Peer39 provides page-level intelligence and attributes that can be used for targeting ads, including quality, safety, category, and common attributes. It analyzes factors like ad viewability based on position on the page (ATF index), and ad density (ad count). Case studies found targeting to attributes like high ATF index and low ad count improved cost-per-acquisition and conversion rates. The document discusses how Peer39 data can be used to target the right audiences in the right contexts to maximize results.
Internet Summit - Preconference Training (2012)Dana Todd
Even the most mature search marketing campaigns can use a kick in the pants. Here are ten of the toughest problems we solve for clients on a regular basis, Includes: local search, seo crisis management, search engine optimization challenges, search for branding, paid search marketing conflicts, and more.
IAB Automotive seminar 2013 - Making Measurement MeaningfulSam Granleese
Interactive Advertising Bureau of Australia
http://www.iabaustralia.com.au/en/Insights/Resource_Library/Presentations/2013_IAB_Event_Automotive_Seminar_Presentations_Available.aspx
Internet Summit - Preconference Training (2012)Dana Todd
Even the most mature search marketing campaigns can use a kick in the pants. Here are ten of the toughest problems we solve for clients on a regular basis, Includes: local search, seo crisis management, search engine optimization challenges, search for branding, paid search marketing conflicts, and more.
IAB Automotive seminar 2013 - Making Measurement MeaningfulSam Granleese
Interactive Advertising Bureau of Australia
http://www.iabaustralia.com.au/en/Insights/Resource_Library/Presentations/2013_IAB_Event_Automotive_Seminar_Presentations_Available.aspx
Overview of the RTB landscape and impact this has on the current display markt. The possibilities there are to target your audience realtime, with the right message ad the right moment. Price, Message, user are needed to target realtime. Event of IAB may 2012
Excelente white paper, lo que más me gusto es que muestran las tendencias del CTR por zona mundial, México & Latam entran en " North America "
Gracias Lazaro por el archivo
Why Programmatic Ad Fraud Exists
Open nature of the programmatic advertising marketplace
Ad fraud is technically not illegal
Lack of proper incentives across the entire supply chain
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Buen estudio de Comscore que denota varias cosas interesantes
1. los clicks tiended a bajar ( creo que es por la saturación online por lo que ya no pueden ser el único parametro de medición SLIDE 30
2. La ley de 80/20 aplica a los clicks ( tambien afirma esto Tacoda & Starcom ( http://tinyurl.com/tacoda-starcom )
3. Las campañas solo search o solo display no funcionan como la mezcla de ambas
4. Argumentos de como Search genera ventas SLIDE 42
The Case for Conversion Attribution: Kenshoo and Figaro Digital SeminarKenshoo
Kenshoo Research Analytics Team Lead, Yossi Synett, discusses the topic of conversion attribution at a Kenshoo and Figaro Digital Seminar in August 2012.
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
Overview of the RTB landscape and impact this has on the current display markt. The possibilities there are to target your audience realtime, with the right message ad the right moment. Price, Message, user are needed to target realtime. Event of IAB may 2012
Excelente white paper, lo que más me gusto es que muestran las tendencias del CTR por zona mundial, México & Latam entran en " North America "
Gracias Lazaro por el archivo
Why Programmatic Ad Fraud Exists
Open nature of the programmatic advertising marketplace
Ad fraud is technically not illegal
Lack of proper incentives across the entire supply chain
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Buen estudio de Comscore que denota varias cosas interesantes
1. los clicks tiended a bajar ( creo que es por la saturación online por lo que ya no pueden ser el único parametro de medición SLIDE 30
2. La ley de 80/20 aplica a los clicks ( tambien afirma esto Tacoda & Starcom ( http://tinyurl.com/tacoda-starcom )
3. Las campañas solo search o solo display no funcionan como la mezcla de ambas
4. Argumentos de como Search genera ventas SLIDE 42
The Case for Conversion Attribution: Kenshoo and Figaro Digital SeminarKenshoo
Kenshoo Research Analytics Team Lead, Yossi Synett, discusses the topic of conversion attribution at a Kenshoo and Figaro Digital Seminar in August 2012.
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
X-Series: Metrics 2014: Measurability and ViewabilityIAB Canada
Presentation from Ian Hewetson, VP Client Services, eyereturn marketing, at IAB Canada's X-Series Metrics 2014 in Toronto:
Fraud and viewability are hot topics right now – but what about measurability? Ian Hewetson from eyereturn marketing discusses some real takeaways on how to maximize your measurability, what 80% viewability might actually means, and how fraud plays into the equation.
With 1.2 million+ procedures since 1991, the company is known for its modern and
innovative laser vision corrective procedures. So it’s no surprise the company relies
on science and data to inform many of its business decisions — especially marketing related decisions.
Do the terms companion banner and quartiles cause question marks in your head? Digital advertising comes with its own vocabulary, and if you’re new to the industry, the terms can be downright puzzling.
The A to Z of Programmatic (formerly known as our Programmatic Jargon Buster) helps you look like a programmatic pro in front of your colleagues. This edition includes terms across all different facets of programmatic, from mobile to in-app to video.
Download this guide to get a refresher on programmatic terms like:
• Day N
• Negative retargeting
• Quartiles
• In-stream and out-stream video
• Companion banner
• And many more!
To download the presentation, please go to this page: https://www.sociomantic.com/the-a-to-z-of-programmatic-4th-edition/
When one of the most innovative digital marketing firms needed to help a top 10
global automotive company improve its national online marketing and advertising campaigns, it knew where to turn. Understanding that proper measurement is the key to improving any online marketing campaign, the agency tapped some of the most
advanced attribution technologies on the market to help.
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada
Even after all of these years, more media is bought based on the cheapness of the click than any other KPI, even though the click has no correlation to real success. Using the latest measurement techniques across both mobile and desktop to examine this issue, Eyereturn will show the effects of the industry's long standing addiction to the click, and what we can all do to help break the habit.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
2. Page Level Intelligence
When Peer39 analyzes a page, it returns attributes that determine what each page is about.
What the environment is that your ad might show up in.
Quality Safety Category
The type of page Objectionable Meaning and
and quality indicators or misaligned content context
Common attributes to use as consistent targeting variable
across all web pages throughout AppNexus.
4. Peer39 AdStats: ATF Index
Control the environment where your ads appear and
appropriately value each and every bid.
ATF Index
Peer39 calculates the probability of whether an ad
will be viewed by a user based on its location on the
page in relation to the fold. You can ensure your ads are
ideally positioned to be seen by your target audience.
Available attributes
› High (probability that it will be seen) The Fold
› Medium (probability that it will be
seen)
› Low (probability that it will be seen)
3.6 Billion
impressions
Available in the 3 most common ad sizes
728x90, 300x250, 160x600
4
5. Peer39 AdStats: Ad Count
Control the environment where your ads appear and
appropriately value each and every bid.
Ad Count
Peer39 identifies how many standard size display ads
are on a page so you can actively control your share
of voice.
Available attributes
› Low: One to three ads per page
› Medium: Four to six ads per page
› High: Seven or more ads per page
Includes all common ad sizes except buttons
1.3 Billion
impressions
5
6. Why did we develop AdStats?
Ranked in order of most critical to success of ad campaigns
7. Peer39 AdStats: Success Cases
Above and Beyond Cost and conversion rate are compared to
impressions without this specific targeting
For this Deal-of-the-Day advertiser, targeting to High ATF Index
impressions increased the base CPM by a minimal amount and significantly Cost increase Conversion Rate Total Conversions
improved the conversion rate. The acquisition campaign exceeded the (eCPM) Increase (increase over goal)
original goal number of total conversions.
11% 97% 62%
Cost and conversion rate are compared to
impressions without this specific targeting
For this Political advertiser, targeting to Medium ATF Index impressions Conversion Rate
Cost increase Total Conversions
provided the scale required for campaign success, while also increasing (eCPM) Increase (increase over goal)
performance at a minimal cost.
5% 45% 19%
Understanding the Campaign Vitals Performance compared to BTF Impressions
CTR Increase of CTR Increase of
This RTB buyer used Peer39 in a post-campaign analysis to determine which
High ATF View Index Units Medium ATF View Index Units
placements had the strongest performance. The findings showed that Above
the Fold Impressions (High and Medium View Index) generated higher CTRs
than the low visibility units. 225% 200%
Performance compared to High Ad Count Impressions
CTR Increase of CTR Increase of
Low Ad Count Medium Ad Count
The RTB Buyer also found a significant CTR increase in pages with a Low
Ad Count.
247% 201%
7
10. Audience Data 101
Derived from user engagement with a site Derived from other sources online or offline
Implicit data is derived from the user’s Could be Implicit or Explicit data from
behavior other sources
Surfing habits
Pages visited Publishers/ advertisers much purchase this
Purchases (Past, and carts) type of data from another source.
Time of day of visit
Device User does not necessarily have a direct
relationship with the company using the
Explicit data is derived from information data.
voluntarily given directly by the user to the site.
Retargeting
Purchasing
Registration
Newsletter sign ups
Surveys
10
12. Audience Data 101
Derived from user engagement with a site
Derived from other sources online or offline
AppNexus
Useable Data
1st party data
AppNexus
Useable Data
3rd party data
12
13. Eliminate Ad Calls to get the best pages
What you may be
currently targeting
Unsafe
Ad Calls
Peer39 classified
impressions:
Category
CRE
ATF
Ad Count
AppNexus Universe of Impressions 13
14. Eliminate Ad Calls to get the best pages
Ad Calls
Peer39 classified
impressions:
Unsafe Category
CRE
ATF
What you could
Ad Count
be targeting
AppNexus Universe of Impressions 14
15. AdCall vs NonAdCall Snapshot
In a test campaign done for an ad network client, Peer39 found significant
results when analyzing the performance data as it relates to quality
attributes….
• AdCalls for this test represented 42% of all URLs and 39% of all Requests
• Non-AdCall impressions outperformed AdCall impressions by more than 40% for Clicks and
nearly double conversion rate (+88.7%).
16. Context + Audience = Maximum Results
Draws attention very fast
Personal Relevance of Ad
Slower to Positive strong,
draw attention cognitive engagement
Positive Resonance
Negative emotional Draws attention fast
resonance Shorter fixation time
Contextual Relevance of Ad
Time to first fixation increases by 15% when ads are contextually
relevant. This increases the chances that the ad will be stored in long-term-memory and
ultimately leads to higher recall.
Contextually relevant ads elicit an emotional response that’s almost
twice as high as those without.
When an ad has both contextual and personal relevance its impact is even more powerful,
producing stronger emotional response than either condition alone.
Power of Relevancy
Yahoo Study, April 2011
http://advertising.yahoo.com/industry-knowledge/power-of-relevancy-insight.html
17. What you can do
So here are three ways to make your user targeting
more effective for you and your advertiser.
Eliminate AdCalls from your buys by
targeting to Peer39: Free from AdCalls
Use Peer39 endemic categories combined
with the users. And bid higher for them.
Target to Above The Fold Index > High
20. Thank you and join us!
Plus fill out our
survey for a
Starbucks card!
Editor's Notes
The Question was.Rate the importance of targeting to or away from each Quality attribute to your largest/ most important campaigns. The attribute with the highest rating was ATF
The main take away here is that understanding the environment works for your campaigns, and the cost to understand is low compared to the gain in responses.
Here is how you target in the campaign creation screens within AN.
Eliminate the waste, you are already spending on 3rd party data, protect that investment.You will have a smaller pool but this will be your most responsive groupTry new ways of finding a quality audience for your advertisers.
For all you nay sayers out there who feel this does not apply to you - There are also a number of you who buy on a CPM and Sell on a higher CPM for user targeting. Keep in mind that advertisers who buy on a CPM will eventually be measuring the effectiveness of that spend. Not caring is a very short term approach. By using some of these tactics you may reduce your ability to serve, but you will be producing better results for your advertiser which means more ad spend for you and your company.