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The Rule of
Ron Bentata, Digital Product Critic, August 2013
talking about numbers
When you have a
sale, how do you
present it to
your customers?
Image by: w.halfpricekart.com
For example:
The product is
priced at $25.
For the sale, the
price drops to $15.
Do you present it
as 40% off?
Or, as $10 off?
How do you show it
to your customer:
(%) By percentage?
($) Or, by numbers?
When the change
you want to show
is below 100, the
percentage
method is better.
X < 100 => %
When the change
you want to show
is above 100, the
number method
is better.
X > 100 => $
A discount of $250 can be
presented as 10% off of $2500.
But, presenting it as “$250 off”
is better than saying “10% off”.
Because 10% is smaller compared to 2500 and 250
For example:
This is true not just for
prices and sales. You can
implement this method for
revenue reporting,
proposals etc.
Use it Wisely!
How you present your
numbers affects the why
they are perceived.
Ho, and another tip to
remember:
Sometimes, presenting
the sale as “1/2 off” will
be even better.

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The Rule of 100 - Talking About Numbers

  • 1. The Rule of Ron Bentata, Digital Product Critic, August 2013 talking about numbers
  • 2. When you have a sale, how do you present it to your customers?
  • 3. Image by: w.halfpricekart.com For example: The product is priced at $25. For the sale, the price drops to $15.
  • 4. Do you present it as 40% off? Or, as $10 off?
  • 5. How do you show it to your customer: (%) By percentage? ($) Or, by numbers?
  • 6. When the change you want to show is below 100, the percentage method is better. X < 100 => %
  • 7. When the change you want to show is above 100, the number method is better. X > 100 => $
  • 8. A discount of $250 can be presented as 10% off of $2500. But, presenting it as “$250 off” is better than saying “10% off”. Because 10% is smaller compared to 2500 and 250 For example:
  • 9. This is true not just for prices and sales. You can implement this method for revenue reporting, proposals etc. Use it Wisely! How you present your numbers affects the why they are perceived.
  • 10. Ho, and another tip to remember: Sometimes, presenting the sale as “1/2 off” will be even better.