The document discusses potential collaborations between small manufacturers and small dealers. It notes that they share attributes like small size and flexibility. Small manufacturers need dealer loyalty and end user feedback, while small dealers need proprietary products and manufacturer loyalty. The document provides examples of collaborations such as private labeling, joint promotion, test marketing, collecting case studies and testimonials. It advises that small manufacturers and dealers not overlook each other and work together to their mutual benefit, as large companies may not support them.