Advanis is an innovative company with a long history of using creative approaches to help clients solve complex business problems. The document discusses several case studies conducted by Advanis using qualitative research methods to gain insights and understand customer needs and perspectives. These case studies covered topics such as defining health across different life stages, improving internal communications for a government agency, designing more patient-centered pharmacy services, and developing new restaurant designs.
An investment is only successful if intended benefits are realised. Benefits realization supports key choices and actions to achieve this success.
Some relevant and entertaining quotes from Wovex, the leader in benefit realization software - www.wovex.com
How to Convert Unknown Consumers into Patients Using Social MediaPerficient, Inc.
While patient engagement has been historically low, healthcare is transforming into a consumer-based industry. To meet these challenges, healthcare organizations need to rethink consumer engagement. Join us as we use real patient stories to help you:
Demonstrate a trusted and authentic voice using many-to-many digital communication tools
Identify important target markets and their preferred communication style
Attract unknown consumers to your organization's digital front door using content and social media
Understand the four important online conversion tools that transform unknown consumers
Influence behavior to improve consumer health and drive down costs
Eating an elephant: how to build an integrated digital strategy one bite at a...@chrisboyer LLC
Getting healthcare organizations to embrace digital can sometimes be challenging. But often attempting to create a fully integrated digital strategy can be almost impossible - particularly in regulated (and conservative) hospital and health care organizations. Learn basic steps on how to create a vision, execute change to allow a robust implementation of digital that includes a website, social media, SEO, PPC and SEM, online reputation management, email and marketing automation and customer relationship management (CRM) databases.
Michigan Marketing Minds - April 14, 2015 - Creating CustomersAnnArborSPARK
Great concept. Perceived need. Solid technology.
Now your challenge is: getting people to try it.
How will you identify your best prospects? How will you open the door? How will you get them hooked? How will you keep them engaged? In sum: What’s your plan to find, win, and grow profitable customer relationships?
Often the process starts with highly targeted prospecting – that is: Choose who you want to do business with. And get the conversation started.
Successful entrepreneurs will tell how they tightly focused on strategic beachheads – then grew out from them – to establish market leadership.
TheBehaviourReport.com is a combination of research, publishing and internet technology, in providing qualitative and quantitative market research data and publications for business and market intelligence.
5 ways innovative brands leverage social data insights (1)Cision
The social intelligence space is evolving rapidly. Will you stay ahead of your competitors and industry trends? Learn the intelligent approach communicators take to harness the power of social data to inform business strategy. Members of the Visible Technologies team show how to beat competitors with the latest social intelligence trends, reduce research spend, and move beyond standard social metrics.
Skills for the customer centered economy, st. louis oct 15 2014Blair Forlaw
Trends and challenges facing business and talent in the Age of the Customer. Background for panel discussion with HR leaders from five customer-centric firms. St. Louis Oct 15.
Social intelligence and marketing strategy, presented by Jessica WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Visa's Jessica Williams explains how Visa uses social listening and analytics to help enhance traditional research projects.
She talks about the three core segments their analytics are focused on: small business owners, developers, and the affluent audience.
An investment is only successful if intended benefits are realised. Benefits realization supports key choices and actions to achieve this success.
Some relevant and entertaining quotes from Wovex, the leader in benefit realization software - www.wovex.com
How to Convert Unknown Consumers into Patients Using Social MediaPerficient, Inc.
While patient engagement has been historically low, healthcare is transforming into a consumer-based industry. To meet these challenges, healthcare organizations need to rethink consumer engagement. Join us as we use real patient stories to help you:
Demonstrate a trusted and authentic voice using many-to-many digital communication tools
Identify important target markets and their preferred communication style
Attract unknown consumers to your organization's digital front door using content and social media
Understand the four important online conversion tools that transform unknown consumers
Influence behavior to improve consumer health and drive down costs
Eating an elephant: how to build an integrated digital strategy one bite at a...@chrisboyer LLC
Getting healthcare organizations to embrace digital can sometimes be challenging. But often attempting to create a fully integrated digital strategy can be almost impossible - particularly in regulated (and conservative) hospital and health care organizations. Learn basic steps on how to create a vision, execute change to allow a robust implementation of digital that includes a website, social media, SEO, PPC and SEM, online reputation management, email and marketing automation and customer relationship management (CRM) databases.
Michigan Marketing Minds - April 14, 2015 - Creating CustomersAnnArborSPARK
Great concept. Perceived need. Solid technology.
Now your challenge is: getting people to try it.
How will you identify your best prospects? How will you open the door? How will you get them hooked? How will you keep them engaged? In sum: What’s your plan to find, win, and grow profitable customer relationships?
Often the process starts with highly targeted prospecting – that is: Choose who you want to do business with. And get the conversation started.
Successful entrepreneurs will tell how they tightly focused on strategic beachheads – then grew out from them – to establish market leadership.
TheBehaviourReport.com is a combination of research, publishing and internet technology, in providing qualitative and quantitative market research data and publications for business and market intelligence.
5 ways innovative brands leverage social data insights (1)Cision
The social intelligence space is evolving rapidly. Will you stay ahead of your competitors and industry trends? Learn the intelligent approach communicators take to harness the power of social data to inform business strategy. Members of the Visible Technologies team show how to beat competitors with the latest social intelligence trends, reduce research spend, and move beyond standard social metrics.
Skills for the customer centered economy, st. louis oct 15 2014Blair Forlaw
Trends and challenges facing business and talent in the Age of the Customer. Background for panel discussion with HR leaders from five customer-centric firms. St. Louis Oct 15.
Social intelligence and marketing strategy, presented by Jessica WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Visa's Jessica Williams explains how Visa uses social listening and analytics to help enhance traditional research projects.
She talks about the three core segments their analytics are focused on: small business owners, developers, and the affluent audience.
An honest look at how digital and social media can be used to create tangible value for companies, customers and consumers.
Authors:
Magan Arthur & Rob Mallens
With inputs from:
Sumathi Venkitaraman,
Head, Marketing at CustomerXPs Software
www.customerxps.com
How to use Customer Success to Predict and Drive Up-SellGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to use Customer Success to Predict and Drive Up-Sell - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Dell Boomi, Tableau, Marketo
The New Consumer. Fitness presentation from the 2013 Fitex Conference in Auck...REVX NZ
Fitness presentation by Shara Curlett from the 2013 Fitex Conference in Auckland, NZ. Discusses the new consumer in context to the fitness industry - buying habits, behaviours, and the new way that we need to service them. Touches on becoming a servile brand and covers off an approach to identifying all the "contact points" and identifying your own consumer life cycle.
Similar to Ask firstlistensecond tuesfeb23_1045 (20)
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Advanis wrote the books on research methodologies, and has a long
history of using creative approaches to help our clients solve complex
business problems.
2
AN INNOVATIVE COMPANY FROM THE GET GO
DEVELOPING NEW APPROACHES HELPING COMPANIES INNOVATE
STAYING AHEAD IN TECHNOLOGY
@LoriReiser @AdvanisInsights
3. Moving beyond today; what’s next?
What is disruptive in my industry?
Consumer perspective on emerging trends?
What types of projects are more common today?
@LoriReiser @AdvanisInsights
4. 4
UNDERSTANDING THE BUSINESS QUESTIONS
WITH MULTIPLE STAKEHOLDERS
INVOLVED IN THE PROCESS, THERE
ARE OFTEN TOO MANY
QUESTIONS THAT NEED AN
ANSWER.
WHAT SPECIFIC QUESTIONS MUST THE
RESEARCH ANSWER TO ADDRESS THIS
BUSINESS PROBLEM?
@LoriReiser @AdvanisInsights
5. 5
UNDERSTANDING THE FUTURE BUSINESS CONTEXT
#2: ULTRA-CUSTOMIZATION: CUSTOMER IN CONTROL
ON-DEMAND, AS-DEMANDED
STORE PATH & INTERACTIONS
COMMUNICATION PRIVACY
SELF-SERVE/ BUY AND PICK UP
Whether in-store or online, some customer
at some times will want to self-select their
purchase and pick-up immediately.
UN-INTRUSIVE
WAYFINDING/ GEOFENCING
“Wayfinding…actually gives us a very powerful tool to define the route
that we want people to go. It may not be the fastest route.” (E2)
INVITED WITH RULES & PERMISSIONS
“I only want to know about X, Y, Z products, don’t talk
to me more than five times a week, and these are the
things I’m interested in.” (E2)
PRODUCT
Exactly what I want, when I want it;
Always in stock.
PURCHASE MULTI-DIRECTIONALITY
The future calls for the ability to aggregate and
create dynamic delivery routes and a
multidirectional flow of goods.****
ANONYMOUS & INDEPENDENT
RECOMMENDED/ DELIVERED
At the same time, also in-store or online,
some customers at some times will
require assistance and delivery.
ASSISTED/ ENRICHEDSELF-DIRECTED
SERVICE
Help/ support when I need it, how I want it:
chat, phone, web, in-person.
Geofencing enables text or push notifications on an opt-in basis to
mobile devices.*
* http://www.mobilemarketer.com/cms/opinion/columns/16375.html ** http://www.retaildoc.com/blog/retail-customer-service-silence-is-deadly
*** https://routingbyrumor.wordpress.com/2007/12/15/the-national-do-not-call-registry-an-american-success-story/ **** http://www.accenture.com/Microsites/financial-services-
innovation-center/Documents/pdf/Accenture-Retail-Edge-New-Opportunities-Customers-Retailers.pdf
“I can't stand being bothered by shop staff. I walked out of two
stores with overly intrusive staff today. Please shop-keeps - do not
bother your customers! Most of us just want to be left alone in
peace to browse.”**
“Peace and quiet. Brought to you by your friends at the United
States Federal Trade Commission. Americans who have registered
almost 150 million phone numbers on the Do Not Call Registry
can’t be wrong.”***
FROM COMPLEXITY AND
CONFUSION…
… TO CLEAR PRINCIPLES TO GUIDE
THE DESIGN OF THE SOLUTION.
@LoriReiser @AdvanisInsights
6. 6
REVEALING UNMET AND EMERGING NEEDS
STARTING WITH CUSTOMERS
NEEDS RATHER THAN BUSINESS
INTERNAL ASSUMPTIONS TO
ACHIEVE RELEVANT RESULTS.
@LoriReiser @AdvanisInsights
7. DEVELOPING NEW PROPOSITIONS
COLLABORATION BETWEEN
CUSTOMERS AND THE BUSINESS
HELPS DEVELOP MORE APPEALING
AND RELEVANT PROPOSITIONS
FROM NEEDS…
… TO CO-CREATION …
… TO PROTOTYPE
7
@LoriReiser @AdvanisInsights
8. “If I asked you to build a bridge for me,
you’d go off and build a bridge. Or, you
can ask me why I need a bridge. I’d tell
you then that I need it to get to the other
side of a river.
There are clearly many ways to get
across a river besides building a bridge.”
Ana Andjelic – What problem are you solving?
http://www.campaignlive.com/article/problem-
solving/1330198
9. • If you want to “deep dive” into issues that emerge from
a quantitative check in
• If you want to ask long, deep,
questions that may not have
a quantitative parallel
• If you want to co-create
with your consumers
• If you want to immerse your participants
A mix of qual/quant may work…
cc: Ed Yourdon - https://www.flickr.com/photos/72098626@N00
12. Audience: New Retirees & Young Adults
Original Research Question:
• Desire to test new benefits and services for insurance products
catered to these two demographics
Refined Research Question:
• What concerns, fears, and excitement do they have about this life
stage?
• How do they define ‘good health’?
• How does health fit into their life stage planning?
Lifestage impact on
“good health” Client: Health
Insurer
@LoriReiser @AdvanisInsights
13. Method:
•In person focus groups
•online bulletin boards
“Journey mapping, defining health, build
an ideal company”
Lifestage impact on
“good health” Client: Health
Insurer
@LoriReiser @AdvanisInsights
15. Target:
• Staff and Stakeholders of a government
inspection agency
• Multi layered organization
Research Objective:
• Understand gaps in communications to each
group, barriers to success, and unique
improvement ideas
Internal Communications Audit
@LoriReiser @AdvanisInsights
16. Internal Communications Audit
Survey of staff
and inspected
organizations
•Preference for
communications
method, frequency
•Current success or
challenges
Interim
report
•Identified gaps, and
selected those that
were most
concerning AND
most actionable for
follow up
IDIs with
staff and
inspected
orgs
•Targeted IDIs based
on survey responses
•Probed on areas
identified in
preliminary reporting
@LoriReiser @AdvanisInsights
18. In person focus groups conducted after
the survey with only a 3 question
moderation guide
1. Explore issues that were uncovered during
the survey
2. Develop a group understanding of ‘patient
centered care’
3. How to overcome the barriers to achieve PCC
Patient Centred Pharmacy
@LoriReiser @AdvanisInsights
o Survey of ~4300 pharmacists
o Interaction with regulations;
communications; evolving role of the
pharmacist; SWOT
21. oClick to edit Master text styles
oSecond level
oThird level
Click to edit Master title style
• Ask broad questions
• Stakeholder time commitment
• Use skilled moderation
• Involving participants as co-creators
LPT: Life Pro Tips