IE Masters Application - Stephanie Heinemann Garza

1. How do you imagine SOCIAL INTERACTION
within 10 years, taking into consideration the
impact of technology on human relations?
by: Stephanie Heinemann Garza

2. FAST

3. artificial

4. VIRTUAL

5. FRAGILE

6. dis en gaged

7. i s o l a t e d

8. FASTartificial
VIRTUAL
FRAGILE
dis en gaged
i s o l a t e d

9. 10 years from now, our ways of interacting socially will have
changed drastically.
YES, technology will make it much easier to connect with anyone,
anytime, anywhere, at a faster rate, even virtually, but the
question is:
Will those be REAL interactions?
Ever-growing technologies such as virtual reality, artificial
intelligence and cognitive computing will definitely affect the
way we relate to one another, resulting in disengaged, ego-
centered, fragile and isolated interactions.

10. WHY?
Let’s have a look...

11. SOCIAL INTERACTION IN MY WORDS.
For me, it is “the way we relate or
communicate with other human beings
verbally or non-verbally”.

12. Human beings are SOCIAL by nature
We are shaped by a
social environment
Physical connection is and
will be impossible to replace

14. ...but definitely
not in the
traditional way.

15. By the time you finish reading this, millions of connections will have occurred.

16. By the time you finish reading this, millions of connections will have occurred.

17. By the time you finish reading this, millions of connections will have occurred.

18. By the time you finish reading this, millions of connections will have occurred.
Virtual Tours

19. But once again, how REAL are all
of these connections?
What is missing?

20. How LONELY can it get?

21. Where did we
start from?
Let’s go one step
back…

22. First Daily NewspaperTelegraph
Telephone
TV Broadcast
Internet
Radio Signal
E-Mail
Mobile Phone
World Wide WebInstant Messaging
Skype
Facebook
Twitter
Whatsapp &
InstagramOculus Rift
COMMUNICATIONTIMELINE.

23. Social interaction
is evolving in
gigantic steps...
...changes and new
technologies are
coming way faster.

24. Social Interaction.
yesterday. today. tomorrow.
• Hand-written letters.
• Actual meet-ups.
• Phone calls.
• Fax and Telegram usage.
• More physical engagement.
• Courier & Messenger jobs.
• Social Media networking.
• Virtual meetings.
• E-mailing.
• Instant Messaging.
• Indirect interactions.
• Countless virtual connections – less real
ones.
• Virtual & Augmented Reality.
• Drone usage.
• Smart Glasses / Headphones /
Houses, etc.
• Cognitive Computing.
• Robotics.
• “Online culture”.

25. The “share it all”
culture.
We’re living a phenomenon in which “most of us share all of
us”. What we had for lunch, where we are, our next trip, our
first jump off a plane, our first job, the moment we get married
or have children. Everything, everywhere, ALL THE TIME.
The “fear of missing out” aka FOMO is more present than ever
in our society.
All of this sharing, commenting, liking, tweeting, posting,
reposting might mean we are more connected, right?
In fact we are – but we are more connected to our mobile
devices than to our real face-to-face human relationships
If we don’t use it wisely and moderately, Social Media can be
overwhelming and have an isolation impact on people.

26. The “share it all”
culture.
Currently we’re living a worrying phenomenon in which “most
of us share all of us”. What we had for lunch, where we are, our
next trip, our first jump off a plane, the moment we get
married or have children. Everything, everywhere, all the time.
The “fear of missing out” aka FOMO is more present than ever
in our society.
All of this sharing, commenting, liking, tweeting, posting,
reposting might mean we are more connected, right?
In fact we are – but we are more connected to our mobile
devices than to our real face-to-face human relationships and
interactions.
If we don’t use it wisely and moderately, Social Media can be
overwhelming and have an isolation impact on people.

27. The “share it all”
culture.
Currently we’re living a worrying phenomenon in which “most
of us share all of us”. What we had for lunch, where we are, our
next trip, our first jump off a plane, the moment we get
married or have children. Everything, everywhere, all the time.
The “fear of missing out” aka FOMO is more present than ever
in our society.
All of this sharing, commenting, liking, tweeting, posting,
reposting might mean we are more connected, right?
In fact we are – but we are more connected to our mobile
devices than to our real face-to-face human relationships and
interactions.
If we don’t use it wisely and moderately, Social Media can be
overwhelming and have an isolation impact on people.

28. The “share it all”
culture.
Currently we’re living a worrying phenomenon in which “most
of us share all of us”. What we had for lunch, where we are, our
next trip, our first jump off a plane, the moment we get
married or have children. Everything, everywhere, all the time.
The “fear of missing out” aka FOMO is more present than ever
in our society.
All of this sharing, commenting, liking, tweeting, posting,
reposting might mean we are more connected, right?
In fact we are – but we are more connected to our mobile
devices than to our real face-to-face human relationships and
interactions.
If we don’t use it wisely and moderately, Social Media can be
overwhelming and have an isolation impact on people.

29. The “share it all”
culture.
Currently we’re living a worrying phenomenon in which “most
of us share all of us”. What we had for lunch, where we are, our
next trip, our first jump off a plane, the moment we get
married or have children. Everything, everywhere, all the time.
The “fear of missing out” aka FOMO is more present than ever
in our society.
All of this sharing, commenting, liking, tweeting, posting,
reposting might mean we are more connected, right?
In fact we are – but we are more connected to our mobile
devices than to our real face-to-face human relationships and
interactions.
If we don’t use it wisely and moderately, Social Media can be
overwhelming and have an isolation impact on people.
“If you’re
not
,
you’re
.
”

30. Sharing our lives on Social Media is not “at
war" with striving to have REAL, quality-time
moments with our friends, families and
colleagues.
We just have to know WHEN to share “virtually”
and when to share “in real time”...

31. From this...

32. ...to this

33. What is the positive outlook?
• We will have a “border-less” world.
• Connections will happen faster and easier for everyone.
• Real-time communication and sharing of information.
• “Everyone can be heard” – thanks to Social Media we can
provoke and encourage change in margined countries.
• Virtual meetings will be even more common– which will definitely
save time, money and effort.
• Re-connection of past relationships and interactions.

34. What are the negative implications?
• Risk of people having alter egos or hidden
personalities.
• Being “disconnected” to the REAL world – loss
of human interaction.
• Missing out on what we have in front of us.
• Increased burn-out syndrome or health issues.
• Human Jobs to be replaced by robotics or
technology
• Cybercrime and espionage.
• Privacy loss.

35. To sum it up...
• NO technology, will ever replace actual human contact – REALLY being there
• Technology obviously serves to automate certain jobs and “simplify” daily tasks, but
some jobs shouldn’t be automated – as simple as that!
• We have to have the ability to “disconnect our virtual world and re-connect with the
people around us”.
• “We have a great responsibility or even obligation to set “human” standards for the
sake of our younger generations. They are in great need of our experience, but most
importantly of our TIME.”
• Real connections and real conversations require a REAL fully-engaged presence.

36. “ I fear the day that
technology will
surpass our human
interaction. The
world will have a
generation of idiots.”

37. Sources.
• http://www.huffingtonpost.com
• http://time.com/4187146/davos-2016-technology-facts/
• http://www.vincentwee.com/101-interesting-facts-digital-marketing/
• https://www.hubspot.com/marketing-statistics
• http://historycooperative.org/the-history-of-social-media/