Ben howard promo and brand identity
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Ben Howard established a consistent brand identity for the promotion of his debut album Every Kingdom through the visual design. He used the same font across his website, album cover, album sampler video, magazine advert, poster, and later EPs. This included featuring the iconic image of a swimming man from one of his music videos. Using consistent visuals like the font and imagery helped audiences quickly recognize and link all of the promotional materials to Ben Howard and his new album.
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Advert analysis
The advertisement promotes an upcoming band concert through the use of bold fonts, colors, and imagery that connect to the band's theme. The large font at the top displays the band name and grabs readers' attention. Along the sides are details about the concert dates and locations in different fonts. The background image is a winged skeleton in front of flames, symbolizing the band. Information at the bottom promotes the band's website and includes album artwork to help fans recognize the music.
Digipack Analysis
The digipack for LL Cool J's album features his close-up picture prominently on the cover to attract attention. When opened, a booklet attached on the left contains more pictures of the artist along with information about each song such as producers and recording details. The artist's picture spans both pages to remain the focal point. Consistently across pages, text boxes provide song details while keeping the artist as the primary visual. The final page advertises other albums from the same record label. The back cover keeps the design simple with just a shot of the artist and track listing.
Presentation1
Design Idea 1 summarizes a proposed album cover design that references the artist Will.i.am, includes elements like the album title, parental advisory sticker, and rose design with confetti to represent themes in the music. It describes design elements on the spine like the artist logo and barcode. The inside pages would feature lyrics, photographs from a music video including a dead boy and spilled glass, and behind-the-scenes content to incentivize purchasing a hard copy. Design Idea 2 proposes a cover paying homage to The Great Gatsby theme with the artist's logo and font, bold title, and gun silhouettes in black and gold colors, along with extra downloadable content included to promote sales.
ANCILLARY TEXT: Digipak Elements
The document describes the key elements that should be included on the front and back covers of an album as well as the panels inside the album cover. These elements include the band name, album name, images that are consistent across the different surfaces, track listings, copyright information, label details, and barcode. The front and back covers as well as inside panels should feature coordinating designs, images, and color schemes to provide a cohesive look and easy identification of the album.
Cover research
The document discusses design elements of several CD covers and what they convey about the artist and music. Key points included:
1) CD Cover 1 features a cartoon-style drawing of the artist in red against a white background, conveying a hip-hop style.
2) CD Cover 2 prominently displays the artist name in bright yellow capital letters against a busy background to attract attention.
3) CD Cover 3 is unique in having no picture - just brightly colored lyrics in various fonts on a black background, standing out and making readers curious about the song.
Advert deconstruction 1
This document summarizes the key features of a Coldplay album advertisement. The ad is split into two sections - an upper section with a band photo and a lower black/white section. The lower section prominently displays the band name, album name, and release date in white text on a black background. It also includes a small album cover image and website URL. These visual elements are intended to clearly communicate the necessary information to viewers about the artist, album, and release date while piquing their interest to learn more.
Digipak analysis
The front cover of the album has a light cosmic latte color with no distractions from the small but prominent album name in the center. Though the band name is not on the front, the simple design allows the album name to stand out. The back cover features the band name in a bold, interesting font and a different image of the same car subject as on the front cover, indicating the general theme of the album is about cars set in Western America. Producers and record label are credited on both sides, and the track list is bold but harder to read against the background image on the back.
Digipaks analysis ancillary task - december
This document analyzes the packaging design of two albums: Michael Jackson's "Bad" and Eminem's "The Marshall Mathers LP". For both albums, the document examines the front and back covers, CD design, and additional elements like booklets. Some key aspects summarized are:
- The front covers feature large images of the artists with their name and album title prominently displayed. Color schemes and fonts are consistent throughout the packaging.
- Back covers include track lists, copyright information, and barcodes. Additional content like lyrics and photos are included in booklets.
- CD designs prominently display the artist's name and follow the overall color scheme, with track lists and logos also included.
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Advert analysis
The advertisement promotes an upcoming band concert through the use of bold fonts, colors, and imagery that connect to the band's theme. The large font at the top displays the band name and grabs readers' attention. Along the sides are details about the concert dates and locations in different fonts. The background image is a winged skeleton in front of flames, symbolizing the band. Information at the bottom promotes the band's website and includes album artwork to help fans recognize the music.
Digipack Analysis
The digipack for LL Cool J's album features his close-up picture prominently on the cover to attract attention. When opened, a booklet attached on the left contains more pictures of the artist along with information about each song such as producers and recording details. The artist's picture spans both pages to remain the focal point. Consistently across pages, text boxes provide song details while keeping the artist as the primary visual. The final page advertises other albums from the same record label. The back cover keeps the design simple with just a shot of the artist and track listing.
Presentation1
Design Idea 1 summarizes a proposed album cover design that references the artist Will.i.am, includes elements like the album title, parental advisory sticker, and rose design with confetti to represent themes in the music. It describes design elements on the spine like the artist logo and barcode. The inside pages would feature lyrics, photographs from a music video including a dead boy and spilled glass, and behind-the-scenes content to incentivize purchasing a hard copy. Design Idea 2 proposes a cover paying homage to The Great Gatsby theme with the artist's logo and font, bold title, and gun silhouettes in black and gold colors, along with extra downloadable content included to promote sales.
ANCILLARY TEXT: Digipak Elements
The document describes the key elements that should be included on the front and back covers of an album as well as the panels inside the album cover. These elements include the band name, album name, images that are consistent across the different surfaces, track listings, copyright information, label details, and barcode. The front and back covers as well as inside panels should feature coordinating designs, images, and color schemes to provide a cohesive look and easy identification of the album.
Cover research
The document discusses design elements of several CD covers and what they convey about the artist and music. Key points included:
1) CD Cover 1 features a cartoon-style drawing of the artist in red against a white background, conveying a hip-hop style.
2) CD Cover 2 prominently displays the artist name in bright yellow capital letters against a busy background to attract attention.
3) CD Cover 3 is unique in having no picture - just brightly colored lyrics in various fonts on a black background, standing out and making readers curious about the song.
Advert deconstruction 1
This document summarizes the key features of a Coldplay album advertisement. The ad is split into two sections - an upper section with a band photo and a lower black/white section. The lower section prominently displays the band name, album name, and release date in white text on a black background. It also includes a small album cover image and website URL. These visual elements are intended to clearly communicate the necessary information to viewers about the artist, album, and release date while piquing their interest to learn more.
Digipak analysis
The front cover of the album has a light cosmic latte color with no distractions from the small but prominent album name in the center. Though the band name is not on the front, the simple design allows the album name to stand out. The back cover features the band name in a bold, interesting font and a different image of the same car subject as on the front cover, indicating the general theme of the album is about cars set in Western America. Producers and record label are credited on both sides, and the track list is bold but harder to read against the background image on the back.
Digipaks analysis ancillary task - december
This document analyzes the packaging design of two albums: Michael Jackson's "Bad" and Eminem's "The Marshall Mathers LP". For both albums, the document examines the front and back covers, CD design, and additional elements like booklets. Some key aspects summarized are:
- The front covers feature large images of the artists with their name and album title prominently displayed. Color schemes and fonts are consistent throughout the packaging.
- Back covers include track lists, copyright information, and barcodes. Additional content like lyrics and photos are included in booklets.
- CD designs prominently display the artist's name and follow the overall color scheme, with track lists and logos also included.
CD research
The document discusses minimalist CD cover designs that maintain an artist's brand identity. It notes that some CD covers only feature the artist's face or symbol to avoid being cluttered. The document concludes that using the artist's name in a consistent font across the front and back, along with the album title, helps reflect the artist as a logo and brand while giving audiences information about the album.
Summery of Research (Ancillary Products)
The document analyzes conventions for album covers and advertisements. It notes that album covers typically feature the artist's name prominently at the top in bold font, with the album title below in smaller font. Photos on covers often depict beach or studio settings to convey a working-class image. Track listings usually appear on the back cover's main area. Additional information and barcodes tend to be placed at the bottom or out of the way. Back cover imagery often matches the front. Advertisements commonly use the front cover image and highlight the artist, album, and release date in large, attention-grabbing font sizes.
Magazine Advert Research
The advertisement features the same album cover art and positioning of title and artist name as the actual album. It lists the album title and one of its singles, describing the single as the "#1 international smash" to encourage audience purchase. The ad also includes logos and websites for the artist, record label, and Amazon to direct buyers where they can obtain the album.
Digipak Research - Beartooth - Disgusting
This document summarizes the contents and design of the digipak for the Beartooth album "Disgusting". The front cover features the lead singer floating in an abandoned building. When opened, the inside displays the band logo and more photos consistent with the grungy, abandoned building theme. The disc and lyrics booklet are housed in pockets inside. The overall grungy, dark aesthetic and recurring imagery are meant to brand the album as a heavy rock/metal release.
Digipak Research - Kasabian
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Ancillary work
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Record label logo designs
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3) A white line was added around the logo to make it stand out more against ancillary texts and the digipak back cover.
Double page analysis 1
The image shows the singer Dave Grohl and his band Foo Fighters in a relaxed pose, conveying confidence. Foo Fighters recorded their eighth album, The Sonic Highways, in eight iconic American studios across eight cities, with the goal of capturing the musical heritage of different places. Illustrations alongside the main image provide additional details. The large bold headline announces an article about the band's road trip recording experience. A drop cap and red rectangle with teasing text aim to attract readers to learn about recent developments in music from a quote by Grohl. The layout structures information clearly across the left, middle and right sections for easy consumption.
Cd mock up
The document provides a visual description and layout for an album cover design. It depicts a 3D-like central image surrounded by similar images in different colors. Track listings would wrap around the sides in reds and blues on a plain background. Copyright credits would appear at the bottom in small text. The back cover would feature a large version of the front cover image using a similar layout and design elements.
Magazine analysis
The document contains multiple paragraphs describing different album cover designs and the elements within them. Common elements discussed include the use of the rule of three layout principle to divide elements visually, centering the band/album name as the focal point, including the release date and information on where the album can be purchased, and occasionally featuring the band's artwork or image. The goal of these designs is to attract attention, clearly communicate key details about the album, and encourage audiences to buy the new release.
Conventions of albums
The document discusses conventions for album covers and CD designs. It notes that album covers typically feature the artist/band name and album title prominently, often with a portrait photo of the artist. Track lists, copyright information, and barcodes are usually located on the back cover. CD designs vary in complexity but often include the artist name and album title, and sometimes a track list. Simplistic designs with just the album logo are also common.
Digipak presentation
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Digipak analysis google docs
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Summery Of Research (Ancillary Products)
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Digipak Analysis
The document summarizes the key components of a CD digipak packaging, including the song list and additional information on the back, the album art on the front intended to identify the album, and the CD itself copying elements from the back such as the font, colors, and credits while replacing the song list with the band and album name.
Album cover annotations
The document discusses the design choices made for an album cover. Key elements included using a star motif to promote the band's brand and image from their music videos. The band name is the largest text to emphasize their name. The album title is featured across the doors in white space to stand out against a blue background. Song titles, record label information, and other details are included on the inside and back pages to provide information about the album contents while maintaining a clean, simple visual design.
Existing CD Covers
The document analyzes existing CD covers to understand how to design an effective cover. It notes that successful covers clearly display the artist name and catchy title in bold. Images should be eye-catching and indicative of the genre. Information like track listings and band member details are included. Lyrics in an insert are appealing to fans. An effective cover has nice aesthetics and presentation that match the music's genre.
The Strokes
The advertisement features a dark photo of the band coming out of a period of five years without releasing an album. The bold white text of the album title stands out against the dark background, making it memorable. More details about the album will be revealed in the coming weeks, creating intrigue. The release date is shown to generate anticipation from fans awaiting its arrival. The poster maintains a theme of mystery around the band through the dark colors and vague information, while touting the new album as their best yet.
Website research MorganB
This document summarizes and compares the homepages of three musical artists: Two Door Cinema Club, The Weeknd, and Muse. It notes that Two Door Cinema Club's homepage has a simple design with rotating background images and links to social media. It also describes The Weeknd's homepage, which features a plain black background and is dominated by information about his newest album. Finally, it outlines Muse's homepage, which stands out by allowing users to personalize their background image and choose the language.
Digipak Research
A Digipak is a type of packaging for discs that folds out like a book rather than opening like a standard jewel case. It is made from card rather than hard plastic and holds the disc on a transparent plastic tray. Digipaks are designed to be cheaper to produce than jewel cases and are commonly used for special edition multi-disc releases due to their adaptable design. While Digipak is a registered trademark, the term is now used generically for similar packaging styles produced by other companies. Potential weaknesses include brittle plastic trays and damage-prone card packaging.
Magazine Advertisement Deconstructions
The advertisement is for the album "Last Night On Earth" by Noah and the Whale. The largest text features the artist and album name in black centered at the top of the white page. Below is a colorful band image taking up most of the center space. At the bottom is the release date and a promotional quote for the album in red.
Analysis
The document analyzes several music album covers and promotional posters. It finds that they commonly use continuity of colors, fonts, and imagery between the album, poster, and CD to tie the materials together. This includes using the same central image and 2-color theme across all items. It also notes that posters typically feature reviews and social media information to encourage audience interaction. Overall, the analysis concludes that following simple conventions like a 2-color theme and central imagery position helps make the materials recognizable and visually cohesive.
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CD research
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Summery of Research (Ancillary Products)
The document analyzes conventions for album covers and advertisements. It notes that album covers typically feature the artist's name prominently at the top in bold font, with the album title below in smaller font. Photos on covers often depict beach or studio settings to convey a working-class image. Track listings usually appear on the back cover's main area. Additional information and barcodes tend to be placed at the bottom or out of the way. Back cover imagery often matches the front. Advertisements commonly use the front cover image and highlight the artist, album, and release date in large, attention-grabbing font sizes.
Magazine Advert Research
The advertisement features the same album cover art and positioning of title and artist name as the actual album. It lists the album title and one of its singles, describing the single as the "#1 international smash" to encourage audience purchase. The ad also includes logos and websites for the artist, record label, and Amazon to direct buyers where they can obtain the album.
Digipak Research - Beartooth - Disgusting
This document summarizes the contents and design of the digipak for the Beartooth album "Disgusting". The front cover features the lead singer floating in an abandoned building. When opened, the inside displays the band logo and more photos consistent with the grungy, abandoned building theme. The disc and lyrics booklet are housed in pockets inside. The overall grungy, dark aesthetic and recurring imagery are meant to brand the album as a heavy rock/metal release.
Digipak Research - Kasabian
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Ancillary work
The document discusses the design elements used in the packaging of several albums, including colour schemes, typography, positioning of images and text, and use of imagery. For Kanye West's Graduation album, a bright colour scheme is used to contrast previous albums. Sans serif typography is consistently applied. On the Graduation cover, a cartoon image is positioned in the top left following the rule of thirds. For Biggie Smalls' greatest hits compilation, a red, black and white colour scheme is clear and focuses attention on images. Capital letters are used for text clarity. Drake's album uses a classic black and gold colour scheme matching the music. Rule of thirds is applied to positioning of text and images. Typ
Record label logo designs
1) The document describes three logo designs for a record label called "CE Records".
2) The chosen final design took inspiration from "Domino Records" and featured the letters "C" and "E" in bold and a different color to create a simplistic theme representing the creator's initials.
3) A white line was added around the logo to make it stand out more against ancillary texts and the digipak back cover.
Double page analysis 1
The image shows the singer Dave Grohl and his band Foo Fighters in a relaxed pose, conveying confidence. Foo Fighters recorded their eighth album, The Sonic Highways, in eight iconic American studios across eight cities, with the goal of capturing the musical heritage of different places. Illustrations alongside the main image provide additional details. The large bold headline announces an article about the band's road trip recording experience. A drop cap and red rectangle with teasing text aim to attract readers to learn about recent developments in music from a quote by Grohl. The layout structures information clearly across the left, middle and right sections for easy consumption.
Cd mock up
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Magazine analysis
The document contains multiple paragraphs describing different album cover designs and the elements within them. Common elements discussed include the use of the rule of three layout principle to divide elements visually, centering the band/album name as the focal point, including the release date and information on where the album can be purchased, and occasionally featuring the band's artwork or image. The goal of these designs is to attract attention, clearly communicate key details about the album, and encourage audiences to buy the new release.
Conventions of albums
The document discusses conventions for album covers and CD designs. It notes that album covers typically feature the artist/band name and album title prominently, often with a portrait photo of the artist. Track lists, copyright information, and barcodes are usually located on the back cover. CD designs vary in complexity but often include the artist name and album title, and sometimes a track list. Simplistic designs with just the album logo are also common.
Digipak presentation
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Digipak analysis google docs
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Summery Of Research (Ancillary Products)
The document analyzes conventions used for album covers and advertisements. Some common conventions include displaying the artist's name in large bold font at the top of the cover, showing the album title in smaller sans serif font underneath, and including track listings and copyright information in standard locations on the back cover. Locations and imagery used on covers also conventionally reflect themes and genres, such as beaches for pop/rock albums to depict a working-class background. Advertisements similarly follow conventions by using the same front cover image and highlighting the release date.
Digipak Analysis
The document summarizes the key components of a CD digipak packaging, including the song list and additional information on the back, the album art on the front intended to identify the album, and the CD itself copying elements from the back such as the font, colors, and credits while replacing the song list with the band and album name.
Album cover annotations
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Existing CD Covers
The document analyzes existing CD covers to understand how to design an effective cover. It notes that successful covers clearly display the artist name and catchy title in bold. Images should be eye-catching and indicative of the genre. Information like track listings and band member details are included. Lyrics in an insert are appealing to fans. An effective cover has nice aesthetics and presentation that match the music's genre.
The Strokes
The advertisement features a dark photo of the band coming out of a period of five years without releasing an album. The bold white text of the album title stands out against the dark background, making it memorable. More details about the album will be revealed in the coming weeks, creating intrigue. The release date is shown to generate anticipation from fans awaiting its arrival. The poster maintains a theme of mystery around the band through the dark colors and vague information, while touting the new album as their best yet.
Website research MorganB
This document summarizes and compares the homepages of three musical artists: Two Door Cinema Club, The Weeknd, and Muse. It notes that Two Door Cinema Club's homepage has a simple design with rotating background images and links to social media. It also describes The Weeknd's homepage, which features a plain black background and is dominated by information about his newest album. Finally, it outlines Muse's homepage, which stands out by allowing users to personalize their background image and choose the language.
Digipak Research
A Digipak is a type of packaging for discs that folds out like a book rather than opening like a standard jewel case. It is made from card rather than hard plastic and holds the disc on a transparent plastic tray. Digipaks are designed to be cheaper to produce than jewel cases and are commonly used for special edition multi-disc releases due to their adaptable design. While Digipak is a registered trademark, the term is now used generically for similar packaging styles produced by other companies. Potential weaknesses include brittle plastic trays and damage-prone card packaging.
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Similar to Ben howard promo and brand identity
Magazine Advertisement Deconstructions
The advertisement is for the album "Last Night On Earth" by Noah and the Whale. The largest text features the artist and album name in black centered at the top of the white page. Below is a colorful band image taking up most of the center space. At the bottom is the release date and a promotional quote for the album in red.
Analysis
The document analyzes several music album covers and promotional posters. It finds that they commonly use continuity of colors, fonts, and imagery between the album, poster, and CD to tie the materials together. This includes using the same central image and 2-color theme across all items. It also notes that posters typically feature reviews and social media information to encourage audience interaction. Overall, the analysis concludes that following simple conventions like a 2-color theme and central imagery position helps make the materials recognizable and visually cohesive.
Blueprint 3 a2 media ancilliary
The album cover for Blueprint 3 by Jay-Z features the artist and album name in large text at the top using an old style font, with the central image being Jay-Z's logo in red and white. Additional information like the record label and song list are placed around the edges of the cover in smaller text against a mainly white background to make all elements clear.
Album cover analysis
The document provides background information on three albums: Kanye West's "Graduation", Eminem's "Recovery", and Nas' "Life Is Good". It analyzes and compares elements of each album's cover artwork, including images, logos, and production details. It also discusses how the covers relate to the artist's brand and target audience. Advertisements for the albums in print magazines are presented and similarly analyzed for design choices and messaging.
Digipak analysis
The album cover for the indie rock band The Kooks uses a simple design with red, black, and white colors. It features photos of the band members sitting together playing instruments. The simple, minimalist design conveys that the band focuses on their music over mainstream appeal. Consistent use of the three colors and font creates cohesion across the front, back, and inside of the album cover.
Conventions of cd album covers
The document discusses conventions for CD album covers, comparing two examples. It notes that one cover, Linkin Park's Living Things, uses a minimalist design with only the necessary information. The other, Muse's The Resistance, uses bright colors and a blurred image of the band to draw attention. Both covers place the album title and band name in small, modest font, likely because they are well-known bands that do not need to advertise heavily.
Analysing dps pages prep for blog
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Common dreads cd analyses
The document provides an analysis of the cover art and design elements of a CD album. It notes that the cover uses shades of green and white with a darker green in the corners to create a light effect, suggestive of trance music. The album name "Common Dreads" is in a readable font below to indicate the title. Elements of the logo, imagery of a lion, and a parental advisory label provide clues about the genres and maturity level of the music. Track listings and copyright details are also described.
Question One - Evaluation
The document discusses conventions of various media formats including music videos, indie music videos, digipaks, and magazine advertisements. It provides examples of conventions such as showing the band in a music video, relationships between lyrics/music and visuals, displaying the artist name and album title prominently on digipaks, and using consistent imagery across formats. The document also examines how the described media product follows conventions such as relationships between elements and using recurrent design elements/fonts.
Mojo magazine
The document analyzes the design elements of a music magazine cover and contents page for MOJO magazine. It notes the use of pull quotes and bold fonts on the cover, consistency in colors and photos, and credits for photographers. The contents page uses red, black and white colors, lists articles plainly, and connects photos to page numbers. The double page spread features an interview in small font, an orange and grey color scheme, and a title spanning both pages.
Common dreads CD analyses
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Nme
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Analysing Magazines
The document provides an analysis of the front pages of two music magazines - NME and Mojo.
[1] It examines the layout conventions used on both magazines' mastheads, headlines, images, pull quotes, and other design elements. [2] Key details like the magazines' target audiences, genres of music covered, and fonts and colors used are discussed. [3] The analysis provides a breakdown of how different elements on the pages are designed to catch readers' eyes and convey important information in a clear manner.
Media coursework content page analysis
This magazine content page uses bold designs and images to attract rock music fans. A large picture of the band Bring Me the Horizon grabs attention at the top. Article titles like "News" and "Feedback" promise to keep readers informed and engaged with the rock community. While the page has a rugged style, the main image of guitarist Slash smiling conveys that rock musicians have tough exteriors but normal personalities underneath. The varied fonts, colors and article previews aim to clearly showcase content and entice readers to learn more each week.
Textual analysis music magazine
The magazine uses bold colors and fonts to attract readers' attention. The front cover features a close-up image of two musicians to highlight the main topic. Contents pages list subheadings in bold and red to draw the eye, and include advertisements. Double page spreads balance large band images with fitting text to engage the target teenage male audience with busy layouts and blues tones.
Music advertisement poster analysis x3
The document analyzes two music advertisement posters. It discusses various design elements and conventions used in the posters, such as the main images featuring the bands, album names, quotes and reviews from music magazines, release dates, and ways to purchase the albums. Typography, color schemes, and composition techniques are examined in conveying genre and promoting the products. Key conventions like the artist and album names, reviews, and purchase information are discussed alongside ways some elements subvert typical conventions.
Magazine Advert Analysis
The magazine advertisement promotes a new album by a band. It features the album cover art as the main image, combining all four band members' faces. Text elements like the band and album names match the style and fonts used on the album cover to create synergy. Conventionally, the ad lists singles and information on where to purchase the album to encourage sales.
Music Magazine Analysis
The document summarizes key design elements and conventions used across multiple magazine issues. It notes that 1) magazine pages consistently feature the publication's signature color scheme and logo to maintain branding, 2) double page spreads often use different colors than the cover but still represent the brand, and 3) common elements like pull quotes, sidebars, and boxouts help establish a professional feel. Main images and article themes are also carefully selected to complement each other. Analyzing these magazines helped the author understand best practices for developing a successful publication with cohesive style.
Research
The document discusses several music magazines as research for a new music magazine concept. It provides details on the target audiences, circulation numbers, and key aspects of Rock Sound, MOJO, Kerrang!, Vibe, and Billboard magazines. Rock Sound focuses on rock music and aims for a niche audience. MOJO targets classic rock fans with a predominantly male readership over age 21. Kerrang! attracts younger males ages 15-35 with its graphic design and coverage of various rock genres. Vibe centers on R&B, rap and hip hop with a young, urban audience. Billboard has worldwide circulation and covers the overall music industry.
Research for digipaks
The document contains magazine advertisements for albums by various artists. Each advertisement prominently features the album artwork and uses bold, contrasting colors and fonts for the album and artist names to stand out. They also include reviews, ratings, and release dates to promote the albums. Key similarities between the advertisements are their use of the original album artwork as the background, capitalized bold album/artist names in a contrasting color, white text, displayed reviews/ratings, and release dates.
Similar to Ben howard promo and brand identity (20)
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Activity proofreading
The document discusses distributing a music video for an unsigned band. It plans to distribute the video through music channels like Kerrang, NME, and MTV2 due to the genre of music. As a new band, air time on all channels is unlikely. The video would likely receive sufficient viewership from the NME channel, which shows new talent. It will also be distributed on DVD with the band's single. One restriction is that the video contains a swear word, so it may need editing for some channels. As an unsigned band, there is much competition for air time from other similar artists. The quality of the video will need to be high standard to stand out. The band has gained some local press and done well in
G324 evaluation tasks 1
My media product uses several conventions of the indie folk music genre, including linking lyrics to corresponding visuals in the music video, using a variety of camera shots and angles to keep viewers engaged, and having a minimalistic mise-en-scene that focuses on the artist. However, it also challenges some conventions by focusing the narrative on the artist's internal turmoil rather than an external relationship, and using brighter colors than typical for the album packaging. Continuity of theme, outfits, and location are also used across the music video and ancillary products to reinforce the artist's brand identity.
G324 evaluation tasks q4
The document discusses the use of various new media technologies in the construction, research, planning and evaluation stages of a project. Specifically, it describes using SlideShare, Scribd and Prezi to present research work online; Vuvox, Issuu and Wordle to display images, text and ideas; SurveyMonkey and Polldaddy to create and distribute surveys; a digital camera and tripod for filming; Photoshop and Windows Movie Maker for editing; and social media like Twitter, Facebook and Tumblr to conduct audience research through sharing survey links.
G324 evaluation tasks q4
The document discusses the use of various new media technologies in the construction, research, planning and evaluation stages of a project. Specifically, it describes using SlideShare, Scribd and Prezi to present research work online; Vuvox, Issuu and Wordle to display images, text and ideas; SurveyMonkey and Polldaddy to create and distribute surveys; a digital camera and tripod for filming; Photoshop and Windows Movie Maker for editing; and social media like Twitter, Facebook and Tumblr to conduct audience research through sharing survey links.
Risk assessment
The document identifies potential hazards and risks at different locations for a film crew, along with existing controls and additional actions needed to manage risks. Hazards include slipping on mud, tripping over objects, falling into a river, tripping over wires, being hit by a car without footpaths, and hands being trapped in gates. Existing controls include briefings on hazards and only using necessary equipment or routes. Additional actions are using suitable footwear, being aware of surroundings, and tidying up after use. The individual assessing the risks takes responsibility for implementing additional actions.
Single drama analysis update
Missed is a 5 minute single drama set in London about a man named Will who is struggling with the loss of his colleague and friend Emma. The drama uses realistic lighting and long scenes to feel authentic. Various camera techniques like mid-shots and point-of-view shots are used to help audiences connect with the characters and story. At the end, it is revealed that Emma is actually deceased, providing closure to Will's confusion over her disappearance.
Single drama analysis missed
Missed is a 5-minute single drama set in London about a man who is told that his colleague Emma has died. The drama uses realistic lighting and long scenes to follow the story in chronological order. It appeals to adult audiences who can relate to the characters as office workers dealing with loss. Camera techniques like mid-shots and point-of-view shots are used to help audiences connect with the characters and their emotions. Mise-en-scene and costumes present the characters as average business professionals to increase relatability. Sound effects and music are incorporated to set the scene and convey the characters' feelings of disbelief over Emma's reported death.
Single camera production
Single camera production uses a single camera to film all shots, which is commonly used for low-budget productions like music videos, dramas, and sitcoms. Scenes are typically filmed with all of one actor's lines together before moving to the other actor. Though more time consuming than multi-camera production, single camera gives directors more control over each individual shot and is cheaper due to only requiring one camera. The disadvantages include needing to repeatedly set up the camera between scenes and losing all footage if the sole camera is damaged.
1 booklet notes
This document provides information about pre-production techniques for media productions. It discusses types of productions like single-camera dramas and documentaries. Careful pre-production planning can help save time and money for low-budget productions. Key aspects of pre-production that are covered include finance, timelines, personnel, facilities, materials, locations, regulations, and creating documentation like schedules, scripts, storyboards and mood boards. Good project management and organization are important for successful pre-production planning and management of a media production.
Single drama analysis 'missed'
This single drama called "Missed" tells the story of a man named Will who meets his friend Emma for coffee. It is later revealed that Emma has died. The drama uses realistic lighting and location to create a natural feel. Various camera shots like mid-shots and point-of-view shots are used to involve the audience. Sound effects of traffic and the cafe help set the scene, and sad music plays when Will learns of Emma's death. The editing uses techniques like shot reverse shot and fades to black to transition between scenes and convey emotion.
Single camera production
Single camera production uses a single camera to film all shots, which is commonly used for lower budget productions like music videos, dramas, and sitcoms. Scenes are typically filmed with all of one character's lines together before moving to the other character to edit together later. While more time consuming than multi-camera production, single camera gives directors more control over each individual shot and is cheaper due to only requiring one camera.
Digipak research
The document analyzes the genres, visual styles, and typography used on the covers of albums by several male singer-songwriters. It notes that the covers generally feature grainy, sepia-toned portraits of the artists alone or in natural settings, with minimal typography in small fonts and capital letters not taking focus from the image. The visual narratives convey meanings of loneliness, intimacy, and a classic or vintage aesthetic.
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Ben howard promo and brand identity
- 1. Ben Howard Promotion and Branding Here I’m looking at how Ben Howard distributed his debut album Every Kingdom (EK). It was released in the United Kingdom on 30 September 2011 as a digital download, on CD, on LP and as a 200 copy limited edition cassette. It reached a peak chart position of 4 in the UK Albums Chart on 24 February 2013 following his success at the BRIT Awards that week. Straight away it is clear that Ben’s website has been redecorated to match EK. The same font is used throughout the site which is the same as the album cover (see top right). Another clear visual link is that of the album cover art, a man (possibly Ben) swimming. This image is taken from a video (sample here: http://www.youtube.com/watch?v=PrzJ4VXjm-g) doing this allows similar pictures to used to promote the album, whilst being slightly different they’re taken from the same source so it’s easy for audiences to make the link.
- 2. (Video source: http://www.youtube.com/watch?v=PrzJ4VXjm-g) The same font and imagery is used in Ben’s album sampler on YouTube. This creates a strong link between the visual adverts and the album cover. Same video, same font used for titles At the end of the album sampler video the image below is shown on screen for roughly 10 seconds, it has all the necessary details and is simplistic to fit with the rest of the album promotion we’ve seen so far. Everything is in line keeping it easy to read, the artists name stands out along with the iconic shot of a man swimming.
- 3. A magazine advert for EK. Either half a page or full landscape. It’s bad quality however all the visual links are present making it easily recognisable. Top—large font, artist’s name and album title Left side—Ratings and reviews most likely from magazines and newspapers (smallest font on page). Along with small logo likely to be album producer/distributor. Right side—Medium sized font stating date of release. The different font sizes allow audiences to take in the most important details first, catching their attention is done with large text on a (usually) contrasting background. Second most important in medium sized text is the release date, important but getting across the artist is more so hence the large title. If audiences are still interested they go on to read the To the right is a poster for EK (usually wouldn’t have smaller text, which is reviews and ratings which tempt Ben’s signature on it), It follows all that I have noticed so buying the album. them into far; various sizes of text, Ben’s name in bold, album title is same size font but not bold, same iconic photo of swimmer, same colours, small producer /distributor logo in corner, and lastly it’s simplistic and in-line with itself. Ben’s brand identity is shown here by his website and album cover etc. sharing the same font. This continued after the release of EK as to the right is a E.P cover of Ben’s released after EK exhibiting the same font again Ben’s name being bold and the album/E.P title is normal. This reoccurring font helps establish Ben’s brand identity, which allows fans/audiences to quickly recognise new material from an artist.