This presentation shares research highlights about IT / Marketing collaboration including why IT / marketing collaboration is essential for social business.
Edelman’s ninth annual entertainment study on how and why people consume and share entertainment, reveals the lines have blurred among content creators, distributors and brands for consumers. This year’s study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands – and comprised of Algorithms, Brands and Connections.
Learn more here: http://edl.mn/1OU5SpA
Innovation and the Earned Brand is Edelman's global survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
Edelman’s report on sponsored content in the U.S. news media from a PR point of view. The research is culled from more than 30 briefings the firm conducted in the field with senior U.S. news media executives and ad-tech startups. In future field research Edelman will examine the diverse approaches, opportunities and challenges that exist across other key geographies on a global level.
Read more on Richard Edelman’s blog: http://edl.mn/15znyg0
Why do Data and Analytics struggle in large organizations? This presentation explores the structural and causal issues at play through the lens of 'systems thinking' and 'business dynamics'.
Employee Advocacy - The Next Step in Digital Transformation Sociabble
It's not easy to stay relevant in today's social media landscape. Discover how companies like Microsoft and Sage have been able to boost their social media strategy and overall digital strategy using an effective employee advocacy program.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
Edelman’s ninth annual entertainment study on how and why people consume and share entertainment, reveals the lines have blurred among content creators, distributors and brands for consumers. This year’s study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands – and comprised of Algorithms, Brands and Connections.
Learn more here: http://edl.mn/1OU5SpA
Innovation and the Earned Brand is Edelman's global survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
Edelman’s report on sponsored content in the U.S. news media from a PR point of view. The research is culled from more than 30 briefings the firm conducted in the field with senior U.S. news media executives and ad-tech startups. In future field research Edelman will examine the diverse approaches, opportunities and challenges that exist across other key geographies on a global level.
Read more on Richard Edelman’s blog: http://edl.mn/15znyg0
Why do Data and Analytics struggle in large organizations? This presentation explores the structural and causal issues at play through the lens of 'systems thinking' and 'business dynamics'.
Employee Advocacy - The Next Step in Digital Transformation Sociabble
It's not easy to stay relevant in today's social media landscape. Discover how companies like Microsoft and Sage have been able to boost their social media strategy and overall digital strategy using an effective employee advocacy program.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
Take Insurance Loyalty to Next Level Epsilon_ForresterDave Edington
The document discusses how insurance companies can improve customer loyalty through the use of telematics data collected from devices in vehicles. It notes that while many companies currently rely on loyalty programs, those only address part of the customer lifecycle. The presentation recommends insurance companies use telematics data across the entire customer relationship to better understand customers, improve the experience at different touchpoints, and reward customer interactions beyond just transactions. This would allow them to develop stronger relationships and gain a competitive advantage in customer loyalty. Research findings are presented showing consumer interest is higher for programs that provide both savings and rewards based on driving data.
Enterprise Social Use and Perceptions by MicrosoftAref Jdey
The document summarizes the findings of a Microsoft survey on enterprise social media use. Some key findings include:
- Respondents in Mexico, Turkey, and China were most likely to use social tools to share and review documents, while those in Japan, Switzerland, Austria, and Germany were least likely.
- Women tended to use social tools more for communication, while men used them more for networking and research.
- Productivity loss was cited as the top restriction reason in 9 countries, while security concerns were cited in the remaining 23 countries.
- Increased productivity from social tools was most prevalent in China, India, Turkey, Mexico, and Russia.
The first document discusses how allowing chaos and the human element in the creative process can foster creativity. It argues that over-systemizing stifles creativity and that teams need to stay a little unprofessional to keep the human element.
The second document explains that brands should be more open about their flaws since acknowledging flaws up front takes away consumers' need to invent them. It provides an example of how budget airlines admitting poor service in the 90s may have prevented assumptions about cutting safety corners.
The third document discusses the importance of social intelligence - the blend of algorithms and human touch - for social listening. It says listening to audiences and understanding them builds trust and leads to sharing content.
The Edelman Cloverleaf forecast reflects our latest thinking on the digital information ecosystem and the convergence of content publishers and technology platforms.
The research is based on dozens of interviews conducted across six parts of the Edelman Cloverleaf™.
The New Creatives Report - Creative ProfessionalsAdobe
These are the findings from an Adobe-commissioned U.S. survey of more than 1,000 creative professionals and 500 students in creative disciplines. The study provides insights into the attitudes and beliefs of the creative vanguard – including graphic designers, illustrators, Web designers, photographers and video professionals – about the future of the creative industry.
See "The New Creatives Report June 2014 - Student Findings" for deeper details on what the students had to say about the future of the creative industry: http://slidesha.re/1nf3okd
eMarketer Webinar: Location Matters—Using Mobile Location Data to Drive Actio...eMarketer
Marketers are spending more each year on location-targeted ads and other location-aware messaging and promotions. Topics in this webinar include: How many consumers are sharing location data with marketers, and how they feel about it; How good the location data is on the marketer side, and what they can do with it; What tactics are marketers using to drive real-world behaviors with digital messaging; How marketers are using location data to understand online-to-offline commerce.
We surveyed over 5,000 people across the U.S., the UK, Germany, France and Japan to explore the state of creativity since our 2012 report. 70% of global respondents believe creativity is valuable to the economy and society. Dive in to find out more. For a quick look, check out our infographic featuring results from U.S. respondents: http://bit.ly/2fbfjC8
The c-suite gets the need for speed in sharing data across the company. An Economist Intelligence Unit report shows there are many cultural and structural factors standing in their way. Check out the study, "The power of fast data"
Appinions Information Technology Influence Study_August 2013Appinions
This report explores the companies and executives who are shaping influential conversations in enterprise software.
The study is based on 60 days of data taken between June 4 and August 2, 2013. The scope of this report is based on the most compelling issues around IT, exploring the most influential topics as defined by the upcoming Interop New York conference: Cloud Computing, Big Data, SaaS, Network Infrastructure, Information Security and BYOD.
The Exploring Consumer Attitudes & Actions on Key Tech Policy Issues 2014 study reveals a majority of respondents (59 percent) said either privacy or security had the biggest potential impact on their personal lives. This concern has led as many respondents (59 percent) to say they would take action related to security and privacy issues.
Conducted by Edelman Berland, the survey polled more than 1,000 U.S. consumers over the age of 18 to better understand their attitudes about major technology policy issues and their willingness to take action and engage in the political process on these issues.
Learn more: http://edl.mn/UGx2Ho
Presentation slides from the MRA Mid-Atlantic 2015 Spring Symposium:
Simon Chadwick, Managing Partner at Cambiar and Editor in Chief of Research World
Drawing on data from The Future of Research Series, GRIT and The Cambiar Capital Funding Index, we predict the trends in research that will have the most impact in the next 5 to 10 years.
About Simon
Simon is a professional manager, market researcher and consultant. Through over 30 years of guiding and managing companies of various sizes and stages, he has developed strategies for success in navigating rapidly changing markets.
@simonchadwick
Slide deck presenting objectives of Big Data Working group of Institute of Actuaries in Belgium.
The goal of the group is to discuss:
- Impact of Big Data on insurance sector and the
actuarial profession;
- Present challenges and good practices when working
with Big Data;
- Educate actuarial profession about Big Data.
Contact me at mat@motosmarty.com
This document discusses how brands must shift their focus from serving ads to serving people by putting data and content at the heart of their strategies. It notes that people want simpler lives and brands that are meaningful. The most meaningful brands make people's lives easier according to a worldwide study. It argues that data and content together can improve storytelling, engagements, and reduce customer acquisition costs. The future will see physical and digital worlds connecting through data-driven experiences across progressive screens and augmented reality. Brands must focus on designing positive customer experiences rather than just pursuing awards.
The document discusses the rise of enterprise social networks and their benefits for companies. It notes that while only 3% of companies report being fully networked and seeing substantial benefits, those companies that do utilize social technologies internally can double their productivity through better communication and collaboration. The document advocates that companies build true internal communities using enterprise social networks to empower employees, connect people and resources, and help the company adapt to changes. It provides examples of how some companies have successfully implemented enterprise social networks.
[Earley] Building a Successful Digital Transformation RoadmapDuy, Vo Hoang
Digital transformation will be a top priority for boardroom
executives during 2016. Here are some data points:
• 125,000 enterprises expect revenue from their digital
initiatives to increase by 80% by 2020 (Gartner)
• Digital transformation initiatives will more than double by
2020, from 22% to almost 50% (IDC)
• Only 27% of businesses have a coherent digital strategy for
creating customer value in place (Forrester)
Are you ready for digital transformation? Do you have a digital
transformation roadmap? Does it lay a solid foundation for a
successful transition to your future digital business? In order to
succeed, you need to start with a current assessment, identify
gaps and define the actions and resources required to fill those
gaps along the four paths of people, process, technology and
content.
Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back.
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the StackeMarketer
As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the best-of-breed tech stack has won out; What marketers are trying to get from their tech usage; How marketing technology can support overall digital transformation at brands.
The marketing function has changed profoundly in recent years, thanks to its position atop growing mountains of valuable customer data. The Chief Marketing Officer’s influence is growing, too, along with expectations to deliver business results. Indeed, the pressure’s on for Marketing to improve its analytics game – big time.
Big data and analytics are held in high regard by agencies worldwide, but implementing government programs remains challenging. Bloomberg Businessweek Research Services and SAP launched a global survey in summer 2013 to analyze the views of public sector executives on the use and benefits of analytics.
Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to learn how companies are leveraging social technologies and practices throughout their organizations. Join us as we discuss part two of the The Social Business Research Study, focused on Socially Driven Collaboration.
How has the the relationship between Marketing and IT/Technology groups changed in response to the impact of social business? We explore how the opportunity for increased collaboration is perceived by each of these groups as their organizations evolve towards becoming socially enabled enterprises.
While Marketing has a leading role in the adoption of social channels with a focus on building awareness, the significant operational benefits of increased collaboration between Marketing and IT include:
Stronger and more compelling marketing messages
Faster speed to market
Greater product and service adoption
Fewer defects in products and services
Join this exclusive webinar to learn how your organization can capitalize on the developing relationship between IT and Marketing. Follow along on twitter using #smtlive
This document discusses the benefits of effective communication and collaboration in businesses. It states that 86% of employees say agile working improves productivity, and that effective communication improves collaboration between departments and relationships between leaders. It then discusses how unified communications can increase productivity, employee engagement, and support for mobile workers by over 75%. The document promotes implementing unified communications to engage employees and align them with business goals through connected innovation.
Take Insurance Loyalty to Next Level Epsilon_ForresterDave Edington
The document discusses how insurance companies can improve customer loyalty through the use of telematics data collected from devices in vehicles. It notes that while many companies currently rely on loyalty programs, those only address part of the customer lifecycle. The presentation recommends insurance companies use telematics data across the entire customer relationship to better understand customers, improve the experience at different touchpoints, and reward customer interactions beyond just transactions. This would allow them to develop stronger relationships and gain a competitive advantage in customer loyalty. Research findings are presented showing consumer interest is higher for programs that provide both savings and rewards based on driving data.
Enterprise Social Use and Perceptions by MicrosoftAref Jdey
The document summarizes the findings of a Microsoft survey on enterprise social media use. Some key findings include:
- Respondents in Mexico, Turkey, and China were most likely to use social tools to share and review documents, while those in Japan, Switzerland, Austria, and Germany were least likely.
- Women tended to use social tools more for communication, while men used them more for networking and research.
- Productivity loss was cited as the top restriction reason in 9 countries, while security concerns were cited in the remaining 23 countries.
- Increased productivity from social tools was most prevalent in China, India, Turkey, Mexico, and Russia.
The first document discusses how allowing chaos and the human element in the creative process can foster creativity. It argues that over-systemizing stifles creativity and that teams need to stay a little unprofessional to keep the human element.
The second document explains that brands should be more open about their flaws since acknowledging flaws up front takes away consumers' need to invent them. It provides an example of how budget airlines admitting poor service in the 90s may have prevented assumptions about cutting safety corners.
The third document discusses the importance of social intelligence - the blend of algorithms and human touch - for social listening. It says listening to audiences and understanding them builds trust and leads to sharing content.
The Edelman Cloverleaf forecast reflects our latest thinking on the digital information ecosystem and the convergence of content publishers and technology platforms.
The research is based on dozens of interviews conducted across six parts of the Edelman Cloverleaf™.
The New Creatives Report - Creative ProfessionalsAdobe
These are the findings from an Adobe-commissioned U.S. survey of more than 1,000 creative professionals and 500 students in creative disciplines. The study provides insights into the attitudes and beliefs of the creative vanguard – including graphic designers, illustrators, Web designers, photographers and video professionals – about the future of the creative industry.
See "The New Creatives Report June 2014 - Student Findings" for deeper details on what the students had to say about the future of the creative industry: http://slidesha.re/1nf3okd
eMarketer Webinar: Location Matters—Using Mobile Location Data to Drive Actio...eMarketer
Marketers are spending more each year on location-targeted ads and other location-aware messaging and promotions. Topics in this webinar include: How many consumers are sharing location data with marketers, and how they feel about it; How good the location data is on the marketer side, and what they can do with it; What tactics are marketers using to drive real-world behaviors with digital messaging; How marketers are using location data to understand online-to-offline commerce.
We surveyed over 5,000 people across the U.S., the UK, Germany, France and Japan to explore the state of creativity since our 2012 report. 70% of global respondents believe creativity is valuable to the economy and society. Dive in to find out more. For a quick look, check out our infographic featuring results from U.S. respondents: http://bit.ly/2fbfjC8
The c-suite gets the need for speed in sharing data across the company. An Economist Intelligence Unit report shows there are many cultural and structural factors standing in their way. Check out the study, "The power of fast data"
Appinions Information Technology Influence Study_August 2013Appinions
This report explores the companies and executives who are shaping influential conversations in enterprise software.
The study is based on 60 days of data taken between June 4 and August 2, 2013. The scope of this report is based on the most compelling issues around IT, exploring the most influential topics as defined by the upcoming Interop New York conference: Cloud Computing, Big Data, SaaS, Network Infrastructure, Information Security and BYOD.
The Exploring Consumer Attitudes & Actions on Key Tech Policy Issues 2014 study reveals a majority of respondents (59 percent) said either privacy or security had the biggest potential impact on their personal lives. This concern has led as many respondents (59 percent) to say they would take action related to security and privacy issues.
Conducted by Edelman Berland, the survey polled more than 1,000 U.S. consumers over the age of 18 to better understand their attitudes about major technology policy issues and their willingness to take action and engage in the political process on these issues.
Learn more: http://edl.mn/UGx2Ho
Presentation slides from the MRA Mid-Atlantic 2015 Spring Symposium:
Simon Chadwick, Managing Partner at Cambiar and Editor in Chief of Research World
Drawing on data from The Future of Research Series, GRIT and The Cambiar Capital Funding Index, we predict the trends in research that will have the most impact in the next 5 to 10 years.
About Simon
Simon is a professional manager, market researcher and consultant. Through over 30 years of guiding and managing companies of various sizes and stages, he has developed strategies for success in navigating rapidly changing markets.
@simonchadwick
Slide deck presenting objectives of Big Data Working group of Institute of Actuaries in Belgium.
The goal of the group is to discuss:
- Impact of Big Data on insurance sector and the
actuarial profession;
- Present challenges and good practices when working
with Big Data;
- Educate actuarial profession about Big Data.
Contact me at mat@motosmarty.com
This document discusses how brands must shift their focus from serving ads to serving people by putting data and content at the heart of their strategies. It notes that people want simpler lives and brands that are meaningful. The most meaningful brands make people's lives easier according to a worldwide study. It argues that data and content together can improve storytelling, engagements, and reduce customer acquisition costs. The future will see physical and digital worlds connecting through data-driven experiences across progressive screens and augmented reality. Brands must focus on designing positive customer experiences rather than just pursuing awards.
The document discusses the rise of enterprise social networks and their benefits for companies. It notes that while only 3% of companies report being fully networked and seeing substantial benefits, those companies that do utilize social technologies internally can double their productivity through better communication and collaboration. The document advocates that companies build true internal communities using enterprise social networks to empower employees, connect people and resources, and help the company adapt to changes. It provides examples of how some companies have successfully implemented enterprise social networks.
[Earley] Building a Successful Digital Transformation RoadmapDuy, Vo Hoang
Digital transformation will be a top priority for boardroom
executives during 2016. Here are some data points:
• 125,000 enterprises expect revenue from their digital
initiatives to increase by 80% by 2020 (Gartner)
• Digital transformation initiatives will more than double by
2020, from 22% to almost 50% (IDC)
• Only 27% of businesses have a coherent digital strategy for
creating customer value in place (Forrester)
Are you ready for digital transformation? Do you have a digital
transformation roadmap? Does it lay a solid foundation for a
successful transition to your future digital business? In order to
succeed, you need to start with a current assessment, identify
gaps and define the actions and resources required to fill those
gaps along the four paths of people, process, technology and
content.
Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back.
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the StackeMarketer
As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the best-of-breed tech stack has won out; What marketers are trying to get from their tech usage; How marketing technology can support overall digital transformation at brands.
The marketing function has changed profoundly in recent years, thanks to its position atop growing mountains of valuable customer data. The Chief Marketing Officer’s influence is growing, too, along with expectations to deliver business results. Indeed, the pressure’s on for Marketing to improve its analytics game – big time.
Big data and analytics are held in high regard by agencies worldwide, but implementing government programs remains challenging. Bloomberg Businessweek Research Services and SAP launched a global survey in summer 2013 to analyze the views of public sector executives on the use and benefits of analytics.
Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to learn how companies are leveraging social technologies and practices throughout their organizations. Join us as we discuss part two of the The Social Business Research Study, focused on Socially Driven Collaboration.
How has the the relationship between Marketing and IT/Technology groups changed in response to the impact of social business? We explore how the opportunity for increased collaboration is perceived by each of these groups as their organizations evolve towards becoming socially enabled enterprises.
While Marketing has a leading role in the adoption of social channels with a focus on building awareness, the significant operational benefits of increased collaboration between Marketing and IT include:
Stronger and more compelling marketing messages
Faster speed to market
Greater product and service adoption
Fewer defects in products and services
Join this exclusive webinar to learn how your organization can capitalize on the developing relationship between IT and Marketing. Follow along on twitter using #smtlive
This document discusses the benefits of effective communication and collaboration in businesses. It states that 86% of employees say agile working improves productivity, and that effective communication improves collaboration between departments and relationships between leaders. It then discusses how unified communications can increase productivity, employee engagement, and support for mobile workers by over 75%. The document promotes implementing unified communications to engage employees and align them with business goals through connected innovation.
The document discusses the relationship between customer experience (CX) and search engine optimization (SEO). It notes that CX encompasses putting customers first and managing their journeys, while many see SEO only in terms of on-site content and keywords. However, SEO needs to consider the full customer journey and create content for all stages. Insights from customer data like reviews, surveys and behavior can help SEO identify experience gaps to improve. The responsibility falls to SEOs because they drive initial traffic and engagement across all channels.
Ever wondered what the gaps were between the work of SEO and Customer Experience? This deck explores the way SEOs everywhere can use additional channels and data to inform their SEO strategy and drive a better customer experience.
1. The document discusses 10 top mobile trends for 2016. It begins by explaining that the trends focus on things that will impact organizations in terms of revenue, customer satisfaction, and mobile investments. Most of the trends are evolutionary rather than revolutionary.
2. The top 10 trends are then listed and described briefly. The number one trend is putting customer experience first. Other trends include re-inventing business models for mobile, security and privacy concerns, real solutions from IoT, omni-channel experiences, accelerating innovation through partnerships, evolving development tools, changing mobile ad formats, putting data to action, and finding purpose for wearables.
3. The document concludes by encouraging the reader to review the trends and take practical
Improve Customer Experiences With Big Data #DataTalkExperian_US
Join our #DataTalk on Thursdays at 5 p.m. ET. This week, we learned from Matt Seeley, President of Experian Marketing Services, Mark Johnson, President and CEO of Loyalty 360, and Ginger Conlon, Editor-in-Chief of Direct Marketing News.
The document discusses how businesses can survive in an era of artificial intelligence and infinite media. It argues that marketing must be contextual, dynamic, and purposeful. It advocates using an agile approach to marketing that relies on small, frequent iterations and experiments. High performing companies personalize experiences, use predictive technologies, have executive buy-in for marketing, and allocate larger budgets to digital strategies and tools. The key is breaking through the noise by providing authentic and purposeful experiences for customers.
The document outlines tips for a webinar on becoming a data-driven recruiter. It discusses how recruiters can use data to improve recruiting through 5 ways: making metrics matter, tracking job board performance and source of hire data, analyzing application funnel metrics like conversion rates, and looking at case studies from Comcast and Informatica who have successfully used data to streamline processes and improve hiring outcomes. The webinar aimed to demonstrate how specific metrics could be captured and applied to enhance recruiting.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
Dan McGaw and Puja Ramani presented on unlocking the value of usage data. They discussed how user analytics can help businesses better understand customer behavior by analyzing data from website visits, apps, billing systems and more. They outlined a four pillar approach to making user analytics actionable: identifying key stakeholders, setting objectives, developing a strategy, and using the right technology. Realizing ROI from user analytics involves blending data sources for new insights, scoring customer health, having a unified view of customers, automating tasks based on usage patterns, and consistently managing customer relationships. Companies have seen reductions in churn rates and increases in renewal and upsell rates by taking action based on insights from user analytics.
Digital Mornings Copenhagen - Mathew Sweezey presentationBård Buan
High-performing marketing teams are 96.3x more likely to rate their business performance as stronger than competitors. They have full executive buy-in, with 82% of high performers having complete support from executives. High and low performers use the same marketing tactics, but high performers see 2-3x more value from tactics. Modern marketing requires being dynamic across channels and contextual to the moment using systems like CRM, marketing automation, and websites.
Business is changing: digital technology has permeated every facet of the enterprise, completely transforming the way we work. Digital has disintermediated markets, disrupted organisational structures, created new risks and new revenue streams, while fundamentally altering the way businesses engage with their customer.
There is no coincidence that the most influential companies of our age share a common ability to harness technology effectively. In these exciting and turbulent times, success is increasingly defined by the ability to respond to the fast changing digital landscape, it has become a key distinguisher between growth and obscurity.
DT 2019 contextualised key digital trends and explored the underlying process of organisational change. The conference was geared towards senior technologists and digital leaders, providing an insightful peer-led environment and a crucial forum for knowledge exchange, discussion and high-level networking.
This is the largest annual Digital Transformation conference held in Scotland - with over 300 attendees in 2018. The event is supported by ScotlandIS and is free for qualifying delegates to attend.
The document discusses findings from an IBM study on how CEOs are increasingly seeking to involve customers in business decisions and strategies. Key points include:
- The study found that CEOs want customers to have a greater influence on how companies operate and make business decisions. Some companies are establishing customer advisory boards to get direct input on strategic issues.
- CEOs recognize the intersection of the digital and physical worlds and are looking to bring these together to drive new innovation through technologies like smart devices.
- All members of the C-suite want to better manage the customer experience and are turning to digital channels and data analytics to understand individual customers and design engagement systems around their needs.
- For a company to become "
eMarketer Webinar: Making Attribution Work in the Age of Big DataeMarketer
There are a number of challenges keeping marketers from taking a more holistic, cross-platform approach to attribution, and big data is the biggest. Topics in this webinar include: What approaches are marketers taking to attribution? How are marketers organizing their data to facilitate attribution? What can marketers do to get closer to a single customer view? How are some marketers putting the pieces together to gain a more cross-platform picture?
Every 60 seconds 1,820 terabytes of data are created, including 98,000 tweets, 600 YouTube videos, and nearly 700,000 status updates. Navigating this world of social data can be overwhelming if you don't have the right approach--but the smart business knows that understanding data is the social center of excellence. This field is no longer just for the elite or uber-techs; it's time to democratize social data. It can and should be taken out of its silo and used to drive your decision-making across the company, because insightful businesses know how to turn data into action.
In this webinar, learn from our panel of experts how to:
-Use social analytics to create a 360-view of your customer
-Cultivate a culture of social intelligence in all departments of your business
-Understand social data as more than just numbers and text, but as pathways to actionable decisions.
-Turn data insights into a deeper understanding about how your business does and should work best
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
(Content) Marketing ROI for Fun and Profit (mostly Profit)Digital summit denv...LaneTerralever
Marketing and technology are in lockstep, and marketing channels, methods and techniques will continue to be added and to evolve at an increasing rate. This presentation will takes you through the ins and outs of content marketing and marketing ROI.
Speaker: Scott McAndrew LaneTerralever Chief Strategy Officer
In part one of this two part study, The Socially Enabled Enterprise, we explored the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises. Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to understand how companies are leveraging social technologies and practices throughout their organizations.
Similar to 5 Secrets To Success With IT / Marketing Collaboration (20)
This talk was delivered in October 2016 at the Social Media in Higher Education Summit (Boston).
In the not too distant past, institutes of higher education relied on tried and true channels for interacting with prospective and current students, alumni and donors. But recently, due to social technologies, the tables are turned and the very groups that higher education seeks to engage with, are coming in droves digitally with questions, requests and expectations. While the audience needs remain the same, the methods for engaging have changed dramatically. As Higher Education enters this new world of 24X7 interaction, they often struggle to identify the best practices that can shepherd success. This session will share the methods for building a cohesive social strategy and measuring the impact while enabling the unique needs of various departments, programs and campaigns
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
Building World-Class Online Communities 2014 Liferay ConferenceLeader Networks
Vanessa DiMauro is an expert in online community building with over 20 years of experience. She is the founder and CEO of Leader Networks, a consulting firm that helps organizations succeed through social business and building B2B online communities. Many of her clients have won industry awards for their online community efforts. She is considered one of the top social marketing experts worldwide.
Why Community is at the CENTER of the Customer JourneyLeader Networks
This document discusses how online communities can support customers throughout their journey, from awareness of a company or product, to evaluation of options, making a first purchase, and ongoing retention. It provides examples of how communities help advance phases of the customer journey, such as providing information to customers in the awareness phase or answering questions in evaluation. The document also discusses the role of communities in educating new customers after purchase and helping companies retain existing customers.
This Interview with Vanessa DiMauro, CEO Leader Networks and the Patricia Seybold Group explores the best practices for building professional peer communities. This joint collaboration was written in 2007 and stands as a classic reference for online community-building today.
Socially Driven Collaboration Research Study 2014 Leader Networks
What happens when Marketing and IT unite to tackle the escalating challenges that today’s
rapidly moving digital, social and mobile world bring? Collaboration brings both Marketing
and IT the potential to influence management decisions while, in tandem, add business value.
When Marketing collaborates with IT, the possibility exists for Marketing to make an impact
beyond raising awareness to improving speed to market for new products and services while
reducing project costs. In turn, IT’s collaboration with Marketing can give rise to greater
awareness of thought leadership and increase share of budget.
When collaboration happens, Marketing often leads the charge to break down the functional
silos with IT. And even though Marketing is making progress, it faces strong headwinds as it
attempts to advance collaboration within the company.
To get a better understanding of the state of collaboration between Marketing and IT, Oracle
commissioned Social Media Today and Leader Networks to field a study to investigate the
changing relationship between these functional teams. Responses were gathered from 662
Marketing and 263 IT leaders from more than 500 organizations around the world.
The New Symbiosis Of Professional Networks Research StudyLeader Networks
The article focuses on the impact of social media and social networks to Social Media Peer Groups (SMPG) and professional decision-makers. It mentions that customers and prospects have an instant platform of discussions for their ideas, experiences and knowledge through the use of social media, wherein their important role is utilizing the tools and mediums before engaging to decision-making processes. It states that social media increase the impressive strength of decision-making and change the dynamics of customer relationship management, marketing, and communications. It also recommends being part in a peer network or online community for sharing ideas that were often formed in office settings.
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
Social Business Centers Of Excellence: FoundationsLeader Networks
The document discusses how organizations are establishing Social Business Centers of Excellence (COEs) to better coordinate their social media strategies and initiatives across business units. It provides examples of how COEs at large companies like Shell function. COEs establish shared goals and standards to avoid duplicated efforts. They also develop tools and best practices that can be used across business units while allowing for customization. Establishing COEs helps companies leverage social media at scale through a unified vision and collaborative approach rather than competing initiatives within silos.
Forward thinking organizations understand that social business is so much more than a marketing campaign, however many struggle with finding the starting line for ways to bring social business into their organization. This presentation take executives through a structured approach for developing social business initiative from concept to pilot, including ROI measures. Mini-case studies help bring concepts to life.
The Socially Enabled Enterprise Research Findings BriefLeader Networks
The document summarizes the key findings of a 2013 research study on socially enabled enterprises. Some of the main findings include:
- Most organizations surveyed use at least 3 social platforms and see benefits like increased customer loyalty and stronger customer connections.
- Larger organizations are further along in becoming socially enabled.
- Common metrics for measuring social business are awareness, customer satisfaction, and share of voice.
- Insights from social platforms are increasingly being used for product development, customer care, and across departments.
- Over 50% of organizations report they currently are or will be a socially enabled enterprise within a year.
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
A brief overview of Leader Networks services and offerings. How we help organizations succeed in social business, social marketing and online community strategy and operations.
The 2013 Social Business Benchmark Preliminary FindingsLeader Networks
Explore the details from the 2013 Social Business Benchmark Study in this Preliminary Findings Report. Increasing, organizations are using social business to impact core operations and show business value.
From the AMA - a summary of the 2nd Annual New Symbiosis of Professional Networks research study that explores impact of social media on enterprise decision-
making.
.
Highlights from the 2012 SNCR research study The Social Mind. The Social Mind research project explores the interrelationships created by the consumption of information across social media channels and influence flow. The findings will enable B2B, B2P, B2C or Cause marketers to understand the importance and relevance of content - and - its ultimate impact and influence on behaviors, beliefs, decisions and actions. The Social Mind research will identify the key characteristics and insights into the engagement behaviors of individuals and how organizations can maximize reach and influence to execute the new Principals of Engagement in the millennium.
Online Communities For Associations: The Power of NowLeader Networks
Associations are one of the strongest candidates for online communities because they are able to accelerate member-care efforts, which is at the core of the association model. This plenary session, presented in April 2012 at the Digital Now conference in Orlando, FL addressed an audience of of association leadership.
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdfKhaled Al Awadi
Greetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USA
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
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5 Secrets To Success With IT / Marketing Collaboration
1. @AngWWells @vdimauro #EE13 #socbizresearch
Five Secrets to Success with Your Tech Team
Vanessa DiMauro
CEO
Leader Networks
Angela Wells
Director, Outbound Product Management
Oracle
2. @AngWWells @vdimauro #EE13 #socbizresearch
Safe Harbor Statement
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be
incorporated into any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be relied upon in
making purchasing decisions. The development, release, and
timing of any features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
3. @AngWWells @vdimauro #EE13 #socbizresearch
About Us
• Vanessa DiMauro
• CEO
• @vdimauro
• vdimauro@leadernetworks.com
• Worked on ARPANET
• Angela Wells
• Director, Product Strategy
• @AngWWells
• angela.wells@oracle.com
• Sports fanatic – including 8 of
the last 9 NCAA Final Fours
4. @AngWWells @vdimauro #EE13 #socbizresearch
About Oracle Social
Industry’s Only Comprehensive &
Integrated Social Solution
Social Marketing
Social Engagement
& Monitoring
Social Network
Social Data
5. @AngWWells @vdimauro #EE13 #socbizresearch
Powering Modern Marketing
Oracle
Eloqua
Oracle SRM
Oracle
Cloud
Complete
Digital
Marketing
Solution
Industry’s First
Complete Digital +
Social Marketing
Solution
6. @AngWWells @vdimauro #EE13 #socbizresearch
Today’s Takeaways
• Technology empowers consumers & demands a lot of CMOs
• Social business is changing how Marketing and IT leaders work
• Significant obstacles exist to collaboration, starting with culture change
• Collaboration improves professional effectiveness & offers significant
operational benefits
• You can start today!
8. @AngWWells @vdimauro #EE13 #socbizresearch
St. Peter’s Square, Rome
Mobile, Digital, Social via the Cloud
Technology Changing Everything
9. @AngWWells @vdimauro #EE13 #socbizresearch
Your Customers & Employees are
Always Connected, Sharing, Aware
10. @AngWWells @vdimauro #EE13 #socbizresearch
Consumerization is Affecting You
Mass media Internet / 1:1 Social/Mobile
Customer Power
and Choice
Company Power
and Voice
CUSTOMERS TAKE
CONTROL
1% of consumers feel that
their expectations for
a good experience
are met
86% of consumers will
pay more for a better
customer experience
89% of consumers switched
to a competitor after a
poor experience
Source: 2011 Customer Experience Impact Report (CEI), based on a survey commissioned by RightNow and conducted by Harris Interactive.
11. @AngWWells @vdimauro #EE13 #socbizresearch
Source: Make B2B Marketing Thrive In The Age Of The Customer, Forrester Research, Inc. May 2013”
Consumers have Control… and
Won’t Give it Back
13. @AngWWells @vdimauro #EE13 #socbizresearch
CMO’s Tenure Nearly Doubled from
23 Months in 2004 to 45 Months in
2012.
CMO Tenures on the Rise?
14. @AngWWells @vdimauro #EE13 #socbizresearch
CMO is Not A Stable Position
Source: WSJ, CIO Magazine(2012), (AdAge (2013), Forbes (2013)
0
20
40
60
80
CEO CFO CIO CMO CCO
Average Tenure of C-Suite
Months
15. @AngWWells @vdimauro #EE13 #socbizresearch
Role of Today’s Marketer Much Different
“The increased complexity of the job has made
CMOs more fulfilled, challenged and respected...
The responsibilities now include social media,
content, mobile, back-end technology, e-commerce
and more.”
- Advertising Age (May 6, 2013)
16. @AngWWells @vdimauro #EE13 #socbizresearch
CMOs Have So Many “Top” Priorities
Source: SAS/Economist Intelligence Unit, June 2013
Retaining
customers
10%
Entering
new markets
13%
Creating new
products &
services
13%
Improving
organization’s
reputation
16%
Driving
revenue
growth
31%
Finding new
customers
17%
17. @AngWWells @vdimauro #EE13 #socbizresearch
Marketing has Limited Control
PAID
EARNED
OWNED
R
E
A
C
H
CONTROL
• Owned: The easy part
– Info you create and publish
• Paid: The expensive part
– Info you pay to post
• Earned: The riskiest part
– Info others say about you
20. @AngWWells @vdimauro #EE13 #socbizresearch
“By 2017 the CMO will spend
more on IT than the CIO.”
An Eye-Catching Study Emerges
21. @AngWWells @vdimauro #EE13 #socbizresearch
A Hybrid Need Exists
Marketing IT
CX Management
Service
Strategic Vision
Consumer-Facing
Competitive Data
CRM
Mobile
Digital Advertising
Mobile
Infrastructure
Social
Email
Cost Efficiency
Consumerization
Enterprise IT
Innovation
New Technologies
New Technologies
Security
Internal Focus
Operations
Innovation
Analytics
Big Data
ecommerce
22. @AngWWells @vdimauro #EE13 #socbizresearch
Only 10% of Marketing and IT executives
interviewed believe collaboration between
CMOs and CIOs is currently sufficient.
IT & Marketing Must Collaborate
23. @AngWWells @vdimauro #EE13 #socbizresearch
More than 51% of marketers cite “missing
processes and accountability” and 42% cite
“organizational silos” as obstacles to delivering
a positive customer experience.
Organizational Silos Causing Problems
24. @AngWWells @vdimauro #EE13 #socbizresearch
Embrace Change & Drive Strategy
Collaborative
Social
Enterprise
People
Technology
Process
Connected
Empowered
Consumer
25. @AngWWells @vdimauro #EE13 #socbizresearch
MARKETING IS LEADING THE CHARGE
Collaboration is Essential… and Becoming Inevitable
26. @AngWWells @vdimauro #EE13 #socbizresearch
Purpose of the study:
• Explore the changing relationship between Marketing and IT due to social business
• Identify potential opportunities from increased levels of collaboration
Sample composition:
• 662 Marketing and 263 IT leaders
– 100+ employees
– Currently use at least one social platform
About The Study
27. @AngWWells @vdimauro #EE13 #socbizresearch
Social Business Practices are Changing
Marketing and IT Roles
• Marketing and IT can now collaborate more effectively.
• Social business brings greater awareness of thought leadership, a
stronger voice in management decisions and the ability to articulate ROI.
• Marketing and IT need to both acquire (for themselves) and hire new
skill-sets (for the organization).
28. @AngWWells @vdimauro #EE13 #socbizresearch
10%
3%
5%
6%
10%
11%
15%
12%
16%
1%
4%
7%
5%
9%
10%
12%
15%
15%
3%
6%
5%
7%
10%
10%
9%
12%
12%
No change
I need to learn to manage millennial resources
I need new leadership/management skills
I am hiring new/different skills
I can articulate ROI better/differently
I have a stronger voice in management decisions
I need new/different technical skills
I have a greater awareness of thought leadership agenda
I have the ability to collaborate more effectively
First Second Third
IT respondents are
more likely to report
this change
Marketing respondents are more likely to
report this change
n=821
How is your role evolving due to social business?
Rank the top three responses
29. @AngWWells @vdimauro #EE13 #socbizresearch
Social Business Benefits the Whole
Organization - Secret # 1: Get C-Suite
Buy-in for Shared Goals
CEO
CMO CIO CFO
30. @AngWWells @vdimauro #EE13 #socbizresearch
26%
37%
25%
13%
36%
45%
17%
3%
Frequently Occassionally Rarely Never
IT Marketing
In your role as a Marketing or IT professional,
how frequently do you collaborate with your Organization’s
Marketing team on projects or initiatives?
IT N=244
Marketing N=594
31. @AngWWells @vdimauro #EE13 #socbizresearch
16%
13%
50%
21%
4%
16%
57%
23%
Non-Existent
Poor
Adequate
Excellent
Marketing IT
How would you classify your
current collaboration with Marketing (IT)?
32. @AngWWells @vdimauro #EE13 #socbizresearch
Advance from Just “Adequate”-
Secret #2: Understand Your Peer’s Perspective
Can IT move at
the speed of
marketing?
Does Marketing
realize how
hard this is?
33. @AngWWells @vdimauro #EE13 #socbizresearch
IT N=72
Marketing N=117
26%
7%
10%
29%
31%
21%
17%
5%
34%
47%
Other
I do see the benefit, but my peer(s) don’t welcome it
I don’t see the benefit
I do see the benefit, but neither team prioritizes it
I do see the benefit, but my company culture doesn’t
enable it
Marketing
IT
Common fill-in responses include:
IT is outsourced
IT doesn’t support social media
IT doesn’t welcome it
No connection between IT and marketing
My customers are internal
Why don’t you collaborate well with Marketing (IT)?
Select all that apply
34. @AngWWells @vdimauro #EE13 #socbizresearch
Culture of Collaboration Starts With You
Secret #3: Be the Role Model
Reach out. Make the first move. Make the first five
moves, if that’s what it takes.
Pick a point of customer pain that has IT / Marketing
implications and try to solve it together!
35. @AngWWells @vdimauro #EE13 #socbizresearch
How has your relationship with Marketing (IT) changed
over the past 12 months?
IT N=246
Marketing N = 590
2%
60%
38%
2%
56%
41%
We Collaborate Less
No Change
We Collaborate More
Marketing
IT
Characteristics of organizations that
report collaborating more
• Typically larger in size (<50K
employees was top response)
• From the technology,
manufacturing, financial services
and business services industries.
36. @AngWWells @vdimauro #EE13 #socbizresearch
Increased Collaboration Can Yield Many
Benefits - Secret #4: Find Meaningful
Metrics
2.5 quintillion bytes
of data created every day
Want Engagement, Not Likes
37. @AngWWells @vdimauro #EE13 #socbizresearch
How, if at all, has this change in collaboration
impacted your effectiveness as a professional?
IT N=96
Marketing N = 257
0%
27%
71%
2%
23%
74%
0%
20%
40%
60%
80%
I Am Less Effective No Change in Efficiency I Am More Effective
IT
Marketing
38. @AngWWells @vdimauro #EE13 #socbizresearch
2%
2%
17%
27%
36%
42%
43%
51%
2%
2%
13%
26%
23%
40%
47%
54%
Other
No benefits
Increased share of budget
Fewer defects in the products or services we offer
Reduction in project costs
Greater adoption of the products or services we offer
Faster speed to market with products and services
Stronger/more compelling marketing messages
Marketing
IT
What, if any, are the benefits of increased
collaboration? Select top three
IT N=88
Marketing N= 237
39. @AngWWells @vdimauro #EE13 #socbizresearch
Collaboration Helps Avoid Tech Mistakes -
Secret # 5: Carefully Choose Tools
• Don’t “belly up to the bar” of tech tools
41. @AngWWells @vdimauro #EE13 #socbizresearch
Summary
• Technology empowers consumers & demands a lot of CMOs
• Social business is changing how Marketing and IT leaders work
• Significant obstacles exist to collaboration, starting with culture change
• Collaboration improves professional effectiveness & offers significant
operational benefits
• You can start today!
42. @AngWWells @vdimauro #EE13 #socbizresearch
Do This Next
• Schedule a meeting with your IT counterparts
– Identify a single operational process or result that social
business can enhance or accelerate
– Identify the collaboration details (the 5 W’s – who, what, when,
where and why)
– Defining key success metrics
Focus on SRM + Eloqua – positioned well to deliver the industry’s first, complete digital marketing solution. And we’ve aggressively approached our integration strategy between the two products.Oracle Eloqua: The premier marketing automation services solution for B2B and B2C businesses worldwideOracle SRM: Industry’s most complete and integrated social solution for the enterpriseOracle Cloud Platform: Ease of deployment, reliability, scalability and security, and enterprise-grade readyNOTE FROM RECENT ANALYST REVIEW:"Overall, the Oracle SRM suite along with Eloqua provides capabilities for a wide range of digital marketing services.” -- Real Story Group, Technology Analyst Firm (May 2013)
Here’s another change that is very interesting: Executive Search Firm “Spencer Stuart” released two weeks ago their latest figures showing a radically different picture for CMOs. CMOs today are sticking around an average of 45 months—nearly doubling the time since 2004. And this during a period when marketers have only seen more disruptive changes than ever before and a wobbly economy at best. Why?Ad Age -- while a wobbly economy is part of that the reality is the CMO’s role has broadened to include everything from what they did before -- branding + social, mobile, back end technologies ecommerce and content -- CMOs are on the leading edge of their company’s biggest ambitions that will drive bottom line results.A recent AdAge article addressed this issue and most every CMO they interviewed came to a similar conclusion: technology is now a key role for marketers…and alignment with CIOs is becoming more crucial.
From a recent AdAge edition nothing the changing and growing role of today’s marketer.
The role of today’s marketer is much different. As a “marketer,” you can’t simply leave technology decisions and investments to the “techies.” Your role is now much bigger… and requires connecting, reaching, engaging and understanding consumers across multiple platforms.
According to a recent Neolane (of more than 200 heads of marketing from The CMO Club's global members), some 90% of marketing heads participating in a recent survey take responsibility for the overall positive connection between consumer and brand for their respective companies, but many lack the tools to measure increases or reductions in customer satisfaction. Nor do they have the responsibility for the company's profit and loss statement, which limits their ability to connect the experience. hen asked to name the obstacles in delivering a positive customer experience, 51% cited missing processes and accountability as an obstacle; 42%, organizational silos; 42%, incomplete, inaccurate or missing data; 34%, change management or cultural issues; and 30%, unable to personalize experience in real-time.Read more: http://www.mediapost.com/publications/article/202930/cmos-lack-knowledge-to-measure-customer-experience.html?edition=61431#ixzz2XFgfpTjW