Do you know how to maximise your Impact section when you submit an Horizon 2020 project proposal? This quick presentation will tell you why you should take into consideration communication and dissemination activities to be sure to get funding! This presentation was made for the H2020 Info Day: Smart Cyber-Physical Systems, Digital Automation, Smart Anything Everywhere, ICT Innovation for Manufacturing SMEs Initiatives, and Photonics Laser-based Production.