1) Nearly half of smartphone owners access YouTube daily or more frequently on their phones.
2) Smartphone owners spend significantly more time watching online videos per day on average (1:52 hours) than non-smartphone owners (0:26 hours).
3) YouTube is by far the most popular online video site for smartphone owners, with over three-quarters using it at least monthly, showing their strong preference for watching video content on mobile devices.
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
Social mediareport netherlands_insites_iab_nlIAB Netherlands
The Dutch IAB country specific research report of the global social media study of Insites. Results cover 35 countries. More than 9000 people participated. In this report the country specific data for the Netherlands compared to Europe and other countries.
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
Social mediareport netherlands_insites_iab_nlIAB Netherlands
The Dutch IAB country specific research report of the global social media study of Insites. Results cover 35 countries. More than 9000 people participated. In this report the country specific data for the Netherlands compared to Europe and other countries.
The 2012 update of the Podcast Consumer research series from Edison Research provides demographics, behaviors and other relevant data about Americans 12+ who consume audio or video podcasts. It was originally presented on May 29th by Edison VP of Strategy Tom Webster.
Creating Great Charts, Graphs and Maps on a BudgetIdealware
Presented as a free seminar on 4/19/12 by Laura Quinn of Idealware.
You've got data. How do you transform it into charts, graphs, and maps that will help your audience understand the data and move them to take action? In this online seminars, we'll talk about the types of chart and map formats that might be useful to you, and then take a look at a number of the software packages that can help you create data graphics for both web and print publications.
China, Rethink - Why China needs to rethink its modern 'Journey to the West'Morry Morgan
Chinese companies are expanding globally. Large firms like ZTE and Huawei have already made their mark, but not in a positive way. Instead they are proving that there is no 'Chinese way' and 'Western way', but a global 'Best Practice'.
This presentation was delivered at TEDx Hult Shanghai on April 21, 2013.
P.S. If you liked the graphics, please contact Rio Li who is a fantastic PPT designer (http://www.linkedin.com/in/iamrioli)
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
The Infinite Dial 2016 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
The Infinite Dial 2017 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
Digital trends in Vietnam 2013, Strategy for businessBui Hang
Bài thuyết trình của Mr. Tom Simpson - Trưởng bộ phận truyền thông số (Head of Digital) thuộc Mindshareworld, công ty thuộc GroupM tại Hội nghị Định hướng tiếp thị trực tuyến 2013 tổ chức ngày 29/11/2012 tại HCM. Chi tiết Hội nghị xem tại http://hoinghi.marketingonline.vn
The 2012 update of the Podcast Consumer research series from Edison Research provides demographics, behaviors and other relevant data about Americans 12+ who consume audio or video podcasts. It was originally presented on May 29th by Edison VP of Strategy Tom Webster.
Creating Great Charts, Graphs and Maps on a BudgetIdealware
Presented as a free seminar on 4/19/12 by Laura Quinn of Idealware.
You've got data. How do you transform it into charts, graphs, and maps that will help your audience understand the data and move them to take action? In this online seminars, we'll talk about the types of chart and map formats that might be useful to you, and then take a look at a number of the software packages that can help you create data graphics for both web and print publications.
China, Rethink - Why China needs to rethink its modern 'Journey to the West'Morry Morgan
Chinese companies are expanding globally. Large firms like ZTE and Huawei have already made their mark, but not in a positive way. Instead they are proving that there is no 'Chinese way' and 'Western way', but a global 'Best Practice'.
This presentation was delivered at TEDx Hult Shanghai on April 21, 2013.
P.S. If you liked the graphics, please contact Rio Li who is a fantastic PPT designer (http://www.linkedin.com/in/iamrioli)
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
The Infinite Dial 2016 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
The Infinite Dial 2017 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
Digital trends in Vietnam 2013, Strategy for businessBui Hang
Bài thuyết trình của Mr. Tom Simpson - Trưởng bộ phận truyền thông số (Head of Digital) thuộc Mindshareworld, công ty thuộc GroupM tại Hội nghị Định hướng tiếp thị trực tuyến 2013 tổ chức ngày 29/11/2012 tại HCM. Chi tiết Hội nghị xem tại http://hoinghi.marketingonline.vn
10 Social Media Thoughts for Integrated MarketingBryan McCarty
A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
Using data from both the Infinite Dial study from Edison Research and Triton Digital and a separate study from the Research Moms at Edison Research, Moms and Media features points on social media behaviors and device ownership as well as how today’s technology applies to their children.
The report showcases new tracking data about social networking, smartphones, Internet usage and online audio. It highlights how smart speakers are working their way into moms’ repertoire, and how other media fits into their busy days. In addition, for the first time in Moms and Media, we explore how moms feel about children using technology and new media.
More than any other medium, the Internet is crucial for getting through even just a typical day. In Moms and Media 2018, we see just about every mom has Internet access. According to the research, 98% of moms have Internet access from any location, which means they can get online either at home, work, school or a library. Reinforcing the Internet’s importance, 70% of moms report that they get online in two or more locations.
The annual report from Edison Research on podcast listeners. New data on consumption, smart speakers, and podcasting's growing share of the audio space. Features data from The Infinite Dial from Edison and Triton Digital, as well as The Smart Audio Report from NPR and Edison
The Infinite Dial Canada from Edison Research and Triton Digital is the newest study of consumer behavior and media consumption in the Infinite Dial series and the first to be conducted in Canada. It is modeled after the original Infinite Dial report, which has been conducted yearly in the U.S. since 1998.
The Infinite Dial remains the longest-running study of consumer behaviors around media and technology in America. This year, we will continue to measure a number of trends in media usage and consumption habits, particularly about streaming media, radio, mobile media consumption and social media behaviors, and we have expanded our podcasting and smart speaker sections.
The Smart Audio Report from NPR and Edison ResearchEdison Research
Voice-activated technology and smart speakers – Amazon Echo and Google Home – are dramatically affecting the daily lives of Americans and how they interact with brands. Curious how this new tech will affect your marketing? Start by getting to know the audience.
New research from NPR and Edison Research offers the first in-depth look at the behaviors and attitudes of Americans who already have smart speaker devices in their homes. Find out why 42% of users say their device is now “essential” to their everyday life — and why 65% wouldn’t go back to life without one.
The Podcast Consumer Australia 2017 is a first look at this growing platform in Australia. Patterned on a similar report in the USA, this information adds to Edison’s worldwide dataset on Podcasting. This information is derived from the Infinite Dial Australia 2017 study, which is sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo. This report shows the current status of podcasting including information on:
Demographics
• Podcast Consumption
• Device Usage
• Social Media Behaviors
• Other Media Behaviors
Social Sharing in the Mobile World from Edison ResearchEdison Research
This study of mobile social media behavior presents new stats on how Americans use smartphones to connect with friends and family, share photos and videos, and broadcast their experiences to the world. It was originally presented at CRS2017.
The Moms and Media 2017 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
This presentation of The Podcast Consumer 2017 contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research. This report charts the rise of podcasting over the past decade, and also includes new, unreleased information on the following:
• Demographics
• Podcast Consumption
• Device Usage
• Social Media Behaviors
• Other Media Behaviors
• The updated Share of Ear® for podcasting
This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. This presentation charts the rise of podcasting over the past decade, and also includes information on the following:
Demographics
Podcast Consumption
Device Usage
Social Media Behaviors
Other Media Behaviors
The updated Share of Ear ® for podcasting
The Podcast Consumer 2015 is a report on podcast consumption, the demographics of listeners, and their other behaviors in mobile, social, and other digital media. It is derived from The Infinite Dial 2015 from Edison Research and Triton Digital.
The Infinite Dial 2015 is the 23rd study in this long-running research series from Edison Research and Triton Digital. This year's study looks at the rise of online radio, growth in podcasting, mobile behaviors, social media and more.
Wake Me Up! - The 2015 Country Radio Seminar Research PresentationEdison Research
This new research presentation from Edison Research was first debuted at the Country Radio Seminar, and is a comprehensive look at when and how we wake up, what we do and when, and our morning media habits.
Edison Research Presents: Share of Ear May 2014Edison Research
Edison’s Share of Ear results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014.
The Moms and Media 2014 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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2. Methodology
• In January/February 2012, Edison Research and
Arbitron conducted a national telephone survey offered
in both English and Spanish language (landline and
mobile phone) of 2,020 people aged 12 and over
• Data were weighted to national 12+ population figures
• This is the 20th study in this series, dating to 1998
3. Half of Cell Phone Owners Have a Smartphone
Cell Phone Ownership
Smartphone Non-Smartphone
44% Cell Phone
44%
Do Not Own a
Cell Phone
12%
4. Smartphone Ownership Has Increased 40% in the Last Year
Own iPhone, Android, BlackBerry, or Windows Smartphone
percent
60
44
40
31
20
0
2011 2012
5. Nearly One Third of Smartphone Users Purchased
Their First Smartphone in the Last 12 Months
“How long have you been a smartphone owner?”
1 Yr. to < 3 Yrs.
38%
6 Months to < 1
Yr.
15%
3 Months to < 6
Months
8% 3 Yrs. to < 5 Yrs.
16%
Less Than 3
Months
9% Don't Know 5 Yrs. or More
2% 12%
Base: Own a Smartphone
6. Android Phones Remain the Most Popular
“Do you currently own…”
13
Android Phone
22
9
Apple iPhone
17
11
BlackBerry
8
2011
N/A
Windows OS Phone 2012
8
0 10 20 30 40 50
% owning device
7. More Than Half of Smartphone Owners Are Age 12-34
Demographic Composition of Smartphone Owners
Male 18-24 25-34
49% 18% 23%
12-17
12% 35-44
18%
Female 65+
51% 4%
55-64 45-54
9% 16%
Base: Own a Smartphone
8. Nearly Four in Ten 18-34s Own an Android Phone
Android Smartphone Ownership
percent
50 2011 2012
40 36 36
30 28 26
22 22 21 22
20
15 17
14 13 14 13
10
9 9
5 4
0
Male Female 12-17 18-24 25-34 35-44 45-54 55-64 65+
11. Windows OS Phone Ownership Skews Slightly Female
Windows OS Phone Ownership
percent
50 2012
40
30
20
9 11 9 11
10 7 6 8 6 4
0
Male Female 12-17 18-24 25-34 35-44 45-54 55-64 65+
12. Smartphone Ownership Increases With Income
Smartphone Ownership by Household Income
2011 2012
80
70
70
60 55 55
50 44
40 37
40 34
30 29
30
20
18
10
0
Under $25K $25K-$50K $50K-$75K $75K-$100K Over $100K
13. One in Five Smartphone Owners Listen to
Radio Most at Work Through a Mobile Device
“Thinking about how you listen to the radio while at work, do you most often listen..?”
On a Regular
Radio
On Your 59%
Computer Over
the Internet
18%
Don't Know
3%
On a Mobile
Device Such as a
Smartphone
20%
Base: Smartphone Owners Employed Full/Part-Time
and Listen to the Radio While at Work (51% of Smartphone Owners)
14. Smartphone Owners Are Far More Likely to
Keep Their Phones Close at All Times
“How often is your cell phone with you or nearby, when it is within arm’s length?”
Most of the Always
Time 60%
33%
Always
44%
Most of the
Time
31%
Sometimes
15%
Almost Never Rarely Almost Never Rarely Sometimes
3% 5% 7%
1% 1%
Non-Smartphone Cell
Own a Smartphone
Phone Owners
15. Nearly Half of Smartphone Owners Browse
the Mobile Web Several Times Per Day
% Who (Item) on a (Non-Smartphone Cell Phone/Smartphone) “Several Times Per Day” or More
Make Calls or Receive Calls 59
86
34
Send or Receive Text Messages 78
Take Pictures with Phone's Camera 6
23
5
Browse the Internet 46
4
Use Social Networking Sites 34
Listen to Downloaded Music 3
25
2
Play Games 21
Listen to Online Radio 1
12
1
Watch Video 11
Purchase an App 1 Non-Smartphone Cell Phone Owners
4
0 Own Smartphone
Download Coupons From Retailers 2
0 10 20 30 40 50 60 70 80 90
16. Half of Smartphone Owners Use
Voice Commands on Their Phones
“How often do you use voice commands on your cell phone such as dialing a contact from your address book,
playing music by a certain artist or looking up information from the Internet all with just your voice?”
A Few Times Per
Month or Less
18%
Never
51%
At Least Once a
Week
11%
About Once a
Day
7%
Several Times
Per Day
13%
Base: Cell Phone Has the Ability to Take Voice Commands (74% of Smartphone Owners)
17. Smartphone Owners Show Greater
Interest in Voice Command Features
“How interested would you be in the ability to use voice commands on your cell phone such as dialing a contact from your
address book, playing music by a certain artist or looking up information from the Internet all with just your voice?”
Not Very
Somewhat Not Very Interested
Interested Interested 18%
25% 26%
Not at All
Interested
48%
Somewhat
Interested
19%
Very Not at All
Interested Interested Very
18% 29% Interested Don't Know
Don't Know
2% 14% 1%
Smartphone Owners Non-Smartphone Cell
Without Voice Capability Phone Owners
Base: Cell Phone Does Not Have the Ability to Take Voice Commands
18. Three in Ten Smartphone Owners Also Own a Tablet
“Do you currently own…”
percent
60
50
40
27
21 20
20
12
0
iPod Non-iPod MP3 iPad Portable eReader Android-Based
Player Tablet
Base: Own a Smartphone
19. Smartphone Owners Spend as Much Time Daily
Online as They Do Watching Television
“In the last 24 hours, approximately how much time did you spend…”
hours
5 Do Not Own Smartphone
4:05 Own Smartphone
4
3:20 3:24
3
2:26
1:52
2 1:38
1
:26 :19
0
Watching Television On the Internet Listening to the Radio Reading Newspapers
(All Times Are Self-Reported)
20. Smartphone Owners Are Far More
Likely to Use Social Networks
% Who Ever Use/Have a Profile Page on…
Any Social Network 41
76
Facebook 40
73
LinkedIn 7
21
Twitter 4
17
Google+ 3 Do Not Own Smartphone
14
Own Smartphone
Location-based Services 1
6
0 10 20 30 40 50 60 70 80 90
21. More Than Half of Smartphone Owners Use
Social Networks Nearly Every Day or More
“How often do you use social networking Web sites or services?”
Nearly Every Day At Least Once a
20% Week
13%
At Least Once Per
Month
6%
Less Often Than
Several Times Per
Once Per Month
Day
4%
35%
Never Use Social
Networking Sites
22%
Base: Own a Smartphone
22. Smartphone Owners Are More Likely to Post Status Updates
“Do you ever post status updates to any social networking Web sites or services?”
Yes Yes
59% 71%
No
No 29%
41%
Do Not Own a Smartphone Own a Smartphone
Base: Use Social Networking Web Sites or Services
23. One in Three Smartphone Owners Who Post Status
Updates Use Their Phones to Do So Nearly Every Day
“About how often do you update your status on social networks by cell phone?”
At Least Once a
Week
30%
Nearly Every Day
15%
At Least Once Per
Month
14%
Several Times Per
Day
20%
Less Often Than
Once Per Month
8%
Never Update Status
in This Way
13%
Base: Own a Smartphone and Ever Post Status Updates to Social Networking Web Sites
24. Nearly Eight in Ten Smartphone Owners With a
Facebook Profile Access it Through Their Phones
“Do you ever access Facebook on a cell phone?”
Yes
78%
No
22%
Base: Own a Smartphone and Have a Profile Page on Facebook
25. One-Quarter of Smartphone Owners
Use a Tablet to Access Facebook
“Do you ever access Facebook on a tablet?”
No
74%
Yes
26%
Base: Own a Smartphone and Have a Profile Page on Facebook
26. More Smartphone Owners Access Their Facebook Profiles
on a Cell Phone Than on a Desktop/Laptop/Tablet
“Which one way do you access Facebook most?”
Tablet
4%
Cell Phone
51%
Desktop/Laptop
Computer
45%
Base: Own a Smartphone and Have a Profile Page on Facebook
27. Smartphone Owners Check Their Facebook
Accounts About Five Times Per Day
“In the last 24 hours, approximately how many
times did you check your Facebook account?”
Mean # of times
4.8
2.8
Do Not Own a Smartphone Own a Smartphone
Base: Have a Profile Page on Facebook
28. On Average, Smartphone Owners Report Having
Nearly Twice as Many Facebook Friends
“Approximately how many Facebook friends do you have?”
Mean # of friends
327
170
Do Not Own a Smartphone Own a Smartphone
Base: Have a Profile Page on Facebook
29. Smartphone Owners Who Use Twitter Do So Very Frequently
“How often do you use Twitter?”
Nearly Every Day At Least Once Per
13% Week
23%
At Least Once Per
Month
Several Times Per
13%
Day
33%
Less Than Once Per
Month
18%
Base: Smartphone Owners Who Currently Ever Use Twitter (17% of Smartphone Owners)
30. Half of Smartphone Owners Who Use Twitter
Started Using it in the Last Year
“How long have you been a Twitter user?”
6 Months to < 1
Yr.
30%
1 Yr. to < 2 Yrs.
27%
Less Than 6
Months 2 Yrs. to < 3 Yrs.
20% 11%
5 Yrs. or More 3 Yrs. to < 4 Yrs.
3% 9%
Base: Smartphone Owners Who Currently Ever Use Twitter
31. Smartphone Owners Very Attuned To
“Tweets” Mentioned In Other Media
“How often do you hear about Twitter feeds – commonly called ‘tweets’ – through traditional
media outlets such as TV, radio, newspapers or websites other than Twitter?”
Almost Every
Day
57%
Regularly, But
Not Daily
17%
Sometimes
10%
Rarely
Have Not Heard Never
7%
of Twitter 4%
5%
Base: Own a Smartphone
32. Four in Ten Smartphone Owners Follow a
Company or Brand Via Social Networks
“Do you follow any companies or brands on any social
networking sites such as Facebook or Twitter?”
No
59%
Yes
41%
Base: Own a Smartphone
33. Smartphone Owners Mostly Choose
Facebook to Connect with Brands or Products
“Which social networking site or service do you
use most to connect with brands or products?”
Facebook Twitter
76% 10%
Other
9%
None
5%
Base: Smartphone Owners Who Follow Companies or Brands on Any Social Networking Sites
34. Nearly Half of Smartphone Owners Who Use Social Networks
Say Facebook Most Influential Social Platform For Purchases
“Which social networking site or service influences your buying decisions the most?”
Facebook Twitter
45% 7%
Other
6%
None/Don't
Know
42%
Base: Smartphone Owners Who Use Social Networking Websites or Services at Least Once Per Month
35. Three Times as Many Smartphone Owners
Are Members of a Daily Deals Site
“Are you a registered user of any daily deals sites
or services such as Groupon or LivingSocial?”
Yes
Yes
24%
8%
No
No 76%
92%
Do Not Own a Smartphone Own a Smartphone
36. Six in Ten Smartphone Owners Who Use
Daily Deals Sites Registered in the Last Year
“How long have you been a registered user of daily deals services?”
6 Months to < 1
Less Than 6 Yr.
Months 32%
29%
3 Yrs. or More
2%
2 Yrs. to < 3 Yrs.
4%
1 Yr. to < 2 Yrs.
33%
Base: Smartphone Owners Who Are Registered Users of Daily Deals Sites/Services
37. Smartphone Owners Are Heavy YouTube Users
“Have you watched video clips or other Internet video
programming from YouTube in the last week?”
No Yes No
77% 55% 45%
Yes
23%
Do Not Own a Smartphone Own a Smartphone
38. Smartphone Owners Are More Likely to Share YouTube Videos
“Have you shared a YouTube video with anyone in the last month?”
Yes
49%
Yes
32%
No
68%
No
51%
Do Not Own a Smartphone Own a Smartphone
Base: Have Watched Video Clips or Other Internet
Video Programming from YouTube in the Last Month
39. Three Times as Many Smartphone Owners
Report Weekly Online Radio Listening
% Listening to Online Radio (AM/FM Streams & Internet-Only) in Last Week
Yes
Yes
16%
45%
No
No 55%
84%
Do Not Own a Smartphone Own a Smartphone
40. Three in Ten Smartphone Owners
Are Weekly Pandora Listeners
% Listening to Pandora Internet Radio in Last Week
Yes
Yes 30%
6%
No No
94% 70%
Do Not Own a Smartphone Own a Smartphone
41. Three in Ten Smartphone Owners Have Listened to
Internet Radio in the Car Through Their Phones
“Have you ever listened to Internet Radio in a car by listening to the
stream from a cell phone that you connected to a car stereo?”
No
71%
Yes
29%
Base: Own a Smartphone
42. Nearly One in Five Smartphone Owners Have Ever
Watched TV Programming Through Their Phone
% Watching TV Programming by Streaming or
Downloading Shows to be Viewed on a Cell Phone…
19
13
Ever In the Last Month
Base: Own a Smartphone