It is important to assess your food intake on its own
merits. Include plain water in your record.
Please proofread the work do not submit with spelling &
grammar errors.
Use US metric!!!
This Dietary Analysis Assignment is designed to help you
assess your own personal dietary patterns and
food choices and make recommendations for improvement.
The assignment has 3 parts: Part A, Part B, and Part C.
R
ight
now only Part A has been assigned from teacher
My Profile Male 25 years old 5’10” 230 lbs sedentary activity
you must do as if it were me
Assignment 5 Part A
-
Recording Food Intake
Record food intake for 3 days
Write down everything you eat and drink for 3 days. (These
should be 2 weekdays and 1 weekend day
-
they don't have to be consecutive. 'Weekends' are the days when
you don't work, which may be not
61. Satu
rday or Sunday.) The more typical the days are for you, the
more helpful it is for assessing nutrient
intakes and food patterns. It is a good idea to take a piece of
paper with you throughout the
day……don’t try to remember everything you ate at the end of
the day. It is very easy to forget things
like sugar in coffee or chewing gum, etc.
Use Daily Food Record form (attached below). See Sample
Daily Food Record as an example (also
attached).
List the food and its type and/or preparation. For example, fo
r milk, be sure to list the type of milk
--
whole milk, 2%, or skim milk. For chicken, be sure to list
baked or fried, leg or thigh, with skin or
skinless, etc.
List the amount you consumed, using common household
measurements like cups, ounces, slices,
t
ablespoons, teaspoons, etc. DO NOT use the words “bowl,”
“serving,” or “glass.” Estimate your
portion sizes as accurately as you can. Use the Judging Portion
Size guide (attached below). It is a good
idea to measure foods if you are not sure (i.e. measur
e breakfast cereal using a cup, or measure olive oil
using a tablespoon). List all of the ingredients separately in
combination foods such as a salad or a sub
sandwich (see the Sample Daily Food Record).
Be sure to include any coffee, sugar, creamer, bu
62. tter, salad dressing, added salt, chewing gum, etc.
DO
NOT include any vitamin/mineral supplements you take but do
include protein shakes. It is important
to assess your food intake on its own merits. Include plain water
in your record.
Please proofread the work do not
submit with spelling & grammar errors.
Use US metric!!!
This Dietary Analysis Assignment is designed to help you
assess your own personal dietary patterns and
food choices and make recommendations for improvement.
The assignment has 3 parts: Part A, Part B, and Part C.
Right now only Part A has been assigned from teacher
My Profile Male 25 years old 5’10” 230 lbs sedentary activity
you must do as if it were me
Assignment 5 Part A - Recording Food Intake
Record food intake for 3 days
Write down everything you eat and drink for 3 days. (These
should be 2 weekdays and 1 weekend day -
they don't have to be consecutive. 'Weekends' are the days when
you don't work, which may be not
Saturday or Sunday.) The more typical the days are for you, the
more helpful it is for assessing nutrient
intakes and food patterns. It is a good idea to take a piece of
paper with you throughout the
day……don’t try to remember everything you ate at the end of
the day. It is very easy to forget things
like sugar in coffee or chewing gum, etc.
Use Daily Food Record form (attached below). See Sample
Daily Food Record as an example (also
attached).
63. List the food and its type and/or preparation. For example, for
milk, be sure to list the type of milk --
whole milk, 2%, or skim milk. For chicken, be sure to list
baked or fried, leg or thigh, with skin or
skinless, etc.
List the amount you consumed, using common household
measurements like cups, ounces, slices,
tablespoons, teaspoons, etc. DO NOT use the words “bowl,”
“serving,” or “glass.” Estimate your
portion sizes as accurately as you can. Use the Judging Portion
Size guide (attached below). It is a good
idea to measure foods if you are not sure (i.e. measure breakfast
cereal using a cup, or measure olive oil
using a tablespoon). List all of the ingredients separately in
combination foods such as a salad or a sub
sandwich (see the Sample Daily Food Record).
Be sure to include any coffee, sugar, creamer, butter, salad
dressing, added salt, chewing gum, etc. DO
NOT include any vitamin/mineral supplements you take but do
include protein shakes. It is important
to assess your food intake on its own merits. Include plain water
in your record.
Please proofread the work do not submit with spelling &
grammar errors.
Use US metric!!!
Executive Summary
1. Introduction (Rachel)
1.1. Company Profile
Grab is a company that operates a ride-hailing platform that
offers car booking service. The Company is focused on the
64. development of new commuting and payment alternatives for
drivers and passengers. In addition to transportation, the
company offers food delivery and digital payments services via
mobile app.
2. The Project (Rachel)
With its 2 million and increasing number of driving partners,
Grab’s greatest asset would be the number of cars on the road
each day. GrabAds makes use of these cars as an opportunity for
advertisers to reach mass audiences all around the country. It
also helps to increase revenue for existing drivers and opens up
an opportunity for non-driving partners to earn some extra cash
with their private vehicles. The GrabAds project aims to
provide an easier solution by shifting their entire service
procedures in-app. This means that advertisers and car owners
are able to launch and accept advertising campaigns within a
much quicker turnaround, without having to go through the
traditional route of engaging with a service agent.
· To include options for car wrap/display templates via the app,
where users can insert their own campaign photos and
messaging.
· Selection of dates and duration, number of cars, car types,
instant price confirmation. Once the number of cars that
accepted the ad request has been met, the drivers have 3
working days to install the ad, before the duration officially
kicks off
· Similar to GrabHitch, auto notification on details to drivers of
where to install and remove car wraps will be sent. Once
installed, to verify by serial number provided by workshop
2.1. Mission
65. 2.2. Positioning Statement
Provides quick, fuss-free and effective advertising solutions
2.3. Value Proposition
Offers an efficient way of getting ads out to the largest number
of people across the country and an opportunity to help car
owners make the most out of their asset.
2.4. SMART Objectives
To increase advertising requests by 40% at the end of the 6
months campaign
To increase GrabAds acceptance rate by 50% at the end of the 6
months campaign.
3. Market Analysis
Overall Market (Evon)
Target Market Segmentation (Evon)
Size and Growth Rate (Evon)
Unmet Needs of Target Market (Evon)
- Quick and easy solutions – usually have to go through
agency, design own visuals etc
- Usually takes a long process
- Usually expensive due to design fee etc
Macro-Environment Trends supporting The Project (Jayson)
Wants and Needs and Benefits (Jayson)
66. 5. SWOT Analysis (Rachel)
Strengths
Huge number of driving partners
Strong financials
Strong reputation
Weakness
Unable to track non-driving partners’ mileage and route
Unable to control quality of messaging due to templated ads
Opportunities
App enhancement
Higher market share
To be the top alternative next to agencies
Threats
Taxi advertising
OOH advertising (bus stops etc)
5.1. Strengths
5.2. Weakness
5.3. Opportunities
5.4. Threats
67. 6. Competitor Assessment (Jayson)
Define the industry, Assessment of the
competitive environment: the industry’s five competitive forces,
critical
success factors, direct and indirect competitors (and their
strengths and
weaknesses) and competitive responses of your market entry
6.1. Industry Business Description
6.2. Porter’s Five Forces Analysis
6.3. Critical Success Factors
6.4. Current Competitors
6.5. Competitive Responses of Market Entry
7. Marketing Strategy (Tian Boon)
7.1. Marketing Objectives
- Awareness of Grab Ads services
- Increase Ads campaigns take up
- Increase the number of drivers under GrabAds programme
7.2. Overall Marketing Strategy
(4Ps)
8. Forecast and Budget (Rachel)
68. 9. Implementation and Control (Rachel)
provide a 12 month timeline (Gantt chart) for marketing
functions from the implementation of the plan – should be
realistically planned and task orientated
10. Contingency Plan (Rachel)
2
Table of Contents
EXECUTIVE SUMMARY
...............................................................................................
....... 6
1. Introduction
...............................................................................................
.......................... 7
69. 1.1 Company Profile
...............................................................................................
................ 7
2. The ECO Bus Project
...............................................................................................
............ 7
2.1 Mission
...............................................................................................
.............................. 9
2.1.1 Positioning Statement
.................................................................................. .............
..... 9
2.1.2 Value Proposition
...............................................................................................
........... 9
2.1.3 SMART Objectives
...............................................................................................
........ 9
3. Market Analysis
...............................................................................................
..................... 9
3.1 Target Market Segmentation
.......................................................................................... 10
3.2 Size and Potential of Target Market
............................................................................... 11
3.3 Challenges Faced by Target Market
............................................................................... 11
77. 5.11 Trade Promotion Plan
...............................................................................................
.... 30
5.12 Public Relation Plan
...............................................................................................
...... 30
5.13 Social Media Platforms
...............................................................................................
. 30
5.14 Website
...............................................................................................
.......................... 31
6. Forecast and Budget
........................................................................................... ....
............ 31
6.1.1 Establishment Cost for Assembly plant and office
..................................................... 31
6.1.2 Cost of Goods Sold
...............................................................................................
....... 31
6.1.3 Operating Expenses
...............................................................................................
...... 31
6.1.3.1 Assembly Plant and related Expenses
................................................................... 31
6.1.3.2 Market Research Budget
78. ....................................................................................... 32
6.1.3.3 Product Development Budget
............................................................................... 32
6.1.3.4 Media and Communications Budget
..................................................................... 32
7. Implementation and Control
.............................................................................................
40
7.1 Organisational Chart
...............................................................................................
........ 40
7.2 Information / Operational Control Dashboards
.............................................................. 40
7.2.1 Digital Marketing Dashboard
.................................................................................. 40
7.2.2 Marketing Performance Dashboard
......................................................................... 41
8. Contingency Plan
...............................................................................................
................. 42
8.1 Revenue exceeds projection
...........................................................................................
42
8.2 Revenue fall short from projection
................................................................................. 42
79. 8.3 Failure to secure a major contract deal
....................................................................... 42
5
8.4 Product Failure
...............................................................................................
................ 42
8.5 Financial Risks
...............................................................................................
................ 42
8.6 Threat of entry by competitors with similar product
...................................................... 42
9. Group Activity Records
...............................................................................................
...... 43
10. Appendices
...............................................................................................
......................... 45
ECO Transport Company Logo and Tagline
........................................................................ 45
ECO Transport Facebook Business Page
............................................................................. 45
Sensor based solar panels on bus roof
.................................................................................. 46
81. EXECUTIVE SUMMARY
Built on a revenue agreement and a technology transfer sharing
agreement between Proterra
Inc., an electric bus manufacturer with a strong presence in the
United States and tapping on
the expertise of Tum Create, ECO Transport (S) Pte Ltd or ECO
Transport for short is
Singapore’s first manufacturer of solar-
company aims to harness
alternative energy sources to power electric vehicles and
introduce the ECO Bus to the
Singapore transportation market.
Firstly, this report aims to analyse the Singapore bus market so
as to identify the potential,
challenges and unmet needs of the market. Based on this, ECO
Transport identifies its target
market that is divided between the public transit market and the
private bus sector. The firm
identifies the Land Transport Authority (LTA) as a major key
account and instrumental to
gain access to the public bus sector. Furthermore, the macro
environment factors that support
82. the ECO Bus are discussed in-dept. This is followed with a
SWOT analysis to identify the
firm’s strengths, weaknesses, opportunities and threats.
Thereafter, competitors are assessed
with Porter’s Five Forces analysis to determine how favourable
it is to penetrate the target
market. To facilitate the above, critical success factors are also
identified to ensure the
survival of the firm together with current market conditions.
Next, the heart of the discussion centres on the overall
marketing strategy for the ECO Bus
which is examined with the marketing mix and budget set aside,
followed by a three years
sales forecast and a profit and loss analysis. In relation to the
above, it is recommended that
the ECO Bus adopts a price skimming strategy based on the
willingness to pay for the
vehicle. Implementation and controls are examined with the
organisational chart and proposed
operational dashboards to monitor key marketing functions.
Finally, contingencies are discussed with the appropriate course
of actions should such events
83. occur.
Comment [J1]: Not enough of “selling”
in the ES
7
1. Introduction
1.1 Company Profile
Established in 2016, ECO Transport (S) Pte Ltd or ECO
Transport in short is Singapore’s first
manufacturer of full electric buses that harness both solar and
kinetic energy. The company is
established as part of a partnership agreement with Tum Create,
the original creators of EVA,
Proterra Inc, a US based electric
bus manufacturer. The company’s core values are quality,
84. environmental care and
commitment to the markets it serves. ECO Transport is
committed to achieving zero carbon
emission in its products through strong emphasis in research,
developments and innovations.
2. The ECO Bus Project
In joint partnership with Tum Create, original creators of EVA,
Singapore’s first electric taxi
built for tropical region and Proterra Inc., ECO Transport aims
to bring the best of industrial
source battery technology
and proprietary regenerative braking system or ProDrive
System, ECO Transport sees
strategic fit in partnering with Proterra to proliferate electric
buses in this part of the world
while working with Tum Create would allow additional local
technical inputs (Lambert 2016;
EVA by TUM CREATE Electric Taxi for Tropical Megacities
2013; Piellisch 2016). A profit
sharing scheme based on 80/20 will be in place with Proterra to
tap into its regenerative
braking technology which can conserves up to 92% of kinetic
energy and convert into
85. electrical power (Hanley, 2016).
Built on dual powers based on solar and
kinetic energy, the ECO Bus is a self-
sustainable veh
Proterra’s battery electric bus, the ECO
Bus combines Proterra’s fast charging
battery and regenerative technologies
with a new modification that uses
photovoltaic panels installed on the bus
roof to harness the power of the sun. The
bus will also be equipped with Toshiba’s
SCiB fast charging lithium-titanate
batteries (Toshiba to provide rapid
recharge SCiB batteries for Proterra
Zero-emission bus fleet 2014; Vance
2014; Figure 1).
While solar powered bus is not a
completely new concept, given its debut
86. in Tibet, the use of advanced technologies and major
enhancement such as sensor based solar
panels that automatically reposition for maximum sunlight
exposure and thereby reduced
charging time is an al
public bus operates in Tibet
2015; Figure 2; Figure 3).
Other concepts of solar powered vehicles include Tindo.
Technically, the bus is not solar
powered as it does not consist of panels on its roof. Instead,
solar panels installed at the bus
interchange is used to generate electricity and charged to the
Figure 1: U.S. Patent 9,352,658 , Proterra's Fast Charging
technology of Electric Vehicles Patent, US Patent and
Trademark
Office
8
Solar Electric Bus 2013; Solartaxi Zebra Battery 2016; Nissan
Leaf Electric Cat Battery
2016).
87. Instead, at the rooftop rear, the ECO bus features a
contact point that supports fast charging within
minutes for possible future integration with solar
powered charging depots, bus stops or bus
interchanges (Electric Bus Energy, Rechargeable
Publc Transit
Solution
s 2016; Proterra EcoRide
Eletric Bus How Does it charge 2013; Figure 1). In
addition, the ECO bus includes circuit boards and
dynamos installed onto the wheels, that uses
regenerative braking based on Proterra’s ProDrive
System that allow conversion of the bus movement
motion or kinetic energy into electricity which is
88. then stored back into the batteries on board the bus.
The ECO bus chassis is also made of composite
material, making it durable yet lighter than the
conventional steel exterior (Proterra The Bus Body
2016; Bus Type 2016). Hence, the lifespan of the
ECO Bus is expected to be much longer than the
typical diesel bus.
Without a combustion engine, journeys on the ECO
bus will be quieter and pleasant. The ECO Bus will
be available as a 40 foot bus targeted at both the
89. Figure 2: Solar powered bus in Tibet,
Chinadaily.co.cn
Figure 3: Solar powered bus in Tibet,
Chinadaily.co.cn
9
2.1 Mission
ECO Transport’s mission is to be the market leader in providing
high quality, clean and
sustainable transport solutions to meet service operator needs
through product innovation and
90. 2.1.1 Positioning Statement
For transport operators, ECO Bus is the solar electric vehicle
that offers the best cost
2.1.2 Value Proposition
ECO Bus is built to offer public and private bus operators the
best fuel economy and low
maintenance cost in the long run with 21% of cost savings over
conventional diesel buses.
2.1.3 SMART Objectives
In order to achieve the long term goal as set forth in ECO
Transport’s mission statement, the
SMART objectives based on specific, measurable, attainable,
relevant and time-bound criteria
are established to ensure project management and employees are
91. aligned with the company’s
mission.
The company aims to acquire 2% of the overall bus supplier
market share by delivering 200
ECO buses within Singapore by November 2019. The ECO Bus,
a 40 foot prototype will
undergo a full 11 months of research, planning, product
development and prototyping before
a month trial on the road. The ECO Bus will officially be
In order to meet the timeline, industrial expertise are in place
with most raw material parts
outsourced and manufactured overseas with final assembly
completed in Singapore. By the
end of October 2018, ECO Transport aims to deliver 100 of
ECO buses to the Land Transport
92. Authority of Singapore (LTA), and fulfil an additional 100
orders by November 2019.
By December 2020, ECO Transport aims to increase the cost
efficiency of the production by
10%. This would be sustained with better supplier trade
negotiations on parts and components
for the ECO Bus which will translate into lower acquisition
costs to bus procurers as
economies of scale is achieved.
By end of 2022, ECO Transport will penetrate the Asia Pacific
region with the aim to capture
5% of the APAC bus supplier market, particularly Hong Kong
and Tokyo where demand for
public transit services is high (Key Transport Statistics of
World Cities 2012). Consecutively,
93. In addition, ECO Transport aims to develop a second
variant, a 22 foot ECO Bus in 2023 to launch within 2 years
3. Market Analysis
In this section, the overall market is analysed in-depth,
segmented and the target audience is identified. This is
followed by a SWOT analysis focusing on the strengths and
weaknesses of the ECO Bus.
Figure 4: Average daily ridership, Land
Transport Authority
10
3.1 Target Market Segmentation
94. The bus market can be divided into two main sectors, namely,
public bus sector operated on a
duopoly with SBS Transit Limited holding (SBS Transit) 73%
and SMRT Corporation
(SMRT) at 26% of market share respectively (Bus Services
2016; PTC Annual Report 2015;
Figure 5: Bus Operators' Market Share, PTC
SBS Transit operates the largest bus fleet in Singapore at 3,400
while SMRT operates 1,400
buses (SMRT Bus Fleet 2016, Bus Services 2016). Since the
second half of 2014, the
government has opened the public bus market to other bus
95. operators. These include new
comers such as Tower Transit and Go-Ahead Singapore in order
to improve service efficiency
and competition where public buses continue to be the main
mode of transportation in
Singapore with ridership increased to 3.7% or 3,891,000
passenger trips (Thakur 2014; Tan
2016; Tower Transit Singapore 2016; Go-Ahead Singapore
2016; Bus Operators 2016; Figure
4). However, since 2012, with the introduction of the bus
service enhancement programme
(BSEP) to improve bus timings and subsequent transition to a
contracting model, this would
mean the procurement of public buses is gradually coming
under the direct purview of one
single authority, the Land Transport Authority (LTA), while bus
operators are contracted to
96. run the bus routes (Cheong and Loh, 20
Meanwhile, the private bus sector consists of over 1800 small
and mid-sized bus operators
chartered transport for schools,
factories, government agencies and organisations (SSPHBOA
2016; Company Profile 2016).
Among these, the largest private operator is Woodlands
Transport with a fleet of 1300 and 42
years of experience in the market
(Woodlands Transport 2016).
According to Simkin (2008, 363), in
industrial market segmentation, it is
important to identify the needs and
97. recognise differences between different
business clientele. Hence it is suggested
to group companies based on
common physical attribute by
geography, size and industry. By
employing industrial market
Figure 6: Singapore Bus Market, Land Transport Authority,
Singapore School & Private Hire Bus Owners Association
11
segmentation, specifically macro segmentation, based on the
business size and years in the
market, the LTA which oversees the procurement of buses on
98. behalf of the public bus
operators is the ECO Bus main target audience followed by
Woodlands Transport.
3.2 Size and Potential of Target Market
Based on the above information, the Singapore bus market is
about 50-50 split between public
(Figure 6). In addition, further
data by Singstat (2016, 20) placed the bus population at 18,183
with an average growth of 5%
between 2010 and 2015 (Singapore in Figures 2016; Figure 7).
This trend is also in line with
Singapore’s population growth from 5.08 million in 2010 and
ending with 5.54 million in
2015, an increase of 8% (Singapore Population 2016). By 2020,
Singapore’s population is
99. forecasted to reach 6 million or an increase of 7%. Therefore, it
can be anticipated the bus
population required to service commuters would potentially
Figure 7: Motor Vehicle Population, Singstat, Department of
Statistics Singapore
3.3 Challenges Faced by Target Market
While there is limited publicly available
information on the cost in running a bus
operation in Singapore, typical costs can
be categorised into fixed cost pertaining
to capital outlays in procurement of bus
assets and variable costs related to fuel,
maintenance, insurance and labour (Bus
100. Industry Costs Make-up and Trend
2016). For bus operators competing to
service public commuters, there are also
additional regulatory requirements to
comply in order to operate service routes
through a licensing agreement with LTA,
incurring additional costs (Licensing of
Buses 2016; Bus Services Industry
Regulations 2016; Bus Services Industry
Act 2015; Xue, 2015).
Based on the financial reports of SMRT
Corporation and SBS Transit, operating
101. $m $m
Operating Expenses 2016 2015
Staff Cost 536 483.6
Depreciation 203.7 193.1
Repairs and maintenance 139.9 121.9
Energy Cost 132.3 150.7
Other operating cost 223.7 223.5
Overall Cost 1235.6 1172.8
Total Dep, Repair, Maintenance, Energy Cost 475.9 465.7
39% 40%
Source: SMRT Financial Report 2016
SMRT
Operating Expenses 2015 2014
102. $m $m
Staff Cost 491.723 448.114
Depreciation 85.36 70.978
Repairs and maintenance 115.87 110.271
Energy Cost 173.961 184.03
Premises Costs 45.27 39.272
Other operating cost 86.578 77.691
Overall Cost 998.762 930.356
Total Dep, Repair, Maintenance, Energy Cost 375.191 365.279
38% 39%
Source: SBS Transit Financial Report 2015
SBS Transit
103. Figure 8: Operating Cost for SMRT, SMRT Corporation Ltd
Annual Report 2016
Figure 9: Operating Cost, SBS Transit Annual Report 2015
12
costs related to physical bus assets amounted to almost 40% in
totality, just slightly behind
labour costs (Figure 8; Figure 9). This pattern is likely to reflect
3.4 Unmet Needs of Target Market
The ECO Bus aims to address and minimise the operating
management. While the initial capital outlay may surpass the
conventional alternatives in the
104. tremendous savings for bus operators by
providing clean and sustainable transportation solutions less the
fluctuations in energy costs
and variable costs.
4. Macro-Environment Trends supporting ECO Bus
In this section, the PESTLE analysis framework is used to
understand the macro-environment
trends. Based on the analysis, 5 of the 6 forces excluding
economic factor are in favour of the
development of the ECO Bus. These six forces can be
categorised into demographic,
economic, socio-cultural, technological, ecological and
regulatory environment that are
elaborated further in the following sections (Claessens, 2015).
4.1 Demographic / Population characteristics Environment
105. As of 2016, the population of Singapore stands at 5.61 million
and is projected to reach 6.9
million by 2030 (Cheam, 2013; A Sustainable population for a
dynamic Singapore Population
White Paper 2013). Hence, public transport is viewed as
pertinent in the movement of people
(Ng, 2015).
4.2 Economic Environment
The economic outlook of Singapore for 2016 is bleak with
forecast for growth now narrowed to between 1 to 2 per
cent (Tang, 2016). The impact on the development of the
ECO Bus will be largely attributed to the sourcing of raw
material components due to foreign exchange fluctuations.
Globally, the economic outlook is also bleak with
106. worsening trend in GDP for Q1 2017, increased
unemployment rates and price indices (GDP Growth Rate
Foreast 2016 - 2020). This could also dampen the mood on
alternatives to save initial cost outlays. However, the impact
is likely to be limited as the government looks to increase
public transport expenditures to $36 million in 2016 as
compared to $11 million in 2015 with the aim of a ‘car-lite’
Singapore (Lim, 2016).
4.3 Socio-cultural Environment
By and large, Singaporeans have pro-environmental attitudes
and are strongly concerned of
the impact that climate change could impact on them especially
in the wake of the haze
107. pollution in recent years (Chearn 2012). Local and foreign
companies are also doing their part
to seek ways in conducting their businesses in a sustainable
manner. For example, Apple Inc.
powers its facilities in Singapore entirely on solar power and
local companies are encouraged
to source for pulp and paper material from sustainable sources
(Tham 2015; Saad 2015). In
Figure 10: Global Greenhouse Gas
Emission by Economic Sector, IPCC 2014
13
addition, newcomer such as HDT Singapore taxi is powering its
fleet entirely using electric
vehicles (EV). All in all, these developments would place the
108. ECO Bus in a favourable
per
large.
4.4 Technological Environment
Due to the rapid advancement of technology, on a global scale,
the cost of photovoltaic solar
panels is falling drastically (Fares, 2016). Locally, the same
trend is reflected (Othman, 2015).
In a similar pattern, the cost of batteries for EVs have fallen
from $1000 per kilowatt hour
(kWh) in 2010 to $350 kWh in 2015 and experts estimate when
the cost of EV batteries reach
$150 kWh, pricing will be more competitive than conventional
vehicles and for EVs to go
mainstream (Harrington 2016; Global trends in Renewable
Energy Investment 2016, 36).
109. Similarly, the falling prices reflect technological improvements
in battery productions,
economies of scale and competitive pricing among battery
4.5 Ecological or Natural Environment
In recent years, the ecological damage caused by
climate change due to the use of fossil fuels is
increasingly recognised by the global community as an
urgent matter that warrants the need to switch to
renewable energy sources (Milman, 2016).
Transportation accounts for 14% of the total global
greenhouse emission in 2015 and this has been on an
upward trend due to reliance on fossil fuels (Global
Greenhouse Gas Emission Data; Figure 10; Figure 11).
110. As a party to the Paris Climate Agreement, the
Singapore government is implementing measures to
scale down carbon emission (Abdullah, 2016). Therefore, due to
the increasing concerns over
the natural environment, ECO bus is likely to be seen as the
preferred EV harnessing purely
on renewable energy with zero carbon emission.
On the carbon emission per dollar GDP, Singapore ranks 123
rd
out of 142 countries and 26
th
out of 142 countries based on per capita emission. This put it
just behind Germany and ahead
of the United Kingdom (Figure 12). Based on this data, given a
small country like Singapore,
111. the carbon intensity and per capita emission is extremely high,
indicating more needs to be
Furthermore, the geographical location of Singapore makes
solar electric buses an extremely
viable alternative given that the country receives twice the
amount of solar radiation than
temperate countries (EMA Solar Photovoltaic Systems 2016).
Figure 11: Trends in Global carbon emission
from Fossil fuels, 1900 – 2011 Information
Analysis Center, Oak Ridge National Laboratory,
U.S. Department of Energy
14
113. can have significant impact on
contribution of 0.11% to global
carbon emission may seem insignificant, on a per person basis,
it produces more than 8 tons
of carbon in 2013 compared to 6.6 tons per person in China
(Singapore’s Emission Profile
2016; Singapore Data 2016; Chan 2016). Furthermore, based on
projections from 2005,
vehicle emission will continue to remain as the second largest
source of carbon emission after
industrial output if no measures are implemented to curb it
15
114. The main hindrance to EVs is largely due to regulatory
issue as they are costlier than combustible vehicles
because of the formula used in computation of carbon
emission for vehicle scheme rebate and road taxes (Ng
2016; Xue 2014). This is an anomaly in which the
government has taken a ‘wait and see’ approach to
formulating an EV policy. Furthermore, the rebates for
EVs should improve adoption rate of EVs (Is Singapore
about to embrace the electric vehicle trend 2016).
However, the regulatory framework is positive in
encouraging the use of renewable energy. In fact, strong
political will is in place towards alternative energy
sources. In tackling the problem, the government has
115. launched its climate action plan and has taken a
proactive stance towards cutting carbon emission,
encouraging a car-lite society and advocating the use of
public transport and harnessing renewable energy
sources. For example, it is launching a national EV car-
sharing scheme next year as an alternative to car ownership
(Ng, 2016). Apart from this, the
government is also looking to build physical infrastructure to
support the proliferation of EVs
such as increasing the number of charging points to 2000 (Ping,
2016). In addition, the
Housing Development Board (HDB) is increasing the use of
solar panels in housing estates,
schools and food centres (Khew, 2016). In fact, the first full
electric bus has begun trialling
116. while the LTA is supporting a charging infrastructure for an
autonomous electric-hybrid bus
is being tested (Lim, 2016). Furthermore, a solar powered bus
stop is also under
experimentation (Heng, 2016).
With these developments, it is likely for the government to put
for buses and a separate one on private EV ownership. It can be
established the political and
regulatory environment is in favour of the development of the
ECO Bus.
5. SWOT Analysis
By using the SWOT analysis as part of ECO Transport’s
organisational analysis namely
through its strengths and weaknesses, it would allow an
assessment to gain a competitive
117. advantage. At the same time, by looking externally, ECO
Transport can identify opportunities
and threats that could affect business (Simmering and Helms,
2006, 771; Kearns 1992, 4).
3.6.1 Opportunities
3.6.1.1 Potential for New Markets
As the EV market in Singapore is in its infancy, there are plenty
of potential for market
growth and expansion. Beyond Singapore, the global electric
bus market is forecasted to grow
at a compounded annual growth rate (CAGR) of almost 20% by
volume from 2016 to 2025
(Global Electric Bus Market Forecast to 2020; Figure 15). In
fact, China is anticipated to
account for 50% of the total global volume with early adoption
taking place in various parts
118. of the world including the United States, Germany, France,
Uruguay and Brazil (Global
Electric Bus Market Size Share Development Growth and
Demand 2016; Electric Drive
Buses 2012). Furthermore, major cities such as London, Tokyo,
Hong Kong and New York
Figure 14: Projected 2020 Business-As-Usual
Greenhouse Gas Emissions 2020, NCSS
Comment [J2]: Very well written
16
where demands for public transport is high, there are potential
for ECO buses to tap into for
future growth (Key Transport Statistics of World Cities 2012).
119. At present, the major deterrent to the
mass adoption of electric buses is
the lack of infrastructure such as
charging stations. Despite highest
demand for public transport in the
BRICS (Brazil, Russia, India, China,
South Africa) countries, price
sensitivity is an issue (Global
Electric Bus Market Size, Share,
Development, Growth and Demand
Forecast 2016; Electric Drive Buses
2012).
120. With the solar panels built on board
the ECO Bus, power can be charged
directly to the battery storage
without the need for physical charging stations. This could
potentially reduce the cost of
implementation for electric buses in
3.6.1.2 Government grants and venture capitals
With the government’s interest of tapping on solar energy as an
alternative source of power
and as a new start-up, the ECO Bus project will tap into various
grants available to defray
This could involve the use of
the capability development grant (CDG) in areas such as brand
121. and marketing strategy
development, business excellence, achieving quality and
standards, intellectual property,
technology innovation (Capability Development Grant 2014).
Alternatively, options include
the ACE Startups Grant and Technology Enterprise
Commercialisation Scheme (ACE
Startups Grant 2016). Apart from these options, the ECO Bus
project can tap into venture
capitals with SPRING SEEDS Capital and other external
investors who are keen to take up a
3.6.2 Threats
3.6.2.1 Copycat Products
The success of the solar-electric ECO Bus is likely to spur
copycats or competitors to