SlideShare a Scribd company logo
americanprogress.org
The Story of Our Lives
Storybanking in the Age of Defense
About CAP & CAP Action
CAP is a nonpartisan policy institute dedicated to
improving the lives of all Americans through progressive
ideas and actions.
Its c4 partner, CAP Action Fund, marries the policy
ideas with a communications war room.
Why Storybanking?
• There was an immediate need.
• Friendly MOCs wanted examples.
• Press wanted pre-vetted stories to illustrate policy debate.
• CAP Action/partners wanted sharables.
Useful for shaping the debate, but also wound up
being the best tool for getting MORE stories.
Why Storybanking?
• There was an immediate need.
• Important to humanize the policy discussion.
• Show Congress the faces of ACA
• Feed social media
Why Storybanking?
• There was an immediate need.
• Important to humanize the policy discussion.
• Important to weaponize the data.
• Large number of responses – show scale of resistance
• Targeted responses – in specific states, with diversity
How did we get there?
• QUICKLY. First version
launched by Thanksgiving.
• Just a simple form at first –
with changes over time.
• Action alerts to our list +
partner orgs.
• One sharable.
• Outreach to press and hill.
• Stories stored in Salesforce
for vetting. Phone
banks/volunteers.
How did we get there?
• Later version with
branding, different
fields, and story
sharables.
• Additional rounds of
outreach to share
stories on social.
• New outreach track to
storytellers.
• New
partners/invigorated
effort.
How did we get there?
• Templatized sharables
• Click-to-share
• Mobile-friendly
• More features to come?
Was it successful?
• More than 5,000 stories
collected
• 700 personal stories vetted
• More than 60 press stories
• Hundreds of personal stories
amplified
• earned media
• paid media including TV and
digital ads
• national and local press
conferences
• videos
• op-eds and LTEs
• on the Hill
• social media content
But was it successful?
• House passed AHCA anyway.
• But we’re still fighting…
ACAworks.org
TalkPoverty
HandsOff.org
• Launched May 22 with a
rally featuring Pelosi and
several other MOCs
• #HandsOff taking off on
Twitter
• Already more than 200
stories from 40+ states.
• Benefitted from previous
lessons learned.
Takeaways
• Not for everyone; perfect fit in some cases.
• Iterative design is your friend.
• Map out goals/plan; but be flexible.
• Outreach in stages and segments.
• It takes a village.
• Staff/infrastructure
• Partners
• Networks
• Success may not be black and white.
• Make sure it plugs into other efforts.
• It is expensive, but could also attract funding.
Takeaways
From President Obama’s farewell address:
"Change only happens when ordinary people get
involved and they get engaged, and come together
to demand it."
Thank You!
Elena Berger
eberger@americanprogress.org
AmericanProgress.org
AmericanProgressAction.org
TalkPoverty.org
ACAworks.org
HandsOff.org

More Related Content

Similar to The Story of Our Lives

Create impact with a social media strategy
Create impact with a social media strategyCreate impact with a social media strategy
Create impact with a social media strategy
JD Lasica
 
Your nonprofit needs a social media strategy
Your nonprofit needs a social media strategyYour nonprofit needs a social media strategy
Your nonprofit needs a social media strategy
JD Lasica
 
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
See3 Communications
 
SXSW Interactive 2015 Highlights
SXSW Interactive 2015 HighlightsSXSW Interactive 2015 Highlights
SXSW Interactive 2015 Highlights
Katie Kelly
 
5 Real World Non-Profit Challenges Solved through Social Media
5 Real World Non-Profit Challenges Solved through Social Media5 Real World Non-Profit Challenges Solved through Social Media
5 Real World Non-Profit Challenges Solved through Social Media
Florida Blue
 
Social media, Gov 2.0 and government workers
Social media, Gov 2.0 and government workersSocial media, Gov 2.0 and government workers
Social media, Gov 2.0 and government workers
JD Lasica
 
How to Create an Awareness Campaign with Social Media | Mayo Clinic Social Me...
How to Create an Awareness Campaign with Social Media | Mayo Clinic Social Me...How to Create an Awareness Campaign with Social Media | Mayo Clinic Social Me...
How to Create an Awareness Campaign with Social Media | Mayo Clinic Social Me...
Marie Ennis-O'Connor
 
Community Narratives Platform Overview
Community Narratives Platform OverviewCommunity Narratives Platform Overview
Community Narratives Platform Overview
ejaxon
 
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Energy Digital Summit
 
Yeovil Stand out on Social Media 6 October 2015
Yeovil Stand out on Social Media 6 October 2015Yeovil Stand out on Social Media 6 October 2015
Yeovil Stand out on Social Media 6 October 2015
Get up to Speed
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]
CanadaHelps / MyCharityConnects
 
Social Media Presentation as Seen at 2012 Convention
Social Media Presentation as Seen at 2012 ConventionSocial Media Presentation as Seen at 2012 Convention
Social Media Presentation as Seen at 2012 Convention
EAG
 
Social Media Storytelling: 4 Key Steps to Engage Supporters
Social Media Storytelling: 4 Key Steps to Engage SupportersSocial Media Storytelling: 4 Key Steps to Engage Supporters
Social Media Storytelling: 4 Key Steps to Engage Supporters
Kimbia, Inc
 
Taunton Library 29th sept
Taunton Library 29th septTaunton Library 29th sept
Taunton Library 29th sept
Get up to Speed
 
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session  ...Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session  ...
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...
Alejandro Cremades
 
IRL engagement
IRL engagementIRL engagement
IRL engagement
laurenhasler
 
Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing
Alex Hogan
 
Crowdfunding Basics
Crowdfunding BasicsCrowdfunding Basics
Crowdfunding Basics
ruralxchange
 
Developing Multichannel Campaigns
Developing Multichannel CampaignsDeveloping Multichannel Campaigns
Developing Multichannel Campaigns
Rad Campaign and Women Who Tech
 
Alternatives to Facebook for your 2018 Digital Marketing
Alternatives to Facebook for your 2018 Digital MarketingAlternatives to Facebook for your 2018 Digital Marketing
Alternatives to Facebook for your 2018 Digital Marketing
Chris Snider
 

Similar to The Story of Our Lives (20)

Create impact with a social media strategy
Create impact with a social media strategyCreate impact with a social media strategy
Create impact with a social media strategy
 
Your nonprofit needs a social media strategy
Your nonprofit needs a social media strategyYour nonprofit needs a social media strategy
Your nonprofit needs a social media strategy
 
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
 
SXSW Interactive 2015 Highlights
SXSW Interactive 2015 HighlightsSXSW Interactive 2015 Highlights
SXSW Interactive 2015 Highlights
 
5 Real World Non-Profit Challenges Solved through Social Media
5 Real World Non-Profit Challenges Solved through Social Media5 Real World Non-Profit Challenges Solved through Social Media
5 Real World Non-Profit Challenges Solved through Social Media
 
Social media, Gov 2.0 and government workers
Social media, Gov 2.0 and government workersSocial media, Gov 2.0 and government workers
Social media, Gov 2.0 and government workers
 
How to Create an Awareness Campaign with Social Media | Mayo Clinic Social Me...
How to Create an Awareness Campaign with Social Media | Mayo Clinic Social Me...How to Create an Awareness Campaign with Social Media | Mayo Clinic Social Me...
How to Create an Awareness Campaign with Social Media | Mayo Clinic Social Me...
 
Community Narratives Platform Overview
Community Narratives Platform OverviewCommunity Narratives Platform Overview
Community Narratives Platform Overview
 
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
 
Yeovil Stand out on Social Media 6 October 2015
Yeovil Stand out on Social Media 6 October 2015Yeovil Stand out on Social Media 6 October 2015
Yeovil Stand out on Social Media 6 October 2015
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]
 
Social Media Presentation as Seen at 2012 Convention
Social Media Presentation as Seen at 2012 ConventionSocial Media Presentation as Seen at 2012 Convention
Social Media Presentation as Seen at 2012 Convention
 
Social Media Storytelling: 4 Key Steps to Engage Supporters
Social Media Storytelling: 4 Key Steps to Engage SupportersSocial Media Storytelling: 4 Key Steps to Engage Supporters
Social Media Storytelling: 4 Key Steps to Engage Supporters
 
Taunton Library 29th sept
Taunton Library 29th septTaunton Library 29th sept
Taunton Library 29th sept
 
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session  ...Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session  ...
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...
 
IRL engagement
IRL engagementIRL engagement
IRL engagement
 
Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing
 
Crowdfunding Basics
Crowdfunding BasicsCrowdfunding Basics
Crowdfunding Basics
 
Developing Multichannel Campaigns
Developing Multichannel CampaignsDeveloping Multichannel Campaigns
Developing Multichannel Campaigns
 
Alternatives to Facebook for your 2018 Digital Marketing
Alternatives to Facebook for your 2018 Digital MarketingAlternatives to Facebook for your 2018 Digital Marketing
Alternatives to Facebook for your 2018 Digital Marketing
 

Recently uploaded

A Guide to AI for Smarter Nonprofits - Dr. Cori Faklaris, UNC Charlotte
A Guide to AI for Smarter Nonprofits - Dr. Cori Faklaris, UNC CharlotteA Guide to AI for Smarter Nonprofits - Dr. Cori Faklaris, UNC Charlotte
A Guide to AI for Smarter Nonprofits - Dr. Cori Faklaris, UNC Charlotte
University of North Carolina at Charlotte
 
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
ssuser05e8f3
 
PPT Item # 7 - 231 Encino Avenue (sign. review)
PPT Item # 7 - 231 Encino Avenue (sign. review)PPT Item # 7 - 231 Encino Avenue (sign. review)
PPT Item # 7 - 231 Encino Avenue (sign. review)
ahcitycouncil
 
A guide to the International day of Potatoes 2024 - May 30th
A guide to the International day of Potatoes 2024 - May 30thA guide to the International day of Potatoes 2024 - May 30th
A guide to the International day of Potatoes 2024 - May 30th
Christina Parmionova
 
Border towns and spaces of (in)visibility.pdf
Border towns and spaces of (in)visibility.pdfBorder towns and spaces of (in)visibility.pdf
Border towns and spaces of (in)visibility.pdf
Scalabrini Institute for Human Mobility in Africa
 
加急办理华威大学毕业证硕士文凭证书原版一模一样
加急办理华威大学毕业证硕士文凭证书原版一模一样加急办理华威大学毕业证硕士文凭证书原版一模一样
加急办理华威大学毕业证硕士文凭证书原版一模一样
uu1psyf6
 
Item # 10 -- Historical Presv. Districts
Item # 10 -- Historical Presv. DistrictsItem # 10 -- Historical Presv. Districts
Item # 10 -- Historical Presv. Districts
ahcitycouncil
 
快速办理(Bristol毕业证书)布里斯托大学毕业证Offer一模一样
快速办理(Bristol毕业证书)布里斯托大学毕业证Offer一模一样快速办理(Bristol毕业证书)布里斯托大学毕业证Offer一模一样
快速办理(Bristol毕业证书)布里斯托大学毕业证Offer一模一样
3woawyyl
 
Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...
Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...
Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...
Jamesadhikaram land matter consultancy 9447464502
 
Researching the client.pptxsxssssssssssssssssssssss
Researching the client.pptxsxssssssssssssssssssssssResearching the client.pptxsxssssssssssssssssssssss
Researching the client.pptxsxssssssssssssssssssssss
DanielOliver74
 
Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019
Partito democratico
 
RFP for Reno's Community Assistance Center
RFP for Reno's Community Assistance CenterRFP for Reno's Community Assistance Center
RFP for Reno's Community Assistance Center
This Is Reno
 
Item #s 8&9 -- Demolition Code Amendment
Item #s 8&9 -- Demolition Code AmendmentItem #s 8&9 -- Demolition Code Amendment
Item #s 8&9 -- Demolition Code Amendment
ahcitycouncil
 
PPT Item # 8&9 - Demolition Code Amendments
PPT Item # 8&9 - Demolition Code AmendmentsPPT Item # 8&9 - Demolition Code Amendments
PPT Item # 8&9 - Demolition Code Amendments
ahcitycouncil
 
Invitation Letter for an alumni association
Invitation Letter for an alumni associationInvitation Letter for an alumni association
Invitation Letter for an alumni association
elmerdalida001
 
CFYT Rolling Ads Dawson City Yukon Canada
CFYT Rolling Ads Dawson City Yukon CanadaCFYT Rolling Ads Dawson City Yukon Canada
CFYT Rolling Ads Dawson City Yukon Canada
pmenzies
 
在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样
在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样
在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样
yemqpj
 
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
ii2sh2v
 
Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023
ARCResearch
 
原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样
原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样
原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样
yemqpj
 

Recently uploaded (20)

A Guide to AI for Smarter Nonprofits - Dr. Cori Faklaris, UNC Charlotte
A Guide to AI for Smarter Nonprofits - Dr. Cori Faklaris, UNC CharlotteA Guide to AI for Smarter Nonprofits - Dr. Cori Faklaris, UNC Charlotte
A Guide to AI for Smarter Nonprofits - Dr. Cori Faklaris, UNC Charlotte
 
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
 
PPT Item # 7 - 231 Encino Avenue (sign. review)
PPT Item # 7 - 231 Encino Avenue (sign. review)PPT Item # 7 - 231 Encino Avenue (sign. review)
PPT Item # 7 - 231 Encino Avenue (sign. review)
 
A guide to the International day of Potatoes 2024 - May 30th
A guide to the International day of Potatoes 2024 - May 30thA guide to the International day of Potatoes 2024 - May 30th
A guide to the International day of Potatoes 2024 - May 30th
 
Border towns and spaces of (in)visibility.pdf
Border towns and spaces of (in)visibility.pdfBorder towns and spaces of (in)visibility.pdf
Border towns and spaces of (in)visibility.pdf
 
加急办理华威大学毕业证硕士文凭证书原版一模一样
加急办理华威大学毕业证硕士文凭证书原版一模一样加急办理华威大学毕业证硕士文凭证书原版一模一样
加急办理华威大学毕业证硕士文凭证书原版一模一样
 
Item # 10 -- Historical Presv. Districts
Item # 10 -- Historical Presv. DistrictsItem # 10 -- Historical Presv. Districts
Item # 10 -- Historical Presv. Districts
 
快速办理(Bristol毕业证书)布里斯托大学毕业证Offer一模一样
快速办理(Bristol毕业证书)布里斯托大学毕业证Offer一模一样快速办理(Bristol毕业证书)布里斯托大学毕业证Offer一模一样
快速办理(Bristol毕业证书)布里斯托大学毕业证Offer一模一样
 
Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...
Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...
Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...
 
Researching the client.pptxsxssssssssssssssssssssss
Researching the client.pptxsxssssssssssssssssssssssResearching the client.pptxsxssssssssssssssssssssss
Researching the client.pptxsxssssssssssssssssssssss
 
Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019
 
RFP for Reno's Community Assistance Center
RFP for Reno's Community Assistance CenterRFP for Reno's Community Assistance Center
RFP for Reno's Community Assistance Center
 
Item #s 8&9 -- Demolition Code Amendment
Item #s 8&9 -- Demolition Code AmendmentItem #s 8&9 -- Demolition Code Amendment
Item #s 8&9 -- Demolition Code Amendment
 
PPT Item # 8&9 - Demolition Code Amendments
PPT Item # 8&9 - Demolition Code AmendmentsPPT Item # 8&9 - Demolition Code Amendments
PPT Item # 8&9 - Demolition Code Amendments
 
Invitation Letter for an alumni association
Invitation Letter for an alumni associationInvitation Letter for an alumni association
Invitation Letter for an alumni association
 
CFYT Rolling Ads Dawson City Yukon Canada
CFYT Rolling Ads Dawson City Yukon CanadaCFYT Rolling Ads Dawson City Yukon Canada
CFYT Rolling Ads Dawson City Yukon Canada
 
在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样
在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样
在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样
 
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
 
Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023
 
原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样
原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样
原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样
 

The Story of Our Lives

  • 1. americanprogress.org The Story of Our Lives Storybanking in the Age of Defense
  • 2. About CAP & CAP Action CAP is a nonpartisan policy institute dedicated to improving the lives of all Americans through progressive ideas and actions. Its c4 partner, CAP Action Fund, marries the policy ideas with a communications war room.
  • 3. Why Storybanking? • There was an immediate need. • Friendly MOCs wanted examples. • Press wanted pre-vetted stories to illustrate policy debate. • CAP Action/partners wanted sharables. Useful for shaping the debate, but also wound up being the best tool for getting MORE stories.
  • 4. Why Storybanking? • There was an immediate need. • Important to humanize the policy discussion. • Show Congress the faces of ACA • Feed social media
  • 5. Why Storybanking? • There was an immediate need. • Important to humanize the policy discussion. • Important to weaponize the data. • Large number of responses – show scale of resistance • Targeted responses – in specific states, with diversity
  • 6. How did we get there? • QUICKLY. First version launched by Thanksgiving. • Just a simple form at first – with changes over time. • Action alerts to our list + partner orgs. • One sharable. • Outreach to press and hill. • Stories stored in Salesforce for vetting. Phone banks/volunteers.
  • 7. How did we get there? • Later version with branding, different fields, and story sharables. • Additional rounds of outreach to share stories on social. • New outreach track to storytellers. • New partners/invigorated effort.
  • 8. How did we get there? • Templatized sharables • Click-to-share • Mobile-friendly • More features to come?
  • 9. Was it successful? • More than 5,000 stories collected • 700 personal stories vetted • More than 60 press stories • Hundreds of personal stories amplified • earned media • paid media including TV and digital ads • national and local press conferences • videos • op-eds and LTEs • on the Hill • social media content
  • 10. But was it successful? • House passed AHCA anyway. • But we’re still fighting…
  • 13. HandsOff.org • Launched May 22 with a rally featuring Pelosi and several other MOCs • #HandsOff taking off on Twitter • Already more than 200 stories from 40+ states. • Benefitted from previous lessons learned.
  • 14. Takeaways • Not for everyone; perfect fit in some cases. • Iterative design is your friend. • Map out goals/plan; but be flexible. • Outreach in stages and segments. • It takes a village. • Staff/infrastructure • Partners • Networks • Success may not be black and white. • Make sure it plugs into other efforts. • It is expensive, but could also attract funding.
  • 15. Takeaways From President Obama’s farewell address: "Change only happens when ordinary people get involved and they get engaged, and come together to demand it."