eCommerce Implementation

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We created infographic about complex ecommerce implementation. This is process that we are using in our projects. Ofcourse we are open for Your opinions.

Marketing

We work on the large Omnichannel and eCommerce projects in Europe. Therefore, we can see from the inside how many companies approach this topic. Comparing it with the obtained results, we can determine positive and negative factors influencing success with great certainty. In this presentation we share stories of companies that are not mentioned in our case studies. These are the stories of bad choices, leading to failure.

Magento scalability from the trenches (Meet Magento Sweden 2016)

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Omnichannel Customer Experience

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The eCommerce Platforms in the Global Setup

Divante

A feature-by-feature comparison of top-notch eCommerce platforms like Shopware 6, Magento 2, Spryker, commercetools, and Salesforce Commerce Cloud. Selecting the right platform for the company’s global eCommerce is probably the most important decision at the early stage. Depending on the current and future needs, the selected eCommerce application will define your company’s direction and the elements required for fast development. We compare five eCommerce solutions by analyzing six major aspects that should be considered when selecting a platform for global eCommerce. These functionalities were selected due to their impact on rollouts and future global eCommerce management, they include: country and language; structure and design; order and product management; customer and group management; pricing, taxes, and currencies; payments and shipping. If you're interested in making your online store expansion efficient, read the ebook Global Rollouts for eCommerce: https://bit.ly/global_rollouts_for_ecommerce It's a comprehensive book for CTOs, CMOs, and CDOs facing the challenge of global eCommerce rollouts: a practical guide to planning and expanding online stores using existing and emerging technologies.

eCommerce Trends 2020

Divante

The eCommerce Trends 2020 report is a comprehensive guide through emerging technologies in the world of online sales. It is based on the extensive research, run by Divante and Kantar, among over 250 eCommerce experts representing 8 countries. The report is complemented with trends rankings, implementation examples, and opinions from 20 independent experts. Key learnings: - Going Mobile for higher CR - The future lies in AI - Security is at stake - Asia sets the new standard - Technology natives win and more! Download full version: https://divante.com/ecommerce-trends

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Our new report is here! eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results. What's inside? Market Overview B2C eCommerce Sales Top eRetailers (Based on Revenue) Top eCommerce Sites (Based on Traffic) Capital Market eCommerce Startups to Watch Survey Results eCommerce Investments 2018 eCommerce Investments 2019 Changes in Investments 2018-2019 Which Investments Had the Biggest ROI in 2018? Most Impactful eCommerce Trends for the Next 5 years Trends Matrix Inspirations Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection Voice Interfaces Big Data & Business Intelligence: IoT as a Source Chatbots: Growing Popularity Microservices & Headless: Micro Frontends Content Marketing & Digital Content CRM: AI & Social CRM Mobile CRO Free Shipping/Returns Mobile Approach: PWA Personalization: Hyper-Personalization Social Commerce: See. Tap. Shop. Customer Lifetime Value and Referral Programs Methodology Research Methodology Demography TL;DR - Quick Summary of the Report Content Marketing: Still Important Personalization & Loyalty for the Win Cryptocurrencies and the GDPR: Things of the Past Content Marketing With the Biggest ROI Voice Interfaces & Big Data Revolutionize eCommerce Quick Wins vs. Highest ROI What do experts say? Download full version: https://go.divante.co/ecommerce-trends-2019/

How to create a Vue Storefront theme

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Game changer for e-commerce - Vue Storefront - open source pwa

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Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech

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How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...

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eCommerce trends from 2017 to 2018 by Divante.co

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We asked managers about their eCommerce investments last year and about investment plans for this year. What are the most important trends, game changers and quick wins. Download full version from: http://go.divante.co/ecommerce-trends-2018/ Trends we asked about: Content Marketing Big Data Business Intelligence Email Automation Chatbots (Conversational Commerce) Digital Content Social Commerce Cloud Hosting Multimedia Content – better photos/… Marketplaces Omnichannel Personalization In-Store PickUp Predictive Analytics General Data Protection Regulation… Automated Pricing Optimization Automated Promotion Management Free Shipping / Returns In-Store Digital Touchpoints Mobile App Same Day Delivery Drop Shipping Order Management Systems Other AI based tools Own Brands Personal Shopping Price Intelligence Progressive Web App (PWA) Programmatic Ad Buying Recommendation Systems Customized Products Data-driven Loyalty Microservices Architecture Online Security Wearables Algorithmic Driven Supply & Demand Cross Border Commerce Cryptocurrencies (Bitcoin / Ethereum) mPayments Open API Economy Security Subscription Business Models Visual Search Beacon Technology Headless Approach Serverless Architecture IoT Push Notification Virtual Reality Alexa and other voice interfaces Drones 3D printing

Designing for PWA (Progressive Web Apps)

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vue-storefront - PWA eCommerce for Magento2 MM17NYC presentation

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Pimcore Overview - Pimcore5

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Pimcore E-Commerce Framework - Pimcore5

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The biggest stores on Magento

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B2B Commerce - how to become successful

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Budgeting in SCRUM by Divante

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Omnichannel B2B Architecture

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UX for eCommerce Fashion

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Digital Money Maker Club – von Gunnar Kessler digital.

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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Marketing as a Primary Revenue Driver - Lee Levitt

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For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

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Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches. To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/

De-risk Your Digital Evolution - Hannah Grap

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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

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E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

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Search Engine Marketing - Competitor and Keyword research

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Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web. People search various questions, phrases or words. But some words and phrases are searched more often than others. For example, the words, ‘running shoes’ are searched more often than ‘best road running shoes for men’ These words or phrases which people use to search on Google are called Keywords. Some keywords are searched more often than others. Number of times a keyword is searched for in a month is called keyword volume. Some keywords have more relevant results than others. For the phrase “running shoes” we get more than 80M relevant results, whereas for “best road running shoes for men” we get only 8. The former keyword ‘running shoes’ has way more competition from popular websites to new and small blogs, whereas the latter keyword doesn’t have that much competition. This search competition for a keyword is called search difficulty of a keyword or keyword difficulty. In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition and if you target such keywords on your site, you can easily rank on the front page of Google. Some keywords are searched for, just to know or to learn some information about something, that’s their search intention. For example, “What shoe size should I choose?” or “How to pick the right shoe size?” These keywords which are searched just to know about stuff are called informational keywords. Typically people who are searching this type of keywords are top of a Conversion funnel. Conversion funnel is the journey that search visitors go through on their way to an email subscription or a premium subscription to the services you offer or a purchase of products you sell or recommend using your referral link. For some buyers, research is the most important part when they have to buy a product. Depending on that, their journey either widens or narrows down. These types of buyers are Researchers and they spend more time with informational keywords. Conversion is the action you want from your search visitors. Number of conversions that you get for every 100 search visitors is called Conversion rate. People who are at different stages of a conversion funnel use different types of keywords.

Adapt or Die - Jon Lakefish, Lakefish Group LLC

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A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

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10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

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TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

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