Presentation from "Mythbusting PPC Urban Legends" at SMX Advanced 2009 focusing on 3 landing page myths: 1) landing pages as single pages 2) Flash is bad 3) MVT is better than A/B testing -- all not true.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
MailChimp is a web-based email marketing service. It helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
MailChimp is a web-based email marketing service. It helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results.
SpringOne Platform 2017
Vaughn Vernon
The foundation ideas behind Domain-Driven Design, or DDD, are fundamentally the same as when Eric Evans brought them to our attention through his seminal work. The Bounded Context with its Ubiquitous Language is still of chief importance, along with mapping various Bounded Contexts to form a whole system solution. Even so, what has changed substantially is the computing landscape on which software developers construct and release these solutions. Systems are far more likely to be distributed, especially due to the ever increasing popularity of the cloud and microservices. Systems are also increasingly asynchronous, event-driven, and reactive. In addition, some of the DDD tools have been influenced by this and the rise in popularity of functional programming languages and NoSql databases. In the face of these and other influencing conditions, a pertinent question is, how can DDD be even more relevant today than when it was first explained? This talk addresses the current industry competing forces, and how the uncertainty introduced by vastly distributed systems can be finessed into highly functioning, business-centric systems, that teams can design, develop, and reason about.
Open Travel Culture: Wikitravel Press and OpenFlights (long version)Jani Patokallio
Open Travel Culture: Turning Wikitravel the website into printed guidebooks with Wikitravel Press, and mapping and sharing your flights with OpenFlights.org. Extended version of BarCampSG3 talk.
Everything Is Marketing, Everyone Must Be AgileScott Brinker
Keynote for Valtech's Agile Day 2012. Discusses the evolution of marketing into the broader mission of customer experience and how "agile marketing" principles and practices can help organizations succeed in this new era.
Slides from the May 2011 Refresh DC panel on the science of making data-driven design decisions and the art of knowing when to listen and when to ignore the numbers..
Panelists included:
• Craig Green, Web Strategist at Network Solutions
•Jim Lane, Director of User Experience for AddThis.com at Clearspring Technologies
•Paul Koch, Marketing Specialist at Viget Labs
Moderated by :
•Greg Robleto, Director of User Experience Design at The Motley Fool
Learn about the following:
What Are Core Web Vitals
Why They Are Important Today
Why They Will Be Critical Next Year
How to Improve Them Now
The Secret Advantage That No One Is Talking About
Why This Is All Good News For Your Website
SpringOne Platform 2017
Vaughn Vernon
The foundation ideas behind Domain-Driven Design, or DDD, are fundamentally the same as when Eric Evans brought them to our attention through his seminal work. The Bounded Context with its Ubiquitous Language is still of chief importance, along with mapping various Bounded Contexts to form a whole system solution. Even so, what has changed substantially is the computing landscape on which software developers construct and release these solutions. Systems are far more likely to be distributed, especially due to the ever increasing popularity of the cloud and microservices. Systems are also increasingly asynchronous, event-driven, and reactive. In addition, some of the DDD tools have been influenced by this and the rise in popularity of functional programming languages and NoSql databases. In the face of these and other influencing conditions, a pertinent question is, how can DDD be even more relevant today than when it was first explained? This talk addresses the current industry competing forces, and how the uncertainty introduced by vastly distributed systems can be finessed into highly functioning, business-centric systems, that teams can design, develop, and reason about.
Open Travel Culture: Wikitravel Press and OpenFlights (long version)Jani Patokallio
Open Travel Culture: Turning Wikitravel the website into printed guidebooks with Wikitravel Press, and mapping and sharing your flights with OpenFlights.org. Extended version of BarCampSG3 talk.
Everything Is Marketing, Everyone Must Be AgileScott Brinker
Keynote for Valtech's Agile Day 2012. Discusses the evolution of marketing into the broader mission of customer experience and how "agile marketing" principles and practices can help organizations succeed in this new era.
Slides from the May 2011 Refresh DC panel on the science of making data-driven design decisions and the art of knowing when to listen and when to ignore the numbers..
Panelists included:
• Craig Green, Web Strategist at Network Solutions
•Jim Lane, Director of User Experience for AddThis.com at Clearspring Technologies
•Paul Koch, Marketing Specialist at Viget Labs
Moderated by :
•Greg Robleto, Director of User Experience Design at The Motley Fool
Learn about the following:
What Are Core Web Vitals
Why They Are Important Today
Why They Will Be Critical Next Year
How to Improve Them Now
The Secret Advantage That No One Is Talking About
Why This Is All Good News For Your Website
Drupal CDN integration: easier, more flexible and faster!Wim Leers
90% of the page loading time is spent on retrieving CSS, JavaScript and images. There are lots of techniques to reduce this, but using a CDN is the most effective. Currently it's expensive to integrate with a CDN (especially if you want to avoid vendor lock-in) and it's hard to serve file A from a CDN, file B from a static file server and file C from neither. In this session, you'll learn about the push-to-CDN model, which makes all of this trivial.
Session Overview
This session will explain how a CDN (Content Delivery Network) improves page loading times and how you should analyze the page loading performance while evaluating a CDN. Existing techniques for integrating a CDN with Drupal will be compared and an alternative, comprehensive solution will be presented.
Agenda
- How pages are loaded by the browser
- How a CDN improves page loading times
- Evaluating the results
- Existing Drupal CDN integration techniques
- Push-to-CDN model: pros & cons
- CDN integration module: synchronization via Drupal or highly scalable daemon
- Alternative uses: create your own CDN, massive back-up tool
Goals
- You should have a good overview of the different techniques to integrate Drupal with a CDN.
- You should have learned how you can evaluate page loading performance to know which files should be served from a CDN.
During this talk about web performance, you will discover how to make your website faster and more usable, and how this leads to an improvement in user experience and an increase of visibility of your site on search engines, even reducing digital marketing costs.
Andrea will share his extensive web performance experience and provide practical, high-impact, and easily applicable tips on how to improve performance in 2023.
Andrea Verlicchi is a Google Developer Expert for Web Performance, he has extensive experience in this sector, having worked with some of the largest companies in the world to improve their web performance. Andrea writes about the web in important specialized magazines and regularly shares his know-how in conferences and Meetups all over Europe.
Background and lessons learned from adoption of agile design and development methodologies in a web project at Washington Post Media. Delivered at George Washington University, Oct. 2008
Form Function Class 6, Manila, Philippines 14/11/2015Holger Bartel
Sweating Details - Slides from my talk at Form Function Class 6 in Manila Philippines on Nov 14th, 2015.
This talk is about sweating details and how small tweaks and changes can make a big difference in any of the web design stages. From optimising the process, via UX and design all the way to performance, this talk covers possible tweaks and recommendations with some practical examples to improve the overall experience of our products.
Talk given at The Rich Web Experience 2008. Check out blog for more demos, and sample code.
I hate images. Not pictures or icons, mind you, but user interface graphics. I think that small gradient PNGs that web developers set to repeat are the spacer gifs of today. Images are hard to change, and slower to download.
Moved to https://slidr.io/azzazzel/web-application-performance-tuning-beyond-xmxMilen Dyankov
This slide deck will be removed from here in the future. It has been moved to : https://slidr.io/azzazzel/web-application-performance-tuning-beyond-xmx
Google at WordCamp US: Performance IS User ExperienceRick Viscomi
Google sponsored WordCamp US this year in Nashville, TN. In the booth, Google showed attendees this presentation, which includes data about the state of the WordPress ecosystem. The data comes from HTTP Archive (httparchive.org), which is built on Lighthouse and WebPageTest.
The Stackies Awards, hosted by the MarTech conference and judged by chiefmartec.com, invites marketers to submit a single 16:9 slide that visualizes how they conceive of their marketing technology stack — the different products and technologies that they have harnessed into their marketing capabilities. This year, 41 companies entered their stacks and agreed to openly share them in this deck.
Pitching a solo session for SXSW 2016 on the topic of "hacking marketing" — great management ideas that marketers can borrow from the software development community to better thrive in a digital world.
Navigating the Marketing Technology RapidsScott Brinker
A whirlwind tour of the marketing technology landscape, with a discussion of its rapid growth over the past 5 years -- and how it may evolve in the years ahead. A look at why marketing technology is so important to marketing today and how marketing teams can develop marketing technology management capabilities within their organizations.
Combining Art & Science in Modern MarketingScott Brinker
Should marketing have more art or more science? Both! These aren't an either/or proposition. Modern marketing is about combining the best of left-brain analytics and right-brain creativity to deliver compelling customer experiences.
This presentation introduces the hybrid "marketer scientist" -- an ideal blend of storyteller, data analyst, brand champion, experimentalist, experience designer, technologist, change agent, and system thinking. Of course, not everyone needs to be an expert in ALL of those. But all marketers should be willing to embrace them, and the modern marketing organization must find a way to synthesize them with a balanced team.
Presentation at 2012 CreateTech introducing creative technologists to the world of marketing technologists on the other side of the agency/brand divide.
Rise of the Marketing Technologist (And What It Means For Agencies)Scott Brinker
Slides from an updated Rise of the Marketing Technologist presentation -- including what it means for agencies.
An essay version of this presentation will be published on http://www.chiefmartec.com on Oct 26, 2011.
Feedback? Reach me on Twitter: @chiefmartec
What will marketing be like in the semantic web, the burgeoning new "web of data"? This presentation for the 2009 Semantic Technology Conference outlines a framework of 7 missions for data web marketing.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
34. Don’t think
of a landing
page.
Think of a
post-click
marketing
experience.
35. Myth #2:
Flash on
landing pages
is evil.
(Vampires exist—
even without a law
degree.)
36.
37.
38.
39.
40.
41. That is a bad
example of
Flash on a
landing page.*
• Loading delay
• Lengthy animation
• Design over clarity
• Expensive
* Unless you’re a firm that produces
expensive, highly animated, design-
heavy Flash web sites.
44. This is
a Flash
object.
• 43K in size (loads < 1 sec) • Images load asynchronously
• Writing is text, not image • Sharp text rendering
• Google can index text • All text/images configurable
47. This is
a Flash
object.
• 5K in size (loads < 1 sec) • Images load asynchronously
• Most of page is HTML text • Engagement without refresh
• Interactive image browser • All images configurable
53. MVT isn’t better
than A/B testing.
Each has pros
and cons.
But MVT has
had better PR.
Time to balance
the scales.
54. A/B Testing Multivariate Testing
• Requires less traffic • Requires more traffic
• Tests fewer variations • Can test more combinations
• Apples-and-oranges tests • Variations of fixed elements
• Dependent elements okay • Need independent
elements
• Easy to visualize tests
• Harder to visualize tests
• No risk of bad combinations
• Risks of bad combinations
• Can test multi-page paths
• Usually limited to a page
• Often easier to set up
• Often harder to set up
55. This kind of test can’t be done with MVT.
8.12% conversion 9.23% conversion 11.4% conversion
63. The point of busting
the MVT myth:
marketing > math
Choose the right tool
for the right job.
64. Thank You
Interested in more about post-click
marketing and strategic landing pages?
BOOK
Honest Seduction: Using Post-Click
Marketing to Turn Landing Pages into
Game Changers
Available on Amazon.com
BLOG
http://www.postclickmarketing.com