The advertisement features a dark photo of the band coming out of a period of five years without releasing an album. The bold white text of the album title stands out against the dark background, making it memorable. More details about the album will be revealed in the coming weeks, creating intrigue. The release date is shown to generate anticipation from fans awaiting its arrival. The poster maintains a theme of mystery around the band through the dark colors and vague information, while touting the new album as their best yet.

1. The Strokes Magazine
advert

2. The band are
photographed in Darkness
which could represent
them coming out of the
‘shadows’ as they had not
released an album for five
years (First Impressions of
Earth 2007), their longest
gap between studio
albums.
The album title has
been made bold and
like the rest of the font
is white. Therefore the
album title contrasts
against the dark
background and stands
out from much of the
other text making it
more memorable.
The band reveal
more details about
the album will be
released ‘in the
coming weeks’
which creates a
sense of intrigue
around the album as
the audience is keen
to find out more.
The release date is
shown and creates
anticipation as fans
will be waiting for its
release.
The lyrics to the
majority of the songs
were said to be
written in really
vague terms and the
poster carries on with
a similar theme as
there is an element
of mystery around
the band created by
the dark colors.
There is
institutional
information ( ACR
Records) and the
text compares
previous albums
with the new
album. Its says its
their best album
yet which would
encourage their
fans to buy the
album.