SlideShare a Scribd company logo
Nine way to profit from an
aging population
Presented By: Colin Milner
Founder /CEO, International Council on Active Aging
What does all of this mean to
you?
Unprecedented opportunity
Today we will look at
Active aging
Active aging promotes the vision of
all individuals—regardless of age, socioeconomic
status or health—fully engaging in life within all
seven dimensions of wellness: emotional,
environmental, intellectual/cognitive, physical,
professional/vocational, social and spiritual.
Source: International Council on Active Aging
How the ICAA’s 9 principles of
active-aging provides a
framework
to assist you in building the
foundation for success with your
older consumer
Perceptions
aging = disease, disability,
and diminished living
Old thinking
Active aging complete
For success we must change the
lens we view older adults through
New thinking:
10
Potential generally refers to a
currently unrealized ability
Potential
Active aging complete
Society has shifted: 85% of adults ages 40-
90, state that they were not old yet.
Source: AARP’s 2013 report “Attitudes on Aging”
High expectations
Those with negative self-perceptions of aging
live 7.6 years less than those who have
a positive outlook.
Source: Becca Levy, Yale University
Results of a positive
attitude towards aging:
better health,
function,
production,
longevity,
self-belief,
social cohesion,
employment,
healthcare
16
A thought to ponder:
How will you respond to the
opportunity presented by this new
model and thinking?
17
Rethink, Rebrand,
Redevelop, Reeducate
and Rebuild
Change is afoot
“Our current models have fallen short in
addressing both challenges and opportunities
presented by this shift.
Governments and organizations need new
implementable models to address the
accompanying wave of change”.
Source: Global Population ageing: Peril or Promise. World Economic Forum.
HOUSING
WORK
HEALTHCARE
RETIRMENT
TRANSPORTATION LONG-TERM CARE
LIFECOURSE
PENSIONS
CAREGIVING
VIEWS ON AGING
FINANCIALSYSTEMS
Source: The Silver Economy as a Pathway for Growth Insights from the OECD-GCOA Expert Consultation
Short and
predictable
21
Sectors expected to benefit
significantly: NEW MODELS
1. Wellness
2. Health (including medical devices, pharmaceuticals/ eHealth),
3. Cosmetics and fashion,
4. Tourism,
5. Smart homes supporting independent living,
6. Service robotics,
7. Safety,
8. Culture,
9. Education and skills,
10. Entertainment,
11. Personal and autonomous transport,
12. Banking and relevant financial products
Source: Growing the European Silver Economy, 2015
Potential
SUPPORTED 89.4 MILLION
JOBS & $4.7 TRILLION IN
LABOUR INCOME
1 OUT OF EVERY 2 ADULTS 50+
1 OF EVERY $2
DOLLARS SPENT70% DISPOSABLE
INCOME47 X
MORE
1.6 BILLION
PEOPLE 50+
4 GENERATIONS 50+
83% OF
HOUSEHOLD
WEALTH
The Economic Footprint of 50+
STOP
and consider
10 yrs ago adults 50+ controlled 50% of the
discretionary dollars, today 70%
= a 20% point increase.
Said another way, people below age 50 moved from
holding 50% of the discretionary dollars to 30%,
= a decrease of 20%.
Together = a 40% point shift.
Adults aged 55-64 outspend the average
consumer in nearly every category, every year,
Source: U.S. Consumer Expenditure Survey
52% looking to spend more now than in their younger years
Source:Influent50 May 2015
Active aging complete
29
Thought to ponder:
New thinking and financial power
= opportunity.
Populations
Diversity
No two individuals experience aging in
exactly the same manner; the same lifestyle
choices, medical interventions, and
environmental factors can have profoundly
different impacts on different people.
Source: USC Davis School of Gerontology
We age at different rates
Source: Quantification of biological aging in young adults. PNAS:vol. 112 no. 30. Daniel W.
Belsky, E4104–E4110, doi: 10.1073/pnas.1506264112
DementiaDepressionObesityDiabetes
Diverse health conditions
Not always singular, and is individual.
1.8 years
Physical Cognitive Social
Levels of function
Athletic Fit Independent Frail Dependent
Active aging complete
A thought to ponder
Is the lack of diversity in your
programs, marketing, product
offering and environments,
limiting your success?
People
Staffing issue
Lack of expertise
Lack of older staff
Lack of understanding
Poor attitude towards
older people
People shortage
Preparing for the future
Life coaches
Longevity coaches
Dementia coaches
Change management
Active aging complete
Programs
Maintaining or improving
function, independence, and
quality of life drives
programming
Approximately 92% of older adults
have one chronic health issue,
77% have at least two.
Source: NCOA
69% of those in their 60s and 70s says they are not letting
problems with their physical health hold them back from what
they want.
Source: National Council on Aging, National Association of Area Agencies on
Aging, UnitedHealthcare and USA Today 2014 . Also AARP Survey
Top 5 concerns about aging
40% physical health
35% loss of memory
32% mental health
27% managing chronic health conditions
25% living independently
Source: 2015 United States of Aging Survey, United States – conducted by
the N4A on Aging (n4a), NCOA and UnitedHealthcare
Global focus
In September of 2015 the WHO
released “World report on Aging
and Health.”
The report outlines a framework
for action to foster healthy aging
built around the
new concept of
functional ability.
Age
Adult Life
Maintaining highest possible level
of function
Older age
Maintaining independence and preventing
disability
Rehabilitation
and ensuring the quality of life
Disability Threshold
Early Life
Growth and
development
Functional capacity declineFunctionalcapacity
You can work and live with many chronic health issues, however
functional loss (physical, cognitive, social) and disability can reduces
employment opportunities and life engagement
Active aging complete
Q1: By the age of 80, what % of the
population can not lift a bowling ball?
46%
Q2: By the age of 80, what % of the
population have difficulty walking
around a 400m track?
49%
Q3: By the age of 80, what % of the
population have difficulty stooping,
crouching or kneeling to garden?
66%
Functional abilities quiz?
What to do?
Strength
and power
Heart Balance Flexibility
Meet Physical Activity Guidelines
30 minutes of walking, 5 days
a week saves $2,500.
Source: New York Times
Opportunity:
Personalized aging
Marketers need to put the "me" back into their
messaging and media thinking. Authentic
communications always begin with a genuine
understanding of the consumer, but this bar is
higher for Boomers.
Source: Nielsen Wire 2012
Boomers seek more personalization
55
Heart
Bone
Sarcopenia
Posture
Oxygen
Balance
Dehydration
Function loss
48%, of people over 65 are willing to use wearables
47% of those under 65 are willing to wear them,
Source: Accenture
Will wearable technologies become a common
health-management platform for older adults?
Will wearable technologies become a common
health-management platform for the older
population?
17% of Americans over the age of 65 use wearables to
track fitness or vitals such as blood pressure or heart rate
compared to 20% of Americans under the age of 65.
Source: Accenture
What will happens to
personal trainers?
Products
Evidence suggests there is limited availability of
goods, products and services appropriate for
people in older age groups.
Source: Future Age: The road map for ageing research , October 2011
Why?
88% of survey respondents in the hospitality and leisure
industries claimed to be highly engaged with the over-65s.
However, almost 62% did not offer any specific product or
service for these consumers.
The research indicated that 82% of survey respondents with
no offering for the older consumer had no plans to introduce
any.
The main reason: they simply had not considered it.
(Barclays Corporate)
62
Opportunity to be
“the one”
Active aging complete
Places
A time of personal reinvention
Develop a center for
discovery
What would that look like?
68
Source: March LifeCare Campus
March LifeCare Campus,
Riverside, California
70
Explore the possibilities within each
dimension of wellness
Active aging complete
The $2 trillion-plus pan-wellness opportunity
(spanning fitness, alternative medicine, spa, etc.)
Policy
Active aging complete
2020
Between now and 2020 countries have
committed to focus on evidence-based action
to maximize functional ability that reaches
every person; and by 2020, establish evidence
and partnerships necessary to support a
Decade of Healthy Aging
Promotions
Active aging complete
The 50+ consumer is virtually invisible to marketers
Yet, over the past 10 years the advertising dollars spent
on adults 50+ remains at 5%, in the US. Why is this?
Reverse engineer your marketing
73% say they don’t pay
attention to ads because
they seem patronizing
and stereotyped.
84% believe that
advertisers assume
everyone over 50 is
the same.
68% feel advertisers
only care about
young people.
Only 11% believe that
brands target us.
Be real
Learn to speak my language
Embracing our potential
Active aging complete
Embracing our potential
…how the 9 principles of active-aging,
offers you a framework to work from to
build a solid foundation for your active
aging initiatives.
What now?
Today we discussed...
Thank you
Presented By: Colin Milner
Founder /CEO, International Council on Active Aging

More Related Content

Viewers also liked

Assistive technology
Assistive technologyAssistive technology
Assistive technology
rtstein27
 
Needham Sr. Center SmartAging speech
 Needham Sr. Center SmartAging speech Needham Sr. Center SmartAging speech
Needham Sr. Center SmartAging speech
W. David Stephenson
 
Cognitive Computing for Aging Society
Cognitive Computing for Aging SocietyCognitive Computing for Aging Society
Cognitive Computing for Aging Society
diannepatricia
 
The Digital Divide - Keeping Seniors Connected. A Digital Flipbook
The Digital Divide - Keeping Seniors Connected.  A Digital FlipbookThe Digital Divide - Keeping Seniors Connected.  A Digital Flipbook
The Digital Divide - Keeping Seniors Connected. A Digital Flipbook
Meghann Jones
 
Towards full digital inclusion: outcomes of an ENTELIS Living Lab investigati...
Towards full digital inclusion: outcomes of an ENTELIS Living Lab investigati...Towards full digital inclusion: outcomes of an ENTELIS Living Lab investigati...
Towards full digital inclusion: outcomes of an ENTELIS Living Lab investigati...
THL
 
What does technology offer for elderly care? Possibilities and challenges
What does technology offer for elderly care? Possibilities and challengesWhat does technology offer for elderly care? Possibilities and challenges
What does technology offer for elderly care? Possibilities and challenges
THL
 
How can technology solve the challenges of an aging population
How can technology solve the challenges of an aging populationHow can technology solve the challenges of an aging population
How can technology solve the challenges of an aging population
Helene Andre
 
AB 11b 190612 Assistive Technology Survey 6 3 12-Individual easy read
AB 11b 190612 Assistive Technology Survey 6 3 12-Individual easy readAB 11b 190612 Assistive Technology Survey 6 3 12-Individual easy read
AB 11b 190612 Assistive Technology Survey 6 3 12-Individual easy read
Amina Begum CMS, DMS, MBA, MCIM
 
ICT Assistive Technology in Europe
ICT Assistive Technology in EuropeICT Assistive Technology in Europe
ICT Assistive Technology in Europe
Fundació TicSalut
 
Assistive Technology-MRC_Arthritis foundation1
Assistive Technology-MRC_Arthritis foundation1Assistive Technology-MRC_Arthritis foundation1
Assistive Technology-MRC_Arthritis foundation1
Lorraine Norwich
 
Robotics, IOT & AI
Robotics, IOT & AIRobotics, IOT & AI
2016 05 26 Robo8 inspiration day_state-of-the-art
2016 05 26 Robo8 inspiration day_state-of-the-art2016 05 26 Robo8 inspiration day_state-of-the-art
2016 05 26 Robo8 inspiration day_state-of-the-art
Sirris
 
Innovations of virginias aaa bay aging 2016 governors conference on aging
Innovations of virginias aaa bay aging 2016 governors conference on agingInnovations of virginias aaa bay aging 2016 governors conference on aging
Innovations of virginias aaa bay aging 2016 governors conference on aging
rexnayee
 
2016 05 26 Robo8 inspiration day_mirad_project
2016 05 26 Robo8 inspiration day_mirad_project2016 05 26 Robo8 inspiration day_mirad_project
2016 05 26 Robo8 inspiration day_mirad_project
Sirris
 
Introduction
IntroductionIntroduction
Introduction
Er. Rahul kumar
 
Robots for Elderly - applications, experiences and ethical questions
Robots for Elderly - applications, experiences and ethical questionsRobots for Elderly - applications, experiences and ethical questions
Robots for Elderly - applications, experiences and ethical questions
THL
 
Assistive Technology
Assistive TechnologyAssistive Technology
Assistive Technology
pcollum
 
Master planning for Accreditation Success
Master planning for Accreditation SuccessMaster planning for Accreditation Success
Master planning for Accreditation Success
Jodi Rudick
 
Food habits and aging
Food habits and agingFood habits and aging
Food habits and aging
Harshankita
 
Holly Holder: Caring for older people in society
Holly Holder: Caring for older people in societyHolly Holder: Caring for older people in society
Holly Holder: Caring for older people in society
Nuffield Trust
 

Viewers also liked (20)

Assistive technology
Assistive technologyAssistive technology
Assistive technology
 
Needham Sr. Center SmartAging speech
 Needham Sr. Center SmartAging speech Needham Sr. Center SmartAging speech
Needham Sr. Center SmartAging speech
 
Cognitive Computing for Aging Society
Cognitive Computing for Aging SocietyCognitive Computing for Aging Society
Cognitive Computing for Aging Society
 
The Digital Divide - Keeping Seniors Connected. A Digital Flipbook
The Digital Divide - Keeping Seniors Connected.  A Digital FlipbookThe Digital Divide - Keeping Seniors Connected.  A Digital Flipbook
The Digital Divide - Keeping Seniors Connected. A Digital Flipbook
 
Towards full digital inclusion: outcomes of an ENTELIS Living Lab investigati...
Towards full digital inclusion: outcomes of an ENTELIS Living Lab investigati...Towards full digital inclusion: outcomes of an ENTELIS Living Lab investigati...
Towards full digital inclusion: outcomes of an ENTELIS Living Lab investigati...
 
What does technology offer for elderly care? Possibilities and challenges
What does technology offer for elderly care? Possibilities and challengesWhat does technology offer for elderly care? Possibilities and challenges
What does technology offer for elderly care? Possibilities and challenges
 
How can technology solve the challenges of an aging population
How can technology solve the challenges of an aging populationHow can technology solve the challenges of an aging population
How can technology solve the challenges of an aging population
 
AB 11b 190612 Assistive Technology Survey 6 3 12-Individual easy read
AB 11b 190612 Assistive Technology Survey 6 3 12-Individual easy readAB 11b 190612 Assistive Technology Survey 6 3 12-Individual easy read
AB 11b 190612 Assistive Technology Survey 6 3 12-Individual easy read
 
ICT Assistive Technology in Europe
ICT Assistive Technology in EuropeICT Assistive Technology in Europe
ICT Assistive Technology in Europe
 
Assistive Technology-MRC_Arthritis foundation1
Assistive Technology-MRC_Arthritis foundation1Assistive Technology-MRC_Arthritis foundation1
Assistive Technology-MRC_Arthritis foundation1
 
Robotics, IOT & AI
Robotics, IOT & AIRobotics, IOT & AI
Robotics, IOT & AI
 
2016 05 26 Robo8 inspiration day_state-of-the-art
2016 05 26 Robo8 inspiration day_state-of-the-art2016 05 26 Robo8 inspiration day_state-of-the-art
2016 05 26 Robo8 inspiration day_state-of-the-art
 
Innovations of virginias aaa bay aging 2016 governors conference on aging
Innovations of virginias aaa bay aging 2016 governors conference on agingInnovations of virginias aaa bay aging 2016 governors conference on aging
Innovations of virginias aaa bay aging 2016 governors conference on aging
 
2016 05 26 Robo8 inspiration day_mirad_project
2016 05 26 Robo8 inspiration day_mirad_project2016 05 26 Robo8 inspiration day_mirad_project
2016 05 26 Robo8 inspiration day_mirad_project
 
Introduction
IntroductionIntroduction
Introduction
 
Robots for Elderly - applications, experiences and ethical questions
Robots for Elderly - applications, experiences and ethical questionsRobots for Elderly - applications, experiences and ethical questions
Robots for Elderly - applications, experiences and ethical questions
 
Assistive Technology
Assistive TechnologyAssistive Technology
Assistive Technology
 
Master planning for Accreditation Success
Master planning for Accreditation SuccessMaster planning for Accreditation Success
Master planning for Accreditation Success
 
Food habits and aging
Food habits and agingFood habits and aging
Food habits and aging
 
Holly Holder: Caring for older people in society
Holly Holder: Caring for older people in societyHolly Holder: Caring for older people in society
Holly Holder: Caring for older people in society
 

Similar to Active aging complete

Marketing to Baby Boomers
Marketing to Baby BoomersMarketing to Baby Boomers
Marketing to Baby Boomers
Colin Milner
 
Explore the 2020 Wellbeing Sector
Explore the 2020 Wellbeing SectorExplore the 2020 Wellbeing Sector
Explore the 2020 Wellbeing Sector
White Star Capital
 
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...How Generational Preferences Affect Audience Engagement for Dietary Suppleme...
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...
CBD Marketing
 
Don't Assume: How Generational Preferences Affect Audience Engagement for Di...
Don't Assume: How Generational Preferences Affect Audience Engagement for Di...Don't Assume: How Generational Preferences Affect Audience Engagement for Di...
Don't Assume: How Generational Preferences Affect Audience Engagement for Di...
CBD Marketing
 
Don't Assume: How Generational Preferences Affect Audience Engagement for Die...
Don't Assume: How Generational Preferences Affect Audience Engagement for Die...Don't Assume: How Generational Preferences Affect Audience Engagement for Die...
Don't Assume: How Generational Preferences Affect Audience Engagement for Die...
CBD Marketing
 
Changing The Way We Age
Changing The Way We AgeChanging The Way We Age
Changing The Way We Age
Sister Therese A Rich
 
Infolac 2011 hammond presentation
Infolac 2011 hammond presentationInfolac 2011 hammond presentation
Infolac 2011 hammond presentation
Duke University
 
HealthPanel Concept pitchdeck
HealthPanel Concept pitchdeckHealthPanel Concept pitchdeck
HealthPanel Concept pitchdeck
smworth
 
NIQ_Global_Health_and_Wellness_Report_2021_1-1.pdf
NIQ_Global_Health_and_Wellness_Report_2021_1-1.pdfNIQ_Global_Health_and_Wellness_Report_2021_1-1.pdf
NIQ_Global_Health_and_Wellness_Report_2021_1-1.pdf
MaraElenaTuquerres1
 
HXRefactored - Doesn't Your Mom Deserve Better
HXRefactored - Doesn't Your Mom Deserve BetterHXRefactored - Doesn't Your Mom Deserve Better
HXRefactored - Doesn't Your Mom Deserve Better
Sanjay Khurana
 
HxRefactored - AARP - Sanjay Khurana
HxRefactored - AARP - Sanjay KhuranaHxRefactored - AARP - Sanjay Khurana
HxRefactored - AARP - Sanjay Khurana
HxRefactored
 
Inspire - Jack Heath
Inspire - Jack HeathInspire - Jack Heath
Inspire - Jack Heath
SIX
 
The Well Economy -- Executive Summary
The Well Economy -- Executive SummaryThe Well Economy -- Executive Summary
The Well Economy -- Executive Summary
J. Walter Thompson Intelligence
 
Redefining health in an age of uncertainty rose
Redefining health in an age of uncertainty   roseRedefining health in an age of uncertainty   rose
Redefining health in an age of uncertainty rose
ConsumerMed
 
The healthy customer - Giant health event (london)
The healthy customer - Giant health event (london)The healthy customer - Giant health event (london)
The healthy customer - Giant health event (london)
Christophe jauquet
 
The 2024 Outlook for Older Adults: Healthcare Consumer Survey
The 2024 Outlook for Older Adults: Healthcare Consumer SurveyThe 2024 Outlook for Older Adults: Healthcare Consumer Survey
The 2024 Outlook for Older Adults: Healthcare Consumer Survey
Media Logic
 
Wellcome Global Monitor 2018
Wellcome Global Monitor 2018Wellcome Global Monitor 2018
Wellcome Global Monitor 2018
Δρ. Γιώργος K. Κασάπης
 
Wellcome Global Monitor 2018
Wellcome Global Monitor 2018Wellcome Global Monitor 2018
Wellcome Global Monitor 2018
Luxemburger Wort
 
Community of Interest
Community of InterestCommunity of Interest
The Wellness Consumer & Brands Winning Customers
The Wellness Consumer & Brands Winning CustomersThe Wellness Consumer & Brands Winning Customers
The Wellness Consumer & Brands Winning Customers
Nick Gaudiosi
 

Similar to Active aging complete (20)

Marketing to Baby Boomers
Marketing to Baby BoomersMarketing to Baby Boomers
Marketing to Baby Boomers
 
Explore the 2020 Wellbeing Sector
Explore the 2020 Wellbeing SectorExplore the 2020 Wellbeing Sector
Explore the 2020 Wellbeing Sector
 
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...How Generational Preferences Affect Audience Engagement for Dietary Suppleme...
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...
 
Don't Assume: How Generational Preferences Affect Audience Engagement for Di...
Don't Assume: How Generational Preferences Affect Audience Engagement for Di...Don't Assume: How Generational Preferences Affect Audience Engagement for Di...
Don't Assume: How Generational Preferences Affect Audience Engagement for Di...
 
Don't Assume: How Generational Preferences Affect Audience Engagement for Die...
Don't Assume: How Generational Preferences Affect Audience Engagement for Die...Don't Assume: How Generational Preferences Affect Audience Engagement for Die...
Don't Assume: How Generational Preferences Affect Audience Engagement for Die...
 
Changing The Way We Age
Changing The Way We AgeChanging The Way We Age
Changing The Way We Age
 
Infolac 2011 hammond presentation
Infolac 2011 hammond presentationInfolac 2011 hammond presentation
Infolac 2011 hammond presentation
 
HealthPanel Concept pitchdeck
HealthPanel Concept pitchdeckHealthPanel Concept pitchdeck
HealthPanel Concept pitchdeck
 
NIQ_Global_Health_and_Wellness_Report_2021_1-1.pdf
NIQ_Global_Health_and_Wellness_Report_2021_1-1.pdfNIQ_Global_Health_and_Wellness_Report_2021_1-1.pdf
NIQ_Global_Health_and_Wellness_Report_2021_1-1.pdf
 
HXRefactored - Doesn't Your Mom Deserve Better
HXRefactored - Doesn't Your Mom Deserve BetterHXRefactored - Doesn't Your Mom Deserve Better
HXRefactored - Doesn't Your Mom Deserve Better
 
HxRefactored - AARP - Sanjay Khurana
HxRefactored - AARP - Sanjay KhuranaHxRefactored - AARP - Sanjay Khurana
HxRefactored - AARP - Sanjay Khurana
 
Inspire - Jack Heath
Inspire - Jack HeathInspire - Jack Heath
Inspire - Jack Heath
 
The Well Economy -- Executive Summary
The Well Economy -- Executive SummaryThe Well Economy -- Executive Summary
The Well Economy -- Executive Summary
 
Redefining health in an age of uncertainty rose
Redefining health in an age of uncertainty   roseRedefining health in an age of uncertainty   rose
Redefining health in an age of uncertainty rose
 
The healthy customer - Giant health event (london)
The healthy customer - Giant health event (london)The healthy customer - Giant health event (london)
The healthy customer - Giant health event (london)
 
The 2024 Outlook for Older Adults: Healthcare Consumer Survey
The 2024 Outlook for Older Adults: Healthcare Consumer SurveyThe 2024 Outlook for Older Adults: Healthcare Consumer Survey
The 2024 Outlook for Older Adults: Healthcare Consumer Survey
 
Wellcome Global Monitor 2018
Wellcome Global Monitor 2018Wellcome Global Monitor 2018
Wellcome Global Monitor 2018
 
Wellcome Global Monitor 2018
Wellcome Global Monitor 2018Wellcome Global Monitor 2018
Wellcome Global Monitor 2018
 
Community of Interest
Community of InterestCommunity of Interest
Community of Interest
 
The Wellness Consumer & Brands Winning Customers
The Wellness Consumer & Brands Winning CustomersThe Wellness Consumer & Brands Winning Customers
The Wellness Consumer & Brands Winning Customers
 

More from Jodi Rudick

Marketing & Branding Lessons Amidst a Pandemic
Marketing & Branding Lessons Amidst a Pandemic Marketing & Branding Lessons Amidst a Pandemic
Marketing & Branding Lessons Amidst a Pandemic
Jodi Rudick
 
Outdoor Business Resolution
Outdoor Business ResolutionOutdoor Business Resolution
Outdoor Business Resolution
Jodi Rudick
 
Elevate the Parks and Recreation Profession
Elevate the Parks and Recreation ProfessionElevate the Parks and Recreation Profession
Elevate the Parks and Recreation Profession
Jodi Rudick
 
Top Trends in Parks and Recreation 2021
Top Trends in Parks and Recreation 2021Top Trends in Parks and Recreation 2021
Top Trends in Parks and Recreation 2021
Jodi Rudick
 
Put Me in Coach!
Put Me in Coach!Put Me in Coach!
Put Me in Coach!
Jodi Rudick
 
Busy is Not Productive
Busy is Not ProductiveBusy is Not Productive
Busy is Not Productive
Jodi Rudick
 
Detours on the Leadership Path
Detours on the Leadership PathDetours on the Leadership Path
Detours on the Leadership Path
Jodi Rudick
 
Customer Service and Leadership Initiative - Chicago Park District
Customer Service and Leadership Initiative - Chicago Park DistrictCustomer Service and Leadership Initiative - Chicago Park District
Customer Service and Leadership Initiative - Chicago Park District
Jodi Rudick
 
Parking Communication and Way Finding Proposal 2020
Parking Communication and Way Finding Proposal 2020Parking Communication and Way Finding Proposal 2020
Parking Communication and Way Finding Proposal 2020
Jodi Rudick
 
Innovations in Integrating Quality of Life Elements - 2020
Innovations in Integrating Quality of Life Elements - 2020Innovations in Integrating Quality of Life Elements - 2020
Innovations in Integrating Quality of Life Elements - 2020
Jodi Rudick
 
Let's Get Honest About Diversity!
Let's Get Honest About Diversity!Let's Get Honest About Diversity!
Let's Get Honest About Diversity!
Jodi Rudick
 
Social Media Strategies and Fixes
Social Media Strategies and FixesSocial Media Strategies and Fixes
Social Media Strategies and Fixes
Jodi Rudick
 
Constructing the Innovation Equation
Constructing the Innovation EquationConstructing the Innovation Equation
Constructing the Innovation Equation
Jodi Rudick
 
Branding as a Business Tool
Branding as a Business ToolBranding as a Business Tool
Branding as a Business Tool
Jodi Rudick
 
Awesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsAwesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech Tools
Jodi Rudick
 
Finding the Courage to Change tracy crawford
Finding the Courage to Change   tracy crawfordFinding the Courage to Change   tracy crawford
Finding the Courage to Change tracy crawford
Jodi Rudick
 
How to Win the Revenue Game
How to Win the Revenue GameHow to Win the Revenue Game
How to Win the Revenue Game
Jodi Rudick
 
Planning for Quality of Life 2019
Planning for Quality of Life 2019Planning for Quality of Life 2019
Planning for Quality of Life 2019
Jodi Rudick
 
Customer Service Culture
Customer Service Culture Customer Service Culture
Customer Service Culture
Jodi Rudick
 
Public Speaking Like a Pro
Public Speaking Like a ProPublic Speaking Like a Pro
Public Speaking Like a Pro
Jodi Rudick
 

More from Jodi Rudick (20)

Marketing & Branding Lessons Amidst a Pandemic
Marketing & Branding Lessons Amidst a Pandemic Marketing & Branding Lessons Amidst a Pandemic
Marketing & Branding Lessons Amidst a Pandemic
 
Outdoor Business Resolution
Outdoor Business ResolutionOutdoor Business Resolution
Outdoor Business Resolution
 
Elevate the Parks and Recreation Profession
Elevate the Parks and Recreation ProfessionElevate the Parks and Recreation Profession
Elevate the Parks and Recreation Profession
 
Top Trends in Parks and Recreation 2021
Top Trends in Parks and Recreation 2021Top Trends in Parks and Recreation 2021
Top Trends in Parks and Recreation 2021
 
Put Me in Coach!
Put Me in Coach!Put Me in Coach!
Put Me in Coach!
 
Busy is Not Productive
Busy is Not ProductiveBusy is Not Productive
Busy is Not Productive
 
Detours on the Leadership Path
Detours on the Leadership PathDetours on the Leadership Path
Detours on the Leadership Path
 
Customer Service and Leadership Initiative - Chicago Park District
Customer Service and Leadership Initiative - Chicago Park DistrictCustomer Service and Leadership Initiative - Chicago Park District
Customer Service and Leadership Initiative - Chicago Park District
 
Parking Communication and Way Finding Proposal 2020
Parking Communication and Way Finding Proposal 2020Parking Communication and Way Finding Proposal 2020
Parking Communication and Way Finding Proposal 2020
 
Innovations in Integrating Quality of Life Elements - 2020
Innovations in Integrating Quality of Life Elements - 2020Innovations in Integrating Quality of Life Elements - 2020
Innovations in Integrating Quality of Life Elements - 2020
 
Let's Get Honest About Diversity!
Let's Get Honest About Diversity!Let's Get Honest About Diversity!
Let's Get Honest About Diversity!
 
Social Media Strategies and Fixes
Social Media Strategies and FixesSocial Media Strategies and Fixes
Social Media Strategies and Fixes
 
Constructing the Innovation Equation
Constructing the Innovation EquationConstructing the Innovation Equation
Constructing the Innovation Equation
 
Branding as a Business Tool
Branding as a Business ToolBranding as a Business Tool
Branding as a Business Tool
 
Awesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsAwesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech Tools
 
Finding the Courage to Change tracy crawford
Finding the Courage to Change   tracy crawfordFinding the Courage to Change   tracy crawford
Finding the Courage to Change tracy crawford
 
How to Win the Revenue Game
How to Win the Revenue GameHow to Win the Revenue Game
How to Win the Revenue Game
 
Planning for Quality of Life 2019
Planning for Quality of Life 2019Planning for Quality of Life 2019
Planning for Quality of Life 2019
 
Customer Service Culture
Customer Service Culture Customer Service Culture
Customer Service Culture
 
Public Speaking Like a Pro
Public Speaking Like a ProPublic Speaking Like a Pro
Public Speaking Like a Pro
 

Recently uploaded

Global markets, value chains, livelihoods & cassava production systems: impli...
Global markets, value chains, livelihoods & cassava production systems: impli...Global markets, value chains, livelihoods & cassava production systems: impli...
Global markets, value chains, livelihoods & cassava production systems: impli...
Jonathan Newby
 
Girls Call Noida 9873940964 Provide Best And Top Girl Service And No1 in City
Girls Call Noida 9873940964 Provide Best And Top Girl Service And No1 in CityGirls Call Noida 9873940964 Provide Best And Top Girl Service And No1 in City
Girls Call Noida 9873940964 Provide Best And Top Girl Service And No1 in City
AK47 AK47
 
Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...
Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...
Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...
sabanihahanshni
 
Girls Call Chandigarh 000XX00000 Provide Best And Top Girl Service And No1 in...
Girls Call Chandigarh 000XX00000 Provide Best And Top Girl Service And No1 in...Girls Call Chandigarh 000XX00000 Provide Best And Top Girl Service And No1 in...
Girls Call Chandigarh 000XX00000 Provide Best And Top Girl Service And No1 in...
kashishgarg#G05
 
Highland Hills Comprehensive Plan Public Meeting #2
Highland Hills Comprehensive Plan Public Meeting #2Highland Hills Comprehensive Plan Public Meeting #2
Highland Hills Comprehensive Plan Public Meeting #2
Cuyahoga County Planning Commission
 
The role of skills and geography in job changes for the green transition- Wes...
The role of skills and geography in job changes for the green transition- Wes...The role of skills and geography in job changes for the green transition- Wes...
The role of skills and geography in job changes for the green transition- Wes...
OECD CFE
 
2024: The FAR - Federal Acquisition Regulations, Part 48
2024: The FAR - Federal Acquisition Regulations, Part 482024: The FAR - Federal Acquisition Regulations, Part 48
2024: The FAR - Federal Acquisition Regulations, Part 48
JSchaus & Associates
 
Day care centers for poor children kurnool
Day care centers for poor children kurnoolDay care centers for poor children kurnool
Day care centers for poor children kurnool
SERUDS INDIA
 
Connaught Place @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendshi...
Connaught Place @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendshi...Connaught Place @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendshi...
Connaught Place @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendshi...
paridubey2024#G05
 
Lucknow Girls Call Mohanlalganj 08630512678 Girls Call Service
Lucknow Girls Call Mohanlalganj 08630512678  Girls Call ServiceLucknow Girls Call Mohanlalganj 08630512678  Girls Call Service
Lucknow Girls Call Mohanlalganj 08630512678 Girls Call Service
akarshkumar98776
 
Lucknow Girls Call Kesar Bagh 08630512678 Girls Call Service
Lucknow Girls Call Kesar Bagh 08630512678  Girls Call ServiceLucknow Girls Call Kesar Bagh 08630512678  Girls Call Service
Lucknow Girls Call Kesar Bagh 08630512678 Girls Call Service
akarshkumar98776
 
2. Craig Pollett OECD Rural Resilience.pptx
2. Craig Pollett OECD Rural Resilience.pptx2. Craig Pollett OECD Rural Resilience.pptx
2. Craig Pollett OECD Rural Resilience.pptx
OECDregions
 
1. B-A.Bryce OECD Path to Economic Resilience.pptx
1. B-A.Bryce OECD Path to Economic Resilience.pptx1. B-A.Bryce OECD Path to Economic Resilience.pptx
1. B-A.Bryce OECD Path to Economic Resilience.pptx
OECDregions
 
Ahmedabad Girls Call Ahmedabad 0X0000000X Payment On Delevery Cash Hot Premiu...
Ahmedabad Girls Call Ahmedabad 0X0000000X Payment On Delevery Cash Hot Premiu...Ahmedabad Girls Call Ahmedabad 0X0000000X Payment On Delevery Cash Hot Premiu...
Ahmedabad Girls Call Ahmedabad 0X0000000X Payment On Delevery Cash Hot Premiu...
seenaoberoi
 
How to Save a Place: Understand Local, State, and Federal Preservation Groups
How to Save a Place: Understand Local, State, and Federal Preservation GroupsHow to Save a Place: Understand Local, State, and Federal Preservation Groups
How to Save a Place: Understand Local, State, and Federal Preservation Groups
National Trust for Historic Preservation
 
Celebrity Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Serv...
Celebrity Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Serv...Celebrity Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Serv...
Celebrity Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Serv...
902basic
 
Biodiversity Duty on Town & Parish Councils
Biodiversity Duty on Town & Parish CouncilsBiodiversity Duty on Town & Parish Councils
Biodiversity Duty on Town & Parish Councils
Scribe
 
RBI Circular on LRS (Liberalized Remittance Scheme)
RBI Circular on LRS (Liberalized Remittance Scheme)RBI Circular on LRS (Liberalized Remittance Scheme)
RBI Circular on LRS (Liberalized Remittance Scheme)
Gaurav Kanudawala
 
Lucknow Girls Call Kakori 08630512678 Girls Call Service
Lucknow Girls Call Kakori 08630512678  Girls Call ServiceLucknow Girls Call Kakori 08630512678  Girls Call Service
Lucknow Girls Call Kakori 08630512678 Girls Call Service
akarshkumar98776
 
5. Sebastián Salinas OCDE _ Path to Economic Resilience.pdf
5. Sebastián Salinas OCDE _ Path to Economic Resilience.pdf5. Sebastián Salinas OCDE _ Path to Economic Resilience.pdf
5. Sebastián Salinas OCDE _ Path to Economic Resilience.pdf
OECDregions
 

Recently uploaded (20)

Global markets, value chains, livelihoods & cassava production systems: impli...
Global markets, value chains, livelihoods & cassava production systems: impli...Global markets, value chains, livelihoods & cassava production systems: impli...
Global markets, value chains, livelihoods & cassava production systems: impli...
 
Girls Call Noida 9873940964 Provide Best And Top Girl Service And No1 in City
Girls Call Noida 9873940964 Provide Best And Top Girl Service And No1 in CityGirls Call Noida 9873940964 Provide Best And Top Girl Service And No1 in City
Girls Call Noida 9873940964 Provide Best And Top Girl Service And No1 in City
 
Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...
Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...
Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...
 
Girls Call Chandigarh 000XX00000 Provide Best And Top Girl Service And No1 in...
Girls Call Chandigarh 000XX00000 Provide Best And Top Girl Service And No1 in...Girls Call Chandigarh 000XX00000 Provide Best And Top Girl Service And No1 in...
Girls Call Chandigarh 000XX00000 Provide Best And Top Girl Service And No1 in...
 
Highland Hills Comprehensive Plan Public Meeting #2
Highland Hills Comprehensive Plan Public Meeting #2Highland Hills Comprehensive Plan Public Meeting #2
Highland Hills Comprehensive Plan Public Meeting #2
 
The role of skills and geography in job changes for the green transition- Wes...
The role of skills and geography in job changes for the green transition- Wes...The role of skills and geography in job changes for the green transition- Wes...
The role of skills and geography in job changes for the green transition- Wes...
 
2024: The FAR - Federal Acquisition Regulations, Part 48
2024: The FAR - Federal Acquisition Regulations, Part 482024: The FAR - Federal Acquisition Regulations, Part 48
2024: The FAR - Federal Acquisition Regulations, Part 48
 
Day care centers for poor children kurnool
Day care centers for poor children kurnoolDay care centers for poor children kurnool
Day care centers for poor children kurnool
 
Connaught Place @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendshi...
Connaught Place @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendshi...Connaught Place @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendshi...
Connaught Place @Girls @Call WhatsApp Numbers 🫦0000XX0000🫦 List For Friendshi...
 
Lucknow Girls Call Mohanlalganj 08630512678 Girls Call Service
Lucknow Girls Call Mohanlalganj 08630512678  Girls Call ServiceLucknow Girls Call Mohanlalganj 08630512678  Girls Call Service
Lucknow Girls Call Mohanlalganj 08630512678 Girls Call Service
 
Lucknow Girls Call Kesar Bagh 08630512678 Girls Call Service
Lucknow Girls Call Kesar Bagh 08630512678  Girls Call ServiceLucknow Girls Call Kesar Bagh 08630512678  Girls Call Service
Lucknow Girls Call Kesar Bagh 08630512678 Girls Call Service
 
2. Craig Pollett OECD Rural Resilience.pptx
2. Craig Pollett OECD Rural Resilience.pptx2. Craig Pollett OECD Rural Resilience.pptx
2. Craig Pollett OECD Rural Resilience.pptx
 
1. B-A.Bryce OECD Path to Economic Resilience.pptx
1. B-A.Bryce OECD Path to Economic Resilience.pptx1. B-A.Bryce OECD Path to Economic Resilience.pptx
1. B-A.Bryce OECD Path to Economic Resilience.pptx
 
Ahmedabad Girls Call Ahmedabad 0X0000000X Payment On Delevery Cash Hot Premiu...
Ahmedabad Girls Call Ahmedabad 0X0000000X Payment On Delevery Cash Hot Premiu...Ahmedabad Girls Call Ahmedabad 0X0000000X Payment On Delevery Cash Hot Premiu...
Ahmedabad Girls Call Ahmedabad 0X0000000X Payment On Delevery Cash Hot Premiu...
 
How to Save a Place: Understand Local, State, and Federal Preservation Groups
How to Save a Place: Understand Local, State, and Federal Preservation GroupsHow to Save a Place: Understand Local, State, and Federal Preservation Groups
How to Save a Place: Understand Local, State, and Federal Preservation Groups
 
Celebrity Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Serv...
Celebrity Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Serv...Celebrity Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Serv...
Celebrity Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Serv...
 
Biodiversity Duty on Town & Parish Councils
Biodiversity Duty on Town & Parish CouncilsBiodiversity Duty on Town & Parish Councils
Biodiversity Duty on Town & Parish Councils
 
RBI Circular on LRS (Liberalized Remittance Scheme)
RBI Circular on LRS (Liberalized Remittance Scheme)RBI Circular on LRS (Liberalized Remittance Scheme)
RBI Circular on LRS (Liberalized Remittance Scheme)
 
Lucknow Girls Call Kakori 08630512678 Girls Call Service
Lucknow Girls Call Kakori 08630512678  Girls Call ServiceLucknow Girls Call Kakori 08630512678  Girls Call Service
Lucknow Girls Call Kakori 08630512678 Girls Call Service
 
5. Sebastián Salinas OCDE _ Path to Economic Resilience.pdf
5. Sebastián Salinas OCDE _ Path to Economic Resilience.pdf5. Sebastián Salinas OCDE _ Path to Economic Resilience.pdf
5. Sebastián Salinas OCDE _ Path to Economic Resilience.pdf
 

Active aging complete

  • 1. Nine way to profit from an aging population Presented By: Colin Milner Founder /CEO, International Council on Active Aging
  • 2. What does all of this mean to you? Unprecedented opportunity
  • 3. Today we will look at
  • 4. Active aging Active aging promotes the vision of all individuals—regardless of age, socioeconomic status or health—fully engaging in life within all seven dimensions of wellness: emotional, environmental, intellectual/cognitive, physical, professional/vocational, social and spiritual. Source: International Council on Active Aging
  • 5. How the ICAA’s 9 principles of active-aging provides a framework to assist you in building the foundation for success with your older consumer
  • 7. aging = disease, disability, and diminished living Old thinking
  • 9. For success we must change the lens we view older adults through
  • 10. New thinking: 10 Potential generally refers to a currently unrealized ability Potential
  • 12. Society has shifted: 85% of adults ages 40- 90, state that they were not old yet. Source: AARP’s 2013 report “Attitudes on Aging”
  • 14. Those with negative self-perceptions of aging live 7.6 years less than those who have a positive outlook. Source: Becca Levy, Yale University
  • 15. Results of a positive attitude towards aging: better health, function, production, longevity, self-belief, social cohesion, employment, healthcare
  • 16. 16 A thought to ponder: How will you respond to the opportunity presented by this new model and thinking?
  • 18. Change is afoot “Our current models have fallen short in addressing both challenges and opportunities presented by this shift. Governments and organizations need new implementable models to address the accompanying wave of change”. Source: Global Population ageing: Peril or Promise. World Economic Forum.
  • 20. Source: The Silver Economy as a Pathway for Growth Insights from the OECD-GCOA Expert Consultation Short and predictable
  • 21. 21
  • 22. Sectors expected to benefit significantly: NEW MODELS 1. Wellness 2. Health (including medical devices, pharmaceuticals/ eHealth), 3. Cosmetics and fashion, 4. Tourism, 5. Smart homes supporting independent living, 6. Service robotics, 7. Safety, 8. Culture, 9. Education and skills, 10. Entertainment, 11. Personal and autonomous transport, 12. Banking and relevant financial products Source: Growing the European Silver Economy, 2015
  • 24. SUPPORTED 89.4 MILLION JOBS & $4.7 TRILLION IN LABOUR INCOME 1 OUT OF EVERY 2 ADULTS 50+ 1 OF EVERY $2 DOLLARS SPENT70% DISPOSABLE INCOME47 X MORE 1.6 BILLION PEOPLE 50+ 4 GENERATIONS 50+ 83% OF HOUSEHOLD WEALTH The Economic Footprint of 50+
  • 25. STOP and consider 10 yrs ago adults 50+ controlled 50% of the discretionary dollars, today 70% = a 20% point increase. Said another way, people below age 50 moved from holding 50% of the discretionary dollars to 30%, = a decrease of 20%. Together = a 40% point shift.
  • 26. Adults aged 55-64 outspend the average consumer in nearly every category, every year, Source: U.S. Consumer Expenditure Survey
  • 27. 52% looking to spend more now than in their younger years Source:Influent50 May 2015
  • 29. 29 Thought to ponder: New thinking and financial power = opportunity.
  • 32. No two individuals experience aging in exactly the same manner; the same lifestyle choices, medical interventions, and environmental factors can have profoundly different impacts on different people. Source: USC Davis School of Gerontology
  • 33. We age at different rates Source: Quantification of biological aging in young adults. PNAS:vol. 112 no. 30. Daniel W. Belsky, E4104–E4110, doi: 10.1073/pnas.1506264112
  • 34. DementiaDepressionObesityDiabetes Diverse health conditions Not always singular, and is individual. 1.8 years
  • 35. Physical Cognitive Social Levels of function Athletic Fit Independent Frail Dependent
  • 37. A thought to ponder Is the lack of diversity in your programs, marketing, product offering and environments, limiting your success?
  • 39. Staffing issue Lack of expertise Lack of older staff Lack of understanding Poor attitude towards older people People shortage
  • 40. Preparing for the future Life coaches Longevity coaches Dementia coaches Change management
  • 43. Maintaining or improving function, independence, and quality of life drives programming
  • 44. Approximately 92% of older adults have one chronic health issue, 77% have at least two. Source: NCOA
  • 45. 69% of those in their 60s and 70s says they are not letting problems with their physical health hold them back from what they want. Source: National Council on Aging, National Association of Area Agencies on Aging, UnitedHealthcare and USA Today 2014 . Also AARP Survey
  • 46. Top 5 concerns about aging 40% physical health 35% loss of memory 32% mental health 27% managing chronic health conditions 25% living independently Source: 2015 United States of Aging Survey, United States – conducted by the N4A on Aging (n4a), NCOA and UnitedHealthcare
  • 47. Global focus In September of 2015 the WHO released “World report on Aging and Health.” The report outlines a framework for action to foster healthy aging built around the new concept of functional ability.
  • 48. Age Adult Life Maintaining highest possible level of function Older age Maintaining independence and preventing disability Rehabilitation and ensuring the quality of life Disability Threshold Early Life Growth and development Functional capacity declineFunctionalcapacity You can work and live with many chronic health issues, however functional loss (physical, cognitive, social) and disability can reduces employment opportunities and life engagement
  • 50. Q1: By the age of 80, what % of the population can not lift a bowling ball? 46% Q2: By the age of 80, what % of the population have difficulty walking around a 400m track? 49% Q3: By the age of 80, what % of the population have difficulty stooping, crouching or kneeling to garden? 66% Functional abilities quiz?
  • 51. What to do? Strength and power Heart Balance Flexibility Meet Physical Activity Guidelines
  • 52. 30 minutes of walking, 5 days a week saves $2,500. Source: New York Times
  • 54. Marketers need to put the "me" back into their messaging and media thinking. Authentic communications always begin with a genuine understanding of the consumer, but this bar is higher for Boomers. Source: Nielsen Wire 2012 Boomers seek more personalization
  • 55. 55 Heart Bone Sarcopenia Posture Oxygen Balance Dehydration Function loss 48%, of people over 65 are willing to use wearables 47% of those under 65 are willing to wear them, Source: Accenture Will wearable technologies become a common health-management platform for older adults?
  • 56. Will wearable technologies become a common health-management platform for the older population?
  • 57. 17% of Americans over the age of 65 use wearables to track fitness or vitals such as blood pressure or heart rate compared to 20% of Americans under the age of 65. Source: Accenture
  • 58. What will happens to personal trainers?
  • 60. Evidence suggests there is limited availability of goods, products and services appropriate for people in older age groups. Source: Future Age: The road map for ageing research , October 2011
  • 61. Why?
  • 62. 88% of survey respondents in the hospitality and leisure industries claimed to be highly engaged with the over-65s. However, almost 62% did not offer any specific product or service for these consumers. The research indicated that 82% of survey respondents with no offering for the older consumer had no plans to introduce any. The main reason: they simply had not considered it. (Barclays Corporate) 62
  • 66. A time of personal reinvention
  • 67. Develop a center for discovery
  • 68. What would that look like? 68
  • 69. Source: March LifeCare Campus March LifeCare Campus, Riverside, California
  • 70. 70
  • 71. Explore the possibilities within each dimension of wellness
  • 73. The $2 trillion-plus pan-wellness opportunity (spanning fitness, alternative medicine, spa, etc.)
  • 76. 2020 Between now and 2020 countries have committed to focus on evidence-based action to maximize functional ability that reaches every person; and by 2020, establish evidence and partnerships necessary to support a Decade of Healthy Aging
  • 79. The 50+ consumer is virtually invisible to marketers Yet, over the past 10 years the advertising dollars spent on adults 50+ remains at 5%, in the US. Why is this?
  • 80. Reverse engineer your marketing 73% say they don’t pay attention to ads because they seem patronizing and stereotyped. 84% believe that advertisers assume everyone over 50 is the same. 68% feel advertisers only care about young people. Only 11% believe that brands target us.
  • 81. Be real Learn to speak my language
  • 85. …how the 9 principles of active-aging, offers you a framework to work from to build a solid foundation for your active aging initiatives. What now? Today we discussed...
  • 86. Thank you Presented By: Colin Milner Founder /CEO, International Council on Active Aging

Editor's Notes

  1. These conversations will also enable us to move forward with the development of new models in areas such as prevention, retirement, environments, living arrangements, and intergenerational relationships
  2. 9.3% of people with diabetes, just have just diabetes. The rapid rise in diabetes, and limb losses, will see a need for creative solutions.
  3. “While the trend of aging societies is a cause for celebration, it also presents huge challenges Source: 'Ageing in the Twenty-first Century: A Celebration and a Challenge. 2012
  4. 9.3% of people with diabetes, just have just diabetes. The rapid rise in diabetes, and limb losses, will see a need for creative solutions.
  5. Keeping a positive attitude and exercising regularly (53 percent and 50 percent, respectively) are some of the best ways identified by older adults to stay mentally sharp. A majority of older adults identify inactivity (51 percent) as the top barrier to staying mentally sharp.
  6. HIGH FUNCTION IS THE HOLY GRAIL: Function = Independence = Quality of Life. A greater focus on function would forestall many of the issues we see in the age 50-plus population today. An example: functional declines in strength and power have. Between the ages of 35 and 70 an inactive person can lose close to 50% of their strength and 75% of their power. What is the implications of this functional decline? For physicians, physical and occupational therapists, health management organizations and employers, taking a life course approach to functional assessments allows efforts to address functional declines before their ripple effects are fully felt. Professional education, programs, environments and policies may best serve the older population through improved understanding of how function impacts society (EC European Innovation Partnership on Active and Healthy Ageing, 2013).