The SmartH2O project receives EU funding to develop technology for improving water efficiency through new business partnerships between water utilities and customers. The project aims to turn smart meter water consumption data into a business intelligence tool to help utilities predict demand, optimize operations, and foster sustainable customer behavior. The technology includes a gamified consumer portal, data analytics for customer segmentation and behavioral change, and serious games for customer engagement. The system has been in alpha testing and will be deployed in London, Valencia, and other locations in 2016-2017.